What Call Centre Helper does

Call Centre Helper is a privately held UK-based online magazine and content platform serving contact centre, customer service, BPO, and CX professionals. Founded in 2002 and operated as an independent media business from Monmouth, the company publishes daily editorial content covering management, workforce management, AI, analytics, CCaaS, quality, and customer experience topics. It maintains a LinkedIn community group with over 1.8 million members and operates sub-brands including Call Centre Tools, Call Centre Helper TV, and CX Forum.

The company's product surface extends beyond articles to a suite of free tools hosted at callcentretools.com and on its main site, including an Erlang Calculator (Excel and online versions), a Contact Centre Dashboard Excel Template, an online Forecasting Tool, a Multi-Channel Calculator, and a Schedule Adherence tool. These tools function as top-of-funnel acquisition assets, driving organic search traffic and newsletter sign-ups. The underlying technology is a standard web publishing platform supplemented by relatively simple web-based calculators and Excel-based templates; no proprietary AI, APIs, or SDKs are offered.

Monetization is primarily advertising- and sponsorship-led. Technology vendors in the CCaaS, WFM, conversation intelligence, and CX categories (UJET, Five9, CallMiner, Netcall, Puzzel, MaxContact, MiaRec, Zoom, AnywhereNow, eGain) pay for sponsored whitepapers, webinars, podcasts, and benchmark reports. A free weekly newsletter serves as the primary retention channel. Core content and tools are offered at no cost, with all revenue generated from third-party vendor marketing budgets. The company operates with 1-10 employees, has no disclosed parent company or institutional funding, and reports no significant ownership changes since founding.

Name

Call Centre Helper

Legal name

Call Centre Helper

Website

https://callcentrehelper.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Call Centre Helper is a UK-based, independently owned online magazine and content platform serving contact centre, customer service, BPO, and CX professionals since 2002. It monetizes a global audience of more than 1.8 million LinkedIn community members via free editorial content, workforce-planning tools, and vendor-sponsored webinars, whitepapers, and research reports.

Ownership category

akta.pro rank

Headquarters

HQ city

Monmouth

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Sponsored Content: Technology vendors (CCaaS, WFM, CX platforms) pay to advertise whitepapers, webinars, and eBooks. The site features sponsored content with lead generation forms where visitors provide contact details to download resources.
2. Newsletter Subscription: Newsletter subscribers receive access to tools and premium content. Newsletter serves as the primary audience engagement and retention mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Call Centre Helper is an online B2B media publication serving contact centre and customer experience (CX) professionals. It provides free editorial articles, downloadable operational tools (Erlang Calculator, Forecasting Tool, Dashboard templates, Multi-Channel Calculator), live and recorded webinars, and a library of reports, surveys, and white papers. The platform monetizes primarily through advertising and sponsored content placements from contact centre technology vendors seeking reach into the practitioner audience.

Product overview

Call Centre Helper is an award-winning online publication for contact centers, customer service, BPO, and CX professionals. It operates primarily as a content platform providing free editorial articles, industry news, and expert insights. The company also offers a suite of free contact centre workforce planning tools hosted at callcentretools.com, including the Erlang Calculator (available as both Excel download and online tool), Contact Centre Dashboard Excel Template, Forecasting Tool, and Multi-Channel Calculator. Additional offerings include webinars, a reports/white papers library, and various downloadable resources for contact centre management.

Differentiator

Problem solved

Functional benefit

Brands

• Call Centre Tools: Free contact centre tools including Erlang Calculator, Forecasting Tool, and Multi-channel Calculator
• Call Centre Helper TV
• CX Forum
• CallMiner

Products and services

• Call Centre Helper Magazine
• Erlang Calculator
• Contact Centre Dashboard Excel Template
• Online Forecasting Tool
• Multi-Channel Calculator
• Schedule Adherence Calculator
• Call Monitoring Form
• Webinars Programme
• Reports, Surveys and White Papers Library

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor.

• UJETminorGTM or Marketing PartnerUJET sponsors webinars and whitepapers on the platform, promoting their cloud contact centre solutions to the Call Centre Helper audience through featured resources and webinar content.
• Five9minorGTM or Marketing PartnerFive9 advertises through eBooks and whitepapers on the platform, reaching contact centre decision-makers with their AI and CCaaS messaging.
• CallMinerminorGTM or Marketing PartnerCallMiner sponsors whitepapers and research content including the 'Scaling AI in European CX' report, positioning their conversation intelligence platform.
• NetcallminorGTM or Marketing PartnerNetcall hosts webinars featuring Forrester analysts on the platform, promoting their Liberty platform for contact centre and CX transformation.
• PuzzelminorGTM or Marketing PartnerPuzzel sponsors the 'State of the Contact Centre 2026' report featured on the platform, engaging with the contact centre professional audience.
• MaxContactminorGTM or Marketing PartnerMaxContact sponsors the 'Assisted Agent Playbook' resource and webinars, targeting contact centre efficiency improvement audience.
• MiaRecminorGTM or Marketing PartnerMiaRec sponsors the 'Conversation Intelligence Reality Check Toolkit' resource on the platform.
• ZoomminorGTM or Marketing PartnerZoom co-brands the 'Zoom in on CX' podcast series and promotes their contact centre solutions through the platform.
• AnywhereNowminorGTM or Marketing PartnerAnywhereNow promotes their Dialogue Cloud Neo product through sponsored content and demo webinar invitations.
• eGainminorGTM or Marketing PartnereGain sponsors knowledge management content and product announcements including the AI Agent for Zoom Contact Center.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Help Desk Institute (HDI): HDI is the leading professional association and content resource for technical support and service desk professionals. It overlaps with Call Centre Helper's helpdesk/WFM audience but operates more as a membership and certification organization within a broader support services portfolio.
• TechTarget (SearchCRM / SearchCustomerExperience): TechTarget operates a portfolio of B2B technology media properties including SearchCRM and SearchCustomerExperience. It serves the same CRM/CX buyer audience but as part of a much broader enterprise technology media portfolio with significantly greater scale and resources.

Direct peers

• CustomerThink: CustomerThink is an online community and content publication for customer-centric business strategy, customer experience, and contact centre topics. It competes for the same CX professional readership and runs an advertising/sponsorship-supported model similar to Call Centre Helper.
• MyCustomer: MyCustomer is a B2B publication covering customer management, CRM, and customer experience. It targets a closely related audience to Call Centre Helper — customer service and CX leaders — with editorial content, research, and vendor-sponsored resources.
• No Jitter: No Jitter is a B2B media publication covering contact centre, unified communications, and customer experience. It serves the same professional audience with editorial content and vendor-sponsored resources, competing directly for CCaaS advertising dollars.
• Customer Contact Week (CCW): CCW is a major B2B media and events brand serving the contact centre and CX industry. It competes directly with Call Centre Helper through editorial content, research reports, webinars, and large-scale events targeting the same buyer audience.
• CX Network: CX Network produces editorial content, research, webinars, and events for customer experience and contact centre professionals. It targets the same CX manager persona as Call Centre Helper and monetizes through vendor sponsorships in the same CCaaS/WFM category.
• ICMI (International Customer Management Institute): ICMI is the leading training, certification, and content resource for contact centre leaders. It directly competes with Call Centre Helper as a content and community platform serving the same contact centre manager persona, with overlapping webinar, editorial, and certification offerings.
• CMSWire: CMSWire is a B2B digital publication covering customer experience, digital workplace, and customer service. It targets an overlapping audience of CX and customer service leaders and monetizes via similar advertising and sponsored content models.
• Contact Centre World: Contact Centre World is an industry portal providing news, articles, and awards for the global contact centre community. It overlaps with Call Centre Helper's editorial mission and audience, serving contact centre leaders across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/callcentrehelp
• YouTubeyoutube.com/user/CallCentreHelper
• Facebookfacebook.com/callcentrehelper
• LinkedInlinkedin.com/company/call-centre-helper

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Call Centre Helper