Pierre

What Pierre does

Pierre is a mobile software platform that provides an AI-powered hotel concierge for the hospitality industry. Built on Amazon Web Services and operated as a division of SEL Global Ltd., Pierre delivers a white-label mobile app that bundles contactless check-in, AI-driven live chat, direct hotel booking via Sabre SynXis, biometric facial recognition pre check-in powered by Mastercard, geofencing-based pre-arrival alerts, and voice interaction through Amazon Alexa AI devices in six languages. The product is sold primarily to hotels and lodging associations, with a parallel condominium and rental property concierge launched in 2023, and is positioned as a single-app surface for both on-property services (check-in, concierge) and off-property services (ride-hailing, food and grocery delivery, car rental, parking, tours, entertainment, and pharmacy).

Pierre generates revenue through three streams: subscription or license fees paid by hotels for access to the AI Mobile Concierge platform, affiliate commissions from consumer transactions routed through integrated partners such as Uber, DoorDash, Instacart, CVS, Target, and Enterprise Rent-A-Car, and partner access fees from businesses seeking priority placement within the platform. Go-to-market is enterprise field sales targeting hotels and hospitality properties, augmented by an association partnership with the California Hotel & Lodging Association (which designated Pierre its preferred mobile concierge partner with access to 6,000+ member hotels), a global channel relationship with Amazon Web Services that introduces Pierre to major hotel brands, and a board of advisors that includes former executives from Mastercard, Marriott, Hilton, Rogers Bank, ACORE Capital, PwC M&A, and LoyaltyOne. The company is headquartered in Toronto with offices in Napa and Los Angeles, and recently appointed M&A advisory leadership, signaling intent for inorganic growth or a transaction event.

Name

Pierre

Legal name

Pierre (division of SEL Global Ltd.)

Website

https://pierremobile.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pierre is an AI-powered mobile hotel concierge platform, sold to hotels and condo/rental properties as a white-label app bundling contactless check-in, voice and text AI, direct booking, and a marketplace of Fortune 500 affiliate partners including Uber, DoorDash, CVS, and Instacart.

Ownership category

akta.pro rank

Product category

Hospitality Software (AI Mobile Concierge)

NAICS

Travel Agencies (561510), Other Traveler Accommodation (72119)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• AI hotel concierge
• Hospitality software platform
• Contactless mobile check-in
• Guest experience technology
• Travel booking app

Headquarters

HQ city

Thornbury

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Affiliate Partner Commissions: Pierre receives commissions when consumers purchase through affiliate partners including Uber, DoorDash, Instacart, CVS, Target, rental car companies, and other merchants integrated into the platform. Every transaction through partner services generates revenue for Pierre.
2. Software Licensing to Hotels: Hotels pay for access to Pierre's AI Mobile Concierge platform including check-in, live chat, booking, and partner integration capabilities. Hotels can use their own branding within the white-label capable software.
3. Partner Access Fees: Businesses pay for priority access to hotel guests through partnership opportunities, including featured placement and promotional access within the Pierre platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pierre provides an AI-powered Mobile Hotel Concierge software platform sold to hotels, condo and rental properties. The platform offers contactless mobile check-in (with biometric facial recognition via Mastercard), AI hotel live chat in 6 languages, Amazon Alexa AI voice integration, guest pre-arrival geofencing notifications, direct hotel booking via Sabre SynXis, and a single app integrating travel services like Uber, DoorDash, Instacart, CVS, Target, Enterprise, and Viator with partner discounts for guests. The platform is white-label capable and cloud-based on AWS.

Differentiator

Problem solved

Functional benefit

Products and services

• Pierre Mobile Hotel Concierge AI-powered mobile hotel concierge software platform for hotels and hospitality properties, offering contactless check-in, AI hotel live chat in 6 languages, direct hotel booking via Sabre SynXis, Amazon Alexa AI voice integration, and integrated travel services (Uber, DoorDash, Instacart, CVS, Target, Enterprise) with partner discounts. White-label capable and cloud-based on AWS.
• Pierre AI Mobile Condo / Rental Concierge AI-powered concierge platform for condominium and rental property managers and tenants, extending Pierre's hotel concierge feature set (AI, biometrics, facial recognition, WiFi, geofencing) to residential properties with affiliate partner integrations.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature6 records

Partnerships

25 partnerships are on record, tiered core, supporting and major.

• Viator (TripAdvisor)coreGTM or Marketing Partner · 28 October 2024World's largest travel experiences company with 300,000+ tours, activities, and excursions. Part of Amazon Alexa Smart Properties extension. Provides day tours, sightseeing, helicopter tours, wine tours, sailboat excursions, show tickets.
• Amazon Alexa Smart PropertiescoreTechnology or Integration · 19 August 2024Pierre became one of the first Alexa Smart Properties Solutions Provider (ASP) through a signed partner agreement. Amazon certifies Pierre to place AI Mobile Hotel Concierge software directly onto Alexa AI Devices. Pierre's AI Voice Hotel Live Chat is integrated into Alexa devices in hotel rooms, operating 24/7 in 6 languages. Amazon Alexa enjoys approximately 67% market share in home AI devices.
• PostmatessupportingGTM or Marketing Partner · 28 November 2023On-demand delivery service offering food, grocery, alcohol, office supplies, personal items, and electronics delivery to Pierre's hotel guests and condo/rental tenants. Postmates operates in 3,000+ US cities and has delivered over 1 billion orders.
• Uber RidescoreGTM or Marketing Partner · 1 November 2023#1 US ridesharing company provides Pierre travelers access to transportation. Uber operates in over 70 countries with 131 million active monthly users, facilitating 25 million trips per day.
• InstacartcoreGTM or Marketing Partner · 11 October 2023North America's largest grocery delivery company partners for condo/rental and hotel customers. Instacart partners with 350+ retailers, delivers from 25,000+ stores, including grocers, wine/alcohol shops, Staples, Petco, Sephora, Best Buy. IPO valued at $10 billion in September 2023.
• Target StoresmajorGTM or Marketing Partner · 28 September 2023Seventh-largest US retailer with 1,900+ stores across North America. Offers general merchandise including clothing, household goods, electronics, toys, and groceries. Notable for upscale merchandise at lower costs.
• Verizon WirelessmajorTechnology or Integration · 7 September 2023Leading US wireless carrier partnership extending WiFi connectivity, digital signage, geofencing capabilities, and 5G technologies to Pierre's hotel and condo/rental property clients.
• Enterprise Rent-A-CarmajorGTM or Marketing Partner · 3 May 2023World's largest US rental car company joined as marketing partner. Enterprise Holdings has over 9,500 branches worldwide and 1.7 million vehicles through Enterprise, National, and Alamo brands. Pierre offers special Enterprise discounts to hotel guests.
• CVS HealthcoreGTM or Marketing Partner · 1 May 2023#1 US pharmacy chain joins as exclusive US pharmaceutical partner with 9,600+ locations. Offers health products, beauty items, first aid supplies, food/beverages, 24/7 doctors hotline, and free hotel delivery.
• Vivid SeatssupportingGTM or Marketing Partner · 31 March 2023Third-largest online ticket reseller for sports, concerts, theater, and entertainment events. ESPN's official ticket provider and NBA Los Angeles Clippers official ticketing partner.
• Sabre Hospitality Solutions (SynXis)coreTechnology or Integration · 13 March 2023Interface to Sabre's global hotel reservation solution SynXis. Pierre guests can book directly with hotels through the app. Sabre serves 40,000+ hotels across 160 countries.
• MastercardcoreTechnology or Integration · 21 January 2022Partnership with Mastercard for biometric digital identity product with driver's license ID verification enabling contactless hotel check-in. Pierre Mobile Hotel Check-In utilizes Mastercard's world-class digital identity product for pre-verified validation and QR code issuance.
• UberEatscoreGTM or Marketing Partner · 8 November 2021Food delivery partnership allowing guests to order from over 100,000 US restaurants including Starbucks, Chipotle, Wendy's, Taco Bell, McDonald's, Shake Shack directly through the Pierre app.
• BMW and Tesla (eCar Rental)supportingGTM or Marketing Partner · 18 August 2021Electric and hybrid vehicle rental options including BMW and Tesla through Pierre. eCars can be rented on hourly or daily basis from partner hotels, complementing existing eBike and eScooter offerings.
• ParkMobilesupportingGTM or Marketing Partner · 28 June 2021Leading smart parking and mobility solutions provider in North America. Used in thousands of locations including 8 of top 10 cities, airports, stadiums, and college campuses.
• DoorDashcoreGTM or Marketing Partner · 8 June 2021Food delivery partnership bringing access to 4,000+ cities across US, Canada, and Australia. DoorDash connects consumers with local and national businesses as the fastest growing last-mile logistics platform.
• CaviarsupportingGTM or Marketing Partner · 3 June 2021Food delivery platform acquired by DoorDash in 2019. Connects diners with restaurants via delivery, pickup, or catering.
• GametimesupportingGTM or Marketing Partner · 18 May 2021Last-minute ticket marketplace for sporting events, music concerts, and theater. Enables Pierre users to book tickets directly from the Mobile Concierge app.
• Amazon Web Services (AWS)coreTechnology or Integration · 6 November 2020Pierre became an Amazon Global Partner in Hospitality. Amazon software development team is an accredited Amazon Technical Partner having worked on Alexa AI Echo Screen technology. AWS introduces Pierre to major Amazon Cloud customers including large hotel brands globally.
• Avis Budget GroupmajorGTM or Marketing Partner · 8 October 2020Avis and Budget are the exclusive Car Rental Partners for Pierre's POC with California Hotel & Lodging Association. Avis Budget Group operates over 11,000 rental locations in approximately 180 countries through Avis, Budget, and Zipcar brands.
• ChattercoreTechnology or Integration · 10 September 2020AI/Chat provider bringing Artificial Intelligence and Live Chat to Pierre's Mobile Hotel Concierge. Enables unique real-time experiences at scale for individual travelers.
• Kite MobilitysupportingGTM or Marketing Partner · 17 August 2020Canadian e-transport company offering eBikes, eScooters, and eCars with specialized offers for hotels and guests through the Pierre app.
• California Hotel & Lodging Association (CHLA)coreStrategic or Co-development Partner · 27 May 2020Strategic marketing partnership with the largest US state lodging industry association (6,000+ member hotels). CHLA features Pierre in their magazine and member benefit program. Pierre acts as CHLA's preferred Mobile Concierge partner.
• COVID-19 Response (Internal)supportingOthers · 2 April 2020During COVID-19, Pierre added Clean, Safe, Contactless features including Guest Contactless Check-In and AI-powered Hotel Live Chat to honor social distancing protocols.
• Chauffeur ExpresssupportingGTM or Marketing Partner · 24 February 2020Limousine, Black Car, and SUV services through the Pierre app. Automates hotel guest transportation process with specialized offers and discounts. Headquartered in Mississauga, Ontario.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mews: Mews is a cloud-native PMS for hotels with built-in mobile check-in, guest messaging, and digital key integrations. It competes with Pierre by offering guest experience features as part of a broader property management system.
• Zingle (Medallia): Zingle, now part of Medallia, is a guest messaging and engagement platform for hotels and travel. It competes with Pierre's AI Hotel Live Chat by providing multi-channel guest communication tools to similar hospitality customers.
• Shiji Group: Shiji is a global enterprise hospitality technology platform with PMS, POS, and guest experience solutions serving major hotel chains. It competes with Pierre as an incumbent offering overlapping capabilities as part of a wider technology portfolio.
• Oracle OPERA Cloud (Oracle Hospitality): Oracle OPERA Cloud is the dominant enterprise PMS used by major global hotel chains. As the entrenched incumbent, it competes with Pierre by offering guest engagement modules and integrations within a comprehensive hotel technology stack.
• ASSAl ABLOY Global Solutions (Mobile Access / OpenKey): ASSA ABLOY / OpenKey provides mobile key and digital check-in solutions to hotels. It competes with Pierre's contactless mobile check-in and biometric pre check-in offerings as part of a broader hotel access portfolio.
• Cloudbeds: Cloudbeds is a cloud-based hotel management platform that includes a PMS, booking engine, and guest engagement tools (including the Whistle messaging product). It competes with Pierre as part of a broader hotel operations stack rather than a standalone concierge.

Direct peers

• Canary Technologies: Canary Technologies provides AI-powered guest management solutions for hotels including mobile check-in, digital tipping, and guest messaging. It directly competes with Pierre's AI guest communication and contactless check-in capabilities.
• ALICE: ALICE is a hotel operations and guest experience platform providing mobile concierge, messaging, and service-request tools to hotels. It directly overlaps with Pierre's mobile hotel concierge and guest engagement functionality for similar mid-market and luxury hotel customers.
• Kipsu: Kipsu is a real-time guest messaging platform purpose-built for hotels, enabling text-based and AI-assisted communication across the guest journey. It competes head-to-head with Pierre's AI Hotel Live Chat and guest engagement features.
• Akia: Akia provides a guest experience automation platform for hotels and short-term rentals, including mobile check-in, messaging, and upsell workflows. It directly competes with Pierre's contactless check-in and AI guest communication features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sel-global-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pierre