Lyman & Sheets Insurance Agency

What Lyman & Sheets Insurance Agency does

Lyman & Sheets Insurance Agency is a privately held, for-profit insurance agency headquartered in Lansing, Michigan, with operations dating back to 1874. The firm employs between 11 and 50 people and positions itself as a provider of a broad choice of insurance products to clients. Leadership is anchored by David Drayton (Vice President & Insurance Agent) and Mike Sheets (Vice President), reflecting a family-rooted ownership structure consistent with legacy community brokerages in the Midwest.

The agency operates as a traditional insurance brokerage serving individuals, families, and businesses in the Lansing market and surrounding Great Lakes region. Its primary digital presence is the lymansheets.com website, though the source data does not disclose a detailed product mix, carrier appointments, premium volume, or commission structure for the firm itself. Like most agencies of its size, revenue is most plausibly derived from commissions on personal lines (home, auto), commercial lines (small business, property/casualty), and potentially life or group benefits, but none of these specifics are confirmed in the supplied material.

The input set aggregated for this analysis is heavily weighted toward Acrisure's Great Lakes regional platform rather than Lyman & Sheets specifically, and explicitly notes that no direct information about Lyman & Sheets was found in the scraped content. The apparent adjacency to Acrisure's regional operations is the only contextual clue to the firm's broader go-to-market posture; no M&A, funding, leadership transition, product launch, or geographic expansion attributable to Lyman & Sheets is documented in the source. Consequently, many standard investment diligence dimensions (revenue, growth rate, headcount trend, technology stack, customer logos) cannot be confirmed from the input.

Name

Lyman & Sheets Insurance Agency

Website

https://lymansheets.com

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Personal insurance coverage
• Commercial insurance agency
• Employee benefits administration
• Risk management consulting
• Multi-line insurance broker

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

Lyman & Sheets Insurance Agency is a Lansing-based insurance agency that places personal, commercial, and employee-benefits coverage on behalf of individuals, families, and businesses. Its core activity is brokering and servicing insurance policies across multiple lines, supplemented by risk management, HR, payroll, and benefits-administration services delivered through its regional partner network.

Product overview

Acrisure offers a comprehensive insurance and financial services platform with multiple product lines including Personal Insurance, Mortgages, Business Insurance (small and large business), Employee Benefit Services, Payroll & HR, Cybersecurity, Managed IT, Risk Management, London Wholesale, and Reinsurance. The company operates as a multi-line insurance agency providing both core insurance products and complementary services like HR consulting and Third Party Administrator Solutions. Client-facing digital portals including Employee Navigator, HRA Portal, and Zix Secure Email enable policy management and enrollment.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Northern InsuranceminorOthersInsurance carrier partner with dedicated bill pay portal accessible through Acrisure's Great Lakes client resources.
• Shinberg-LTBminorOthersInsurance agency partner with dedicated support portal listed in Acrisure's Great Lakes client resources section.
• Benchmark Financial ServicescoreOthers
• Advanced Benefit SolutionscoreOthers
• Regency Employee BenefitscoreOthers
• Campbell Group SoutheastcoreOthers
• Britton Gallagher & Associates, Inc.coreOthers
• Cobb-Hall Insurance AgenciescoreOthers
• 44 NorthcoreOthers
• Will-Burt WellnessminorOthers

Recent moves2 records

Broad incumbents

• Marsh McLennan: Marsh McLennan is a global insurance brokerage and risk advisory firm that competes with Acrisure across commercial and specialty lines. Its scale and carrier relationships set the competitive ceiling for regional brokers like Lyman & Sheets.
• Acrisure: Acrisure is a large, multi-line insurance brokerage and financial services platform that appears to encompass Lyman & Sheets within its Great Lakes regional operations. Both sell personal and commercial insurance through similar agency/brokerage channels, but Acrisure operates at vastly greater scale and across many product lines.
• Brown & Brown, Inc. Brown & Brown is a large publicly traded insurance brokerage that acquires and operates regional agencies similar to Lyman & Sheets. Its acquisition-led growth model is a relevant comparable for what Lyman & Sheets' trajectory could look like under Acrisure.
• Hub International: Hub International is a large North American insurance brokerage with significant presence in the Midwest. It competes with Acrisure (and by extension Lyman & Sheets) for middle-market and large commercial accounts across personal and commercial lines.

Emerging players

• Frankenmuth Insurance: Frankenmuth Insurance is a Michigan-based mutual insurer that distributes through independent agents across the Midwest. It competes with carriers represented by Lyman & Sheets for the same small-commercial and personal-lines accounts in Michigan.

Direct peers

• Auto-Owners Insurance: Auto-Owners is a Lansing, Michigan-based P&C insurer with a strong captive and independent agent distribution model. Independent agencies like Lyman & Sheets frequently place business with Auto-Owners, making it both a carrier partner and a competitive benchmark for service quality in the Lansing market.
• State Farm (Lansing agents): State Farm's Lansing-area agents are direct competitors offering personal lines (home, auto) and small business coverage to similar households and small businesses in the same Michigan geography. Both compete on local relationships and multi-line bundling.
• Allstate (local agents): Allstate's Lansing-area exclusive agents directly compete for household and auto insurance customers in the same Michigan geography. Both rely on local agent relationships and bundling strategies to retain clients.

Regional players

• Haas Insurance Group: Haas Insurance Group is a Midwestern independent agency offering personal and commercial lines across multiple states. It is comparable to Lyman & Sheets in size and independent-brokerage model, though serving a broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/lymansheets

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyman & Sheets Insurance Agency