Azamba
Azamba is a Chicago-based CRM consulting firm that implements, customizes and supports Microsoft Dynamics 365 Sales and Sage CRM for SMBs, delivering fixed-fee implementations, recurring OnTrack subscriptions and proprietary add-ons primarily through a channel of MSPs and Microsoft partners.
- Company typePrivate
- Founded2007
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Azamba does
Azamba is a privately held U.S. consulting firm that implements, customizes and supports Microsoft Dynamics 365 Sales and Sage CRM for small and medium-sized businesses, headquartered in Chicago. Its core delivery is a fixed-fee implementation methodology backed by a 100% Money-Back Guarantee, wrapped around its proprietary OnTrack CRM Success System subscription (Premium, Preferred and Basic tiers) that bundles training, coaching, deep-dive sessions, MS Teams-based Virtual Co-Worker collaboration and access to a portfolio of trade-secret add-ons including EZ Buttons, EZ Notes, LaunchPad, CRM In A Can and a set of Sage CRM modules (ERP Toolbox, Dashboard Guru, Quotas Manager, Opportunity Pro, Person Multi-Link). Azamba also resells Microsoft Dynamics 365 Sales licenses (Professional at $65/user/month, Enterprise at $95/user/month) and licenses its own CRM In A Can Power App at $35/user/month plus $5/user/month for the required Power Apps license.
The company is founder-led (Peter Wolf) and operates with roughly 11-50 employees, claiming 700+ successful CRM projects and 500+ SMB installs across North America, with a self-reported 99% project success rate. Approximately 95% of sales flow through a channel of MSPs, IT resellers and Microsoft partners (including Pax8, Rackspace Technology, Ingram Micro, SWK Technologies and Nims & Associates), positioning Azamba as an outsourced CRM practice for those partners; a smaller direct inside-sales motion serves SMB end customers. All fixed-fee projects are paid 100% up front via credit card or ACH, while OnTrack subscriptions, license resale and on-demand support provide a mix of one-time and recurring revenue. The company holds no patents, is self-attested GDPR-compliant, and reports no external funding or institutional shareholders; the only material inorganic move was the November 2018 merger with QuantaCRM, which added Microsoft Dynamics sales and support capability.
Azamba firmographics
Firmographics- Name
- Azamba
- Legal name
- Azamba Inc.
- Website
- https://azamba.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Azamba is a Chicago-based CRM consulting firm that implements, customizes and supports Microsoft Dynamics 365 Sales and Sage CRM for SMBs, delivering fixed-fee implementations, recurring OnTrack subscriptions and proprietary add-ons primarily through a channel of MSPs and Microsoft partners.
- Ownership category
- akta.pro rank
Azamba industry classification
Industry- Product category
- CRM Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- CRM Managed Services & Support (BPAEAGAD)
- akta.pro secondary industries
- CRM Implementation & Systems Integration (BPAFAFAB), CRM Strategy & Consulting (BPAFAFAA), CRM Implementation & Customization Services (BPAEAGAC), CRM Strategy, Implementation & Managed Services (MPAAAIAD)
Keywords
Where Azamba is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Azamba business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Fixed-Fee Implementation Services: One-time fixed-fee project revenue for CRM implementation, migration, customization, and training engagements. Services billed 100% up-front via Credit Card or ACH; backed by 100% Money-Back Guarantee.
- OnTrack CRM Success Subscription: Recurring subscription (monthly) under Premium, Preferred and Basic plans covering ongoing training, technical support, MS Teams collaboration, deep-dive sessions, system patches, and access to CRM add-ons. Includes optional add-on subscription fees (e.g., ERP Toolbox $15/user/mo).
- Software License Resale & Partner Channel Revenue: Resale of Microsoft Dynamics 365 (Sales Professional $65/user/mo, Sales Enterprise $95/user/mo), CRM In A Can ($35/user/mo + $5/user/mo Power Apps), and other licenses - partners retain 100% of licensing margin while Azamba fulfills orders and earns services share.
- Channel Partner Commission / Services Share: Azamba delivers pre-sales through post-implementation support for partner-sourced deals; partner bills customer or Azamba bills on partner's behalf (90% of partners choose Azamba-billed). Azamba earns a percentage of services invoices plus the partner retains all license margin.
- On-Demand / One-Off Support Services: On Demand Premium and Standard support tiers with one-time fees per engagement (connected within 2 hours or 8-12 hours of payment), plus escalation fees (e.g., $250 Preferred-to-Premium, $500 Basic-to-Preferred).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Microsoft Dynamics 365 Sales Professional license: $65/user/mo |
| Per seat | Monthly | Microsoft Dynamics 365 Sales Enterprise license: $95/user/mo |
| Per seat | Monthly | CRM In A Can PowerApp: $35/user/mo (requires Power Apps license at $5/user/mo) |
| Per seat | Monthly | Sage CRM OnTrack ERP Toolbox add-on: $15/user/mo |
| One time/ perpetual license | Pay-as-you-go | Fixed-fee implementation projects (up-front payment) |
| Subscription | Monthly | OnTrack Premium / Preferred / Basic subscription tiers for Sage CRM |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Azamba product offering
Product offeringCore offering
Azamba is a CRM consulting and services firm that implements, customizes, trains, and supports Microsoft Dynamics 365 Sales CRM and Sage CRM for U.S. small and medium-sized businesses, delivered through its proprietary OnTrack CRM Success System subscription methodology. The firm wraps its services around proprietary add-on software (EZ Buttons, EZ Notes, LaunchPad for Dynamics 365, plus Sage CRM add-ons ERP Toolbox, Dashboard Guru, Quotas Manager, Opportunity Pro, Person Multi-Link), and offers a lightweight Power Apps-based CRM called CRM In A Can for very small customers.
Product overview
Azamba Consulting Group is a CRM-focused consulting and services firm that does not build its own CRM platform; instead it implements, trains, supports, and extends third-party CRM systems — primarily Microsoft Dynamics 365 Sales and Sage CRM — for small and medium-sized businesses. Its offering is a platform-plus-modules architecture built around the proprietary OnTrack CRM Success System (a fixed-fee subscription service with Premium/Preferred/Basic tiers) which bundles training, coaching, support, and access to Azamba's CRM add-ons. The named modules include LaunchPad, EZ Buttons, and EZ Notes for Microsoft Dynamics 365, plus Boosters for both Dynamics 365 and Sage CRM. The Sage CRM track is further extended with Sage-specific add-ons: ERP Toolbox, Dashboard Guru, Quotas Manager, Opportunity Pro, and Person Multi-Link. For smaller or cost-sensitive customers, Azamba also offers CRM In A Can, a simplified CRM built on Microsoft Power Apps. The full delivery is wrapped in the Azamba Partner Program, which positions Azamba as an outsourced CRM practice for Microsoft Partners and MSPs with revenue sharing. All engagements are backed by a 100% Money-Back Guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- OnTrack CRM Success System: Azamba's fixed-fee CRM success program offering onboarding, training, coaching, add-ons, and ongoing support for Microsoft Dynamics 365 and Sage CRM customers.
- CRM In A Can
- Launchpad
- EZ Add-On Suite
Products and services
- Microsoft Dynamics 365 Sales CRM Services (Implementation, Training, Customization, Support) Fixed-fee consulting services covering implementation, customization, training, and ongoing support of Microsoft Dynamics 365 Sales CRM for small and medium-sized U.S. businesses, bundled with the OnTrack CRM Success System.
- Sage CRM Services (Implementation, Training, Support, ERP Integration) Implementation, training, support and ERP integration services for Sage CRM, including migration to the cloud and integration with Sage 100/300/Pro/X3 ERP, backed by a 100% Money-Back Guarantee.
- OnTrack CRM Success System Recurring subscription program (Premium, Preferred, Basic tiers) bundling onboarding, training, coaching, deep-dive sessions, anytime video training, MS Teams collaboration, technical support, and access to Azamba's CRM add-ons for Microsoft Dynamics 365 and Sage CRM customers.
- CRM In A Can Simplified CRM application built on Microsoft Power Apps that delivers core contact, pipeline and task management at a fraction of the cost and complexity of full Microsoft Dynamics 365; priced at $35/user/month (requires Power Apps license at $5/user/month).
- EZ Buttons for Microsoft Dynamics 365 Proprietary Dynamics 365 add-on (current version 3.1) that turns time-consuming, multi-step tasks into quick, one-click actions for sales and CRM users.
- EZ Notes for Microsoft Dynamics 365 Proprietary Dynamics 365 add-on providing a structured, simplified way to take and manage notes inside the CRM, launched March 19, 2025.
- LaunchPad for Microsoft Dynamics 365 Proprietary Dynamics 365 add-on app that integrates with CRM to deliver additional features and a unified workspace, officially released November 15, 2023 with subsequent updates through Q4 2025.
- Sage CRM Add-On Suite (ERP Toolbox, Dashboard Guru, Quotas Manager, Opportunity Pro, Person Multi-Link) Bundled proprietary add-ons for Sage CRM: ERP Toolbox (search/report on Sage 100 data from CRM), Dashboard Guru (custom dashboards), Quotas Manager (sales quota tracking), Opportunity Pro (auto-sync ERP orders to opportunities), and Person Multi-Link (link a person to multiple companies).
- Boosters for Microsoft Dynamics 365 and Sage CRM Custom development add-on service line delivering tailored CRM enhancements and custom-built features that boost value for Microsoft Dynamics 365 and Sage CRM customers.
- Azamba Partner Program (Outsourced CRM Practice) Channel partner program offering MSPs, IT resellers and Microsoft Partners an outsourced Dynamics 365 CRM practice - pre-sales, implementation, configuration, customization and support - on a revenue-sharing model.
Quantifiable outcome
- Only 2 failed projects out of more than 300 implementations (99% success rate)
- +5 more outcomes
Companies that use Azamba
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Azamba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature6 records
Azamba partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor, core and flagship.
- CRM TogetherminorCo-sponsor of 2019 Sage CRM User Conference. CRM Together is a Sage CRM ISV whose add-ons Azamba bundles/delivers.
- TimeLinxminorStrategic Partnership announced September 2019 targeting service organizations - TimeLinx PSA/ERP software integrated or jointly delivered with Azamba's CRM practice.
- QuantaCRMcoreAzamba merged with QuantaCRM in November 2018, adding Microsoft Dynamics sales and support capabilities and expanding the team to include David Marincic and Mariam Florio.
- MicrosoftflagshipMicrosoft is Azamba's primary technology partner - Azamba resells Microsoft Dynamics 365 Sales licenses (Professional $65/user/mo, Enterprise $95/user/mo), implements Microsoft Dynamics 365 Customer Engagement, integrates with Microsoft Teams, Outlook, SharePoint, Power Platform (Power Apps, CRM In A Can) and Microsoft 365. Azamba is a Microsoft Partner offering Dynamics 365 Sales to customers via its channel program.
- SageflagshipSage is a primary technology partner - Azamba implements and supports Sage CRM, builds proprietary add-ons (ERP Toolbox integrates with Sage 100, Opportunity Pro for Sage 100, etc.) and was a co-sponsor of the 2019 Sage CRM User Conference.
- Pax8flagshipPax8 is a major cloud distribution partner. GTM Solutions Director Mathew Batterbee publicly endorses Azamba as the first call for any CRM deal in North America. Pax8 routes CRM opportunities to Azamba as the outsourced practice.
- Rackspace TechnologyflagshipRackspace recognizes Azamba as the go-to resource for Dynamics 365 CRM; Solutions Architect Jeff Lizerbram publicly endorses Azamba as 'the go-to resource for organizations seeking to leverage the full potential of Dynamics 365 CRM'. Rackspace refers customers and co-delivers projects.
- Ingram MicrocoreIngram Micro refers CRM opportunities to Azamba. Pre-Sales Engineer Blake Cheek endorses Azamba as highly communicative and responsive throughout the P2P process and delivery.
- SWK TechnologiescoreSWK Technologies partners with Azamba for CRM delivery to its customers; CEO Jeff Roth endorses Azamba's CRM expertise. Azamba was Gold Sponsor of SWK's Empower Customer Conference 2020.
- Nims & AssociatescoreNims & Associates is a long-standing implementation partner; Senior Manager Bill Pfahnl praises Azamba's CRM knowledge and customer treatment. Partners on joint Sage and Dynamics 365 deliveries.
- ACG, Inc. (The Allyn Conway Group)minorOwner Allyn Conway's Sage 100 ERP practice partners with Azamba for CRM delivery to its clients. Refers customers needing CRM to Azamba.
- Microsoft (Teams collaboration)coreMicrosoft Teams is used as the core collaboration / 'Virtual Co-Worker' channel for Azamba's OnTrack customers - private MS Teams channels with @ messaging, drag-and-drop file sharing, and integration with OnTrack Hub and Support Portal.
- Microsoft (Business Central)coreMicrosoft Dynamics 365 Business Central ERP integration with Dynamics 365 CRM demonstrated in joint webinar and Dynamics Deep Dive Series; Azamba helps customers bridge CRM and ERP data without switching systems.
- IAMCP (International Association of Microsoft Channel Partners)minorJoint webinar 'Accelerate Your Success: Unleashing the Power of IAMCP Membership' (Episode 6) - GTM/marketing partnership to promote partner community and Azamba's program to Microsoft partners.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Azamba competitors and assessment
Company assessmentBroad incumbents
- Avanade: Avanade is a joint venture between Accenture and Microsoft and the largest global Microsoft Dynamics 365 SI, serving enterprise and mid-market customers across CRM, ERP, Azure, and Copilot. Comparable Dynamics 365 focus but operates at a fundamentally larger scale with broader Microsoft Cloud capabilities than Azamba.
- Hitachi Solutions: Hitachi Solutions (which acquired PowerObjects) is a large global Microsoft Dynamics 365 SI serving enterprise and mid-market customers across CRM, ERP, and Power Platform. Comparable Dynamics 365 product focus but materially larger scale, broader portfolio, and global reach than Azamba.
- Alithya: Alithya is a North American IT consultancy with a Microsoft Dynamics 365 practice delivering CRM, ERP, and digital transformation services. Overlaps with Azamba on Dynamics 365 CRM implementations but is a much larger, multi-service firm serving enterprise and mid-market customers.
- Catapult Systems (Trace3): Catapult Systems (now part of Trace3) is a Microsoft-focused consultancy delivering Dynamics 365, Azure, and Modern Workplace implementations to mid-market and enterprise customers. Overlaps with Azamba on Dynamics 365 CRM but is a broader, larger-scale Microsoft partner.
Direct peers
- JourneyTEAM: JourneyTEAM is a Microsoft Dynamics 365 and Power Platform partner focused on sales, service, and marketing implementations for mid-market and SMB customers, with a similar channel/marketing-led GTM. Most directly comparable to Azamba on Microsoft 365 focus, customer segment, and partner-driven model.
- SWK Technologies: SWK Technologies is a Sage and Microsoft partner delivering CRM, ERP, and managed services to SMB and mid-market customers. Comparable in Sage CRM practice, ERP-CRM integration depth, and SMB customer base; also a named Azamba channel partner.
- C5 Insight: C5 Insight is a Microsoft Dynamics 365 and Power Platform consultancy that delivers CRM, ERP and Teams-based collaboration implementations to SMB and mid-market customers. Similar to Azamba in Dynamics specialization, SMB focus, and a recurring-services-plus-implementation model.
- Arbela Technologies: Arbela Technologies is a Microsoft Dynamics 365 and Power Platform partner that provides CRM, ERP, and field service implementations, with proprietary accelerators and add-ons. Directly comparable to Azamba in Dynamics 365 specialization, SMB focus, and value-added add-on suite.
- Velosio: Velosio is a Microsoft Dynamics 365 partner delivering ERP, CRM, and Power Platform implementations to mid-market customers, with subscription-based managed services. Similar to Azamba in Dynamics 365 specialization and recurring support model, but with broader ERP depth.
- Western Computer: Western Computer is a Microsoft Dynamics 365 Gold Partner delivering implementation, customization and managed services to mid-market and SMB customers. Comparable in Dynamics 365 specialization, fixed-fee/subscription service packaging, and SMB customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Azamba social profiles
Digital presenceAzamba compliance and trust
Trust signalCompliance1 record
Azamba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azamba leadership team
Management profileNumber of profiles
Profiles5 records
Azamba subsidiaries and ownership
Company hierarchySubsidiaries1 record
Azamba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azamba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azamba
What does Azamba do?
Azamba is a CRM consulting and services firm that implements, customizes, trains, and supports Microsoft Dynamics 365 Sales CRM and Sage CRM for U.S. small and medium-sized businesses, delivered through its proprietary OnTrack CRM Success System subscription methodology. The firm wraps its services around proprietary add-on software (EZ Buttons, EZ Notes, LaunchPad for Dynamics 365, plus Sage CRM add-ons ERP Toolbox, Dashboard Guru, Quotas Manager, Opportunity Pro, Person Multi-Link), and offers a lightweight Power Apps-based CRM called CRM In A Can for very small customers.
Is Azamba a public or private company?
Azamba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Azamba founded?
Azamba was founded in 2007. It employs 11 to 50 people.
Where is Azamba based?
Azamba is headquartered in Chicago, United States, in the North America region.
How does Azamba make money?
Five revenue lines are on record. Fixed-Fee Implementation Services are the primary driver. The others are onTrack CRM Success Subscription, software License Resale & Partner Channel Revenue, channel Partner Commission / Services Share and on-Demand / One-Off Support Services.
Who are Azamba's main competitors?
Broad incumbents on record are Avanade, Hitachi Solutions, Alithya and Catapult Systems (Trace3). Direct peers are JourneyTEAM, SWK Technologies, C5 Insight, Arbela Technologies, Velosio and Western Computer.
Does Azamba have an API?
No public API is recorded for Azamba.
What industry is Azamba in?
Azamba's product category is CRM Consulting Services. Its primary akta.pro industry code is BPAEAGAD, CRM Managed Services & Support, with a secondary code of BPAFAFAB, CRM Implementation & Systems Integration. Its NAICS code is 541511 and its SIC code is 7372.