SnapperNet
- Company typePrivate
- Founded1991
- HeadquartersNorth Shore, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
SnapperNet firmographics
Firmographics- Name
- SnapperNet
- Legal name
- Snapper Network Distributors Ltd
- Website
- https://snappernet.co.nz
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SnapperNet industry classification
Industry- Product category
- IT Distribution - Networking and Data Communication Equipment
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Computer Communications Equipment (3576), Computer Storage Devices (3572)
- akta.pro primary industry
- Cloud Networking Core Services (VPC/VNet, Load Balancing, DNS, NAT) (HDABAAAJ)
- akta.pro secondary industries
- Cloud PBX & Hosted Telephony (HDAIAHAB), VoIP Access & ITSP Services (HDAIAHAD)
Keywords
Where SnapperNet is headquartered
LocationHeadquarters
- HQ city
- North Shore
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
SnapperNet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Distribution: Revenue generated through distribution of networking and data communication products to value added resellers and system integrators. Products include routers, switches, NAS, VoIP, wireless, security, and related accessories from multiple brand partners.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
SnapperNet product offering
Product offeringCore offering
SnapperNet is a New Zealand owned and operated value-added distributor of data communication products, supplying routers, switches, NAS, VoIP, wireless, security/firewall, surveillance, and storage equipment to a network of value added resellers and system integrators. The company represents 25+ brand partners and provides competitive pricing, technical consultation, and product marketing support to its channel.
Product overview
SnapperNet is a New Zealand owned and operated distributor of data communication products, offering a comprehensive portfolio of networking, storage, and communication equipment through value added resellers and system integrators. The company distributes products across multiple categories including routers (Teltonika, Robustel, MikroTik, DrayTek, Ubiquiti, Ericsson Enterprise Wireless), switches (Edgecore, NETGEAR, Teltonika), storage solutions (Seagate, QNAP, WD, Crucial), security/firewall products (Sophos), wireless networking (Ubiquiti, Alta Labs), video conferencing (Yealink), VoIP (Yeastar), and industrial IoT devices. The product portfolio includes industrial edge computing gateways (Robustel EG5200), 5G routers (Teltonika RUT276, R5030, Altos CAP700), cloud-managed IoT routers (Ericsson Cradlepoint S400), and various accessories. SnapperNet acts as a distributor for 27+ brands including major vendors like Sophos, NETGEAR, QNAP, Seagate, and Teltonika, providing sales, technical support, and product marketing to the channel.
Differentiator
Problem solved
Functional benefit
Products and services
- SnapperNet Distribution Services New Zealand owned and operated value-added distribution of data communication products, including routers, switches, NAS, VoIP, wireless, security, surveillance, and storage equipment, sold to value-added resellers and system integrators with technical consultation and product marketing support.
- Sophos Cybersecurity Distribution Distribution of the full Sophos cybersecurity portfolio in New Zealand, including UTM/firewall/VPN appliances, access points, switches, endpoint protection, and Sophos Central cloud management, supplied to Sophos reseller partners.
- Teltonika Networks Distribution Distribution of Teltonika industrial network connectivity equipment in New Zealand, including 3G/4G LTE/5G routers, switches, antennas, and accessories for IoT, M2M, Industry 4.0, Smart City, and Green Energy applications.
- Robustel Industrial IoT Distribution Distribution of Robustel industrial-grade wireless communication solutions in New Zealand, including 4G/5G routers, gateways, modems, and edge computing devices for IoT and M2M applications, managed via RobustOS and RCMS.
- Ericsson Enterprise Wireless (Cradlepoint) Distribution Distribution of Ericsson Enterprise Wireless (Cradlepoint) products in New Zealand, including S400 routers and IBR200 IoT gateways with NetCloud service plans for managed IoT and branch connectivity.
- QNAP NAS and Storage Distribution Distribution of QNAP network attached storage and storage solutions in New Zealand for data storage and backup applications.
- Seagate Storage Distribution Distribution of Seagate hard drive products in New Zealand, including enterprise data center drives, NAS drives (IronWolf), surveillance drives (Skyhawk), and BarraCuda desktop drives.
- NETGEAR Networking Distribution Distribution of NETGEAR networking equipment in New Zealand, including switches and routers for varied deployment scenarios.
- MikroTik Networking Distribution Distribution of MikroTik routers, switches, and wireless equipment in New Zealand for service providers and enterprises.
- Ubiquiti Wireless and Networking Distribution Distribution of Ubiquiti wireless access points, switches, and networking equipment in New Zealand for enterprise deployments.
- DrayTek Networking Distribution Distribution of DrayTek routers, switches, and VPN solutions in New Zealand for business deployments.
- Yealink Video Conferencing Distribution Distribution of Yealink video conferencing and meeting room solutions in New Zealand for enterprise communications.
- Yeastar VoIP Distribution Distribution of Yeastar Voice over IP solutions in New Zealand for business communications.
- Grandstream Communications Distribution Distribution of Grandstream unified communications, networking, and voice/video solutions in New Zealand.
- Edgecore Networks Distribution Distribution of Edgecore open networking switches and wireless solutions in New Zealand.
- Jabra Audio Distribution Distribution of Jabra headsets and speakers in New Zealand for business communications.
- Opengear Distribution Distribution of Opengear console servers and remote management products in New Zealand.
- Alta Labs Wireless Distribution Distribution of Alta Labs wireless networking equipment in New Zealand for enterprise deployments.
- WD Storage Distribution Distribution of Western Digital storage drives and solutions in New Zealand for consumer and business use.
- Crucial Memory and Storage Distribution Distribution of Crucial memory modules and storage solutions in New Zealand.
- Powershield UPS Distribution Distribution of Powershield uninterruptible power supplies and power protection products in New Zealand.
- Panorama Antennas Distribution Distribution of Panorama Antennas antenna solutions in New Zealand.
- Rackmount.IT Distribution Distribution of Rackmount.IT rackmount accessories in New Zealand.
Companies that use SnapperNet
Customer profileSegments2 records
Ideal customer profiles3 records
SnapperNet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SnapperNet partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, major and minor.
- Teltonika NetworkscoreSnapperNet is the New Zealand Distributor for Teltonika Networks, a rapidly growing technology company manufacturing professional network connectivity equipment for international markets including industrial network devices for IoT and M2M communication.
- SophoscoreSnapperNet is a Sophos distributor in New Zealand, supplying the full range of Sophos cybersecurity solutions via their nationwide network of Sophos reseller partners. Sophos provides advanced cybersecurity for organizations worldwide.
- RobustelcoreSnapperNet distributes Robustel products in New Zealand. Robustel is a global manufacturer of industrial-grade wireless communication solutions for IoT and M2M applications including 4G/5G routers, gateways, modems, and edge computing devices.
- SeagatemajorSnapperNet distributes Seagate hard drive products including enterprise data center drives, NAS drives (IronWolf), surveillance drives (Skyhawk), and BarraCuda desktop drives.
- QNAPmajorQNAP is featured as a key brand partner on SnapperNet, offering NAS and storage solutions.
- NETGEARmajorNETGEAR is a major brand partner distributing networking equipment including routers and switches.
- UbiquitimajorUbiquiti is distributed as a key brand partner offering wireless and networking solutions.
- MikroTikmajorMikroTik is distributed as a brand partner offering routers and wireless equipment.
- DrayTekmajorDrayTek is distributed as a brand partner offering routers and networking solutions.
- Ericsson Enterprise Wireless (Cradlepoint)majorSnapperNet distributes Ericsson Enterprise Wireless (Cradlepoint) products including S400 routers and IBR200 IoT gateways with NetCloud service plans.
- YealinkmajorYealink is distributed as a brand partner offering video conferencing and communication solutions.
- YeastarmajorYeastar is distributed as a brand partner offering VoIP solutions.
- EdgecoremajorEdgecore is distributed as a brand partner for networking switches.
- GrandstreammajorGrandstream is distributed as a brand partner for VoIP and networking products.
- JabramajorJabra is distributed as a brand partner offering headsets and speakers.
- OpengearmajorOpengear is distributed as a brand partner for console servers and remote management.
- Alta LabsminorAlta Labs is distributed as a brand partner for networking equipment.
- Panorama AntennasminorPanorama Antennas is distributed as a brand partner for antenna solutions.
- WDminorWD (Western Digital) is distributed as a brand partner for storage products.
- CrucialminorCrucial is distributed as a brand partner for memory and storage products.
- PowershieldminorPowershield is distributed as a brand partner for UPS and power protection products.
- Rackmount.ITminorRackmount.IT is distributed as a brand partner for rackmount accessories.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
SnapperNet competitors and assessment
Company assessmentBroad incumbents
- TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX, offering broad networking, storage, and communications distribution. Comparable as a broad-line incumbent distributing overlapping networking and communications brands through channel partners.
- Ingram Micro: World's largest IT distributor offering a comprehensive portfolio across networking, storage, security, and communications with operations across APAC. Comparable as a global broad-line incumbent in the same product categories, but with vastly broader scope than SnapperNet's NZ-focused business.
- ALSO Group: European-headquartered IT logistics and services distributor operating across networking, storage, and UC categories with growing APAC presence. Comparable as a broad-line incumbent IT distributor, though geographically focused on EMEA and adjacent markets.
- Arrow Electronics: Global technology solutions distributor with enterprise computing and networking practices serving VARs and integrators worldwide. Comparable as a large incumbent distributing networking and infrastructure products through a similar channel model.
- Exclusive Networks: Global specialist distributor focused on cybersecurity, networking, and infrastructure solutions, including partnerships with vendors like Fortinet, SentinelOne, and other security brands. Comparable as a specialty VAD overlapping with SnapperNet's Sophos-led cybersecurity distribution franchise.
- Westcon-Comstor: Global value-added distributor specializing in networking, security, UC, and data center technologies, with established presence in Asia-Pacific including ANZ. Comparable as a broader incumbent distributing overlapping vendors and serving similar VAR/SI customers with technical value-add.
Regional players
- Data#3: ASX-listed Australian IT solutions and distribution company providing infrastructure, networking, and cloud services across ANZ. Comparable as an ANZ regional peer operating in adjacent networking and infrastructure distribution with similar enterprise and channel focus.
- Dicker Data: ASX-listed IT distributor operating primarily in Australia and New Zealand across networking, security, storage, and server categories. Comparable as an ANZ regional distributor in the same product categories, though it is substantially larger and more broad-line than SnapperNet.
Direct peers
- Sektor: New Zealand value-added distributor focused on networking, AV, and digital signage solutions, distributing many of the same vendor families (networking and unified communications). Comparable as a direct NZ VAD competitor targeting similar reseller and system integrator customers.
- PB Tech: Largest New Zealand-owned IT retailer and distributor, offering a broad catalog of networking, computing, and consumer electronics to both consumer and B2B reseller channels. Comparable because it operates in the same NZ market with overlapping networking product categories and a similar value-add channel model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SnapperNet social profiles
Digital presenceSnapperNet financial estimates
Financial estimateRevenue estimate
Valuation estimate
SnapperNet leadership team
Management profileNumber of profiles
SnapperNet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SnapperNet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SnapperNet
What does SnapperNet do?
SnapperNet is a New Zealand owned and operated value-added distributor of data communication products, supplying routers, switches, NAS, VoIP, wireless, security/firewall, surveillance, and storage equipment to a network of value added resellers and system integrators. The company represents 25+ brand partners and provides competitive pricing, technical consultation, and product marketing support to its channel.
Is SnapperNet a public or private company?
SnapperNet is a private company. It is classified as unknown and is currently operating.
When was SnapperNet founded?
SnapperNet was founded in 1991. It employs 1 to 10 people.
Where is SnapperNet based?
SnapperNet is headquartered in North Shore, New Zealand, in the Oceania region.
How does SnapperNet make money?
One revenue line is on record: product Distribution.
Who are SnapperNet's main competitors?
Broad incumbents on record are TD SYNNEX, Ingram Micro, ALSO Group, Arrow Electronics, Exclusive Networks and Westcon-Comstor. Regional players are Data#3 and Dicker Data. Direct peers are Sektor and PB Tech.
Does SnapperNet have an API?
No public API is recorded for SnapperNet.
What industry is SnapperNet in?
SnapperNet's product category is IT Distribution - Networking and Data Communication Equipment. Its primary akta.pro industry code is HDABAAAJ, Cloud Networking Core Services (VPC/VNet, Load Balancing, DNS, NAT), with a secondary code of HDAIAHAB, Cloud PBX & Hosted Telephony. Its NAICS code is 518 and its SIC code is 3576.