Next Labs

What Next Labs does

NextLabs is a Bengaluru-headquartered digital marketing agency founded in 2016 that specializes in App Store Optimization (ASO), Search Engine Optimization (SEO), paid user acquisition campaigns, YouTube optimization, and emerging LLM Optimization services for mobile apps, games, and large enterprise brands. Its core technology is a data-driven marketing intelligence platform that the company says processes over 1 billion data points daily for keyword monitoring, trend analysis, and competitor tracking, supplemented by a portfolio of proprietary integrations including Chrome add-ons, Google Workspace add-ons (Sheets, Docs), a BigQuery connector, SDKs for conversion optimization, and an App Intelligence module. The business operates a hybrid go-to-market: free ASO/SEO utilities distributed through its own website, Chrome Web Store, and Google Workspace Marketplace serve as top-of-funnel acquisition, while enterprise clients are converted through scheduled demos and a dedicated team of specialists. Revenue mechanics mix subscription-style ASO/SEO retainers, outcome-based billing on paid campaigns (clients billed only if returns are seen), and project-based professional services; the company claims 100+ clients, 575+ projects completed, 500+ campaigns optimized, a 3X average traffic uplift, and 98% client satisfaction, alongside marquee logos including HDFC, Tata 1mg, Airtel, Dream11, MakeMyTrip, Nykaa, Cred, and BYJU's. NextLabs is privately held, founder-led (co-founders Harsh Bhikadia and Deepak Shah), bootstrapped without disclosed external funding, and operates from offices in Bangalore and Mumbai with claimed service reach into the US, UK, Germany, Japan, Australia, Canada, Brazil, and South Korea; it holds Google Partner Premier 2025 certification as a core ecosystem credential.

Name

Next Labs

Legal name

NextLabs

Website

https://nextlabs.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

NextLabs is a Bengaluru-based digital marketing agency providing ASO, SEO, paid campaign management, YouTube optimization, and LLM optimization services to mobile apps and enterprise brands, supported by 16+ free ASO/SEO tools and a proprietary data platform processing over 1 billion data points daily.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency providing ASO, SEO, paid campaigns, and YouTube optimization services to mobile apps and games. Services billed based on performance with clients billed only if they see returns.
2. ASO Services: App Store Optimization services including keyword research, metadata optimization, visual asset optimization, A/B testing, competitive analysis, and ongoing monitoring and reporting.
3. Paid Campaigns Management: Ad technology management with performance-based billing - clients billed only if returns are seen.
4. LLM Optimization Services: Optimization services for AI retrieval and ChatGPT ranking as emerging service offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

NextLabs is a digital marketing agency platform for mobile apps and games, delivering App Store Optimization (ASO), Paid Campaigns management, Search Engine Optimization (SEO), YouTube Optimization, and LLM Optimization services. The agency combines data-driven methodology (processing over 1 billion data points daily) with proprietary tools, free online utilities, and a team of specialists to increase app visibility, downloads, and online presence for enterprise clients and app developers.

Product overview

NextLabs is a digital marketing agency platform for mobile apps and games, offering a suite of ASO and SEO services combined with free online tools. The core offerings include App Store Optimization (ASO), Paid Campaigns, Search Engine Optimization (SEO), YouTube Optimization, and LLM Optimization services. These are complemented by a collection of 16+ free tools including Keyword Generator Tool, iOS Keyword Rank Tracker, Bulk iOS Keyword Rank Tracker, Google Play & App Store Top Charts, Title & Meta Description Generator, Title Case Converter, Font Changer, JSON to HTML Converter, HTML Editor, Word to HTML, Page Speed Assessment, Rating Projection Calculator, Word Line Counter, and Keyword Density/Shuffle tools. The platform also offers App Intelligence and SDK add-on modules for advanced users, with data infrastructure processing over 1 billion datapoints daily.

Differentiator

Problem solved

Functional benefit

Products and services

• App Store Optimization (ASO) Service to increase app visibility, improve retention and revenue through keyword optimization for Apple App Store and Google Play Store. Targets mobile applications and games developers seeking to improve app store visibility and downloads.
• Paid Campaigns Advertising technology service that optimizes CPC and CPI with performance-based billing, only charging if returns are seen. Lowers customer spends by reducing CPC and CPI for mobile apps and games.
• Search Engine Optimization (SEO) Advanced SEO technology that reverse engineers search algorithms using proprietary tech beyond standard market solutions and backlinks. Helps brands improve search engine visibility and organic reach.
• YouTube Optimization Toolset and service for marketers and creators to optimize videos for YouTube's algorithm and rank better in search results on Google, YouTube, and other search engines.
• LLM Optimization Optimization service for content visibility in AI/LLM systems and conversational AI platforms. Emerging service for helping brands appear in AI retrieval and ChatGPT ranking.

Quantifiable outcome

• 3X average increase in traffic for clients
• +4 more outcomes

Named customers39 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or Integration · 1 January 2025Google Partner Premier 2025 certification. NextLabs has achieved Premier status in Google's Partner Program, indicating certified expertise and performance standards in Google advertising and marketing technologies.
• Apple App StorecoreTechnology or IntegrationProvides ASO services leveraging Apple App Store rankings, keywords, and visibility optimization. Tools include iOS keyword rank tracking and App Store analysis.
• Google Play StorecoreTechnology or IntegrationProvides ASO services for Google Play Store including top charts data, keyword tracking, and app visibility optimization across 50+ countries.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AppTweak: AppTweak is a dedicated ASO intelligence platform offering keyword tracking, app analytics, and store optimization tools. Directly comparable because NextLabs' core proprietary tools (Top Charts, Bulk iOS Keyword Rank Tracker, App Intelligence) overlap almost one-to-one with AppTweak's product surface.
• Sensor Tower: Sensor Tower provides app store intelligence, keyword tracking, and advertising analytics across Apple and Google Play. Comparable to NextLabs because both monetize app-store data and serve mobile-app growth teams with overlapping keyword/top-charts capabilities.
• AppFollow: AppFollow provides ASO tools, app store reviews management, and product analytics. Comparable to NextLabs because both offer app store optimization and analytics as core services with overlapping feature sets (keyword tracking, metadata optimization, competitor analysis).
• MobileAction: MobileAction is an ASO and app intelligence platform with keyword tracking, ad intelligence, and store optimization tools. Comparable because it directly competes with NextLabs' ASO tooling and serves the same mobile-app growth marketer segment.
• TheTool: TheTool offers an ASO and app-marketing toolset with keyword research, rank tracking, and competitor analysis. Comparable because it competes head-to-head with NextLabs' free and paid ASO utilities on Chrome Web Store and direct subscription.
• Appfigures: Appfigures provides app analytics, ASO tools, and store intelligence for mobile developers. Comparable because it serves the same indie-developer and SMB segment that NextLabs targets with its free tool suite and tracks similar KPIs.
• Single Grain: Single Grain is a digital marketing agency specializing in SEO, paid media, and SaaS growth. Comparable because it operates a hybrid agency-plus-tooling model similar to NextLabs, serving enterprise clients on performance-oriented retainers.

Broad incumbents

• data.ai (formerly App Annie): data.ai is a market leader in mobile app market intelligence and analytics. Comparable because it overlaps with NextLabs' app intelligence and ranking data offerings, but operates as a much broader, enterprise-focused incumbent with a global customer base.
• Semrush: Semrush is a global SEO and digital marketing platform. Comparable to NextLabs because both serve SEO and content-marketing use cases for similar buyer personas, though Semrush is a broader incumbent covering web SEO end-to-end whereas NextLabs is mobile-app centric.

Regional players

• Yodel Mobile: Yodel Mobile is a UK-based ASO and app marketing agency. Comparable because it offers ASO agency services of the same kind NextLabs sells, but it primarily serves European clients rather than the India-centric base NextLabs has built.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thenextlabs
• LinkedInlinkedin.com/company/next-labs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Labs