Subscribers
Subscribers is a freemium web push notification SaaS, operated by Hello Bar LLC, that enables website owners to send custom, schedulable, and behavior-triggered push notifications across major browsers, primarily serving eCommerce merchants on Shopify alongside media and education publishers across 40,000+ websites.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Subscribers does
Subscribers is a web push notification SaaS platform operated by Hello Bar LLC, a California limited liability company, and marketed under the DBA 'Subscribers'. The platform enables website owners to send custom, schedulable, dynamic, and automatable push notifications directly to subscriber browsers, bypassing email inboxes. Core technology is delivered via browser service workers and supports Chrome, Firefox, Safari, Opera, Edge, and AMP sites on desktop and mobile (Android), with both HTTPS and HTTP support. The platform includes custom opt-in units with A/B testing, welcome drip campaigns, timezone-based scheduling, event-based behavioral triggers, RSS feed-to-push automation, abandoned cart recovery, inventory change alerts, trending product notifications, segmentation tools, a REST API (JavaScript SDK), and a daily analytics dashboard with revenue attribution. A REST API is offered on paid plans for programmatic integration.
The business model is a freemium SaaS with tiered subscription pricing scoped by subscriber count: Free (up to 200 subscribers), Starter (5,000 subscribers at $15.83/month annual), Growth (25,000 subscribers at $24.17/month annual), and a custom Enterprise tier for 250K+ subscribers subject to overage fees. The product is distributed via a self-serve web platform (app.subscribers.com), native listings on the Shopify App Store, Thinkific Apps, and Vendasta marketplaces, plus direct sales for enterprise. Customer segments are horizontal but most actively targeted at eCommerce websites (Shopify merchants for cart recovery, inventory alerts, customer recapture), with secondary use cases across media/content sites, SaaS companies, service-based businesses, and online course platforms. The platform is used by 40,000+ websites globally and carries GDPR Ready certification; the company is privately held, reports 1–10 employees, and discloses no external funding rounds.
Subscribers firmographics
Firmographics- Name
- Subscribers
- Legal name
- Hello Bar LLC
- Website
- https://subscribers.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Subscribers is a freemium web push notification SaaS, operated by Hello Bar LLC, that enables website owners to send custom, schedulable, and behavior-triggered push notifications across major browsers, primarily serving eCommerce merchants on Shopify alongside media and education publishers across 40,000+ websites.
- Ownership category
- akta.pro rank
Subscribers industry classification
Industry- Product category
- Push Notification Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- RSS/Feed Readers & Subscription Aggregators (MPACAKAD)
Keywords
Where Subscribers is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Subscribers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Tiered): Recurring subscription revenue from tiered plans based on subscriber volume limits. Plans range from free (200 subscribers) to premium tiers up to 250K+ subscribers. Revenue scales with customer subscriber counts; overage charges apply beyond plan limits.
- Enterprise Plans: Custom pricing for large enterprise customers requiring more than 250K subscribers. Quote-based sales motion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever – up to 200 subscribers |
| Subscription | Annual | Starter paid plan – 5,000 subscribers |
| Subscription | Annual | Growth plan – 25,000 subscribers |
| Subscription | Multi-year contract | Enterprise – Custom subscriber limits |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Subscribers product offering
Product offeringCore offering
Subscribers is a web push notification SaaS platform that enables website owners to send custom, schedulable, dynamic, and automatable push notifications directly to visitors' browsers across Chrome, Firefox, Safari, Opera, Edge, and AMP on desktop and mobile. The platform includes deep eCommerce integrations with Shopify, Thinkific, and Vendasta, supporting use cases such as abandoned cart recovery, inventory change alerts, trending product announcements, and customer recapture via coupons.
Product overview
Subscribers is a web push notification marketing platform built by Hello Bar LLC (California) and used by over 40,000 websites. The core product is the Subscribers Web Push Notifications platform, which operates as a single unified SaaS with tiered pricing (Free, 5,000-plan at $15.83/month, and 25,000-plan at $24.17/month, plus custom Enterprise). The platform is organized around a core push notification engine supplemented by feature modules including Abandoned Cart Notifications, Inventory Change Alerts, Trending Products Notifications, Welcome Drip Campaigns, Recurring Notifications, RSS Feed-to-Push, Segmentation Tools, A/B Testing, Coupon Creation, and Daily Analytics. For eCommerce specifically, deep integrations with Shopify, Thinkific, and Vendasta provide automated triggers for cart abandonment, inventory changes, and purchase recapture. The platform also includes an advertising monetization layer called the Subscribers Ad Network and an AI Shopping Assistant branded as Karley (karley.ai). A REST API enables programmatic push management and is available on paid plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Subscribers Web Push Notifications A SaaS web push notification platform that enables website owners to send custom, schedulable, dynamic, and automatable push notifications to visitors on Chrome, Firefox, Safari, Opera, Edge, and AMP sites across desktop and mobile. Sold on a freemium and tiered subscription basis with self-serve onboarding and an enterprise option.
- Subscribers Ad Network A monetization add-on product that allows online publishers to earn a share of revenue by displaying targeted push advertisements to their subscriber base through the Subscribers platform.
- Karley AI Shopping Assistant An AI-powered shopping assistant sub-brand integrated into the Subscribers ecosystem, providing intelligent product recommendations and personalized shopping experiences for eCommerce store visitors.
Quantifiable outcome
- Push notifications have 50% higher open rates than email marketing
- +7 more outcomes
Companies that use Subscribers
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Subscribers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature14 records
Subscribers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and secondary.
- ShopifycoreDeep integration with Shopify ecommerce platform, allowing push notification targeting based on customer browsing and purchase history. Available as a native app on the Shopify App Store. Supports abandoned cart, inventory change, and product announcement use cases.
- ThinkificcoreIntegration with Thinkific online course platform, enabling push notifications for course updates, new content, and student re-engagement announcements.
- VendastasecondaryListed on the Vendasta platform for resale and distribution through agency and reseller channels targeting mid-market business clients.
- Hello BarcoreHello Bar LLC is the parent/legal entity of Subscribers. Hello Bar is a CRO (Conversion Rate Optimization) platform that converts visitors into leads, subscribers, and buyers. Shared infrastructure and cross-promotion between products under the same corporate umbrella.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Subscribers competitors and assessment
Company assessmentDirect peers
- PushAssist: PushAssist is a web push notification platform serving publishers and eCommerce sites with segmentation and RSS-to-push automation. Closely comparable in feature set and target SMB segment to Subscribers.
- OneSignal: OneSignal is the leading omnichannel customer messaging platform with strong push notification capabilities across web and mobile. Directly competes with Subscribers in web push for SMBs and offers a free tier with similar positioning.
- PushEngage: PushEngage is a web push notification platform targeting SMBs and bloggers with comparable pricing tiers and features (segmentation, drip campaigns, eCommerce triggers). Closest direct competitor to Subscribers in the SMB web push segment.
- Pushwoosh: Pushwoosh offers omnichannel push notifications across web, mobile, and email with segmentation and analytics. Competes directly in the marketing automation / re-engagement category with similar SMB and enterprise tiers.
- Aimtell: Aimtell is a web push notification service emphasizing ease of use and eCommerce integrations. Directly comparable to Subscribers in product scope and target SMB customer base.
- SendPulse: SendPulse is a multichannel marketing platform offering web push alongside email, SMS, and chatbots. Competes with Subscribers on push notification functionality, particularly for SMBs seeking bundled marketing tools.
Emerging players
- WebEngage: WebEngage is a marketing automation and user engagement platform with web push as one channel among many. Comparable in offering push within a broader retention and re-engagement stack targeted at digital businesses.
Broad incumbents
- Klaviyo: Klaviyo is a leading eCommerce-focused customer data and marketing automation platform that has expanded into push and SMS channels. Represents a broader incumbent competitor targeting the same Shopify merchants Subscribers serves.
- Omnisend: Omnisend is an eCommerce marketing automation platform combining email, SMS, and push notifications. Overlaps with Subscribers' Shopify-focused use cases but operates as a wider multichannel platform.
Others
- Hello Bar: Hello Bar is the parent company of Subscribers, providing a conversion rate optimization platform (pop-ups, sticky bars, hello bars). Shares corporate infrastructure and customer base with Subscribers, offering complementary lead capture capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Subscribers social profiles
Digital presenceSubscribers compliance and trust
Trust signalCompliance1 record
Subscribers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Subscribers leadership team
Management profileNumber of profiles
Subscribers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Subscribers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Subscribers
What does Subscribers do?
Subscribers is a web push notification SaaS platform that enables website owners to send custom, schedulable, dynamic, and automatable push notifications directly to visitors' browsers across Chrome, Firefox, Safari, Opera, Edge, and AMP on desktop and mobile. The platform includes deep eCommerce integrations with Shopify, Thinkific, and Vendasta, supporting use cases such as abandoned cart recovery, inventory change alerts, trending product announcements, and customer recapture via coupons.
Is Subscribers a public or private company?
Subscribers is a private company. It is classified as corporate owned and is currently operating.
When was Subscribers founded?
Subscribers was founded in 2017. It employs 1 to 10 people.
Where is Subscribers based?
Subscribers is headquartered in New York, United States, in the North America region.
How does Subscribers make money?
Two revenue lines are on record. Subscription Plans (Tiered) is the primary driver. The others are enterprise Plans.
Who are Subscribers's main competitors?
Direct peers on record are PushAssist, OneSignal, PushEngage, Pushwoosh, Aimtell and SendPulse. WebEngage is listed as an emerging player. Broad incumbents are Klaviyo and Omnisend. Hello Bar is listed as an others.
Does Subscribers have an API?
Yes. Subscribers offers a REST API that allows app publishers to integrate web push notifications directly into their applications. The API enables developers to programmatically manage subscribers, send push notifications, and automate notification workflows. API access is available on paid plans (5,000 and 25,000 subscriber tiers). The API documentation is available at app.subscribers.com/api/v1/doc. Developer documentation is at app.subscribers.com/api/v1/doc.
What industry is Subscribers in?
Subscribers's product category is Push Notification Platform. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of MPACAKAD, RSS/Feed Readers & Subscription Aggregators. Its NAICS code is 513210 and its SIC code is 7372.