Belacom
Belacom is a privately held French consulting integrator that helps French SMEs, mid-market firms, and enterprises select, implement, and optimize marketing automation and CRM platforms across nine partner technologies, with a dedicated-consultant model spanning audit, integration, training, and ongoing support.
- Company typePrivate
- Founded2012
- HeadquartersIssy-les-moulineaux, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Belacom does
Belacom SAS is a French consulting integrator ("agence conseil") specializing in marketing automation and CRM platform selection, deployment, and optimization. Founded in 2012 and headquartered at 54 Boulevard Rodin in Issy-les-Moulineaux (Île-de-France), the company operates with 11-50 employees and is privately held as a Société par Actions Simplifiée (capital social of €40,010), co-directed by Arnaud Becker and Amaury Hug de Larauze with no disclosed venture capital or private equity backing. Belacom positions itself as platform-agnostic, integrating nine partner platforms — ActiveCampaign, Brevo, Salesforce Marketing Cloud, Klaviyo, Dialog Insight, GetResponse, Kiliba, D-engage, and High Connexion — across use cases spanning email, SMS, push notifications, mobile wallet, WhatsApp, on-site personalization, and product recommendations.
The company's core service methodology follows a three-step approach (audit and solution selection, integration and training, ongoing support and advisory) with each client assigned a dedicated consultant. Belacom operates a proprietary interactive solution comparator — described as the first such marketing automation comparison tool in the market — which functions as both a demand-generation asset and a qualification mechanism. Internal technology infrastructure relies on Ikoula (French GDPR-compliant hosting for SFTP data synchronization), Freshdesk (support ticketing), and Microsoft and Dropbox for collaboration, with the company having been RGPD-compliant since 2018 under DPO Alexandre Chennevast (CNIL declaration 1615921).
Belacom generates revenue exclusively through professional services engagements — auditing, integrating, training, and providing ongoing account management — with no publicly disclosed pricing tiers and no channel, reseller, or franchise network. The customer base of approximately 18 named French organizations spans retail (Optic Duroc, 4 Pieds, Profile+, Ruckfield, Durance, Manfield, Wesco, Karma Koma), e-commerce and marketplaces (Dafy Moto, Click&Boat, FF Moto, Miliboo), enterprise financial services and insurance (Société Générale, Harmonie Mutuelle), automotive and leisure (VP Auto, Trigano), education (Studyrama), and tourism (ZooParc de Beauval). Acquisition is driven primarily by content marketing (extensive blog, A-Z marketing glossary), organic search, the solution comparator tool, social media (LinkedIn, Facebook, YouTube), and the Belanews email newsletter — there is no partner reseller channel.
Belacom firmographics
Firmographics- Name
- Belacom
- Legal name
- BELACOM SAS
- Website
- https://www.belacom.fr/
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Belacom is a privately held French consulting integrator that helps French SMEs, mid-market firms, and enterprises select, implement, and optimize marketing automation and CRM platforms across nine partner technologies, with a dedicated-consultant model spanning audit, integration, training, and ongoing support.
- Ownership category
- akta.pro rank
Belacom industry classification
Industry- Product category
- Marketing Automation Consulting Services
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where Belacom is headquartered
LocationHeadquarters
- HQ city
- Issy-les-moulineaux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Belacom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting and Integration Services: Belacom provides expert consulting services for the selection, implementation, and optimization of marketing automation and CRM platforms. Revenue is generated through professional services engagements including audit, integration, training, and ongoing account management.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Belacom product offering
Product offeringCore offering
Belacom is a French marketing automation integrator and consulting agency that helps businesses select, implement, and optimize marketing automation, CRM, email, SMS, mobile wallet, push notification, WhatsApp, and personalization solutions. The firm delivers end-to-end accompaniment across nine certified partner platforms (ActiveCampaign, Brevo, Salesforce Marketing Cloud, Klaviyo, Dialog Insight, GetResponse, Kiliba, D-engage, High Connexion) via a structured Audit-Integrate-Support methodology, with each client assigned a dedicated consultant.
Product overview
Belacom is a Marketing Automation Solutions Integrator offering a portfolio of nine partner marketing automation platforms — ActiveCampaign, Brevo, Salesforce Marketing Cloud, Klaviyo, Dialog Insight, GetResponse, Kiliba, D-engage, and High Connexion — complemented by a suite of core consulting and execution services covering email marketing, marketing automation strategy, CRM and data management, SMS marketing, mobile wallet/push notifications, WhatsApp Business, on-site personalization, and product recommendation. Belacom provides end-to-end accompaniment through a methodology spanning audit and solution selection, integration and training, and ongoing support and advisory.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Automation Strategy Consulting Belacom's core consulting and deployment service covering the full automation lifecycle: data collection, workflow creation, cross-channel automated sending, and performance analysis and optimization. Targeted at French SMEs, mid-market firms, and enterprises seeking to launch or improve marketing automation programs.
- Email Marketing Services Belacom's core email marketing service covering campaign design, responsive HTML coding, sending, and performance analysis. Used by clients such as Well, Dafy Moto, and Click&Boat for newsletters, automated campaigns, and reactivation programs.
- CRM and Data Management Consulting Belacom's core consulting service helping clients select, integrate, and optimize CRM platforms, manage customer databases, and implement customer data strategies. Supports multi-platform CRM environments including Dialog Insight, Salesforce, and ActiveCampaign.
- SMS Marketing Services Belacom's mobile marketing service covering transactional, promotional, and prospecting SMS campaigns, including SMS premium features and automation capabilities. Deployed for clients such as Optic Duroc (multichannel email + SMS reactivation).
- Mobile Wallet and Push Notification Services Belacom's mobile engagement service covering mobile wallet (digital wallet pass) marketing and push notification campaigns, including the High Connexion partnership for SMS and mobile wallet (passbook) marketing.
- WhatsApp Business Integration Service
Quantifiable outcome
- 3x more email opens on automated campaigns vs. classical campaigns
- +4 more outcomes
Companies that use Belacom
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Belacom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Belacom partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ActiveCampaigncoreBelacom is an authorized partner and integrator of ActiveCampaign, deploying its marketing automation platform for clients including Dafy Moto and Well. ActiveCampaign is positioned as offering the best features-to-ease-of-use ratio among Belacom's supported platforms.
- BrevocoreBelacom is a partner and integrator of Brevo (formerly Sendinblue), recommended as an ideal entry-level automation solution for clients seeking a cost-controlled marketing automation platform.
- Salesforce (Marketing Cloud)coreBelacom is a certified partner for Salesforce Marketing Cloud, positioning it as the premium solution for complex enterprise environments. VP Auto case study demonstrates integration with Salesforce as the CRM backbone alongside Dialog Insight for marketing automation.
- KlaviyocoreBelacom is an authorized partner for Klaviyo, recommended for clients seeking advanced technical capabilities and functional richness, particularly in e-commerce contexts.
- Dialog InsightcoreBelacom is a certified partner and integrator of Dialog Insight, a platform specialized in personalized multichannel marketing automation. Deployed for clients including 4 Pieds, Click&Boat, VP Auto, Optic Duroc, and Studyrama. Noted for ultra-personalized email, SMS, and web campaigns.
- GetResponseminorBelacom partners with GetResponse, an all-in-one marketing platform. GetResponse is presented as ideal for companies seeking to centralize their entire digital strategy (email, SMS, landing pages, webinars) from a single interface.
- KilibaminorBelacom partners with Kiliba, an AI-powered email marketing automation solution. Kiliba is positioned as the first fully automated marketing automation solution, featuring product recommendation algorithms and advanced database segmentation. Claims open rates of 50-80% depending on scenarios.
- D-engageminorBelacom partners with D-engage, an omnichannel marketing automation platform. D-engage covers push notifications, email, SMS, and product recommendations from a single platform. Founded in 2018, present in 25 countries with 100+ collaborators.
- High ConnexionminorBelacom partners with High Connexion, a mobile marketing platform specializing in SMS and mobile wallet (passbook) marketing. Claims 25 million annual transactions, 30 collaborators, and 1 billion SMS sent.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Belacom competitors and assessment
Company assessmentDirect peers
- Effilab: Effilab is a French data-driven marketing agency with strong CRM, email, and marketing automation capabilities serving retail and e-commerce clients — directly comparable in customer segment and execution services to Belacom.
- Junto: Junto is a French digital marketing and marketing automation consulting agency specializing in HubSpot, Salesforce, and email-marketing implementations for SMEs and mid-market clients — directly comparable to Belacom's platform-agnostic integrator and dedicated-consultant model.
- Eskimoz: Eskimoz is a French digital marketing agency offering SEO, SEA, and marketing automation support to mid-market clients in France, overlapping with Belacom on SEO-led acquisition and email/CRM execution for the same customer profile.
- 1min30: 1min30 is a French digital marketing agency delivering SEO, content, and inbound/marketing automation services; its SME/mid-market focus and French-only footprint make it a close comparable to Belacom.
- Webmecanik: Webmecanik is a French marketing-automation platform vendor that also partners with agencies for deployment; overlapping with Belacom as a French martech provider/partner ecosystem participant.
Broad incumbents
- Accenture Song: Accenture Song is Accenture's creative and technology services arm delivering marketing transformation, CRM, and martech at global scale, capable of bidding against Belacom on enterprise marketing-automation mandates.
- Publicis Sapient: Publicis Sapient is the global digital transformation arm of Publicis delivering large-scale CRM, marketing automation and Salesforce implementations — a broader incumbent that competes for the same enterprise CRM transformation mandates Belacom serves for clients like Société Générale.
- Deloitte Digital (France): Deloitte Digital is a global consulting-led digital agency offering Salesforce, marketing operations, and customer experience strategy; operates in the same enterprise marketing-transformation space as Belacom's premium engagements.
Emerging players
- Kiliba: Kiliba is a French AI-powered marketing automation platform and one of Belacom's partners; it partially overlaps as both a deployment partner and an emerging direct vendor able to deploy automated campaigns at scale (claiming 50–80% open rates).
Others
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is one of Belacom's core platform partners and the implicit incumbent whose broader ecosystem (Salesforce Industries, Pardot) competes for and shapes the integration market Belacom serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Belacom social profiles
Digital presenceBelacom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belacom leadership team
Management profileNumber of profiles
Profiles4 records
Belacom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belacom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belacom
What does Belacom do?
Belacom is a French marketing automation integrator and consulting agency that helps businesses select, implement, and optimize marketing automation, CRM, email, SMS, mobile wallet, push notification, WhatsApp, and personalization solutions. The firm delivers end-to-end accompaniment across nine certified partner platforms (ActiveCampaign, Brevo, Salesforce Marketing Cloud, Klaviyo, Dialog Insight, GetResponse, Kiliba, D-engage, High Connexion) via a structured Audit-Integrate-Support methodology, with each client assigned a dedicated consultant.
Is Belacom a public or private company?
Belacom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Belacom founded?
Belacom was founded in 2012. It employs 11 to 50 people.
Where is Belacom based?
Belacom is headquartered in Issy-les-moulineaux, France, in the Europe region.
How does Belacom make money?
One revenue line is on record: consulting and Integration Services.
Who are Belacom's main competitors?
Direct peers on record are Effilab, Junto, Eskimoz, 1min30 and Webmecanik. Broad incumbents are Accenture Song, Publicis Sapient and Deloitte Digital (France). Kiliba is listed as an emerging player. Salesforce Marketing Cloud is listed as an others.
Does Belacom have an API?
No public API is recorded for Belacom.
What industry is Belacom in?
Belacom's product category is Marketing Automation Consulting Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 541613 and its SIC code is 8742.