PubScale
PubScale is the commercial brand of GreedyGame Media Private Limited, an India-based mobile adtech platform that combines programmatic monetization, user acquisition, offerwalls, and in-game native ads for mobile app publishers and game developers.
- Company typePrivate
- Founded2024
- HeadquartersDelhi, India
- Headcount—
- GTM typeB2B
- OfferingSoftware
What PubScale does
PubScale is the commercial brand of GreedyGame Media Private Limited, an India-incorporated private company headquartered in Delhi, operating a unified programmatic advertising and user-acquisition platform for mobile app publishers and game developers. The platform combines five core products: Immersive Ads (native in-game advertising integrated into unused game space), GROW (user-acquisition platform running CPI, CPE, CPL, and CPA campaigns across 3 billion+ monthly impressions), AdX (Google AdX integration with 15+ additional ad networks via real-time bidding), Offerwall (engagement-based monetization across 5,000+ offers in 50+ countries with 1,000+ active CPE campaigns), and PLUG (HTML5 mini-games SDK for engagement and session-length lift). Technology architecture spans DSP, SSP, Ad Exchange, and DMP capabilities, with the platform operating as a Google Multi-Customer Manager (MCM) partner and Google Certified Publishing Partner.
The business model combines a marketplace take-rate (publishers receive 70% of Net Advertising Sales Revenue, with a capped 15% deduction for serving, sales commissions, and bad debt), outcome-based advertiser pricing (CPI/CPE/CPL/CPA), and a hybrid free-plus-paid Branded Sessions model for cross-promotion. Go-to-market is dual-track: a self-serve PLG motion via dashboard.pubscale.com targeting the SMB and indie-developer long tail, paired with an enterprise sales motion for large publishers and studios such as Gameloft and Dream11. Distribution is reinforced through direct inventory partnerships with device OEMs (Samsung, Xiaomi, Oppo, Vivo), major regional apps (ShareChat, ShareIt, Rooter, Xender), ad networks (Inmobi, Appnext, Unity), and eight Mobile Measurement Partner integrations (AppsFlyer, Adjust, Branch, Singular, Kochava, Tenjin, Affise, Trackier).
Customer segments span mobile game publishers and studios (primary), non-gaming mobile app publishers, and app/game advertisers including BFSI and RMG verticals. Marketing is anchored by a content-led SEO strategy (blog, adtech glossary, ad-revenue calculator, success stories) and industry events. The company is privately held with no disclosed funding rounds, institutional investors, or leadership changes in the source material, and shows an active operating footprint with a 2026 website copyright.
PubScale firmographics
Firmographics- Name
- PubScale
- Legal name
- GreedyGame Media Private Limited
- Website
- https://pubscale.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- PubScale is the commercial brand of GreedyGame Media Private Limited, an India-based mobile adtech platform that combines programmatic monetization, user acquisition, offerwalls, and in-game native ads for mobile app publishers and game developers.
- Ownership category
- akta.pro rank
PubScale industry classification
Industry- Product category
- Mobile AdTech / Programmatic Advertising Platform
- NAICS
- Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)
- akta.pro secondary industries
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI), App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where PubScale is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
PubScale business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Publisher Monetization (Revenue Share): PubScale (via GreedyGame) pays publishers 70% of Net Advertising Sales Revenue for ads solicited and run on the publisher's network. The platform acts as an ad monetization intermediary, aggregating demand from Google, direct advertisers, and 15+ ad networks, then sharing revenue with publishers based on CPM/eCPM performance. Publishers can also access cross-promotion and branded session advertising through the platform at no additional cost for a fixed number of free sessions, then at a charge post-threshold.
- User Acquisition (Advertiser Spend): Advertisers pay PubScale to acquire users through the GROW platform. Pricing models include CPI (Cost Per Install), CPE (Cost Per Engagement), CPL (Cost Per Lead), and CPA (Cost Per Action). The platform charges advertisers based on measurable outcomes such as app installs, engagement milestones, or completed actions.
- Branded Sessions / Cross-Promotion: PubScale enables publishers to serve cross-promotion campaigns through its own sales channels. While a fixed number of branded sessions per month are provided free, additional sessions are charged. This represents a monetization stream from publishers seeking to promote their own content or cross-sell other apps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Publisher Revenue Share — 70% to Publishers |
| Outcome Based/ Performance | Pay-as-you-go | User Acquisition — CPI/CPE/CPL Campaign Pricing |
| Hybrid | Monthly | Branded Sessions — Free Tier + Paid Overage |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
PubScale product offering
Product offeringCore offering
PubScale is a unified mobile adtech platform that enables mobile app publishers and game developers to monetize ad inventory and acquire users. The platform combines five integrated products: Immersive Ads (in-game native advertising), AdX (programmatic Google AdX integration), Offerwall (engagement-based monetization), GROW (user acquisition via CPI campaigns), and PLUG (HTML5 mini-game engagement). As a Google MCM partner and Google Certified Publishing Partner, PubScale aggregates premium Google demand alongside 15+ ad networks and shares 70% of net advertising revenue with publishers.
Product overview
PubScale is a one-stop growth and monetization platform for mobile publishers and game developers, comprising a unified platform with multiple integrated products. The core portfolio consists of five distinct offerings: Immersive Ads (native in-game advertising), AdX (Google Ad Exchange integration for programmatic monetization), Offerwall (CPE/CPI/CPL-based engagement monetization for non-paying users), GROW (user acquisition for campaigns), and PLUG (HTML5 mini-game integration for engagement). The platform operates across the advertising value chain, combining monetization (via Immersive Ads, AdX, and Offerwall) with growth/user acquisition (via GROW), and engagement enhancement (via PLUG). It is delivered through SDK integration, proprietary tools, and a Google Certified Publishing Partner relationship.
Differentiator
Problem solved
Functional benefit
Products and services
- Immersive Ads In-game native ad format that integrates advertisements into unused game space such as splash screens, powerups, obstacles, backgrounds, characters, and other visual elements, enabling mobile game publishers to monetize non-interruptively.
- GROW A user acquisition platform enabling advertisers to run performance-based CPI and APK install campaigns at guaranteed rates, with access to 3 billion ad impressions, dynamic personalized bids, and detailed reporting across 5,000+ app inventories.
- AdX Google Ad Exchange integration enabling publishers to access premium Google demand, direct advertisers, and 15+ other ad networks via real-time bidding and backfilling approaches.
- Offerwall An in-app engagement platform presenting users with curated tasks (e.g., app installs, level completions, surveys) in exchange for in-app rewards, monetizing non-paying users through CPE/CPI/CPL pricing models across 5,000+ offers in 50+ countries.
- PLUG HTML5 mini-game integration module enabling publishers to embed lightweight web-based interactive games inside apps to boost engagement, session length, and retention, with ads integrated into the gameplay loop.
Quantifiable outcome
- 100k+ monthly signups (customer testimonial: Dream11)
- +4 more outcomes
Companies that use PubScale
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
PubScale technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature5 records
PubScale partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and flagship.
- InmobicoreInmobi is listed as one of PubScale's top publisher inventory partners whose ad impressions are accessible to GROW user acquisition campaigns. Inmobi provides a portion of the 3 billion+ monthly ad impressions available on PubScale's platform.
- SamsungcoreSamsung is a top publisher inventory partner contributing ad impressions to PubScale's GROW platform. Samsung's mobile ecosystem provides premium inventory for user acquisition campaigns.
- UnitycoreUnity is listed among PubScale's top publisher inventory partners, providing gaming app ad inventory for PubScale's user acquisition campaigns across its 3 billion+ impression network.
- Xiaomi (MI-Xiaomi)coreXiaomi is listed as a top publisher inventory partner contributing mobile ad impressions to PubScale's GROW platform.
- VivocoreVivo is a publisher inventory partner providing mobile device ad inventory to PubScale's user acquisition platform.
- OppocoreOppo is a publisher inventory partner contributing ad impressions to PubScale's GROW platform.
- ShareChatcoreShareChat is listed as a top publisher inventory partner providing social/entertainment app ad inventory for PubScale's GROW user acquisition platform.
- ShareItcoreShareIt is a publisher inventory partner contributing ad impressions to PubScale's user acquisition network.
- RootercoreRooter is a top publisher inventory partner on PubScale's GROW platform, providing sports/entertainment app ad inventory.
- XendercoreXender is listed as a publisher inventory partner contributing to PubScale's GROW user acquisition network.
- AppnextcoreAppnext is a publisher inventory partner providing mobile app ad inventory to PubScale's GROW platform.
- Google (MCM / AdX)flagshipPubScale operates as a Google MCM (Multi-Customer Manager) partner and Google Certified Publishing Partner, enabling access to premium Google demand, Google AdX, and Google Ad Manager integrations. This is PubScale's most prominent strategic partnership, providing the core demand supply for its publisher network.
- AppsFlyercoreAppsFlyer is a Mobile Measurement Partner (MMP) integrated with PubScale's Offerwall platform. PubScale supports AppsFlyer attribution for tracking user actions, engagement events, and campaign performance across publishers and advertisers.
- AdjustcoreAdjust is integrated as an MMP with PubScale's Offerwall platform for post-install event tracking and campaign attribution.
- BranchcoreBranch is integrated as an MMP with PubScale's Offerwall platform for cross-platform tracking, deep linking, and attribution.
- SingularcoreSingular is integrated as an MMP partner with PubScale's Offerwall platform for unified analytics and attribution across user acquisition campaigns.
- KochavacoreKochava is integrated as an MMP with PubScale's Offerwall for mobile attribution, fraud prevention, and campaign analytics.
- TenjincoreTenjin is integrated as an MMP with PubScale's Offerwall platform for campaign tracking and LTV attribution.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
PubScale competitors and assessment
Company assessmentDirect peers
- Chartboost: Chartboost provides a mobile game ad network, in-app bidding, and UA services. It directly competes with PubScale's mobile game monetization and GROW UA offerings.
- Moloco: Moloco operates a programmatic DSP/SSP platform purpose-built for mobile app user acquisition and monetization via ML-driven bidding. It directly overlaps PubScale's GROW UA and AdX programmatic exchange products.
- Vungle (Liftoff): Vungle, part of Liftoff, provides in-app video and playable ads plus UA for mobile apps. It competes with PubScale's Immersive Ads and GROW products across in-game and in-app advertising formats.
- InMobi: InMobi is a mobile adtech platform with demand-side, supply-side, and ad-exchange capabilities serving app developers and advertisers globally. PubScale lists Inmobi as a top publisher inventory partner, indicating direct overlap on both supply and demand sides.
- AppLovin: AppLovin operates a mobile adtech platform (AXON, AppDiscovery, SparkLabs) combining UA, monetization, and creative optimization. It is the most direct competitor to PubScale's full-stack mobile UA + monetization proposition for app publishers and game developers.
- ironSource (Unity): ironSource, now part of Unity, offers a mobile growth platform spanning UA, mediation, in-app bidding, and ad network aggregation. It directly overlaps PubScale's AdX, mediation, and UA capabilities for mobile game publishers.
- Unity Ads: Unity Ads is the in-game monetization and user acquisition stack for Unity-built mobile games. It directly competes with PubScale's Immersive Ads and GROW products for game publisher wallets.
- Digital Turbine: Digital Turbine provides mobile UA, app install, and on-device media delivery via partnerships with OEMs and carriers. It is directly comparable to PubScale's OEM-tied publisher network (Samsung, Xiaomi, Vivo, Oppo) and GROW UA platform.
- Tapjoy: Tapjoy operates one of the largest mobile offerwalls, monetizing non-paying users via rewarded engagement. It is a direct competitor to PubScale's Offerwall product for game publisher monetization.
Broad incumbents
- Google AdMob: Google AdMob is the dominant mobile ad network and mediation layer for app publishers. PubScale's AdX product is positioned as a complement/alternative to AdMob for accessing premium Google demand, making AdMob both a partner and competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PubScale social profiles
Digital presencePubScale compliance and trust
Trust signalCompliance1 record
PubScale financial estimates
Financial estimateRevenue estimate
Valuation estimate
PubScale leadership team
Management profileNumber of profiles
PubScale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PubScale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PubScale
What does PubScale do?
PubScale is a unified mobile adtech platform that enables mobile app publishers and game developers to monetize ad inventory and acquire users. The platform combines five integrated products: Immersive Ads (in-game native advertising), AdX (programmatic Google AdX integration), Offerwall (engagement-based monetization), GROW (user acquisition via CPI campaigns), and PLUG (HTML5 mini-game engagement). As a Google MCM partner and Google Certified Publishing Partner, PubScale aggregates premium Google demand alongside 15+ ad networks and shares 70% of net advertising revenue with publishers.
Is PubScale a public or private company?
PubScale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PubScale founded?
PubScale was founded in 2024.
Where is PubScale based?
PubScale is headquartered in Delhi, India, in the Asia region.
How does PubScale make money?
Three revenue lines are on record. Publisher Monetization (Revenue Share) is the primary driver. The others are user Acquisition (Advertiser Spend) and branded Sessions / Cross-Promotion.
Who are PubScale's main competitors?
Direct peers on record are Chartboost, Moloco, Vungle (Liftoff), InMobi, AppLovin, ironSource (Unity), Unity Ads, Digital Turbine and Tapjoy. Google AdMob is listed as a broad incumbent.
Does PubScale have an API?
Yes. PubScale offers an SDK-based integration for its Offerwall product. The Offerwall SDK enables publishers to integrate the Offerwall functionality into their app or website, allowing offers to load correctly, rewards to be credited accurately, and user interactions to remain smooth. The SDK is documented at pubscale.gitbook.io/offerwall-sdk. GreedyGame (the entity behind PubScale) also provides proprietary tools to publishers for solicitation of advertising, display of ads, monitoring and reporting. No public-facing API documentation or developer portal is explicitly identified in the source data. Developer documentation is at pubscale.gitbook.io/offerwall-sdk.
What industry is PubScale in?
PubScale's product category is Mobile AdTech / Programmatic Advertising Platform. Its primary akta.pro industry code is MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement), with a secondary code of MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts). Its NAICS code is 541830 and its SIC code is 7310.