What Logic4 does

Logic4 B.V., headquartered in Enschede, Netherlands, develops and sells an integrated, cloud-based ERP + e-commerce platform aimed at medium-sized non-food trading companies in the Benelux and Germany. The platform is sold as a single, self-developed code base that combines ERP, Product Information Management (PIM), Order Management (OMS), Warehouse Management (WMS), CRM, POS, accounting, multi-branch administration, project management, document management, HR/time registration and a B2B/B2C webshop on one shared data model — eliminating the integration overhead typical of best-of-breed stacks. The company positions itself with vertical-specific templates and pre-built connectors for technical wholesale (2BA, EZ-base, ETIM, GS1, Icecat), ICT wholesale (OCI, EDI/XML/UBL), office supplies (Quantore, Adveo, Despec, Intercambio, Papstar), furniture wholesale, PBM/workwear, retail and pure e-tail. Revenue is generated primarily through tiered SaaS subscriptions (Smart €675/month, with Business/Professional/Premium quote-based and bounded by user counts, annual order volumes, article counts and feature flags), supplemented by one-time onboarding/setup fees, add-on capacity (users, storage, REST API, route planning), and a paid diagnostic service called Platformscan (€950–€4,500). Go-to-market is sales-led (demo, intake, offerte flows) with self-serve pricing on the website, supported by a 20+ partner ecosystem and content marketing (masterclasses, whitepapers, events such as Webwinkel Vakdagen). Logic4 was founded in 2003 by Danny Nijland (now on the Supervisory Board), received strategic investment from Nedvest in 2019, appointed Daniel Ruff as CEO in 2020, and joined the Katapull group of five software companies in March 2025 alongside sister company EffectConnect (marketplace integration).

Name

Logic4

Legal name

Logic4 B.V.

Website

https://logic4.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Logic4 B.V. is a Dutch SaaS vendor that sells an integrated cloud-based ERP, PIM, OMS, CRM, POS, accounting and B2B/B2C webshop platform on a single code base, targeting mid-sized non-food trading companies in the Benelux and Germany via tiered subscriptions.

Ownership category

akta.pro rank

Product category

ERP and E-commerce Software for Wholesale and Retail

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industries

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG), Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC), Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• ERP software
• Webshop software
• PIM software
• B2B e-commerce
• Order management

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS packages (Smart / Business / Professional / Premium): Tiered monthly or annual subscription for the integrated ERP + webshop platform. Smart from €675/month with 3 users; Business with 5 users up to 54,000 orders/year and 120,000 articles; Professional with 10 users up to 90,000 orders and 160,000 articles; Premium with 15 users and 90,000+ orders, 160,000+ articles. Annual plan grants a discount. Standard contract duration is 3 years with auto-renewal.
2. One-off onboarding/setup and training fees: One-time onboarding fee for initial setup and training, transparent pricing disclosed in agreement; covers datamigratie, kick-off, inrichting, consultancy and training.
3. Add-on services and extra capacity: Add-on pricing for extra users (beyond tier), extra storage, additional backup restore, additional support hours, REST API service and ritplanning (route planning) option.
4. Professional services — Platformscan consultancy reports: Fixed one-off consultancy offerings: Platformscan Light €950 (2-3 weeks), Platformscan Core €2,450 (4-6 weeks), Platformscan Growth €4,500 (6-8 weeks). Delivered as structured process/IT audit with kansenkaart, quick wins, businesscase and growth scenarios.
5. Custom development / maatwerk via LISA ontwikkelplatform: Customer-driven custom development requested via the LISA platform, with consultant hours for personalisation of the webshop and bespoke maatwerk entered as the first development request — implying billable professional services hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Logic4 develops and sells an all-in-one, cloud-based ERP and webshop platform ('Logic4 Commerce Suite') that unifies purchasing, inventory, order management, CRM, PIM, financial administration and a B2B/B2C webshop in a single datamodel. It is delivered as a tiered SaaS subscription to medium and large trading companies in the Netherlands, Belgium and Germany, complemented by onboarding services, a Platformscan diagnostic and a REST API for integrations.

Product overview

Logic4 offers a single, integrated all-in-one cloud platform that combines an ERP ('Logic4 Bedrijfssoftware') with a self-developed B2B/B2C webshop ('Logic4 Webshop') and a centralised Product Information Management module ('Logic4 PIM'). On top of this core, a comprehensive set of ERP modules extends the platform - including OMS, WMS, POS, Boekhouding, CRM, Inkoop (SRM), Ritplanning, Business Intelligence/Managementinformatie (with the Didi dashboard), Projectbeheer, Tijdregistratie (HRM), Documentbeheer, Service & Onderhoud, Multi-filiaal, Multi-administratie, Datamigratie, Productie (MRP-II), Assemblage and a Magazijn app - all sharing one central database. The platform is delivered through tiered SaaS packages (Smart, Business, Professional and Premium) and is complemented by a REST API service, the Lisa crowdfunding development platform, a Platformscan diagnostic service and a structured Implementation, Design & Training onboarding programme.

Differentiator

Problem solved

Functional benefit

Products and services

• Logic4 Webshop Self-developed all-in-one B2B/B2C webshop platform with full backoffice integration, custom design, multishop/multilanguage/multicurrency, SEO and conversion tooling, B2B functionality (klantspecifieke assortimenten, staffelprijzen), payment and shipping integrations, and reviews/loyalty programs.
• Logic4 ERP (Bedrijfssoftware) Cloud-based ERP software for wholesale and retail that centralises purchasing, inventory, order management, CRM, PIM, financial administration and e-commerce in a single platform with 400+ functions and a fully integrated webshop.
• Logic4 Platformscan (Light, Core, Growth)
• Logic4 Implementation, Design & Training (7-step onboarding) Structured professional services engagement covering datamigratie, kick-off, inrichting, design, consultancy and training to onboard customers onto the Logic4 platform.
• REST API service Developer API and integration offering used to connect Logic4 with external tools, marketplaces, financial software, shipping platforms and bespoke applications.

Named customers18 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability6 records

Feature8 records

Partnerships

17 partnerships are on record, tiered flagship (in de spotlight), core (sister company), core, minor, flagship (parent group) and core (branchevereniging + award giver).

• DeliveryMatchflagship (in de spotlight)Technology or IntegrationDeliveryMatch is dé expert in slimme verzendsoftware en logistieke automatisering en neemt de regie over de complete keten van bestelling tot levering. Logic4 integreert DeliveryMatch voor orderinvoer, check-out, bezorging, track & trace en retourafhandeling. In de spotlight op de Logic4-partnerpagina en ook uitgelicht in een gezamenlijk nieuwsitem (januari 2026).
• EffectConnectcore (sister company)Technology or IntegrationEffectConnect biedt in-house marketplace-integraties. Per 1 september 2021 zijn Logic4 en EffectConnect zusterbedrijven binnen dezelfde groep; Logic4 gebruikt EffectConnect voor koppelingen met marketplaces, vergelijkingssites en affiliates.
• 2BAcoreTechnology or Integration2BA is de centrale database voor technische product- en handelsgegevens in Nederland. Logic4 integreert 2BA zodat technische groothandels automatisch actuele productinformatie (technische specificaties, prijzen, levertijden, EAN-codes, ETIM-classificatie) binnenhalen in PIM, webshop en administratie. Uitgelicht in een gezamenlijke masterclass.
• Dtch. DigitalsminorGTM or Marketing PartnerOnline marketing/digitals-bureau dat Logic4 ondersteunt bij AI-gedreven optimalisatie van producten in Google Shopping; presenteerde in gezamenlijke masterclass.
• EZ-basecoreTechnology or IntegrationEZ-base is een externe datapool voor productinformatie die Logic4 aanbiedt aan technische groothandels als alternatief op 2BA voor het automatisch verrijken van PIM-data.
• MolliecoreTechnology or IntegrationPayment Service Provider die Logic4-klanten inzetten voor veilig online betalen via Logic4-webshops (PSP-integratie binnen één-pagina checkout).
• MultiSafepaycoreTechnology or IntegrationPayment Service Provider geïntegreerd in Logic4-webshops voor het afhandelen van online betalingen (iDEAL, creditcard, etc.).
• nShift (Transsmart)coreTechnology or IntegrationLogistieke partner voor verzendlabels, track & trace en carrier-management; Logic4-klanten koppelen Logic4-orders aan nShift voor verzending.
• OptiplycoreTechnology or IntegrationOptiply levert AI-inkoopoptimalisatie: forecasting, voorraadverlaging en inkooporderreductie. Logic4 integreert Optiply zodat de inkoopalgoritmes draaien op de Logic4-data; Optiply presenteerde in de masterclass 'Met AI meer grip op je supply chain'.
• SendcloudcoreTechnology or IntegrationLogistieke verzendoplossing geïntegreerd met Logic4 voor verzendlabels, retourneren en bezorgopties in de webshop-checkout.
• StramarkminorGTM or Marketing PartnerOnline marketing-bureau vermeld als partner van Logic4.
• Thuiswinkel WaarborgcoreOthersLogic4 is officieel business partner van Thuiswinkel.org (zie ook awards); partnerschap ondersteunt veiligheid en betrouwbaarheid van Logic4-webshops.
• WebparkingcoreGTM or Marketing PartnerOnline marketing-bureau dat gespecialiseerd is in online vindbaarheid en performance marketing; zowel op partner-pagina als in de integraties-categorie vermeld.
• Trusted ShopsminorOthersKeurmerk- en review-platform geïntegreerd met Logic4-webshops voor klantvertrouwen en reviews.
• TernaircoreGTM or Marketing PartnerTernair levert marketing automation-software (top-5 Emerce100) en is Logic4-partner geworden, waardoor de koppeling met Logic4-data gestandaardiseerd is; presenteerde in masterclass over geautomatiseerde klantdata (20-50% rendementsverhoging).
• Katapull (Katapull groep)flagship (parent group)Strategic or Co-development Partner5 maart 2025: Logic4 wordt onderdeel van de Katapull groep — een samenwerking tussen vijf toonaangevende softwarebedrijven die samen één ecosysteem van geïntegreerde oplossingen voor handelsbedrijven bouwen. Geeft Logic4 extra slagkracht, schaalbaarheid en digitale integratie richting klanten.
• Quantorecore (branchevereniging + award giver)Channel Partner/ Reseller/ DistributorQuantore is de grootste branchevereniging voor de kantoorvakhandel; kende Logic4 in 2016 de award 'E-Commerce Partner van het Jaar' toe. Logic4 levert een Quantore-connector voor het ophalen van verrijkte artikelinformatie uit de Quantore-database.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Lightspeed Commerce: Global omnichannel POS + e-commerce platform serving retail and restaurant SMB/mid-market. Overlaps with Logic4's retail and e-tail segments on POS, webshop and inventory functionality.
• Shopware: German headless/composable e-commerce platform popular in DACH mid-market B2B and B2C. Comparable to Logic4's self-developed webshop layer and Benelux/DACH geographic footprint.
• Adobe Commerce (Magento): Enterprise/mid-market e-commerce platform that Logic4 explicitly positions against (ToolMax customer case cites migrating off a stalled Magento 1 project). Overlaps with Logic4's webshop functionality and mid-market trade target.
• Afas Software: Dutch vendor of Afas Profit, an all-in-one ERP/HR/payroll/CRM suite widely adopted by Dutch SMEs and mid-market. Highly comparable to Logic4 in target customer (NL mid-market), self-developed integrated architecture and recurring SaaS model.
• Sana Commerce: B2B e-commerce platform tightly integrated with Microsoft Dynamics 365 and SAP ERP, targeting wholesale and manufacturing distributors. Directly comparable to Logic4's ERP-anchored B2B webshop proposition for trade companies.
• Exact (Wolters Kluwer): Exact Online is the dominant Dutch cloud ERP/accounting platform from Wolters Kluwer, targeting Dutch and Belgian SMEs/mid-market with integrated finance, CRM and project functionality. Closest large-scale Dutch ERP peer to Logic4.
• Vendit Software: Dutch ERP/WMS vendor focused specifically on wholesale, distribution and (e-)commerce workflows. Comparable to Logic4's wholesale + e-commerce focus and Dutch mid-market customer base.

Broad incumbents

• Visma: Nordic-headquartered broad ERP/accounting/HR SaaS group with significant Benelux presence. Comparable as a much larger incumbent in Dutch/Nordic mid-market ERP — broader portfolio, overlapping customer base.
• Shopify: Global SMB e-commerce platform with growing mid-market and B2B capabilities. Overlaps with Logic4's e-tail webshop offering and represents the 'best-of-breed storefront' alternative to Logic4's all-in-one stack.

Others

• EffectConnect: Marketplace and channel integration software vendor; sister company to Logic4 inside the same ownership group since 2021. Adjacent rather than directly competing — co-sells with Logic4 for multichannel reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/logic4nl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logic4