Joovii
Joovii is an Australian ecommerce shipping platform offering Shopify and WooCommerce plugins connecting online stores with Australia Post, Aramex, DHL, CouriersPlease, and Team Global Express. It serves 3,500+ Australian SMB merchants with discounted rates and automated fulfillment.
- Company typePrivate
- Founded2000
- HeadquartersOyster Bay, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Joovii does
Joovii is an Australian-owned, private ecommerce shipping-integration company based in Oyster Bay, Australia, that builds Shopify and WooCommerce plugins connecting online stores to five Australian courier carriers: Australia Post (MyPost Business, eParcel, StarTrack), Aramex, CouriersPlease, DHL Express, and Team Global Express. Its technical core is a multi-carrier rate-comparison and label-generation platform that operates natively inside the merchant's store admin, automating address population, label printing (single and bulk up to 80 orders per batch), tracking synchronization, and order-fulfillment status updates. The platform's proprietary features include three box-packing algorithms (Stacking, Cubic, Cubic-Hybrid), real-time checkout rate quotes, and a bulk-booking workflow that consolidates labels into a single merged PDF.
The company operates a two-product commercial model. Joovii Apps is a flat-rate monthly subscription ($9.95 USD for one carrier, $14.95 for two, $19.95 for all five) targeted at merchants who already hold carrier accounts and want their negotiated rates connected to their store with zero markup and no per-label fees, with 14-day free trials. Joovii Shipping is a free freemium app launched in March 2026 — explicitly created to replace Sendle after its January 2026 market exit — that gives merchants instant access to Joovii's pre-negotiated carrier rates (marketed up to 50% cheaper than Sendle) with pay-per-shipment billing via weekly Stripe invoicing and no account setup. Pricing is denominated in USD despite the Australia-only market.
The customer base is concentrated in Australian SMB ecommerce merchants, with 3,500+ active stores cited, served via a product-led growth motion: self-serve installation from the Shopify App Store and WooCommerce marketplace, complemented by a documentation-heavy Help Center and direct support. The company is bootstrapped, headcount sits at 1-10, and operations are run by founders who previously operated six Shopify stores with seven-figure annual sales. Geographic footprint is confined to Australia.
Joovii firmographics
Firmographics- Name
- Joovii
- Legal name
- Joovii
- Website
- https://joovii.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Joovii is an Australian ecommerce shipping platform offering Shopify and WooCommerce plugins connecting online stores with Australia Post, Aramex, DHL, CouriersPlease, and Team Global Express. It serves 3,500+ Australian SMB merchants with discounted rates and automated fulfillment.
- Ownership category
- akta.pro rank
Joovii industry classification
Industry- Product category
- Ecommerce Shipping Integration Software
- akta.pro primary industry
- Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)
Keywords
Where Joovii is headquartered
LocationHeadquarters
- HQ city
- Oyster Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Joovii business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Fees - Single Carrier: Flat monthly subscription for single carrier access: $9.95 USD/month. No per-label charges, no markups on carrier rates. Includes Australia Post, Aramex, CouriersPlease, DHL individual apps.
- Subscription Fees - Multi-Carrier: Flat monthly subscription for multi-carrier access: $14.95 USD/month for 2 carriers, $19.95 USD/month for all 5 carriers. Allows comparison across carriers and choosing cheapest option per shipment.
- Per-Shipment Fees - Joovii Shipping: Free app with discounted pre-negotiated rates. Merchants pay per shipment at Joovii's discounted rates. No account setup, no monthly subscription. Weekly invoicing via Stripe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Joovii Shipping - Free app with discounted rates |
| Subscription | Monthly | Single Carrier - $9.95 USD/month |
| Subscription | Monthly | Two Carriers - $14.95 USD/month |
| Subscription | Monthly | All Carriers (5) - $19.95 USD/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Joovii product offering
Product offeringCore offering
Joovii develops shipping integration apps for Shopify and WooCommerce ecommerce stores in Australia. The platform connects merchant stores to multiple Australian courier carriers (Australia Post, Aramex, CouriersPlease, DHL, Team Global Express) for automated rate comparison, label generation, bulk booking, and order fulfillment. Joovii offers two solution lines: Joovii Shipping (pre-negotiated discounted rates with pay-per-shipment) and Joovii Apps (connects merchants' existing carrier accounts for $9.95-$19.95 USD/month).
Product overview
Joovii is a multi-carrier shipping platform that provides a suite of apps enabling users to connect carrier accounts and access discounted shipping rates. The core offering includes Joovii Shipping for discounted rate access, Joovii Multi-Carrier Shipping for rate comparison across carriers, and Joovii Apps as the foundational platform for connecting individual carrier accounts. Individual carrier apps (Australia Post, Aramex, CouriersPlease, DHL, Team Global Express) function as modules within this ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Joovii Shipping A free shipping app that provides instant access to pre-negotiated discounted courier rates across multiple Australian carriers. Merchants pay per shipment with no courier account setup required, no monthly subscription, and weekly invoicing via Stripe. Currently available for Shopify only.
- Joovii Apps A suite of apps that connects merchants' existing Australian carrier accounts (Australia Post, Aramex, CouriersPlease, DHL, Team Global Express) to Shopify or WooCommerce stores. Available in single-carrier, two-carrier, or all-five-carrier subscription tiers starting at $9.95 USD/month with zero markup on negotiated carrier rates.
- Joovii Multi-Carrier Shipping App A multi-carrier integration app enabling merchants to connect up to five Australian courier carriers and compare rates per shipment to choose the cheapest option. Available on Shopify and WooCommerce.
- Australia Post App Individual carrier app connecting Shopify and WooCommerce stores to Australia Post services (MyPost Business, eParcel, StarTrack) with the merchant's negotiated rates and zero markup.
- Aramex App Individual carrier app for domestic and international Aramex shipments, supporting both Australian and New Zealand Aramex accounts with no markup on rates.
- CouriersPlease App Individual carrier app with EDI-based API integration for CouriersPlease domestic parcel shipping, supporting weight limits up to 25kg with multi-parcel consignment capabilities.
- DHL App Individual carrier app integrating MyDHL API for domestic and international DHL Express shipping with real-time tracking.
- Team Global Express App Carrier integration with Team Global Express for domestic and international shipping. Available via multi-carrier platform with single-carrier dedicated app planned for late 2026 release.
Quantifiable outcome
- Save up to 50% on shipping costs compared to competitors like Sendle
- +1 more outcomes
Companies that use Joovii
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Joovii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
Joovii partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Australia Post (MyPost Business, eParcel, StarTrack)coreAPI integration connecting Shopify and WooCommerce stores to Australia Post services. Includes MyPost Business for domestic shipping, eParcel for enterprise/high-volume merchants, and StarTrack for premium express services. Merchants use their negotiated Australia Post rates with zero markup from Joovii.
- AramexcoreAPI integration for domestic and international shipments. Supports both Australian and New Zealand Aramex accounts. Merchants book shipments directly from Shopify/WooCommerce using their Aramex rates with no markup.
- CouriersPleasecoreEDI-based API integration for domestic parcel shipping. Available on both Shopify and WooCommerce. Supports weight limits up to 25kg with multi-parcel consignment capabilities.
- DHL ExpresscoreMyDHL API integration for domestic and international express shipping. Available on Shopify and WooCommerce. Enables premium international shipping services with real-time tracking.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Joovii competitors and assessment
Company assessmentDirect peers
- Starshipit: Australia-based shipping automation and rate-shopping platform integrated with Shopify and WooCommerce, connecting merchants to local carriers including Australia Post. Closest direct competitor to Joovii in the Australian ecommerce shipping integration niche.
- Shippit: Australian shipping aggregator offering multi-carrier rate comparison and label generation for ecommerce merchants on Shopify, WooCommerce, and other platforms. Competes head-to-head with Joovii for Australian SMB ecommerce shipping automation.
- Shippo: Multi-carrier shipping API and Shopify/WooCommerce app offering rate shopping, label generation, and tracking for SMB and mid-market merchants. Direct global competitor to Joovii's multi-carrier shipping integration value proposition.
- ShipperHQ: Ecommerce shipping rate management platform providing multi-carrier rate calculation at checkout for Shopify, WooCommerce, and BigCommerce. Direct peer in the rate-shopping and merchant-controlled shipping experience category.
- Ordoro: Shipping and inventory management platform for ecommerce merchants offering multi-carrier label generation, rate shopping, and fulfillment workflows on Shopify. Comparable multi-carrier shipping-app competitor to Joovii.
Broad incumbents
- ShipStation: Long-established multi-carrier shipping and label-generation platform serving ecommerce merchants globally with broad carrier coverage and integrations including Shopify. Larger incumbent competitor targeting the same multi-carrier rate-shopping and fulfillment workflow Joovii addresses.
- AfterShip: Post-purchase experience platform that includes shipping rate APIs, tracking, and carrier integrations for ecommerce brands. Competes at the broader shipping-and-tracking layer and could expand into AU multi-carrier shipping automation.
Emerging players
- EasyPost: Developer-focused shipping API providing rate shopping, label generation, and tracking across global carriers. Targets more technical ecommerce merchants and developer integrations than Joovii, but overlaps in the multi-carrier label-generation stack.
- ShipBob: Ecommerce fulfillment and shipping platform that operates adjacent to Joovii by offering carrier-rate-backed shipping alongside physical fulfillment; relevant peer because it competes for the same ecommerce merchant's shipping-and-fulfillment budget.
Regional players
- Shiprocket: India-based shipping aggregator providing multi-carrier rate shopping, label generation, and Shopify/WooCommerce integrations for SMB merchants. Comparable business model and ecommerce shipping app positioning, but focused on the Indian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Joovii social profiles
Digital presenceJoovii compliance and trust
Trust signalCompliance1 record
Joovii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joovii leadership team
Management profileNumber of profiles
Joovii funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joovii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joovii
What does Joovii do?
Joovii develops shipping integration apps for Shopify and WooCommerce ecommerce stores in Australia. The platform connects merchant stores to multiple Australian courier carriers (Australia Post, Aramex, CouriersPlease, DHL, Team Global Express) for automated rate comparison, label generation, bulk booking, and order fulfillment. Joovii offers two solution lines: Joovii Shipping (pre-negotiated discounted rates with pay-per-shipment) and Joovii Apps (connects merchants' existing carrier accounts for $9.95-$19.95 USD/month).
Is Joovii a public or private company?
Joovii is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joovii founded?
Joovii was founded in 2000. It employs 1 to 10 people.
Where is Joovii based?
Joovii is headquartered in Oyster Bay, Australia, in the Oceania region.
How does Joovii make money?
Three revenue lines are on record. Subscription Fees - Single Carrier is the primary driver. The others are subscription Fees - Multi-Carrier and per-Shipment Fees - Joovii Shipping.
Who are Joovii's main competitors?
Direct peers on record are Starshipit, Shippit, Shippo, ShipperHQ and Ordoro. Broad incumbents are ShipStation and AfterShip. Emerging players are EasyPost and ShipBob. Shiprocket is listed as a regional player.
Does Joovii have an API?
No public API is recorded for Joovii.
What industry is Joovii in?
Joovii's product category is Ecommerce Shipping Integration Software. Its primary akta.pro industry code is CRAFAMAF, Parcel Shipping, Labeling & Rate Shopping Platforms.