Daizy Tech
Daizy Tech is a UK-based enterprise IoT management platform provider offering a horizontal, device- and network-agnostic toolset for deploying and managing IoT projects at scale, primarily sold through channel partners to solution providers, social housing, local government, and enterprise customers.
- Company typePrivate
- Founded2020
- HeadquartersWitney, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Daizy Tech does
Daizy Tech Ltd is a privately held UK-based enterprise IoT management platform provider, founded in 2020 and operating as a distributed team with offices in Bournemouth and Witney. The company sells the Daizy Platform, a horizontal, vendor-agnostic toolset for designing, deploying, configuring, and managing IoT projects at scale. The platform supports any IoT device on any communication technology (LoRaWAN, NB-IoT, Sigfox, LTE-M, 4G), with data normalisation built for 500+ device models from 80+ manufacturers through the Daizy Aware certification program. Core technical components include a Device Catalogue, a Data Pipeline that fans sensor data to multiple destinations (BMS via cloud-based BACnet integration, Data Lakes, applications, AI pipelines), a Digital Twin data layer with project-specific metadata, over-the-air configuration management, and mobile apps (iOS/Android) for field installation. AI capability is nascent and exposure-oriented via Daizy Connect, which provides MCP-based access to IoT estates for external AI agents.
The business operates on a recurring SaaS model with three revenue streams: platform subscriptions for IoT device, connectivity, and data management; connectivity subscriptions resold across NB-IoT, Sigfox, LTE-M, LoRaWAN, and 4G (with published Sigfox tiers of £1.50-£5.00 per device per year); and professional services for implementation. Go-to-market is primarily channel-led, leveraging solution providers, systems integrators, managed service providers, distributors (Ingram Micro, Alliot Technologies, Simble), and network operators (Netmore, Sigfox Poland, The Things Industries), supplemented by direct enterprise field sales with a Request Demo motion. Named customers include social housing providers (BCHA across 1,700 properties, Wandle with £400k disrepair savings), local government (BCP Council's 12-mile beach occupancy deployment), IoT solution providers (iOpt with 2,000 migrated LoRaWAN devices), and energy management (Simble under MSA). The company has no disclosed funding rounds, no patents, no M&A activity, and ownership is held privately with CEO David Ffoulkes-Jones and CPO Nick Gyles leading the team.
Daizy Tech firmographics
Firmographics- Name
- Daizy Tech
- Legal name
- Daizy Tech Ltd
- Website
- https://daizy.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Daizy Tech is a UK-based enterprise IoT management platform provider offering a horizontal, device- and network-agnostic toolset for deploying and managing IoT projects at scale, primarily sold through channel partners to solution providers, social housing, local government, and enterprise customers.
- Ownership category
- akta.pro rank
Daizy Tech industry classification
Industry- Product category
- IoT Management Platform
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IoT/M2M Mobile Network Operators (LPWAN, NB-IoT/LTE-M) (HDAIAAAH)
- akta.pro secondary industry
- AMI Communications (RF Mesh, PLC, Cellular/NB-IoT, Private LTE) (EUADAFAD)
Keywords
Where Daizy Tech is headquartered
LocationHeadquarters
- HQ city
- Witney
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Daizy Tech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: SaaS platform subscription for IoT device management, connectivity management, data integration, and application enablement. Customers pay for access to the Daizy platform to design, deploy, and manage IoT projects.
- Connectivity Subscriptions: Manage connectivity subscriptions including NB-IoT, Sigfox, LTE Cat-M, LoRaWAN, and 4G network subscriptions. Daizy acts as intermediary for connectivity procurement.
- Professional Services: Implementation support and consulting for IoT deployment projects, helping customers design, prototype and scale IoT implementations.
- Device Connectivity Subscriptions: For Sigfox connectivity, annual subscriptions based on message volume tiers (Platinum: £5.00/year for 140 uplinks, Gold: £4.00/year for 100 uplinks, Silver: £2.75/year for 50 uplinks, One: £1.50/year for 2 uplinks).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Sigfox Platinum: 140 uplink messages/day, 4 downlink messages/day |
| Subscription | Annual | Sigfox Gold: 100 uplink messages/day, 2 downlink messages/day |
| Subscription | Annual | Sigfox Silver: 50 uplink messages/day, 2 downlink messages/day |
| Subscription | Annual | Sigfox One: 2 uplink messages/day, 0 downlink messages/day |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Daizy Tech product offering
Product offeringCore offering
Daizy provides an enterprise IoT management platform that enables organizations and their partners to onboard, connect, monitor, and manage large fleets of IoT devices across multiple networks and manufacturers. The platform combines a certified device catalogue with data normalization, multi-network connectivity management (including its own Daizy Connect LPWAN service), a data pipeline for routing sensor data to BI and enterprise systems, and mobile tools for field deployment. It is sold as a subscription platform primarily to solution providers, housing associations, local government, and large enterprises running IoT programs at scale.
Product overview
Daizy Tech offers the Daizy Platform as an enterprise IoT management solution. The core Daizy Platform provides unified device management, connectivity management, data integration, and scalability tools for designing, installing, configuring, operating and analysing IoT projects. The platform is complemented by the Daizy IoT Device Catalogue supporting 500+ device models with data normalisation, and the Daizy Mobile App for Android and iOS enabling on-site device deployment. The Daizy Data Pipeline feature delivers sensor data to multiple destinations including BMS systems via BACnet integration. The platform supports multiple connectivity technologies (LoRaWAN, NB-IoT, LTE-M, Sigfox, 4G) and works with various LoRa Network Server providers including The Things Industries, Loriot, and Netmore. Daizy Connect provides AI agents contextual access to IoT estates via MCP.
Differentiator
Problem solved
Functional benefit
Products and services
- Daizy Platform (IoT Management Platform) A multi-tenant enterprise IoT management platform that enables organizations and partners to onboard, connect, monitor, manage, and scale large fleets of IoT devices across multiple manufacturers and networks. Includes device lifecycle management, a normalized device catalogue, connectivity orchestration, a data pipeline to BI and enterprise systems, digital twin data, and service management tools. Sold to solution providers, housing associations, local government, and large enterprises.
- Daizy IoT Device Catalogue A certified catalogue of 500+ IoT device models from multiple manufacturers, with built-in data normalization so that sensors from different vendors can be onboarded and managed consistently. Allows customers to avoid being locked into a single device manufacturer.
- Daizy Connect (LPWAN / Sigfox connectivity) Daizy's own LPWAN/Sigfox-based connectivity service, enabling IoT devices on the platform to connect without requiring customers to contract separately with a third-party network operator. Sold as a subscription tied to the Daizy platform, with example pricing around $1 per device per year for included data allowances.
- Daizy Mobile App A mobile application that supports field deployment of IoT devices, including on-site installation, device registration, scanning, and commissioning, used by solution providers and customer field teams rolling out devices at scale.
Quantifiable outcome
- iOpt migrated 2,000 live LoRaWAN devices onto Daizy platform with zero downtime
- +3 more outcomes
Companies that use Daizy Tech
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Daizy Tech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Daizy Tech partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SimblecoreMaster services agreement expanding Simble's ability to manage IoT devices, network connectivity and data processing. SimbleSense platform integration with Daizy Aware program for broader device ecosystem access.
- NorthcoreNorth offers expertise across IoT, networking and connectivity, and safety and security. Partnership enables efficient growth and large-scale IoT deployments for customers.
- Alliot TechnologiescoreLeading distributor of IoT devices in the UK expanding IoT management offering through Daizy platform partnership.
- Bell IntegrationcoreEnd-to-end IT service management company selected Daizy platform to enable large-scale IoT deployments for enterprise customers.
- DelmationcoreChannel partner providing scalable IoT solutions using the Daizy platform.
- UK ConnectcoreProgressive IoT collaboration for delivering connectivity solutions to customers.
- NetmorecoreGlobal professional LoRaWAN network operator partnership for seamless integration with Daizy's IoT device, connectivity and data management capabilities.
- The Things IndustriescoreGlobal LoRaWAN Network Server provider partnership for better device lifecycle management through Daizy platform.
- Sigfox PolandminorExclusive Sigfox partner in Poland helping customers achieve real-world returns on IoT investment.
- SmartEndsminorSmartEnds IoT management solution for waste management partnered with Daizy for smart waste management deployments.
- Ingram MicrominorDistributor partner distributing IoT solutions including Daizy platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Daizy Tech competitors and assessment
Company assessmentDirect peers
- Blues Wireless: Blues (formerly Blues Wireless) provides cellular IoT modules and a cloud platform (Notehub) for device management and data routing. Directly comparable as a horizontal IoT deployment platform with built-in connectivity management.
- Particle: Particle provides an IoT platform with cellular connectivity management, a device ecosystem, and developer tooling. It is directly comparable to Daizy as a horizontal IoT deployment and device-management platform, although Particle skews more developer/cellular-centric while Daizy emphasizes LPWAN and BMS integration.
- EMnify: EMnify is a cellular IoT connectivity platform offering global SIM management, billing, and device APIs. It competes with Daizy's connectivity-management layer, particularly for enterprises deploying cellular/LTE-M/NB-IoT devices across geographies.
- Actility: Actility operates a LoRaWAN network server (ThingPark) and an IoT management platform. It is the closest LoRaWAN-native competitor to Daizy, particularly for carrier-grade deployments that Daizy handles through partners like The Things Industries and Loriot.
- Losant: Losant is an IoT platform offering device management, data routing, and workflow orchestration for enterprise customers. Comparable to Daizy's platform layer around device onboarding, data normalization, and downstream application enablement.
- 1NCE: 1NCE provides low-bandwidth IoT connectivity with flat-rate subscription pricing across cellular and NB-IoT networks. Comparable to Daizy's tiered Sigfox subscription offering and its intermediary role for connectivity procurement.
- ClearBlade: ClearBlade is an enterprise IoT platform for device management, edge computing, and real-time data pipelines. It mirrors Daizy's horizontal device/connectivity/data approach for enterprise IoT deployments.
Broad incumbents
- Microsoft Azure IoT Hub: Azure IoT Hub is the Microsoft hyperscaler offering for IoT device connectivity, management, and data ingestion. Competes with Daizy as a broad incumbent bundled into enterprise cloud contracts.
- Cumulocity (Software AG): Cumulocity is an enterprise IoT platform under Software AG covering device management, analytics, and integration. Comparable to Daizy as a horizontal IoT platform, with deeper enterprise heritage but heavier footprint.
- AWS IoT Core: AWS IoT Core is the hyperscaler's horizontal IoT device gateway and message broker, integrated into broader AWS cloud agreements. It competes with Daizy's device/connectivity layer, especially where customers are already on AWS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Daizy Tech compliance and trust
Trust signalCompliance2 records
Daizy Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daizy Tech leadership team
Management profileNumber of profiles
Profiles1 record
Daizy Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daizy Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daizy Tech
What does Daizy Tech do?
Daizy provides an enterprise IoT management platform that enables organizations and their partners to onboard, connect, monitor, and manage large fleets of IoT devices across multiple networks and manufacturers. The platform combines a certified device catalogue with data normalization, multi-network connectivity management (including its own Daizy Connect LPWAN service), a data pipeline for routing sensor data to BI and enterprise systems, and mobile tools for field deployment. It is sold as a subscription platform primarily to solution providers, housing associations, local government, and large enterprises running IoT programs at scale.
Is Daizy Tech a public or private company?
Daizy Tech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Daizy Tech founded?
Daizy Tech was founded in 2020. It employs 11 to 50 people.
Where is Daizy Tech based?
Daizy Tech is headquartered in Witney, United Kingdom, in the Europe region.
How does Daizy Tech make money?
Four revenue lines are on record. Platform Subscription is the primary driver. The others are connectivity Subscriptions, professional Services and device Connectivity Subscriptions.
Who are Daizy Tech's main competitors?
Direct peers on record are Blues Wireless, Particle, EMnify, Actility, Losant, 1NCE and ClearBlade. Broad incumbents are Microsoft Azure IoT Hub, Cumulocity (Software AG) and AWS IoT Core.
Does Daizy Tech have an API?
Yes. Daizy provides a headless API for integration with existing and future systems. The platform includes a Data Pipeline for delivering sensor data to multiple destinations including BMS systems, Data Lakes, and AI ingestion pipelines. The platform supports various LoRa Network Server providers and offers device management capabilities via API.
What industry is Daizy Tech in?
Daizy Tech's product category is IoT Management Platform. Its primary akta.pro industry code is HDAIAAAH, IoT/M2M Mobile Network Operators (LPWAN, NB-IoT/LTE-M), with a secondary code of EUADAFAD, AMI Communications (RF Mesh, PLC, Cellular/NB-IoT, Private LTE). Its NAICS code is 54151 and its SIC code is 7370.