LOCALACT
LOCALACT is a cloud-based local digital marketing platform that helps franchise systems and multi-location brands manage location data, local SEO, paid advertising, and reviews through a unified SaaS dashboard with AI-driven campaign optimization.
- Company typePrivate
- Founded2016
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What LOCALACT does
LOCALACT is a cloud-based local digital marketing platform purpose-built for franchise systems and multi-location brands. The platform consolidates four core product lines: a Location Data Management Platform (LDMP) that synchronizes business data across Google, Apple, Meta, Bing, Yelp, and Foursquare via API; Local Ads spanning paid search, paid social, display/YouTube, and Yelp advertising; Local Service Ads for Google's pay-per-lead product; and Local SEO covering organic search optimization, Google Business Profile management, and link acquisition. Supporting modules include LocalScore benchmarking, location-level GA4 reporting, advanced Local Service Ads reporting, and a Grand Opening Marketing service. The underlying technology layers a proprietary Local Media Mix Model and AI/ML-based optimization for budget, creative, and ad placement on top of Microsoft Azure infrastructure, with a mobile app (LOCALACT Mobile on iOS and Android) extending campaign management and review monitoring to individual franchisees. LOCALACT is owned and operated by Location3, the strategic parent headquartered in Denver, Colorado, and is distributed through enterprise field sales targeting franchise annual conferences combined with a self-serve mobile channel for franchisees.
The business model combines SaaS subscription access to the platform with usage-based and transaction-fee revenue from managing local advertising spend across Google, Bing, Meta, YouTube, and Yelp. Pricing is quote-based with no publicly disclosed tiers; case studies indicate minimum ad spend starting at $200 per location per month and budgets scaling to $700+ per location per month, plus flexible annual campaign budgets with monthly seasonality customization. Go-to-market is a hybrid motion: an enterprise field sales function with "Request A Demo" CTAs, dedicated Local Marketing Advisors who guide budget setting and campaign review, and a product-led mobile app for ongoing franchisee engagement. Customers are concentrated in US franchise systems across food service (Honey Baked Ham, Mountain Mike's Pizza), fitness (UFC Gym), beauty services (Blo Blow Dry Bar), retail (Wild Birds Unlimited), automotive, and financial services, with the company reporting employee headcount in the 51-100 range.
LOCALACT firmographics
Firmographics- Name
- LOCALACT
- Legal name
- LOCALACT
- Website
- https://localact.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LOCALACT is a cloud-based local digital marketing platform that helps franchise systems and multi-location brands manage location data, local SEO, paid advertising, and reviews through a unified SaaS dashboard with AI-driven campaign optimization.
- Ownership category
- akta.pro rank
LOCALACT industry classification
Industry- Product category
- Local Marketing Software
- NAICS
- Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)
Keywords
Where LOCALACT is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LOCALACT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: LOCALACT operates as a SaaS platform providing franchise and multi-unit brands access to its local marketing technology including location data management, local SEO, and advertising tools. The platform likely charges subscription fees for access to the software.
- Local Service Ads (Lead-based): Google Local Service Ads operate on a pay-per-lead model where businesses only pay when a user contacts them directly through the ad. LOCALACT facilitates these campaigns for franchisees and takes a margin or fee for managing the campaigns.
- Local Paid Advertising Management: LOCALACT manages local advertising campaigns across Google, Bing, Facebook/Instagram, YouTube, Yelp, and display networks. The platform likely earns fees based on a percentage of ad spend managed plus platform fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Minimum ad spend starting at $200/month |
| Subscription | Annual | Annual advertising campaign budget with monthly customization |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
LOCALACT product offering
Product offeringCore offering
LOCALACT is a cloud-based local digital marketing platform built for franchise systems and multi-location brands. It centralizes location data management, local SEO, paid local advertising (search, social, display, video, Yelp, and Google Local Service Ads), and performance analytics, with a dedicated mobile app and AI-driven budget and creative optimization. Customers access the platform through enterprise subscriptions, supplemented by usage-based fees on managed advertising spend and pay-per-lead Local Service Ads.
Product overview
LOCALACT is a unified local marketing platform designed for franchises and multi-unit brands. The core platform consists of four main products: Location Data Management Platform (LDMP) for centralized location data management and distribution, Local Ads for hyper-targeted digital advertising across Google, Meta, YouTube, Bing, and Yelp, Local Service Ads for Google LSA campaigns with pay-per-lead pricing, and Local SEO for organic search optimization. The platform is complemented by LOCALACT Mobile (iOS/Android app) for on-the-go campaign management. Add-on modules include LocalScore for performance benchmarking, Google Analytics 4 (GA4) location-level reporting, Advanced LSA Reporting, and Grand Opening Marketing services. The platform leverages AI/ML for budget optimization, campaign automation, and predictive analytics.
Differentiator
Problem solved
Functional benefit
Brands
- LOCALACT Mobile: AI-powered mobile application providing budget recommendations, performance analytics, customer reviews management, and account notifications for franchisees and business owners on iOS and Android devices.
Products and services
- Location Data Management Platform (LDMP) Centralized solution for optimizing, managing, and distributing business location data across online directories and search engines via direct API integrations with Google, Apple, Meta, Bing, Yelp, and Foursquare. Designed for franchise brands and multi-location businesses needing consistent NAP data and bulk profile updates at scale.
- Local Ads
Quantifiable outcome
- 958 Google search results translating into $15,000 in added sales, 520 store visits, and 396 calls for a single franchise location
- +5 more outcomes
Companies that use LOCALACT
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
LOCALACT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature8 records
LOCALACT partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Location3coreLocation3 is the parent company that owns and operates LOCALACT. As the strategic parent organization, Location3 provides the operational infrastructure, industry expertise, and corporate backing for the LOCALACT platform focused on franchise and multi-location local marketing.
- GooglecorePlatform integration for Google Ads, Google Local Service Ads, Google Business Profile management, and GA4 analytics. LOCALACT provides seamless API integration with Google platforms for advertising and location data management.
- Meta (Facebook/Instagram)coreIntegration for local paid social advertising campaigns on Facebook and Instagram. LOCALACT enables hyper-targeted social advertising with customized ad creative and calls-to-action for franchise locations.
- Apple (Apple Business Connect)coreIntegration with Apple Business Connect enables franchise businesses to claim and manage their Apple Maps presence. As an original Apple Maps data provider since 2013, LOCALACT continues to deliver innovative solutions for business listings on Apple Maps including Showcases and Actions features.
- Microsoft (Bing)supportingIntegration for local paid search campaigns on Bing search engine. LOCALACT enables localized campaigns on Bing for franchise locations alongside Google paid search.
- YelpsupportingIntegration for local advertising and business listings on Yelp platform. LOCALACT offers Yelp as part of its advertising network for franchise locations seeking local visibility.
- FoursquaresupportingIntegration for location data distribution and business profile management across Foursquare's platform and network.
- TelmetricssupportingIntegration for call tracking and recording capabilities. Telmetrics provides call measurement and analytics that LOCALACT leverages for its call tracking and recording feature.
- Microsoft AzuresupportingCloud infrastructure partnership using Microsoft Azure for hosting and running the LOCALACT platform and its data operations.
- YouTubesupportingIntegration for video advertising campaigns enabling franchise businesses to deliver localized video content and reach customers through YouTube advertising.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
LOCALACT competitors and assessment
Company assessmentEmerging players
- Placeable: Location data management and local SEO platform for multi-location enterprises. Niche overlap with LOCALACT's LDMP and local SEO offerings for multi-unit brands.
Others
- Location3: Parent company of LOCALACT and a digital marketing agency offering media planning, paid search, and SEO services to multi-location brands. Relevant as the corporate parent and as an agency peer providing comparable services to franchise systems.
Direct peers
- SOCi: Multi-location marketing platform purpose-built for franchise systems and multi-unit brands with localized social, listings, reputation, and advertising. Directly competes with LOCALACT for the same franchise and multi-location customer segment.
- Yext: Enterprise location data management and digital presence platform serving multi-location brands. Overlaps directly with LOCALACT's LDMP and local SEO capabilities for franchise and multi-unit accounts.
- Birdeye: Multi-location customer experience and listings platform combining reviews, listings, social, and messaging. Competes with LOCALACT for franchise and multi-location marketing budgets, particularly on reputation and listings.
- Uberall: Location marketing platform for multi-location businesses offering listings, reviews, social, and local advertising. Targets enterprise and franchise accounts comparable to LOCALACT's customer base.
- Chatmeter: Reputation management and local SEO platform built specifically for multi-location brands. Overlaps with LOCALACT on local SEO, listings, and customer review management for franchise systems.
- Brandify: Local digital marketing platform focused on multi-location brands, with location data management, local search, and digital advertising offerings comparable to LOCALACT's core stack.
- Rio SEO (GMBapi): Enterprise local search and content marketing platform serving multi-location brands. Directly overlaps with LOCALACT's LDMP and local SEO capabilities for franchise and multi-unit customers.
Broad incumbents
- Vendasta: Broader SMB and multi-location marketing platform serving agencies and franchises with listings, social, advertising, and reputation tools. Overlaps with LOCALACT at the franchise and SMB end of the market, though it also serves agencies and non-franchise SMBs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
LOCALACT social profiles
Digital presenceLOCALACT financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOCALACT leadership team
Management profileNumber of profiles
Profiles1 record
LOCALACT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOCALACT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOCALACT
What does LOCALACT do?
LOCALACT is a cloud-based local digital marketing platform built for franchise systems and multi-location brands. It centralizes location data management, local SEO, paid local advertising (search, social, display, video, Yelp, and Google Local Service Ads), and performance analytics, with a dedicated mobile app and AI-driven budget and creative optimization. Customers access the platform through enterprise subscriptions, supplemented by usage-based fees on managed advertising spend and pay-per-lead Local Service Ads.
Is LOCALACT a public or private company?
LOCALACT is a private company. It is classified as corporate owned and is currently operating.
When was LOCALACT founded?
LOCALACT was founded in 2016. It employs 51 to 100 people.
Where is LOCALACT based?
LOCALACT is headquartered in Denver, United States, in the North America region.
How does LOCALACT make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are local Service Ads (Lead-based) and local Paid Advertising Management.
Who are LOCALACT's main competitors?
Placeable is listed as an emerging player. Location3 is listed as an others. Direct peers are SOCi, Yext, Birdeye, Uberall, Chatmeter, Brandify and Rio SEO (GMBapi). Vendasta is listed as a broad incumbent.
Does LOCALACT have an API?
Yes. LOCALACT provides seamless API integrations with major platforms including Google, Apple, Meta, Bing, and other leading business profile platforms. Direct API integration enables bulk data verification, distribution, and profile management, keeping business data and local business content updated and accurate. The platform supports real-time updates and citation distribution through these API connections.
What industry is LOCALACT in?
LOCALACT's product category is Local Marketing Software. Its primary akta.pro industry code is BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting). Its NAICS code is 54183 and its SIC code is 7310.