Kiliba
Kiliba is an AI-driven marketing automation platform for e-commerce merchants, offering AI-personalized email, SMS, and on-site retention campaigns via its Mark AI agent and 30+ pre-built automation scenarios, primarily serving French SMB online retailers with plans for broader European expansion.
- Company typePrivate
- Founded2020
- HeadquartersBoulogne-billancourt, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kiliba does
Kiliba is an AI-driven marketing automation platform purpose-built for e-commerce merchants, founded in 2018 (with detailed records citing 2020) and headquartered in the Paris region (Boulogne-Billancourt / Issy-les-Moulineaux). The platform's core product is Mark, an AI agent that orchestrates omnichannel customer retention campaigns across email, SMS, and on-site personalization, combining a Customer Data Platform for behavior prediction, generative AI for branded text and image content, a recommendation engine for product personalization, and a library of 30+ pre-built automation scenarios covering welcome flows, abandoned cart, post-purchase, and reactivation. Kiliba monetizes through a tiered monthly or annual SaaS subscription priced by contact-database size, with additional usage-based charges for SMS volume; it integrates natively with the four major e-commerce CMS platforms (Shopify, PrestaShop, WooCommerce, Adobe Commerce/Magento) and distributes through a network of 64+ agency and technology partners including Platinum PrestaShop status.
The company primarily serves SMB e-commerce operators in France — 1000+ customers across diverse verticals including construction, wellness, jewelry, hosiery, vaping, and lifestyle — and is pursuing geographic expansion into the broader European market. Kiliba is privately held and venture-backed, having raised a €7 million seed round in November 2022 from Otium Capital, FrenchFounders, and Bleu Capital, with stated ambitions to capture 1% of the European market by 2025 and 10% by 2032. Its go-to-market is product-led growth with sales-assisted demo conversion, supported by content marketing, an active social presence, and a strong Trustpilot rating (4.9/5). The platform is GDPR-compliant and hosted on AWS (Frankfurt) and OVH (France), with email delivery via Twilio/Sendgrid, SMS via HighConnexion, and billing managed through Stripe and Chargebee.
Kiliba firmographics
Firmographics- Name
- Kiliba
- Legal name
- KILIBA, Société par Actions Simplifiée
- Website
- https://kiliba.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kiliba is an AI-driven marketing automation platform for e-commerce merchants, offering AI-personalized email, SMS, and on-site retention campaigns via its Mark AI agent and 30+ pre-built automation scenarios, primarily serving French SMB online retailers with plans for broader European expansion.
- Ownership category
- akta.pro rank
Kiliba industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Kiliba is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Kiliba business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Contact-based Pricing: Monthly or annual subscription pricing based on number of Abonnés (non-blacklisted contacts) in the customer's database. Additional SMS costs charged per unit sent.
- SMS Services: Additional SMS messaging services billed separately from subscription based on usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Contact-based subscription with tiered pricing by number of subscribers |
| Subscription | Annual | Annual subscription with 10% discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Kiliba product offering
Product offeringCore offering
Kiliba provides an AI-driven marketing automation SaaS platform for e-commerce businesses, centered on an AI agent called Mark that automates customer retention across email, SMS, and on-site channels. The platform combines a Customer Data Platform, AI-driven product recommendations, 30+ pre-built automation scenarios (welcome, abandoned cart, post-purchase, reactivation, etc.), an automated personalized newsletter called Smartletter, and native plug-and-play connectors for major e-commerce CMS platforms (PrestaShop, Shopify, WooCommerce, Adobe Commerce/Magento). Customers are charged a monthly subscription based on the number of contacts in their database, with usage-based fees for SMS and an annual discount option.
Product overview
Kiliba is an AI-driven marketing automation platform for e-commerce, built around a central AI agent called Mark. The platform operates as a unified product with interconnected modules: Mark AI sits at the core powering personalization and recommendation; Smartletter generates fully automated branded newsletters; Marketing Automation provides 30+ pre-built campaign scenarios; Omnicanalité covers email, SMS, and on-site channels; Email Transactionnel handles order-related automated messages; Connecteurs provide native integrations with PrestaShop, Shopify, Adobe Commerce, and WooCommerce; and Performance & Reporting delivers campaign analytics. The Security and RGPD module handles GDPR compliance and data security across the entire stack.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartletter A 100% automated and personalized newsletter created by the Mark AI agent, generating branded content using each brand's tone and visuals without manual writing. Each smartletter is personalized per customer using AI product recommendations. Built for e-commerce marketers who want continuous branded newsletters without manual effort.
- Marketing Automation (30+ Scenarios) A library of more than 30 intelligent automation scenarios (welcome, abandoned cart, post-purchase, birthday, cross-selling, visit-without-purchase, promotions, seasonal themes) that automatically trigger personalized emails and SMS to customer segments. Pre-built and customizable workflows built on e-commerce best practices, designed to be activated in a few clicks.
- Omnichannel Delivery (Email, SMS, On-site) Omnichannel marketing capability covering email campaign delivery with high deliverability rates, SMS at competitive pricing, and dynamic on-site personalization, reaching customers across multiple channels without friction. Built for e-commerce marketers running multichannel retention programs.
- Mark AI - AI Product Recommendations & Personalization The central AI engine that personalizes every marketing message with AI-driven product recommendations based on customer behavior, predicts future purchases, identifies customers interested in new arrivals, creates generative AI content matching brand identity, and manages campaign timing and targeting automatically. Built for e-commerce marketers who want AI-driven personalization without manual segmentation.
- Transactional Email Automated transactional emails that inform, reassure, and build customer loyalty, including order confirmation, shipping notifications, and delivery updates, triggered by specific customer actions. Designed as an add-on module for e-commerce merchants needing reliable order-related communications.
- Performance & Reporting Dashboard A sales tracking dashboard that identifies customer orders and revenue generated by Kiliba, with comprehensive campaign performance reporting including open rates, click rates, and ROI metrics across all channels. Built for e-commerce marketers who need to demonstrate the revenue impact of their retention campaigns.
Quantifiable outcome
- +52% average engagement rate vs 15% market average (measured on open rates)
- +4 more outcomes
Companies that use Kiliba
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles2 records
Kiliba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability8 records
Feature6 records
Kiliba partnerships and signals
Strategic signalPartnerships
52 partnerships are on record, tiered core and minor.
- Friends of PrestaShopcorePlatinum partner status with PrestaShop ecosystem. Integrations and module distribution through PrestaShop marketplace.
- ShoppingfeedcoreFeatured partner. Joint marketing content on marketing automation and AI capabilities. Integration for feed management and product data.
- SteerfoxminorJoint case study collaboration with OutilsdesPros.fr. Steerfox provides campaign retargeting complementing Kiliba's email recommendations.
- FourseedsminorJoint content on customer retention challenges in French e-commerce, particularly around Black Friday.
- ProfileominorE-commerce maintenance, development, and custom solutions for PrestaShop implementations.
- EvolutiveminorE-commerce agency partner managing PrestaShop, Webflow, Sylius, and Vtex stores. Strategic digital accompaniment and innovative solution integration.
- AWS (Amazon Web Services)coreCloud infrastructure provider for platform hosting and data backup (Frankfurt eu-central-1 region).
- OVHcoreCloud hosting and data backup services (Gravelines, France datacenter).
- Twilio/SendgridcoreEmail delivery services via SMTP protocol for transactional and marketing emails.
- WebflowcoreWebsite hosting platform for marketing website (kiliba.com). Servers located in Dublin, Ireland.
- LaghoraminorAgency partner specializing in e-commerce digital marketing.
- Capsule BminorAgency partner for e-commerce marketing services.
- PiskeeminorAgency partner for e-commerce solutions.
- EcomiZminorAgency partner specializing in e-commerce.
- MeelzminorAgency partner for e-commerce marketing.
- UPMOTIONminorAgency partner for e-commerce services.
- Panda CommunicationminorAgency partner for digital marketing services.
- We+minorAgency partner for e-commerce.
- AretaminorAgency partner for e-commerce.
- CarmencominorFreelance partner for e-commerce services.
- Thierry CréationminorFreelance partner for creative services.
- SimiominorAgency partner for e-commerce.
- PixodeominorAgency partner for digital services.
- WeLoveCustomersminorAgency partner for customer relationship services.
- Dedi AgencyminorAgency partner with co-authored guide on e-commerce performance.
- L'Agence 123minorAgency partner publishing e-commerce trend content.
- MyShipWizardminorShipping solutions partner publishing content on e-commerce shipping best practices.
- IzifluxminorAgency partner for e-commerce.
- CibleWebminorAgency partner for digital marketing.
- AdPremierminorGoogle Ads agency partner publishing PPC best practices content.
- Studios MercuryaminorSaaS partner for e-commerce solutions.
- AdsiomminorAgency partner for e-commerce marketing.
- Growth RoomminorAgency partner for e-commerce growth strategies.
- 772424minorAgency partner (Profileo subsidiary).
- ARPA3minorAgency partner for e-commerce.
- LJ StrategyminorE-commerce marketing strategy agency partner.
- Web For MeminorAgency partner for web development.
- PimsterminorAgency partner publishing content on customer segmentation and conversion.
- MyWebShopminorAgency partner for e-commerce.
- Algo FactoryminorAgency partner for algorithmic/e-commerce solutions.
- 410 GoneminorAgency partner for SEO services.
- BiOuiminorSEO agency partner.
- Jloominor100% SEO agency partner.
- Very DigitalminorAgency partner for digital marketing.
- SoledisminorAgency partner for e-commerce.
- KleepminorAgency partner for e-commerce.
- The OzminorAgency partner for marketing services.
- Les experts e-commerceminorE-commerce expert collective partner.
- Hey PongominorAgency partner for email marketing services.
- BelacomminorAgency partner for e-commerce.
- BlinkedminorDigital consulting and activation agency partner specializing in SEO, SEA, social media advertising across Google, Microsoft, Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, TikTok, Twitch.
- YateominorJoint content on GEO (Geographic SEO) and newsletter strategies for the AI era.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Kiliba competitors and assessment
Company assessmentDirect peers
- Omnisend: Omnisend is an e-commerce-specialist email/SMS marketing automation platform with deep Shopify, WooCommerce, and BigCommerce integrations. Directly comparable to Kiliba in vertical focus (e-commerce), automation scenarios (welcome, abandoned cart, post-purchase), and PLG-led SMB GTM.
- Brevo (formerly Sendinblue): Brevo is a Paris-based all-in-one marketing platform offering email, SMS, marketing automation, and CRM for SMBs and e-commerce. Closely comparable to Kiliba in product scope (email/SMS/automation), target customer (European SMB e-commerce), and home market (France). Now scaled and well-capitalized, making it the most relevant French competitor.
- GetResponse: GetResponse is a Polish/European email marketing and marketing-automation platform with e-commerce features (e-commerce integrations, automation funnels, AI recommendations). Comparable to Kiliba in European SMB e-commerce positioning and similar automation feature set, making it a relevant regional competitor.
- ActiveCampaign: ActiveCampaign provides email marketing, marketing automation, and CRM with a strong automation/workflow builder and AI capabilities. Comparable to Kiliba in SMB marketing-automation positioning, AI-driven personalization features, and pre-built automation scenarios. Broader than e-commerce but a meaningful substitute.
- Klaviyo: Klaviyo is the dominant e-commerce-focused email and SMS marketing automation platform. Directly comparable to Kiliba in target customer (online retailers), core offering (behavioral email/SMS automation, AI-driven segmentation and recommendations), and business model (subscription SaaS with usage tiers). Klaviyo is the primary scale competitor Kiliba must differentiate against.
- Drip: Drip is an e-commerce CRM and email marketing automation platform focused on Shopify, WooCommerce, and BigCommerce merchants. Directly comparable to Kiliba in e-commerce specialization, behavioral automation, and SMB-mid-market target segment.
- Sendlane: Sendlane is an e-commerce email and SMS marketing platform with behavior-based automation, AI-powered product recommendations, and deep Shopify integration. Directly comparable to Kiliba in vertical (e-commerce), AI personalization approach, and SMB customer profile.
Broad incumbents
- HubSpot: HubSpot is a broad CRM, marketing automation, and customer engagement platform with B2B and B2C offerings. Comparable as a marketing-automation alternative for growing e-commerce brands, especially those moving upmarket; however, HubSpot is much broader (sales, service, CMS) and more enterprise-priced than Kiliba.
- Mailchimp: Mailchimp (owned by Intuit) is a broad marketing platform spanning email, automation, landing pages, and CRM, serving SMBs and mid-market across verticals. Comparable to Kiliba as a default SMB email-automation tool, though Mailchimp is vertical-agnostic and considerably larger with deeper resources for AI investment.
Regional players
- Mailjet: Mailjet is a European email delivery and marketing platform (owned by Sinch) serving transactional and marketing email for SMBs and enterprises. Comparable as a European regional email infrastructure and marketing player; less automation/AI depth than Kiliba but a relevant regional substitute.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Kiliba social profiles
Digital presenceKiliba compliance and trust
Trust signalCompliance2 records
Kiliba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kiliba leadership team
Management profileNumber of profiles
Profiles3 records
Kiliba funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kiliba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kiliba
What does Kiliba do?
Kiliba provides an AI-driven marketing automation SaaS platform for e-commerce businesses, centered on an AI agent called Mark that automates customer retention across email, SMS, and on-site channels. The platform combines a Customer Data Platform, AI-driven product recommendations, 30+ pre-built automation scenarios (welcome, abandoned cart, post-purchase, reactivation, etc.), an automated personalized newsletter called Smartletter, and native plug-and-play connectors for major e-commerce CMS platforms (PrestaShop, Shopify, WooCommerce, Adobe Commerce/Magento). Customers are charged a monthly subscription based on the number of contacts in their database, with usage-based fees for SMS and an annual discount option.
Is Kiliba a public or private company?
Kiliba is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kiliba founded?
Kiliba was founded in 2020. It employs 11 to 50 people.
Where is Kiliba based?
Kiliba is headquartered in Boulogne-billancourt, France, in the Europe region.
How does Kiliba make money?
Two revenue lines are on record. Subscription - Contact-based Pricing is the primary driver. The others are SMS Services.
Who are Kiliba's main competitors?
Direct peers on record are Omnisend, Brevo (formerly Sendinblue), GetResponse, ActiveCampaign, Klaviyo, Drip and Sendlane. Broad incumbents are HubSpot and Mailchimp. Mailjet is listed as a regional player.
Does Kiliba have an API?
No public API is recorded for Kiliba.
What industry is Kiliba in?
Kiliba's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 513210 and its SIC code is 7372.