Data & More
Data & More is a Copenhagen-based SaaS company that uses AI-driven classification to identify and verify-deletion of GDPR-sensitive personal data across Microsoft 365, Exchange, Gmail, and on-premises file shares for regulated enterprises and public-sector organizations in DACH, the Nordics, and North America.
- Company typePrivate
- Founded2016
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Data & More does
Data & More ApS is a Copenhagen-headquartered software company that builds an AI-assisted data privacy classification and verified-deletion platform for organizations operating in Microsoft 365, Exchange Online, Gmail, and on-premises hybrid environments. The core D&M Privacy Platform is delivered in three subscription tiers — Exchange Online/Gmail, Microsoft 365, and Hybrid — and applies a proprietary 27-class / ~500-subclass taxonomy across 28-30 languages using NLP, RegEx, OCR, and biometric recognition. A differentiated Data Minimization Manager routes deletion decisions to data owners for human verification, producing audit-ready logs aligned with Microsoft Purview sensitivity labels. Add-on modules extend the platform into Copilot Privacy Protection, real-time Microsoft 365 DLP, breach-scope analysis (DataSubject Manager), security-focused classification, and a native Microsoft Purview integration.
Revenue is generated exclusively through annual subscriptions priced per account on tiered schedules that range from €260/month at the smallest footprint to €124,000/month for the largest Hybrid deployments, with add-ons priced at 10-25% of base. The company sells through a direct enterprise field-sales motion targeting CIOs, CISOs, and DPOs in regulated verticals, supplemented by a 16+ reseller channel program spanning MSPs, IT consultancies, and cybersecurity partners across DACH and the Nordics, with a free 250-mailbox self-serve trial as a product-led entry point.
Data & More serves approximately 260-360+ organizations across aviation (DSB), financial services (Sampension, Industriens Pension, KommuneKredit, BDO, Grant Thornton), public sector (multiple Danish municipalities, Vejdirektoratet, Red Cross), energy and utilities (Vestas, Remondis, Stadtwerke Weinheim), manufacturing (Lemvigh-Müller, Per Aarsleff, Louis Poulsen), healthcare (Mediq), and higher education (Københavns Professionshøjskole). The company is founder-controlled, holds ISAE 3402 and ISAE 3000 certifications, employs GDPR-certified practitioners, and is pursuing D-mærket certification, with offices in Copenhagen, Hamburg, Calgary, and Hässleholm.
Data & More firmographics
Firmographics- Name
- Data & More
- Legal name
- Data & More ApS
- Website
- https://dataandmore.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Data & More is a Copenhagen-based SaaS company that uses AI-driven classification to identify and verify-deletion of GDPR-sensitive personal data across Microsoft 365, Exchange, Gmail, and on-premises file shares for regulated enterprises and public-sector organizations in DACH, the Nordics, and North America.
- Ownership category
- akta.pro rank
Data & More industry classification
Industry- Product category
- Data Privacy & Security Software
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)
- akta.pro secondary industries
- Data Privacy, Consent & Compliance Management (HDAEADAG), Data Security & Privacy Services (DLP, Encryption, Privacy Ops) (BPAKAHAM)
Keywords
Where Data & More is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
Data & More business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing (Per Account): Annual subscription model billed monthly based on account count tiers. Three platform tiers: Exchange Online/GMail, Microsoft 365, and Hybrid. Pricing scales from €260/month (0-49 accounts) to €70,500/month (75,000-100,000 accounts) for Exchange/GMail, with Microsoft 365 and Hybrid at higher price points. Additional fees for add-ons including Copilot Protection (+10%), Microsoft Purview (+10%), Security Classification (+20%), and DLP (+25%).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Exchange Online/GMail: €260-€70,500/month |
| Subscription | Annual | Microsoft 365: €390-€77,500/month |
| Subscription | Annual | Hybrid: €1,775-€124,000/month |
| Subscription | Annual | Add-ons: 10-25% of base subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Data & More product offering
Product offeringCore offering
Data & More provides an AI-powered Privacy & Security Platform that identifies, classifies, verifies, and deletes personal and sensitive data across Microsoft 365 (Exchange Online, SharePoint, OneDrive, Teams), GMail, and on-premises file shares. The platform is designed to enable GDPR, NIS2, and AI-era data protection compliance through human-in-the-loop verified deletion, audit-ready proof, and add-ons for Microsoft Copilot, Microsoft Purview, real-time DLP, and breach mitigation.
Product overview
Data & More offers a unified Privacy & Security Platform built around three core capabilities: Classify (multifactor data privacy classification), Verify (data owner review and confirmation), and Delete (verified data deletion). The core platform comes in three variants: D&M Privacy Platform for Exchange Online | GMail, D&M Privacy Platform for Microsoft 365, and D&M Privacy Platform for Hybrid. The platform is enhanced by add-on modules including D&M for Microsoft Purview, Copilot Privacy Protection, DataSubject Manager™ for breach mitigation, D&M | DLP for real-time data loss prevention, and Security Classification. A complementary workflow product, Data Minimization Manager™, enables data owners to verify deletion decisions with full audit trails.
Differentiator
Problem solved
Functional benefit
Products and services
- D&M Privacy Platform for Exchange Online | GMail Core subscription that scans email accounts across Microsoft Exchange Online and Gmail, classifying, verifying, and permanently deleting personal data to enable GDPR compliance. Targets organizations standardized on Exchange Online/GMail.
- D&M Privacy Platform for Microsoft 365 Comprehensive subscription covering Microsoft 365 Exchange Online, SharePoint (cloud), OneDrive, and Teams, providing full data privacy classification, end-user verification, and verified deletion across the Microsoft 365 ecosystem.
- D&M Privacy Platform for Hybrid Hybrid subscription covering both cloud (Microsoft 365) and on-premise sources (Microsoft Exchange on-premise, Microsoft SharePoint on-premise, File Shares) via mount-point connectors for organizations with mixed or air-gapped infrastructure.
- Privacy & Security Classification Multifactor data privacy classification across email, SharePoint, OneDrive, Teams, and file shares using taxonomies, NLP, RegEx, OCR, face and ID recognition. Supports 28 languages, 27 main classes, and approximately 500 subclasses.
- Data Minimization Manager (Data Owner Verification) End-user verification workflow in which data owners review and confirm deletion decisions. Every decision is logged with an audit reference for compliance evidence.
- Data Privacy Monitor Monitoring and dashboarding tool that tracks what has been deleted and what should be deleted, providing audit-ready proof of deletion events.
- D&M for Microsoft Purview Add-on module that enables Microsoft Purview to perform Data Privacy Classification, end-user verification, and Data Minimization out of the box, integrating with Purview's classification, sensitivity labels, and retention policies. Priced at +10% of base subscription.
- Copilot Privacy Protection Add-on enabling Microsoft 365 global administrators to quantify data-privacy risk, remediate at-risk items before Copilot rollout, and monitor privacy risks over time. Priced at +10% of base subscription.
- DataSubject Manager (Breach Mitigation) Breach-mitigation tool that scans compromised environments to identify exactly which personal data was exposed, who is affected, and what notification obligations exist under GDPR.
- D&M | DLP (Data Loss Prevention) Real-time Data Loss Prevention module for Microsoft 365 that monitors Exchange Online, OneDrive, SharePoint, and Teams, with Monitor, Alert, Block, and Grace-block responses when GDPR and NIS2 data is at risk. Priced at +25% of base subscription.
- Security Classification Security-focused data classification add-on that identifies security-sensitive documents (penetration tests, network diagrams, vulnerability reports, credentials). Priced at +20% of base subscription.
Quantifiable outcome
- €15-30 per user/month savings on Microsoft Purview E5 licenses
- +3 more outcomes
Companies that use Data & More
Customer profileNamed customers34 records
Segments4 records
Ideal customer profiles4 records
Data & More technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature7 records
Data & More partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Hetzner Online GmbHcoreAuthorized sub-processor for server hosting and backup services. Located at Industriestr. 25, 91710 Gunzenhausen, Germany (DE812871812). Data & More's compliance servers are hosted by Hetzner.
- netipminorHosting & MSP partner in the partner ecosystem
- JoleraminorHosting & MSP partner in the partner ecosystem
- SoftchoiceminorHosting & MSP partner in the partner ecosystem
- IonosminorHosting & MSP partner in the partner ecosystem
- itm8minorHosting & MSP partner in the partner ecosystem
- CadeonminorIT Service Provider & Consulting partner
- BechtleminorIT Service Provider & Consulting partner
- adessominorIT Service Provider & Consulting partner
- HanseVisionminorIT Service Provider & Consulting partner
- IT ForumminorIT Service Provider & Consulting partner
- Cave ITminorIT Service Provider & Consulting partner
- KollabminorIT Service Provider & Consulting partner
- AimitminorIT Service Provider & Consulting partner
- XeroxminorCyber Security & Compliance partner
- CriticalmatrixminorCyber Security & Compliance partner
- SITS SecureDeviceminorCyber Security & Compliance partner
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Data & More competitors and assessment
Company assessmentDirect peers
- OneTrust: Privacy management platform covering consent, DSAR/DSAR automation, and data discovery. Competes for the same GDPR-driven privacy program budget that Data & More sells against.
- Securiti: AI-era data privacy and security posture management platform. Comparable in the data minimization, DSR automation, and Copilot/AI data risk categories, with overlapping go-to-market in regulated enterprises.
- Spirion: Data discovery and classification vendor with GDPR/PII focus. Comparable in identifying sensitive data across file shares, email and cloud sources for compliance-driven minimization.
- Microsoft Purview: Microsoft's bundled data governance, DLP, and classification suite. Data & More's primary competitive anchor: their entire pitch (500 SIT cap, skipping 90% of archived mail) targets Purview limitations, but Purview is also integrated via the D&M for Microsoft Purview add-on.
- Varonis: Data security platform with classification and DLP across cloud and on-prem file/email systems. Closest functional analogue to D&M DLP across Exchange, SharePoint, OneDrive, and Teams, though broader in scope.
- BigID: Data intelligence platform for data discovery, classification, and privacy compliance. Direct overlap on identifying personal/sensitive data across data estates and producing GDPR-grade audit evidence.
Emerging players
- Cyera: AI-native data security posture management platform. Emerging challenger addressing AI/GenAI data risk in cloud data stores; adjacent threat surface to Data & More's Copilot Privacy Protection thesis.
- AvePoint: Microsoft 365-focused data management, governance, and security platform. Direct overlap on M365 lifecycle, DLP, and risky content discovery within the Microsoft ecosystem Data & More targets.
- PKWARE: Data security vendor with encryption, DLP and data discovery on file/email estates. Comparable in identifying and protecting sensitive personal data across on-prem and cloud sources.
Broad incumbents
- Collibra: Enterprise data intelligence and governance platform. Adjacent in MDM/data governance around privacy and consent, serving overlapping DPO and compliance buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Data & More compliance and trust
Trust signalCompliance6 records
Data & More financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data & More leadership team
Management profileNumber of profiles
Profiles4 records
Data & More funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data & More M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data & More
What does Data & More do?
Data & More provides an AI-powered Privacy & Security Platform that identifies, classifies, verifies, and deletes personal and sensitive data across Microsoft 365 (Exchange Online, SharePoint, OneDrive, Teams), GMail, and on-premises file shares. The platform is designed to enable GDPR, NIS2, and AI-era data protection compliance through human-in-the-loop verified deletion, audit-ready proof, and add-ons for Microsoft Copilot, Microsoft Purview, real-time DLP, and breach mitigation.
Is Data & More a public or private company?
Data & More is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Data & More founded?
Data & More was founded in 2016. It employs 11 to 50 people.
Where is Data & More based?
Data & More is headquartered in Copenhagen, Denmark, in the Europe region.
How does Data & More make money?
One revenue line is on record: subscription Licensing (Per Account).
Who are Data & More's main competitors?
Direct peers on record are OneTrust, Securiti, Spirion, Microsoft Purview, Varonis and BigID. Emerging players are Cyera, AvePoint and PKWARE. Collibra is listed as a broad incumbent.
Does Data & More have an API?
No public API is recorded for Data & More.
What industry is Data & More in?
Data & More's product category is Data Privacy & Security Software. Its primary akta.pro industry code is HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization), with a secondary code of HDAEADAG, Data Privacy, Consent & Compliance Management. Its NAICS code is 561621 and its SIC code is 7372.