CozyCal
CozyCal is a bootstrapped, two-person cloud-based scheduling SaaS based in Vancouver that lets service businesses book staff and physical resources (rooms, studios, equipment) together, with white-label, payments, and integrations targeting SMBs in legal, studio, coworking, events, and wellness verticals.
- Company typePrivate
- Founded2015
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CozyCal does
CozyCal is a cloud-based appointment and resource scheduling SaaS built and operated by a two-person founding team (Chris Tan and Kat Lu) from Vancouver, Canada. The platform allows service-based businesses to book staff and physical resources—meeting rooms, studios, equipment—in a single booking flow, distinguishing it from people-only schedulers such as Calendly. Core modules include external calendar sync (Google Calendar, Outlook), resource and team scheduling with round-robin and priority assignment, customizable intake forms, Stripe-backed payments, virtual-meeting link generation, package and multi-guest booking, white-label email and domain branding, SMS reminders via Twilio, and a booking analytics dashboard.
The product is delivered on DigitalOcean infrastructure fronted by Cloudflare, with Postmark handling transactional email, Twilio handling SMS, Sentry for error monitoring, and Help Scout for support. It offers a JavaScript API for embed and event hooks, and a Zapier connector to extend into over 1,000 third-party apps. Security posture includes WebAuthn passkey authentication, GDPR compliance via EU Standard Contractual Clauses, and reliance on SOC 2 / ISO 27001-certified hosting providers (though the company itself does not hold these certifications). The platform supports eight languages.
CozyCal is fully bootstrapped with no external funding and operates a product-led, direct-to-consumer go-to-market via its website. Pricing comprises two tiers—Pro at $15/user/month (annual) and Plaid at $25/user/month for white-label capabilities—targeted at SMBs and mid-market service businesses in verticals including law firms, photography/video studios, coworking spaces, fitness and wellness, events/tours/workshops, professional services, and education. Customer logos include MassBio, SONOS, and Georgetown University, alongside numerous SMB testimonials.
CozyCal firmographics
Firmographics- Name
- CozyCal
- Legal name
- CozyCal Scheduling Inc.
- Website
- https://cozycal.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CozyCal is a bootstrapped, two-person cloud-based scheduling SaaS based in Vancouver that lets service businesses book staff and physical resources (rooms, studios, equipment) together, with white-label, payments, and integrations targeting SMBs in legal, studio, coworking, events, and wellness verticals.
- Ownership category
- akta.pro rank
CozyCal industry classification
Industry- Product category
- Appointment Scheduling & Booking Software (SaaS)
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Appointment Scheduling & Online Booking (HLACADAA)
- akta.pro secondary industries
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF), Appointment Scheduling & Reservation Management (HSACAIAG)
Keywords
Where CozyCal is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
CozyCal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription - Pro Plan: Core scheduling platform subscription at $15/user/month (billed annually) or $20/month (billed monthly). Includes all core features: team scheduling, resource booking, round-robin assignment, integrations with Google Calendar, Outlook, Zoom, Stripe, Clio, and Zapier. Volume discounts available for teams with more than 10 users.
- Subscription - Plaid Plan: Premium white-label subscription at $25/user/month (billed annually) or $30/month (billed monthly). Adds custom domain booking pages (book.yourcompany.com), white-label email notifications from customer's own domain, and complete removal of CozyCal branding from all client-facing interfaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro Plan - Core scheduling features for teams |
| Subscription | Annual | Plaid Plan - White-label professional branding |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
CozyCal product offering
Product offeringCore offering
CozyCal sells a cloud-based appointment scheduling SaaS that books team members and physical resources (rooms, studios, equipment) together in a single booking flow. The platform combines team scheduling, resource booking, two-way calendar sync with Google Calendar and Microsoft 365, Stripe payment collection, video meeting link generation (Zoom, Google Meet, Microsoft Teams), white-label branding, intake forms, SMS/email reminders, and analytics. It is sold as a subscription with two tiers — Pro at $15/user/month and Plaid at $25/user/month — plus a 10-day free trial.
Product overview
CozyCal is a unified appointment and resource scheduling software that books team members and resources together in a single platform. The core CozyCal Scheduling Platform serves as the central hub, with modules organized across the booking workflow: External Calendar Sync, Flexible Event Setting, Auto-Timezone Detection, Customizable Intake Forms, Virtual Meetings (Zoom/Google Meet/Microsoft Teams), Accept Payments via Stripe, SMS Reminders, Booking Analytics, and Website Widget embedding. Team and resource management features include Multi-Host Team Scheduling, Resource Booking, Round Robin Scheduling, and Event Requests for manual approval. Two pricing tiers structure access: the Pro Plan ($15/user/month) provides core scheduling, team, and resource features, while the Plaid Plan ($25/user/month) adds white-label capabilities including custom domain booking pages, white-label email notifications, and complete branding removal.
Differentiator
Problem solved
Functional benefit
Products and services
- CozyCal Scheduling Platform A unified appointment and resource scheduling SaaS platform that books team members and physical resources (rooms, studios, equipment) in a single flow, with team scheduling, resource booking, calendar sync, payments, intake forms, SMS/email reminders, analytics, and white-label branding, sold to service-based businesses via a self-serve subscription.
Quantifiable outcome
- 50% increase in customer conversions through website (Third Marble Marketing testimonial)
- +3 more outcomes
Companies that use CozyCal
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles7 records
CozyCal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature9 records
CozyCal partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, important, supporting and infrastructure.
- Google CalendarcoreTwo-way calendar sync integration. When clients book through CozyCal, events automatically appear in Google Calendar with details. Any events added to Google Calendar block time in CozyCal to prevent double-booking. Also provides Google Meet auto-generation for virtual meetings.
- Microsoft Outlook / Office 365coreTwo-way calendar sync integration similar to Google Calendar. Automatically creates contacts when booking events are created. Prevents double-booking by syncing busy times bidirectionally.
- StripecorePayment processing and subscription billing integration. Stripe handles all payment collection including event bookings, packages, coupons, and add-on items. CozyCal never stores card details—all payment data goes directly to Stripe.
- ZoomcoreVideo meeting integration that automatically generates unique Zoom meeting links for every booking made through CozyCal. Meeting links are shared with booked guests automatically.
- Google MeetcoreVideo meeting integration that automatically generates unique Google Meet links for every event booked through CozyCal booking pages.
- Microsoft TeamscoreVideo meeting integration that automatically generates unique Microsoft Teams meeting links for booked events.
- CliocoreTwo-way sync with Clio Manage calendar. When clients book through CozyCal, appointments automatically appear in Clio calendar with relevant details. Events added to Clio block time in CozyCal. Also creates new Clio contacts from bookings. Marketed as affordable alternative to Clio Grow Scheduler ($89/user/month + $549 setup).
- ZapierimportantIntegration connecting CozyCal to 1,000+ apps through Zapier for workflow automation. Enables triggers for new bookings, automated client management, team notifications, and connections to Google Sheets, MailChimp, ActiveCampaign, and other tools without coding.
- Google AnalyticssupportingIntegration for tracking user sessions and booking conversions from customer websites to CozyCal booking pages.
- DigitalOceaninfrastructureCloud hosting provider for CozyCal's virtual servers. DigitalOcean infrastructure supports the scheduling SaaS platform delivery.
- CloudflareinfrastructureProvides CDN, DNS, DDoS protection, and TLS termination services for CozyCal. Global edge network enhances performance and security.
- Backblaze B2infrastructureThird-party encrypted backup storage provider. CozyCal takes regular backups encrypted at rest and stored with Backblaze B2.
- PostmarkinfrastructureTransactional email delivery service handling booking confirmations, reminders, and account notifications.
- TwilioinfrastructureSMS delivery service for booking reminders and notifications. CozyCal sends automated SMS text messages to reduce no-shows at no extra cost.
- SentryinfrastructureApplication error monitoring service that helps CozyCal detect and diagnose issues in the scheduling platform.
- Help ScoutinfrastructureCustomer support communications platform used for handling support inquiries and communications.
- CannyimportantProduct feedback and feature request platform powering CozyCal's public roadmap. Users submit and vote on feature requests at cozycal.canny.io.
- AnthropicsupportingAI provider for AI-assisted product features and abuse detection. CozyCal's privacy policy notes use of AI models from third-party providers including Anthropic.
- hCaptchasupportingSignup abuse and bot prevention service protecting CozyCal's registration process from automated abuse.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CozyCal competitors and assessment
Company assessmentBroad incumbents
- HubSpot Meetings: HubSpot Meetings is the scheduling module within HubSpot's broader CRM and marketing suite, targeting SMBs and mid-market companies. Comparable to CozyCal on calendar sync and booking, but distributed as part of HubSpot's much larger platform rather than as a standalone vertical-focused product.
- Square Appointments: Square Appointments is Square's scheduling offering bundled with payments, targeting service-based SMBs (salons, fitness, wellness). It overlaps with CozyCal's verticals but comes from a much larger payments-platform incumbent with bundled pricing.
Direct peers
- Calendly: Calendly is the dominant scheduling SaaS, serving SMBs and enterprises with self-serve booking flows. CozyCal explicitly positions against Calendly in comparison pages, and both target service-based businesses needing calendar-driven booking.
- Acuity Scheduling: Acuity Scheduling (owned by Squarespace) is a direct competitor in appointment scheduling with payment, intake forms, and resource management. CozyCal lists Acuity as a primary competitor and has documented customers switching from Acuity (e.g., What Works podcast).
- YouCanBookMe: YouCanBookMe provides online scheduling for SMBs and individuals, with calendar sync and customization. CozyCal explicitly compares against YouCanBookMe for resource booking and team scheduling features.
- Setmore: Setmore is a self-serve appointment scheduling platform targeting SMBs in service industries like salons, clinics, and consultants. CozyCal explicitly compares against Setmore on its comparison pages for team and resource booking.
- Doodle: Doodle is a group scheduling and meeting booking platform used by SMBs and enterprises. Comparable to CozyCal for booking flow and calendar sync, though Doodle's core strength is group polling rather than hybrid resource scheduling.
- SimplyBook.me: SimplyBook.me is a customizable booking website platform for service-based businesses, offering intake forms, payments, and reminders. CozyCal explicitly lists SimplyBook.me as a competitor in its comparison content, both targeting appointment-driven verticals.
Emerging players
- Cal.com: Cal.com is an open-source scheduling platform gaining traction as a Calendly alternative with strong developer and PLG positioning. Comparable to CozyCal as a self-serve scheduling challenger, though Cal.com emphasizes open-source extensibility rather than vertical depth.
- vcita: vcita is an SMB-focused scheduling and client management platform for service-based businesses. Comparable to CozyCal in target verticals (wellness, legal, consulting) and self-serve model, though vcita leans more heavily into CRM and client engagement features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CozyCal social profiles
Digital presenceCozyCal compliance and trust
Trust signalCompliance3 records
CozyCal financial estimates
Financial estimateRevenue estimate
Valuation estimate
CozyCal leadership team
Management profileNumber of profiles
Profiles2 records
CozyCal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CozyCal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CozyCal
What does CozyCal do?
CozyCal sells a cloud-based appointment scheduling SaaS that books team members and physical resources (rooms, studios, equipment) together in a single booking flow. The platform combines team scheduling, resource booking, two-way calendar sync with Google Calendar and Microsoft 365, Stripe payment collection, video meeting link generation (Zoom, Google Meet, Microsoft Teams), white-label branding, intake forms, SMS/email reminders, and analytics. It is sold as a subscription with two tiers — Pro at $15/user/month and Plaid at $25/user/month — plus a 10-day free trial.
Is CozyCal a public or private company?
CozyCal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CozyCal founded?
CozyCal was founded in 2015. It employs 1 to 10 people.
Where is CozyCal based?
CozyCal is headquartered in Vancouver, Canada, in the North America region.
How does CozyCal make money?
Two revenue lines are on record. Subscription - Pro Plan is the primary driver. The others are subscription - Plaid Plan.
Who are CozyCal's main competitors?
Broad incumbents on record are HubSpot Meetings and Square Appointments. Direct peers are Calendly, Acuity Scheduling, YouCanBookMe, Setmore, Doodle and SimplyBook.me. Emerging players are Cal.com and vcita.
Does CozyCal have an API?
Yes. CozyCal offers a JavaScript API for frontend integration. The API enables developers to listen for booking widget events (show, hide, page_view, scheduled), pass extra data through booking page URL parameters (passthrough variables), and pre-populate intake form fields automatically using prefill URL parameters. Developer documentation is at www.cozycal.com/support/install/javascript-api.
What industry is CozyCal in?
CozyCal's product category is Appointment Scheduling & Booking Software (SaaS). Its primary akta.pro industry code is HLACADAA, Appointment Scheduling & Online Booking, with a secondary code of BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa). Its NAICS code is 513210 and its SIC code is 7372.