What Autify Digital does

Autify Digital Ltd is a UK-based private e-commerce integration agency founded in 2021 and headquartered in Nottingham. The company develops and sells a portfolio of plugin modules that connect payment gateways, retail finance providers, and EPOS/ERP systems to mainstream CMS platforms including Magento 2, WooCommerce, Shopify, Drupal Commerce, PrestaShop, OpenCart, WordPress, Visualsoft, BigCommerce, and Salesforce.

Core products are organised into three suites: a Payment Gateway Integration Suite (modules for Lloyds Bank Cardnet, Tyl by NatWest, AIB MS AuthiPay, Clover, Cardstream, and Taylr), a Retail Finance Integration Suite (V12, Novuna, Omni Capital for buy-now-pay-later), and an EPOS/ERP Integration Suite (Pursuit, Clarity & Success, and Microsoft Dynamics 365 Business Central via iPaaS). The firm is the official Pursuit integration partner and a preferred supplier to three UK bank payment processors, providing a structural referral channel into merchants.

The business model combines perpetual one-time plugin licences (£99–£1,098 per domain) with optional annual subscriptions for support and updates, professional installation services (£150–£350+), and additional domain licences. GTM is hybrid: a self-serve e-commerce shop at autify.co.uk, enterprise-direct enquiries for bespoke builds, and bank-led referrals for merchant customers. The team is approximately 9–10 people and the firm is bootstrapped, founder-owned, and UK-only in stated operating geography.

Name

Autify Digital

Legal name

Autify Digital Ltd

Website

https://autify.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Autify Digital is a UK-based e-commerce integration agency developing payment gateway, retail finance, and EPOS/ERP plugin modules for CMS platforms such as Magento, WooCommerce, and Shopify, serving primarily UK retailers (especially jewellery) and merchants referred by partner banks.

Ownership category

akta.pro rank

Product category

E-commerce Integration Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industries

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA), Merchant Acquiring & Processing Platforms (BPAMAFAB)

Keywords

• E-commerce integration plugins
• Payment gateway integration
• Retail finance integration
• EPOS ERP middleware
• CMS commerce plugins

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Plugin/Module Sales: One-time license purchases for e-commerce integration plugins. Prices range from £99 to £1098 depending on CMS platform and vendor. Licenses are typically per domain.
2. Annual Subscriptions: Yearly licenses include free support and updates. Subscriptions renew annually at regular price. Auto-renewing subscriptions available for monthly or yearly periods.
3. Professional Installation Services: Optional add-on service for plugin installation ranging from £150-350+ VAT depending on complexity. On-site wallet installation at higher price point.
4. Additional Domain Licenses: Additional domains or stores within single website setup can be added for £99 + VAT per domain.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Autify Digital develops and sells e-commerce integration plugin modules that connect UK bank payment gateways (Lloyds Cardnet, Tyl by NatWest, AIB MS AuthiPay), retail finance providers (V12, Novuna, Omni Capital), and EPOS/ERP systems (Pursuit, Clarity & Success, Microsoft Dynamics 365 Business Central) to CMS platforms including Magento 2, WooCommerce, Shopify, Drupal, PrestaShop, OpenCart, WordPress, Visualsoft, BigCommerce, and Salesforce. The company also offers professional installation services and bespoke custom integration development for UK merchants.

Product overview

Autify Digital is an e-commerce integration agency offering a portfolio of plugin modules that connect payment gateways, retail finance providers, and ERP/EPOS systems to various CMS platforms. The core product portfolio consists of three main categories: Payment Gateway Integration Suite (modules for Lloyds Bank Cardnet, Tyl by NatWest, AIB MS AuthiPay, Clover, Cardstream, and Taylr), Retail Finance Integration Suite (modules for V12, Novuna, and Omni Capital), and EPOS/ERP Integration Suite (Pursuit, Clarity & Success, and Microsoft Dynamics 365 Business Central integrations). These modules are available as platform-specific plugins for Magento 2, WooCommerce, Shopify, Drupal, PrestaShop, OpenCart, WordPress, Visualsoft, BigCommerce, and Salesforce. The company also offers bespoke custom development services and professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Payment Gateway Integration Suite Plugin modules that integrate payment gateways (Lloyds Bank Cardnet, Tyl by NatWest, AIB MS AuthiPay, Clover, Cardstream, Taylr) into e-commerce websites across multiple CMS platforms, enabling secure card payment processing, digital wallet support (Apple Pay, Google Pay, PayPal), and refund management for UK merchants.
• Retail Finance Integration Suite Plugin modules that integrate retail finance providers (V12, Novuna, Omni Capital) into e-commerce websites, enabling customers to pay via instalment plans with eligibility checks, product-level controls, and real-time application status sync for Magento and WooCommerce merchants.
• Pursuit EPOS Integration Official Pursuit EPOS integration connecting the jewellery retailer's Point of Sale system with e-commerce platforms (Shopify, WooCommerce, Magento 2, Visualsoft, Salesforce), enabling real-time stock sync, automated order processing, and unified inventory management.
• Clarity & Success EPOS Integration EPOS integration connecting Clarity & Success Point of Sale system with Shopify, WooCommerce, and Magento for real-time stock synchronisation, automated order routing, and unified customer data across online and in-store channels.
• Microsoft Dynamics 365 Business Central Integration iPaaS-based ERP integration connecting Microsoft Dynamics 365 Business Central with Shopify, BigCommerce, and Magento 2 for bi-directional inventory sync, automated order processing, and centralised business management.
• Professional Installation Services Optional paid add-on service for plugin installation ranging from £150-£350+VAT depending on complexity, with on-site wallet installation at the higher price point, available to merchants purchasing Autify Digital's integration plugins.
• Bespoke Custom Integration Development Contact-driven bespoke integration and custom development services for enterprise clients requiring tailored connectivity between their e-commerce, EPOS, ERP, payment, or finance systems, quoted on a project basis via the website enquiry form.
• AIB MS AuthiPay Drupal Commerce Integration Payment gateway integration plugin for Drupal Commerce connecting to AIB MS AuthiPay payment processing, with hosted payment page support and PCI-compliant card acceptance.

Quantifiable outcome

• Real-time stock sync eliminating manual entry errors
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• Pursuit SoftwarecoreTechnology or IntegrationOfficial Pursuit integration partner offering EPOS-to-e-commerce connectors. Integrations available for Shopify, WooCommerce, Magento, Visualsoft, and Salesforce. Cornerstone of jewellery retail vertical focus.
• Lloyds Bank CardnetcoreTechnology or IntegrationPreferred supplier of payment gateway integrations for Lloyds Bank. Modules available for Magento, WooCommerce, Drupal, PrestaShop, OpenCart, and WordPress. Products include embedded payment solution and hosted payment page.
• Tyl by NatWestcoreTechnology or IntegrationOfficial integration partner for Tyl by NatWest payment gateway. Modules available for Magento, WooCommerce, Drupal, OpenCart, PrestaShop, and WordPress.
• AIB MS AuthiPaycoreTechnology or IntegrationPreferred integration partner for AIB MS AuthiPay payment gateway. Modules available for Drupal, Magento, OpenCart, PrestaShop, WooCommerce, and WordPress.
• V12 Retail FinancecoreTechnology or IntegrationV12 retail finance integration available for Magento (including Hyvä Theme) and WooCommerce. Enables buy-now-pay-later functionality for e-commerce.
• Novuna FinancecoreTechnology or IntegrationNovuna Finance integration available for Magento (including Hyvä Theme). Provides retail finance options for e-commerce customers.
• Omni CapitalcoreTechnology or IntegrationOmni Capital retail finance integration available for Magento (including Hyvä Theme) and WooCommerce.
• Microsoft Dynamics 365 Business CentralcoreTechnology or IntegrationMD 365 Business Central ERP integrations available for Shopify, BigCommerce, and Magento. Cloud-based iPaaS solution for centralised business management.
• Clarity & SuccesscoreTechnology or IntegrationClarity & Success EPOS integration services available for Shopify, WooCommerce, and Magento. Real-time stock sync and order processing automation.
• ShopifycoreTechnology or IntegrationCMS platform integration partner. Pursuit Shopify Integration, MD 365 Business Central Shopify Integration, and Clarity & Success Shopify Integration available.
• WooCommercecoreTechnology or IntegrationCMS platform integration partner. Multiple payment gateway and EPOS integrations available including Pursuit, V12, Novuna, and Omni Capital WooCommerce integrations.
• MagentocoreTechnology or IntegrationCMS platform integration partner. Broadest integration coverage including payment gateways, retail finance, and ERP integrations for Magento 2.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mageplaza: Mageplaza develops and sells Magento, Shopify, and WooCommerce extensions (payment, shipping, SEO, ERP integrations) under a similar one-time-plus-subscription licensing model. Directly comparable in product format, CMS coverage breadth, and SMB merchant target customer — the closest head-to-head competitor for Autify's plugin catalog.
• Amasty: Amasty is one of the largest independent Magento extension publishers, offering 400+ modules spanning payment, checkout, ERP, and marketing integrations with subscription support. Directly comparable on CMS focus (Magento) and self-serve plugin commercial model serving SMB-to-mid-market merchants.
• Aheadworks: Aheadworks has historically been a top-tier Magento extension and integration developer with a self-serve shop for payment, ERP, and checkout modules — overlapping almost identically with Autify's value proposition (CMS plugin products + bespoke integration services for merchants).
• BSS Commerce: BSS Commerce develops Magento and Shopify extensions including payment gateway, ERP, and POS integrations sold via per-license and subscription commercial terms. Directly comparable as a multi-CMS extension publisher competing for the same merchant wallets across payment and retail-finance integrations.
• Wyomind: Wyomind is a Magento-focused extension and integration developer shipping payment, shipping, and ERP connectors to EU-based merchants. Comparable in licensing model (perpetual + support subscription) and core integration capabilities for the same CMS targets.
• Plumrocket: Plumrocket develops Magento extensions and plugins focused on payment, checkout, and store functionality, sold through a self-serve shop similar to Autify's model. Comparable as a smaller, specialist plugin publisher targeting the same Magento merchant segment.
• XTENTO: XTENTO builds Magento extensions and integrations for ERP, shipping, payment, and order export — directly comparable to Autify's ERP/EPOS and payment integration suite in both product scope and merchant customer base.
• Fooman: Fooman is a Magento extension developer focused on payment, shipping, and admin tooling, sold under an annual/perpetual license model with developer-led support. Closely comparable in profile: small specialist team, plugin-led revenue, and overlapping merchant use cases (especially around payment integrations).

Broad incumbents

• Vaimo: Vaimo is an Adobe Gold-tier digital commerce agency operating globally across Magento/Adobe Commerce with broader services (strategy, design, development, integration). Comparable as a Magento/Epos integration services competitor with substantially larger scale and broader geographic reach.
• Bold Commerce: Bold Commerce is a North-American-headquartered e-commerce checkout and subscription platform offering payment, BNPL, and ERP integration tooling for merchants — comparable by product category (merchant-facing payment/checkout extension layer) though broader in scale and competing on the same BNPL/checkout integration surface.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AutifyDigital
• Facebookfacebook.com/AutifyDigital
• LinkedInlinkedin.com/company/autifydigital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autify Digital