LiveViewGPS
LiveViewGPS is a privately held Valencia, California-based GPS tracking hardware and SaaS subscription provider selling hardwired, OBD, portable, and satellite trackers on its Live Trac, Flash Trac, and Fleet Tracker platforms to SMB fleet operators, government, and individual buyers via direct-to-consumer channels.
- Company typePrivate
- Founded2008
- HeadquartersValencia, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What LiveViewGPS does
LiveViewGPS, Inc. is a privately held Valencia, California-based GPS tracking solutions provider, founded in 2007 and operating continuously since 2008. The company sells hardware (hardwired, OBD plug-and-play, portable battery-powered, and satellite-based devices) priced $89.95 to $348.00, paired with three subscription platforms — Live Trac (10-second updates from $29.95/month), Flash Trac (60-second updates from $14.95/month), and Fleet Tracker (1-2 minute updates from $19.95/month). Its technology stack combines GPS and GLONASS satellite positioning over 4G LTE networks on AT&T and Verizon, with web-based SaaS dashboards, iOS/Android mobile apps, geofencing, alerts, and 90-day historical playback. Devices are FCC, CE, PTCRB, and IC certified, and the company advertises 99.9% server uptime.
The business is bootstrapped and operates on a direct-to-consumer go-to-market: customers purchase via the company website or phone sales (1-888-544-0494), with month-to-month billing and no long-term contracts. A nationwide network of verified installers handles hardwired device deployment. LiveViewGPS monetizes hardware sales, recurring subscriptions, and small activation/reactivation fees. Revenue extends beyond consumer and SMB fleet buyers into law enforcement, government agencies, education institutions, and regulated industries such as hazardous-materials transport and medical specimen logistics, with international activations supported across 180+ countries.
The company's strategic positioning emphasizes faster update intervals than competitors, no-contract flexibility, and integration breadth — including REST API access and pre-built integrations with Service Titan, Fleetio, Garmin, NISC, Dossier Systems, Fourkites, ArcGIS, Epicor, and multiple fuel-card platforms. Customer logos span Wilson Inspection X-Ray Services, Seton Hill University, RueVac Property Services, Stover Medical, and Portland State University, alongside a long-tail of small-business fleet operators. The business is led by founder George Karonis as CEO and operates with a small team (11-50 employees), making it a focused, profitable niche player in the broader commercial telematics landscape.
LiveViewGPS firmographics
Firmographics- Name
- LiveViewGPS
- Legal name
- LiveViewGPS, Inc.
- Website
- https://liveviewgps.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LiveViewGPS is a privately held Valencia, California-based GPS tracking hardware and SaaS subscription provider selling hardwired, OBD, portable, and satellite trackers on its Live Trac, Flash Trac, and Fleet Tracker platforms to SMB fleet operators, government, and individual buyers via direct-to-consumer channels.
- Ownership category
- akta.pro rank
Where LiveViewGPS is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LiveViewGPS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- GPS Tracking Hardware Sales: One-time hardware device sales including vehicle trackers (Live Trac, Flash Trac, Fleet Tracker series), portable trackers, and asset trackers. Hardware prices range from $89.95 to $348.00 depending on device type and capabilities.
- Monthly Subscription Services: Recurring monthly subscription fees for GPS tracking services. Pricing tiers from $14.95 to $39.95 per month depending on update frequency and platform. Month-to-month billing with no long-term contracts required. Includes activation fees ranging from $0 to $19.95.
- Professional Installation Services: Referral service for nationwide professional GPS tracker installation through verified installers. LiveViewGPS maintains a database of vetted installers but does not profit from referral.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Live Trac PT-8100 Portable Tracker - $99.95 hardware + $29.95/month |
| Subscription | Monthly | Live Trac PT-8100 Pro Plus - $348.00 hardware + $29.95/month |
| Subscription | Monthly | Live Trac G5 Pro - $199.00 hardware + $29.95/month (10-sec) or $39.95/month (5-sec) |
| Subscription | Monthly | Flash Trac OBD - $129.00 hardware + $14.95/month |
| Subscription | Monthly | Flash Trac HW - $179.00-$189.00 hardware + $14.95/month |
| Unit Pricing | Monthly | Flash Trac HW5 - $89.95 hardware + pricing varies |
| Unit Pricing | Pay-as-you-go | Battery Asset Tracker (BAT) - $179.00 hardware + $9.95 activation |
| Subscription | Monthly | Fleet Tracker OBD/HW - $19.95/month (2-min updates) or $24.95/month (1-min updates) |
| Subscription | Monthly | Live Trac EZ - $29.95/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
LiveViewGPS product offering
Product offeringCore offering
LiveViewGPS designs, sells, and services a portfolio of GPS tracking hardware devices (vehicle, portable, asset, and satellite trackers) bundled with proprietary web-based SaaS tracking platforms (Live Trac, Flash Trac, and Fleet Tracker). Customers buy the hardware outright and pay recurring month-to-month subscription fees for real-time location tracking, geofencing, historical playback, and driver behavior alerts. The company also connects buyers to a nationwide network of verified professional installers for hardwired device installation.
Product overview
LiveViewGPS is a GPS tracking solutions provider offering three distinct device platforms (Live Trac, Fleet Tracker, and Flash Trac) with multiple hardware form factors and service tiers. The Live Trac platform offers professional-grade real-time tracking with 10-second updates and advanced features like SpeedGauge integration and REST API access. Fleet Tracker provides business-focused 1-2 minute tracking with integrations to fleet management software (Service Titan, Fleetio), fuel cards (Fleetcor, Wex), and ERP systems (Epicor). Flash Trac delivers budget-friendly 60-second tracking on AT&T's 4G LTE network. Hardware options include hardwired devices (G5 Pro, G5, RTV5, Fleet HW, Flash HW), OBD plug-and-play trackers (EZ, Fleet OBD, Flash OBD), and portable/battery-powered units (PT-8100, PT-8100 Pro Plus, Battery Asset Tracker). Satellite trackers (SmartOne C, SmartOne Solar, Iridium Solar) extend coverage to remote areas beyond cellular networks. All platforms feature web and mobile access with month-to-month billing and no long-term contracts.
Differentiator
Problem solved
Functional benefit
Brands
- Live Trac: Real-time GPS tracking platform and device series (PT-8100, G5, G5 Pro, EZ, RTV5) with 10-second position updates, business fleet tracking capabilities.
- Flash Trac
- Fleet Tracker
- Battery Asset Tracker
Products and services
- Live Trac G5 Pro Vehicle Tracker Professional-grade hardwired real-time GPS vehicle tracker with 10-second standard position updates (optional 5-second), 4G LTE on AT&T, internal battery backup, and 3 inputs/3 outputs for remote control features including starter disable and door unlock. Priced at $199.00 hardware plus $29.95/month service. FCC, CE, and PTCRB certified.
- Live Trac G5 Vehicle Tracker Hardwired real-time GPS vehicle tracking system providing 10-second updates with a highly sensitive GPS receiver for professional vehicle tracking applications.
- Live Trac EZ OBDII Tracker OBDII plug-and-play GPS vehicle tracker for passenger vehicles and light-duty trucks built after 1997, with 10-second updates via 3G on the AT&T network. Sold as a $29.95/month service plan.
- Live Trac RTV5 Hardwired Tracker Hardwired GPS vehicle tracker configured to report locations every 5 or 10 seconds, with 4 inputs and 2 outputs to enable remote control and event-driven automation.
- Fleet Tracker OBD Real-time plug-and-play OBD-II fleet tracking device on the Verizon data network with 1 or 2 minute updates for vehicles built after 1996, including Y-cable harness for covert installation and optional driver behavior buzzer. Priced at $19.95/month.
- Fleet Tracker HW Hardwired real-time GPS vehicle tracking device on the Verizon network with 1 or 2 minute position updates, internal battery backup, optional Garmin, fuel card, and Driver ID integrations. Priced at $19.95–$24.95/month.
- Flash Trac OBD 4G LTE plug-and-play GPS tracker for passenger vehicles and light-duty trucks built after 1997, providing 60-second updates with 3-axis accelerometer for motion detection and harsh driving alerts. Priced at $129.00 hardware plus $14.95/month. FCC, CE, and PTCRB certified.
- Flash Trac HW Hardwired Tracker 4G LTE hardwired GPS tracker using GPS and GLONASS satellites with 60-second position updates, 3D accelerometer detecting harsh driving behavior, internal battery backup, and Driver ID support. Priced at $189.00 hardware plus $14.95/month. CE and PTCRB certified.
- Flash Trac HW5 Hardwired Tracker Basic hardwired GPS tracker with 60-second updates delivering reliable GPS tracking at an affordable $89.95 price point for budget-conscious businesses and small fleets.
- Live Trac PT-8100 Portable Tracker Portable battery-powered GPS tracker with 10-hour in-motion battery life, providing real-time location updates on motion start/stop and every 10 seconds while moving. Priced at $99.95 hardware plus $29.95/month service.
- Live Trac PT-8100 Pro Plus Portable Tracker High-performance portable GPS tracker with 120-hour motion battery (10,000 mAh), 10-second updates while moving, 90-day historical playback, and a waterproof Pelican case with strong magnet for covert deployment. Priced at $348.00 hardware plus $29.95/month service.
- Battery Asset Tracker (BAT) Battery-powered 4G LTE GPS asset tracker with IP67 waterproof rating for tracking containers, bins, pallets, tanks, and machinery, reporting every 2 minutes when moving and every 60 minutes when stopped. Powered by 3 AA Energizer lithium batteries delivering 1,400–1,500 location updates and up to 7 years of battery life on daily updates. Priced at $179.00 hardware with $9.95/month activation.
- Flash Asset Tracker Equipment Tracker GPS asset tracker designed for equipment tracking purposes within the Flash Trac line, intended for assets such as trailers, containers, and high-value equipment.
- Satellite Tracker SmartOne C All-satellite GPS tracker for assets, equipment, and vehicles deployed in remote areas outside of cellular coverage.
- SmartOne Solar Asset Tracker Solar-powered satellite GPS tracker for assets, equipment, and vehicles in remote areas outside of cellular network coverage.
- Iridium Solar Asset Tracker Solar-powered satellite GPS tracker using the Iridium satellite network for global coverage in remote areas beyond cellular reach.
- Lumina Stealth Trac Covert stealth tracking device designed for surveillance and covert asset tracking.
- Live Trac PT-10 Portable Tracker Series Series of portable battery-powered GPS trackers available in several battery configurations to suit diverse portable deployment requirements.
- Live Trac Tracking Platform (SaaS) Web-based GPS tracking SaaS platform powering Live Trac devices with 99.9% server uptime, free iPhone and Android apps, public map view embedding, 90-day historical playback (extendable to 12 months), SpeedGauge integration, and REST API access for qualified commercial customers.
- Flash Trac Tracking Platform (SaaS) Web-based tracking portal powering Flash Trac devices, with real-time tracking, historical views, Google satellite mapping, geo-fences, harsh driving alerts, and posted speed alerts.
- Fleet Tracker Platform (SaaS) Fleet management software platform available in Standard and Professional versions, powering Fleet Tracker devices with features ranging from simplified tracking to customized dashboards, advanced tracking metrics, Garmin integration for driver messaging and dispatch, and Hours Of Service/Electronic logs.
Quantifiable outcome
- Fuel cost savings through route optimization and idle time reduction
- +3 more outcomes
Companies that use LiveViewGPS
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
LiveViewGPS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature8 records
LiveViewGPS partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Service TitancoreIntegration partnership allowing Fleet Tracker platform data to connect with Service Titan field service management software for unified fleet and service operations.
- NISCcoreIntegration with NISC software platform for enhanced utility and communications cooperative operations management.
- FleetiocoreFleet management software integration with Fleetio for comprehensive fleet operations and maintenance tracking.
- GarmincoreFleet Tracker integration with Garmin navigation devices for messaging and dispatch functionality to drivers.
- AT&TcorePrimary cellular network provider for Live Trac devices across US, Canada, Mexico and international coverage areas. 4G LTE connectivity for tracking data transmission.
- VerizoncoreCellular network provider for Fleet Tracker devices. CDMA/Verizon data network for vehicle tracking data transmission.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LiveViewGPS competitors and assessment
Company assessmentDirect peers
- Azuga (Bridgestone): Azuga provides GPS fleet tracking, driver scoring, and telematics for small and mid-market commercial fleets. Direct overlap with LiveViewGPS on use cases, customer segments, and subscription pricing.
- Geotab: Geotab is a leading fleet telematics platform serving commercial fleets with GPS tracking, driver behavior analytics, and integrations. Direct competitor to LiveViewGPS in the SMB and mid-market fleet tracking category.
- Verizon Connect: Verizon Connect (acquired from Fleetmatics) is a major fleet telematics provider leveraging Verizon's cellular network. Directly comparable to LiveViewGPS Fleet Tracker, which itself runs on the Verizon network.
- Samsara: Samsara provides an IoT-based fleet management platform with GPS vehicle tracking, sensors, and software dashboards. Competes head-to-head with LiveViewGPS Fleet Tracker for commercial fleet customers.
- Spireon: Spireon delivers vehicle and asset tracking solutions including FleetLocate for commercial fleets and a consumer/asset line. Matches LiveViewGPS's horizontal fleet and asset tracking strategy.
- LandAirSea Systems: LandAirSea is a popular consumer and SMB GPS tracker brand with plug-in and portable devices sold direct online. Closely comparable to LiveViewGPS's Flash Trac and portable Live Trac PT-8100 lines.
- GPS Insight: GPS Insight offers GPS fleet tracking, asset tracking, and field service management software for SMBs and mid-market fleets. Closely comparable product set, pricing model, and customer target to LiveViewGPS.
- MasTrack: MasTrack is an SMB-focused GPS tracking reseller offering vehicle and asset trackers on monthly subscriptions. Similar pricing, distribution model (DTC), and customer profile to LiveViewGPS.
Broad incumbents
- CalAmp (AMETEK): CalAmp supplies telematics hardware, software, and fleet applications across multiple verticals through service providers. Comparable as both a potential supplier and adjacent incumbent in the GPS tracking category where LiveViewGPS operates.
- Webfleet (TomTom): Webfleet, the TomTom Telematics business, offers enterprise fleet management with mapping, vehicle tracking, and workflow software. Broader incumbent serving larger fleets with deeper telematics portfolio than LiveViewGPS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LiveViewGPS social profiles
Digital presenceLiveViewGPS compliance and trust
Trust signalCompliance11 records
LiveViewGPS financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveViewGPS leadership team
Management profileNumber of profiles
Profiles1 record
LiveViewGPS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveViewGPS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveViewGPS
What does LiveViewGPS do?
LiveViewGPS designs, sells, and services a portfolio of GPS tracking hardware devices (vehicle, portable, asset, and satellite trackers) bundled with proprietary web-based SaaS tracking platforms (Live Trac, Flash Trac, and Fleet Tracker). Customers buy the hardware outright and pay recurring month-to-month subscription fees for real-time location tracking, geofencing, historical playback, and driver behavior alerts. The company also connects buyers to a nationwide network of verified professional installers for hardwired device installation.
Is LiveViewGPS a public or private company?
LiveViewGPS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LiveViewGPS founded?
LiveViewGPS was founded in 2008. It employs 11 to 50 people.
Where is LiveViewGPS based?
LiveViewGPS is headquartered in Valencia, United States, in the North America region.
How does LiveViewGPS make money?
Three revenue lines are on record. GPS Tracking Hardware Sales are the primary driver. The others are monthly Subscription Services and professional Installation Services.
Who are LiveViewGPS's main competitors?
Direct peers on record are Azuga (Bridgestone), Geotab, Verizon Connect, Samsara, Spireon, LandAirSea Systems, GPS Insight and MasTrack. Broad incumbents are CalAmp (AMETEK) and Webfleet (TomTom).
Does LiveViewGPS have an API?
Yes. REST API available to qualified current clients of LiveViewGPS. The API follows RESTful conventions with POST, GET, PUT, DELETE methods for ObjectName operations. For large parameter sets, POST may be used instead of GET for report retrieval. API provides location datatype including AccountId, DeviceId, device name, latitude, longitude, heading, velocity, satellite count, ignition state, last movement time, last update time, and raw output for devices with PTO/Ignition/Panic capabilities. Access requires a request to [email protected]. Developer documentation is at www.liveviewgps.com/help/livetrac/api.html.