What Lion Digital does

LION Digital Pty Ltd is an Australian eCommerce specialist digital marketing agency founded in 2015 by Leo Comino and headquartered in Melbourne. The company delivers a blended multi-channel methodology spanning SEO (SCOPE AI), SEM, Email (Klaviyo), Social Media, CRO, eCommerce Development, Design, Amazon, and Global Expansion services. Its target customers are eCommerce brands across DTC, marketplace, subscription, and retail channels — with active delivery in Australia, Japan, New Zealand, USA, UK, and Canada — and a named book that includes R.M. Williams, Helly Hansen, Nutrition Warehouse, Fjällräven, Havaianas, and 200+ brands across 8 verticals.

The agency's underlying technology is a combination of proprietary AI infrastructure and partner integrations. OpenClaw AI is a model-agnostic, founder-built system designed to surface revenue opportunities and technical gaps; SCOPE AI is a five-pillar SEO framework (Social Proof, Content, Optimisation, Performance, Experience) extended to Generative Engine Optimisation (GEO) and Agentic Commerce readiness; LION OS is a weekly intelligence digest that automates account-level reporting; and LION VIEW is a consolidated dashboard aggregating GA4, Search Console, Google Ads, and Meta Ads. The agency holds top-tier partner status with Google (Premier Partner 2024), Klaviyo (Master Elite Partner — top 1% globally), and Shopify (Select Partner), and integrates with BigCommerce, Nosto, Yotpo, Trustpilot, Global-e, and Dotdigital.

LION Digital operates on two revenue streams in parallel: monthly retainer engagements with senior specialists across channels, and a productised service shop (liondigital.com.au/shop) offering fixed-price products ranging from $1,000 (Klaviyo Opportunity Analysis) to $12,000 (Black Friday Accelerator). Client intake is capped at 4 new clients per month, and a $4,500-value senior-specialist diagnostic audit is offered complimentary as a lead generation tool, with 750+ brands audited historically. The agency also sells fractional executive services (Virtual CMO, Fractional COO) and reports 8.5x average client ROAS with $350M+ in paid media managed across channels.

Name

Lion Digital

Legal name

LION Digital Pty Ltd

Website

https://liondigital.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

LION Digital is an Australian eCommerce specialist digital marketing agency serving 200+ DTC, marketplace, subscription, and retail brands across Australia, Japan, New Zealand, USA, UK, and Canada. It delivers blended multi-channel SEO, SEM, email (Klaviyo), social, CRO, and development services on retainer and productised fixed-fee engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Retainer / Monthly Management Fees: LION Digital operates primarily on retainer agreements for ongoing channel management (SEO, SEM, Email, Social, etc.). The engagement model is built around a senior specialist per channel, with pricing based on scope and complexity. The agency limits intake to 4 new clients per month.
2. Productised Service Offerings: Fixed-price standalone products and projects including Klaviyo Onboarding/Migration ($6,250), Klaviyo Growth Accelerator ($6,250), Performance Accelerator Lite ($5,000), Performance Accelerator Full ($10,000), SEM Account Audit ($2,500), Performance Max Setup ($2,000), SEO CMS Platform Migration to Shopify ($4,999), GA4 Setup ($3,000-$4,500), Black Friday Accelerator ($12,000), Architecture Consulting (from $275/hr), Content Workshop ($3,500), Instant AI ($3,750+), Dynamic Retainer (custom allocation model).
3. Complimentary Audit (Lead Generation): $4,500 value senior-specialist diagnostic offered complimentary as a client acquisition and qualification tool, delivered in 5 working days. No credit card required. 750+ brands audited historically.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lion Digital is an Australian eCommerce-focused digital marketing agency that delivers blended multi-channel marketing services spanning SEO (SCOPE AI framework), SEM, email and SMS (Klaviyo), social media, CRO, design, technical development, and global expansion for direct-to-consumer, marketplace, subscription, and retail eCommerce brands. The agency sells both ongoing senior-specialist retainer engagements and a suite of productised fixed-fee services (e.g., Klaviyo Onboarding, Performance & Conversion Accelerator, SEM Account Audit), supported by proprietary AI infrastructure (OpenClaw), the LION VIEW dashboard, and an LION Promise 10x ROI guarantee.

Product overview

Lion Digital is an eCommerce-focused digital marketing agency offering a portfolio of productised service products and ongoing retainer engagements. The core offering is a blended multi-channel digital marketing methodology spanning SEO (SCOPE AI), SEM, Email (Klaviyo), Social Media, Design, Development, CRO, Amazon, and Global Expansion services. These are delivered by senior specialists via structured retainers. LION also offers a suite of productised one-off products spanning three categories: Email & Lifecycle (Klaviyo Onboarding/Migration, Klaviyo Growth Accelerator, Instant AI, Dynamic Retainer); Paid, SEO & Analytics (SEM Account Audit, Performance Max Setup, SEO CMS Migration to Shopify, GA4 Setup); and Strategy & Conversion (Performance & Conversion Accelerator, Shopify Essentials Build, Architecture Consulting, Black Friday Accelerator, Content Workshop). The proprietary LION VIEW dashboard provides unified cross-channel reporting. The offering does not follow a single-platform architecture; it is a services portfolio augmented by proprietary AI infrastructure (OpenClaw) and the SCOPE AI SEO framework.

Differentiator

Problem solved

Functional benefit

Brands

• OpenClaw: Proprietary AI infrastructure developed by LION Digital, constantly evolving and model-agnostic, designed to identify revenue opportunities and technical gaps in eCommerce operations.
• LION OS
• SCOPE AI
• LION VIEW
• LION Promise

Products and services

• Multi-Channel Digital Marketing LION's core blended multi-channel methodology spanning Customer Acquisition, Retention and Brand Awareness, with SEO as the foundation. Coordinates SEO, SEM, Email, Social, and paid channels under a unified strategy for eCommerce brands to avoid channel cannibalisation and compound ROI.
• Blended Search Marketing Coordinated SEO and SEM strategy run as one unified team with shared keywords, coordinated bids, and compounding ROI. SEM is used only on non-brand, high-intent terms where the site lacks organic visibility, preventing brand cannibalisation.
• Technical Development (DEV) Full-spectrum eCommerce development across Shopify, Neto/Maropost, WordPress/WooCommerce, BigCommerce, Headless Commerce, and custom platforms covering new builds, site enhancement, custom integrations (ERP, PIM, 3PL, CRM), bespoke solutions, and full platform migrations.
• Design UX/UI design services for eCommerce focused on solving business problems through functional, converting, and user-friendly design. Covers UX research, UI design, prototyping, design execution, and ongoing support, integrated with SEO and development teams.
• Fractional eCommerce Marketing Team Plug-in full eCommerce marketing department providing senior specialists across SEO, SEM, Meta/Paid Social, Email, CRM, and Web Development for a fraction of internal hiring cost. Includes unified cross-channel strategy, loyalty and lifecycle marketing, and flexible resourcing.
• SEO (SCOPE AI) AI-powered eCommerce SEO service built on the SCOPE AI framework — five pillars covering Social Proof, Content, Optimisation, Performance, and Experience. Goes beyond traditional Google SEO to include GEO (Generative Engine Optimisation) and preparation for agentic commerce.
• SEO Migration Structured five-phase SEO migration process covering scoping session, architecture and eCommerce segmentation, pre-migration audit and 301 redirect mapping, post-migration QA and indexation checks, and ongoing monitoring. Designed to preserve link equity and prevent traffic/revenue drops during platform changes.
• CRO (Conversion Rate Optimisation) Conversion rate optimisation service backed by senior specialists, covering data-driven design, A/B testing (via VWO and Optimizely), heat map analysis (via Hotjar/Microsoft Clarity), mobile-first design, checkout optimisation, personalisation, and ongoing performance refinement.
• Amazon Seller Central Marketing & Advertising Amazon marketing service covering Amazon SEO (keyword research, listing optimisation, backend keywords, content refinement) and Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display). Includes campaign setup, daily monitoring, bid/targeting optimisation, and results tracking for Amazon's global marketplaces.
• eCommerce Consultant Services Senior-level eCommerce consulting engagement led by founder Leo Comino covering strategy, platform management, digital marketing, operational efficiency, and execution. Includes pain point diagnosis, live channel performance analysis, bespoke strategy development, and provider recommendations.
• SEM (Search Engine Marketing) Performance and ROAS-focused Google Ads management for eCommerce, covering Performance Max, Shopping, Search, and Demand Gen. Built on four pillars: foundational best practice, full-funnel strategy, ROAS performance methodology, and relentless weekly optimisation. Specialists live in Google Ads exclusively.
• Email Marketing (Klaviyo) Sophisticated eCommerce email and SMS marketing via Klaviyo Master Elite certified programs. Focuses on frequency, recency, monetary value (FRM), CAC, and LTV improvement through segmented behavioural flows, lifecycle automation, and campaign programs. Benchmarks 20–30%+ of site revenue from email channel.
• Social Media Marketing (SMM) Full-funnel social media strategies, content creation, and ad management across Meta, TikTok, and LinkedIn. Covers strategy and audience insight, paid amplification, daily KPI tracking, and ROI-focused campaign management.
• Global Expansion International eCommerce expansion service covering market research and localisation, supply chain and logistics management, payment and currency localisation, legal and regulatory compliance, and tailored marketing and social media strategy for new markets.
• Klaviyo Professional Services Elite-tier Klaviyo service offering as a Master Elite Partner including strategic planning, implementation and integration, creative campaign design, and continuous improvement and optimisation. Covers multi-channel integration, advanced segmentation, A/B testing, and CDP capabilities.
• Klaviyo CDP Klaviyo Customer Data Platform service that unifies customer data from multiple sources to create a comprehensive behavioural and preference profile, enabling highly targeted and personalised email/SMS touchpoints.
• Plug-and-Play Virtual CMO Fractional senior marketing leadership providing brand strategy, internal team education and evolution, marketing department creation, and high-level marketing resource — without the cost of a full-time CMO.
• Fractional COO Fractional Chief Operating Officer service covering business strategy, supply-chain management, change management, operations and project management, product or market expansion, team management, and driving growth and sales.
• Performance & Conversion Accelerator Full implementation of Core Web Vitals optimisation combined with conversion rate optimisation (CRO), delivered as a complete ready-to-use solution by senior specialists. Guarantees 10x ROI or money back, priced at $10,000 ex GST.
• Performance & Conversion Accelerator Lite A lighter, faster-turnaround Core Web Vitals + CRO implementation product priced from $5,000 ex GST with the same 10x ROI guarantee and senior-specialist execution model.
• Klaviyo Onboarding or Migration Project Done-for-you Klaviyo setup and migration service covering data migration and cleanup, 120-point account configuration, master template design, DNS authentication, SMS setup, advanced segmentation, and up to 7 flow emails. Priced at $6,250 + GST.
• Klaviyo Growth Accelerator Advanced Klaviyo optimization service for brands already on the platform, including up to 7 flow emails across 4 flows, master template redesign, advanced database segmentation, data capture and list growth strategy, 120+ point account audit, and 2–3 expert coaching sessions. Priced at $6,250 + GST.
• Klaviyo Opportunity Analysis Custom recommendations and actionable insights from certified Klaviyo specialists to boost email/SMS revenue and engagement. Priced at $1,000 + GST.
• SEM Account Audit Full search engine marketing audit covering 40+ touchpoints with clear output, performance review, key improvement areas, and a 1:1 meeting with a LION SEM expert. Priced at $2,500 + GST.
• Performance Max Best Practice Setup Google Performance Max campaign setup including kick-off call with a specialist, platform and tracking connection, feed audit and optimisation, campaign build, and coaching on performance assessment. Priced at $2,000 + GST.
• SEO CMS Platform Migration to Shopify SEO-preserving platform migration from any CMS to Shopify, covering market research, site architecture and eCommerce segments, pre-migration audit, 301 redirect mapping, and post-migration checks. Priced at $4,999 + GST.
• Google Analytics 4 Setup GA4 migration service covering data migration, settings adjustment, and implementation guidance. Priced at $3,000 + GST.
• GA4 eCom Pro Investment Enhanced GA4 setup service with deeper eCommerce tracking configuration and reporting setup. Priced at $4,500 + GST.
• Shopify Essentials Build Fast, affordable, high-quality Shopify store build for small product ranges, following Shopify best practices with a setup designed for growth. Priced at $10,000 + GST.
• Architecture Consulting eCommerce architecture strategy and implementation consulting covering due diligence, assessment, analysis, and technology roadmap. Billed at $275 + GST (hourly/consultation basis).
• Information Architecture Consulting 360-degree approach to expanding keyword reach and keeping website architecture relevant to user intent and search behaviour.
• Black Friday Accelerator Bundled product covering Email Marketing ($6,000), Paid Search SEM & Performance Max ($3,000), and Social Media ($3,000) specifically for Black Friday/Cyber Monday trading period. Priced at $12,000 + GST.
• Content Workshop Workshop engagement with channel heads covering a content questionnaire to ensure consistent brand messaging across all channels, inform content marketing strategy, and avoid over-reliance on AI-generated content. Priced at $3,500 + GST.
• Dynamic Retainer Flexible retainer model where hours flex across any of LION's core services (SEO, SEM, Social, Email, and Development), allowing brands to allocate budget to where it drives results. Includes kick-off and discovery, monthly allocation, execute and pivot, and review and optimisation cadence.
• Instant AI Accelerator Project Entry-level engagement tier for brands accessing LION's AI-powered marketing capabilities. Part of the Instant AI suite available at varying retainer levels (Entry, Foundation, Advanced). Priced from $3,750 + GST.
• LION VIEW Dashboard Proprietary all-inclusive digital dashboard aggregating every channel, insight, and recommendation in one view. Provides real-time GA4 and Search Console data, 90-day strategy and action plan, specialist recommendations with auditable calls, and granular activity logging. Replaces spreadsheet-based reporting.

Quantifiable outcome

• 200+ eCommerce brands grown across 8 verticals
• +13 more outcomes

Named customers39 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• KlaviyocoreTechnology or IntegrationKlaviyo Master Elite Partner — top 1% of agencies globally. LION Digital is certified across Klaviyo Email, SMS, and Lifecycle marketing. They have migrated 1.2M subscribers across 6 brands to Klaviyo. They offer Klaviyo Onboarding, Klaviyo Growth Accelerator, and Klaviyo CDP services. LION's own email program generates 30-40% of Fishing Superstore's online revenue.
• GooglecoreTechnology or IntegrationGoogle Premier Partner 2024 — Google's highest partner badge awarded to top performers across spend, growth and certification. LION Digital manages $350M+ in paid media, with SEM Head Simon Gellibrand having overseen $350M+ in paid media investment and Mark Johnson (Sr Paid Media) previously working at Google supporting advertisers from within the ecosystem.
• ShopifycoreTechnology or IntegrationShopify Select Partner certified for enterprise eCommerce. LION Digital handles Shopify migrations, theme rebuilds, and replatforming at scale. They offer Shopify Essentials Build ($10,000) and have completed multiple Shopify projects.
• Global-ecoreTechnology or IntegrationPartnership with Global-e, the world's premier cross-border eCommerce platform. Enables LION to provide localised seamless shopping experiences for clients across 200 markets. LION serves brands in Australia, Japan, New Zealand, USA, UK, and Canada — markets where Global-e is established. Raj Mukherjee (Partnership Manager, Asia Pacific) noted LION's APAC growth aligns with Global-e's presence.
• BigCommercesecondaryTechnology or IntegrationTechnology partner for B2B and B2C enterprise builds. LION delivers custom Stencil theme development, complex catalog architecture, API-driven integrations, and scalable headless solutions on BigCommerce.
• YotposecondaryTechnology or IntegrationIntegration partner for reviews and loyalty programs. LION recommends Yotpo for displaying customer feedback on product pages. Built custom Yotpo Mobile Widget for Fishing Superstore.
• NostosecondaryTechnology or IntegrationPersonalisation partner. Nosto provides real-time AI-generated product recommendations based on user browsing and purchase history, integrated via Shopify.
• Portless (Fulfilment Partner)secondaryStrategic or Co-development PartnerFulfilment partner with a supply chain built after running a $50M/year DTC brand. Shenzhen-based fulfilment centre enabling brands to ship directly from China with branded packaging, improving cash flow and customer satisfaction.
• TrustpilotsecondaryTechnology or IntegrationIntegration partner for customer reviews. LION recommends Trustpilot for displaying social proof on eCommerce sites.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jellyfish: Global digital marketing agency (formerly part of Brandtech Group) with multi-channel media, SEO, and analytics capabilities; broader portfolio and much larger scale but overlapping eCommerce channel expertise.
• Wpromote: Large US digital marketing agency with significant eCommerce vertical presence and partner ecosystem; broader portfolio of services and larger headcount, but overlapping channel expertise and similar enterprise eCommerce client base.
• Argano: Global eCommerce consultancy with broad advisory and implementation services; overlaps with Lion's fractional CMO/COO offerings and enterprise platform migration work at substantially larger scale.

Direct peers

• SmartOSC: Global eCommerce development and digital agency with strong Shopify, Magento, and BigCommerce practice; comparable in development-led multi-channel proposition serving enterprise eCommerce brands across geographies.
• ROI Revolution: US eCommerce digital marketing agency with deep Google Ads, Analytics, and feed management expertise; comparable in channel mix (SEM + SEO + Analytics) and mid-market positioning for DTC eCommerce brands.
• Disruptive Advertising: US-based performance marketing agency focused on PPC, SEO, and CRO for eCommerce and lead-gen; comparable mid-market agency with overlapping channel mix and senior-led engagement model.
• Adlucent: US eCommerce-focused digital marketing agency with deep retail vertical expertise and paid media specialization; comparable in mid-market positioning and Google/Meta channel mix.
• Amblique: Australian eCommerce consultancy and digital agency (now part of Tryzens group); similar multi-channel proposition for enterprise eCommerce brands across APAC with comparable SEO and platform migration work.
• Web Profits: Australian digital marketing agency specializing in eCommerce growth across SEO, paid media, CRO, and email; closest geographic and size competitor with comparable mid-market multi-channel positioning for eCommerce brands.
• Brainlabs (formerly Croud): Global performance marketing agency with strong Google and paid media heritage; comparable in senior-led paid media delivery and eCommerce vertical focus, though operating at larger scale across multiple regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/leo-comino

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lion Digital