Renoun
Renoun is a privately held Vermont-based ski manufacturer selling direct-to-consumer premium skis built around its patented VibeStop™ non-Newtonian polymer technology, plus a 2025-launched RenounPro subscription membership serving individual skiers in North America and internationally.
- Company typePrivate
- Founded2012
- HeadquartersBurlington, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Renoun does
Renoun is a privately held ski manufacturer headquartered in Burlington, Vermont that designs and sells high-performance skis built around its patented VibeStop™ non-Newtonian polymer technology. VibeStop™ channels embedded in the ski core stiffen instantaneously under high stress (aggressive skiing, hard snow, high speeds) and soften in low-stress conditions, delivering what the company characterizes as 3x greater stability in rough conditions while being 50% lighter than the wood core material it replaces. All skis are handcrafted at a partner factory in Rimouski, Québec, operated by JF Bouchard since 2015.
The company offers five core ski models — Atlas 80 (carving, $1,099), Endurance 88 and Endurance 98 (all-mountain, $899 and $949), Earhart 88 (women's all-mountain, $899), and Citadel 107 (powder/backcountry, $999) — plus ski bindings, branded apparel, accessories, and gift cards. In 2025, Renoun launched RenounPro, a subscription membership ($445 one-time enrollment plus $30/month) that delivers new skis every two years with SwapAnytime flexibility and partner discounts. The company sells almost exclusively direct-to-consumer through renoun.com, supplemented by four demo locations in Vermont and Utah and the TryOnSnow™ guarantee (5 days of on-snow testing within 6 months). Founder and CEO Cyrus Schenck leads the company with a 1-10 person team.
Renoun firmographics
Firmographics- Name
- Renoun
- Legal name
- RENOUN, LLC
- Website
- https://renoun.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Renoun is a privately held Vermont-based ski manufacturer selling direct-to-consumer premium skis built around its patented VibeStop™ non-Newtonian polymer technology, plus a 2025-launched RenounPro subscription membership serving individual skiers in North America and internationally.
- Ownership category
- akta.pro rank
Renoun industry classification
Industry- Product category
- Alpine Ski Equipment
- akta.pro primary industry
- Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)
- akta.pro secondary industries
- Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)
Keywords
Where Renoun is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Renoun business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Ski Sales: Direct-to-consumer sales of premium skis ranging from $899-$1,099. Main product categories include All-Mountain (Endurance 88, Earhart 88), Carving (Atlas 80), and Powder (Citadel 107) skis. Also sells blemished/warehouse skis at discounted prices. One-time purchase model.
- RenounPro Membership: Subscription-based membership program offering premium skis every 2 years, community access, exclusive events, partner discounts up to 30%, and SwapAnytime flexibility. $445 one-time enrollment fee plus $30/month recurring subscription. Members receive new skis included with membership and automatic upgrades every 24 months.
- Ski Bindings: Sales of ski bindings including Marker Griffon 13, Look Pivot 15, Salomon Shift, and ATK models. Prices range from $249-$950.
- Apparel and Accessories: Sales of branded apparel including hoodies, trucker hats, buffs, and outerwear from partner brands like Trew. Also sells accessories like ski bags, goggles, and poles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Ski Pricing |
| Subscription | Monthly | RenounPro Membership |
| One time/ perpetual license | Pay-as-you-go | Blemished/Archive Skis |
| Unit Pricing | Pay-as-you-go | Apparel and Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Renoun product offering
Product offeringCore offering
Renoun designs, manufactures, and sells premium high-performance alpine skis built around its proprietary patented VibeStop™ non-Newtonian polymer technology that adapts to terrain and speed to reduce vibration. The company sells directly to consumers through its e-commerce storefront with a TryOnSnow™ 6-month guarantee, and complements purchases with a RenounPro subscription membership program delivering new skis every two years, plus supporting bindings, apparel, accessories, and gift cards.
Product overview
Renoun is a ski manufacturer offering a unified product line built around its proprietary VibeStop™ patented non-Newtonian polymer technology. The core ski lineup consists of five distinct models: Atlas 80 (precision carving, 80mm waist), Endurance 88 (all-mountain, 88mm waist), Endurance 98 (off-trail optimized all-mountain, 98mm waist), Earhart 88 (women's-specific all-mountain, 88mm waist), and Citadel 107 (powder/backcountry ski, 107mm waist). All skis feature embedded VibeStop™ channels that adapt to terrain and speed. The company also offers RenounPro, a subscription membership providing skis every two years, swap flexibility, and community access. Product portfolio extends to ski bindings, accessories, and branded apparel through direct-to-consumer sales. Designed in Burlington, Vermont and handmade in Rimouski, Québec since 2012.
Differentiator
Problem solved
Functional benefit
Brands
- RenounPro: Ski membership program offering premium skis, SwapAnytime™ flexibility, community access, exclusive trips, and partner discounts for passionate skiers.
- VibeStop™
Products and services
- Atlas 80 Precision carving ski with an 80mm waist and full-metal Titanal construction featuring 6 channels of VibeStop™ adaptive polymer, designed for race-inspired edge grip on groomers, hardpack, and boilerplate ice. Sold direct to consumers at $1,099.
- Endurance 88 All-mountain ski with an 88mm waist, full metal laminate, and 6 channels of VibeStop™ adaptive damping, built for skiers who want one versatile ski for groomers, bumps, variable snow, and light powder. Priced at $899.
- Endurance 98 Off-trail optimized all-mountain ski with 98mm waist offering better float in soft snow while maintaining on-trail performance, equipped with VibeStop™ adaptive damping technology. Priced at $949.
- Earhart 88 Women's-specific all-mountain ski with 88mm waist, lighter responsive build, triax fiberglass reinforcement, and 2-inch Titanal band tip-to-tail, designed for women seeking all-mountain versatility without bulk. Priced at $899.
Quantifiable outcome
- 3x more stable when skiing aggressively or in rough conditions
- +3 more outcomes
Companies that use Renoun
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Renoun technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Renoun partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- Ship SkisminorPartner brand featured in RenounPro marketplace offering ski shipping and storage services.
- ElevenminorPremium brand partner in RenounPro marketplace discounts program.
- TrewminorOuterwear brand partner offering RenounPro member discounts on ski apparel.
- MavicminorCycling and ski components brand partner in RenounPro marketplace.
- TERRYminorBrand partner in RenounPro member discount program.
- ParleeminorPremium bicycle brand partner in RenounPro marketplace.
- AspectminorBrand partner in RenounPro member discount program.
- ThujaminorOutdoor gear brand partner in RenounPro marketplace discounts.
- Burgeon OutdoorminorOutdoor gear brand partner in RenounPro member discount program.
- Ski ExpresscoreDemo location partner in Richmond, VT. Contact: Jared Poor, (802) 434-6327.
- 7EvencoreDemo location partner in Salt Lake City, UT. Contact: Todd Herilla, (801) 856-0291.
- Mountain OpscoreDemo location partner in Stowe, VT. Contact: Robby Laughlin, (802) 253-4531.
- Mount Snow Ski WerkscoreDemo location partner in Dover, VT. Contact: Dave & Meghan Buckley, (802) 319-4266.
- F45minorCorporate partnership for custom graphics for special events, employee benefits or executive gifts.
- BetaminorCorporate partnership for custom graphics for special events, employee benefits or executive gifts.
- NY Fashion WeekminorCorporate partnership for custom graphics for special events and fashion industry collaborations.
- TeslaminorCorporate partnership for custom graphics for special events, employee benefits or executive gifts.
- MarkercoreBinding partner. Free Marker Griffon 13 bindings included with new ski purchases. Other Marker bindings sold including Squire 11.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Renoun competitors and assessment
Company assessmentDirect peers
- 4FRNT Skis: Independent Utah-based premium ski brand with comparable premium positioning, all-mountain/powder/freeride product mix, and a similar boutique DTC-plus-specialty-retail distribution strategy.
- Black Crows Skis: French premium ski brand competing directly in the all-mountain, carving, and freeride categories with similar price points ($600–$900+) and a similar design-led, design-forward brand identity aimed at enthusiast skiers.
- Icelantic Skis: Independent Colorado-based boutique ski brand selling premium handmade skis in the all-mountain and freeride categories at similar price points, with comparable sustainability messaging and a direct-to-consumer-plus-retail distribution model.
- Wagner Custom Skis: Custom-built premium skis made in the US (Telluride, CO) at price points comparable to Renoun, with a similar DTC model emphasizing craftsmanship and personalization for enthusiast skiers.
- Faction Skis: Swiss-designed premium ski brand producing all-mountain, freestyle, and freeride skis in comparable price brackets ($600–$1,000+) with athlete-driven marketing — directly comparable product line, price band, and target customer to Renoun.
- DPS Skis: Premium Utah-based ski manufacturer selling high-end carbon skis (e.g., Pagoda, Wailer) at comparable price points ($800–$1,200+) with proprietary material technologies (carbon laminate sandwich construction) targeted at the same enthusiast and powder/all-mountain segments Renoun competes in. Closely comparable direct competitor.
- Parlour Skis: Toronto-based boutique ski brand offering premium handmade skis with strong design identity, similar price positioning, and a comparable DTC and limited-demo distribution approach.
Broad incumbents
- Atomic Skis: Global mass-market ski brand and one of the industry's largest players. Competes across all ski categories Renoun serves but at lower average price points and with broader mass-market distribution.
- K2 Skis: One of the largest global ski brands with broad product lines spanning recreational through expert all-mountain, carving, and powder skis. K2 is a broad incumbent competitor with vastly larger marketing budget and dealer network but a more mass-market positioning.
- Rossignol Group: One of the largest and oldest ski manufacturers globally, with comprehensive all-mountain, carving, and freeride offerings. Rossignol competes with Renoun at the premium end (e.g., Experience, Blackops lines) but with vastly greater scale and global dealer reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Renoun social profiles
Digital presenceRenoun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Renoun leadership team
Management profileNumber of profiles
Profiles2 records
Renoun funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Renoun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Renoun
What does Renoun do?
Renoun designs, manufactures, and sells premium high-performance alpine skis built around its proprietary patented VibeStop™ non-Newtonian polymer technology that adapts to terrain and speed to reduce vibration. The company sells directly to consumers through its e-commerce storefront with a TryOnSnow™ 6-month guarantee, and complements purchases with a RenounPro subscription membership program delivering new skis every two years, plus supporting bindings, apparel, accessories, and gift cards.
Is Renoun a public or private company?
Renoun is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Renoun founded?
Renoun was founded in 2012. It employs 1 to 10 people.
Where is Renoun based?
Renoun is headquartered in Burlington, United States, in the North America region.
How does Renoun make money?
Four revenue lines are on record. Ski Sales are the primary driver. The others are renounPro Membership, ski Bindings and apparel and Accessories.
Who are Renoun's main competitors?
Direct peers on record are 4FRNT Skis, Black Crows Skis, Icelantic Skis, Wagner Custom Skis, Faction Skis, DPS Skis and Parlour Skis. Broad incumbents are Atomic Skis, K2 Skis and Rossignol Group.
Does Renoun have an API?
No public API is recorded for Renoun.
What industry is Renoun in?
Renoun's product category is Alpine Ski Equipment. Its primary akta.pro industry code is CRAMAJAA, Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles), with a secondary code of CRAMAJAB, Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks).