Emico E-commerce
Emico E-commerce is a Dutch professional services agency (founded 2009, Rhenen/Rotterdam, ~40 employees) that builds, maintains, and audits high-performance Magento 2, headless/PWA, and Pimcore e-commerce platforms for enterprise and mid-market retail brands in the Netherlands and DACH.
- Company typePrivate
- Founded2009
- HeadquartersRhenen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Emico E-commerce does
Emico B.V., trading as Emico E-commerce, is a privately held Dutch professional services firm founded in 2009 and headquartered in Rhenen, Netherlands, with a second office opened in Rotterdam in 2024. The company is a specialized e-commerce agency focused on Magento 2 (Adobe Commerce), headless/PWA architectures, and Pimcore PIM/DAM implementations, serving enterprise and mid-market retail brands primarily in the Netherlands and DACH region. Its core service portfolio spans high-performance Magento 2 builds, headless frontends using React/Next.js on top of Magento or Pimcore backends, Pimcore product-data implementations, and structured 4–6 week Technical Performance Audits, all delivered by a team of 14 Magento Certified Specialists and 35+ senior developers (approximately 40 employees total). Emico differentiates through a portfolio of proprietary tools — including a Full Page Cache solution, custom Pimcore-Magento integration, an in-house monitoring system, a cache warmer, and a Codeception-based testing framework — and through Platinum-tier partnerships with Hyvä, Hypernode, and Tweakwise.
The business model is professional services revenue (builds, migrations, integrations) layered with recurring managed services revenue from tiered maintenance/SLA contracts (NULL through Platinum, with 24/7 engineer availability at top tiers) bundled with hosting, licences, and the proprietary Emico Monitor. Emico sells on a post-calculation basis without mandatory hour commitments, assembles roughly one FTE per client team (typical 3 days backend + 2 days frontend per week), and runs clients through Scrum ceremonies and quarterly strategic alignment sessions. New clients are vetted through a Health and Culture check before engagement, and the firm concentrates on enterprise and mid-market clients rather than SMB volume, evidenced by named accounts including ANWB, HelloTV, Plutosport, Zitmaxx Wonen, Tuinmeubelshop, PME Legend, Swiss Sense, Protest, Berg, and Girav. The company is bootstrapped with no disclosed external funding and grew to its current scale primarily organically, augmented by the 2024 acquisition of H1 Webdevelopment.
Emico E-commerce firmographics
Firmographics- Name
- Emico E-commerce
- Legal name
- Emico B.V.
- Website
- https://emico.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emico E-commerce is a Dutch professional services agency (founded 2009, Rhenen/Rotterdam, ~40 employees) that builds, maintains, and audits high-performance Magento 2, headless/PWA, and Pimcore e-commerce platforms for enterprise and mid-market retail brands in the Netherlands and DACH.
- Ownership category
- akta.pro rank
Where Emico E-commerce is headquartered
LocationHeadquarters
- HQ city
- Rhenen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Emico E-commerce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Magento E-commerce Development Services: Professional services for building, optimizing, and maintaining Magento 2 webshops. Includes custom development, integrations, migration from Magento 1/other platforms, and ongoing development. Charged on a post-calculation, transparent basis without mandatory hour commitments.
- Headless/PWA Development Services: Development of headless webshops using React, Next.js, and PWA technology. Custom frontend development coupled with Magento or Pimcore backend.
- Pimcore Implementation Services: Pimcore (PIM/DAM/CMS) implementation services including dataflows, workflows, integrations with ERP, Magento, and marketplaces. Implementation typically takes 3–6 months.
- Technical Performance Audit: A structured 4–6 week audit analyzing frontend/backend performance, code quality, technical SEO, module analysis, hosting & configurations, and security. Results in a pragmatic improvement plan.
- Maintenance & SLA Services: Maintenance licence covering hosting, licences, and ongoing development. SLA levels range from basic to Platinum, with 24/7 engineer availability at higher tiers. Includes the Emico E-commerce Monitor for proactive monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Performance Audit engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Emico E-commerce product offering
Product offeringCore offering
Emico is a full-service Dutch e-commerce agency that builds, migrates, optimizes, and maintains Magento 2 webshops, headless/PWA storefronts (React/Next.js with GraphQL), and Pimcore PIM/DAM environments for enterprise and mid-market brands. Engagements are delivered as professional services on a post-calculation basis, complemented by a maintenance licence that bundles hosting, licences, and tiered SLA support, plus a Technical Performance Audit as an entry-point service.
Product overview
Emico E-commerce is a Dutch e-commerce agency offering a portfolio of services built around Magento 2 as the core e-commerce platform. The service offering includes Magento 2 Webshop Development (high-performance webshop builds with a proprietary Full Page Cache solution), Headless Webshop/PWA Development (decoupled architecture for maximum flexibility), Pimcore Implementation (product information and digital asset management with a proprietary Magento integration), and Technical Performance Audits. Supporting services include proprietary monitoring tools (Emico E-commerce Monitor), tiered Service Level Agreements, Sprint 0 onboarding, and Hyvä Theme implementation. The company also maintains strategic integrations with Tweakwise for search/navigation and various ERP/marketplace platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Magento 2 Webshop Development
Quantifiable outcome
- Zitmaxx load times reduced by 70% (from 5+ seconds to 0.8 seconds average for pages with 40 products)
- +19 more outcomes
Companies that use Emico E-commerce
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles4 records
Emico E-commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature10 records
Emico E-commerce partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- HyväcoreHyvä Platinum Partner. Hyvä is the leading frontend theme for Magento, dramatically reducing frontend complexity by loading only 2 JS/CSS resources vs 200+ in standard Magento. Emico has proven Hyvä mastery, achieving record performance scores (97/100 RUMvision, 80ms load times) for clients. Emico also developed the Hyvä compatibility module for Tweakwise.
- HypernodecoreHypernode Platinum Partner — the first in the market. Hypernode acquired Hipex (which was founded within Emico), and continues that expertise for specialized Magento hosting. Hypernode provides lightning-fast, scalable, and secure hosting with maximum performance. Emico's clients are hosted on Hypernode for optimal results.
- TweakwisecoreTweakwise Platinum Partner. Emico was involved from the very beginning in developing the official Tweakwise module for Magento. For Magento 2 and Hyvä, Emico has been maintaining and co-developing the module for years. Emico also developed the Hyvä compatibility module for Tweakwise. Tweakwise delivers 50% performance boost and 25% revenue increase on average for clients.
- Magento (Adobe Commerce)coreCertified Magento experts. Emico has been a Magento-focused agency from the beginning, with deep expertise in Magento 1 and 2. The team holds 14 Magento certifications. Magento is described as one of the largest e-commerce platforms worldwide, known for flexibility and scalability.
- MolliesupportingMollie Gold Partner. Mollie is a payment service provider making online payments simple and reliable. Thanks to the partnership with Hyvä, Mollie comes out-of-the-box with Hyvä, making implementation faster and integration seamless.
- RUMvisionsupportingRUMvision Gold Partner. RUMvision measures webshop performance from real user experience data, showing exactly how fast and stable a shop runs in practice. Emico's partnership started when RUMvision contacted them about the speed of a shop they built. Used as the primary performance monitoring tool for Emico's client projects.
- CM.comsupportingCM.com acquired the RobinHQ chat module, which was originally developed by Emico. The Magento integration provides customers direct support in the shop, resulting in faster service and higher conversion.
- PimcorecoreEmico is a Pimcore specialist implementing PIM/DAM/CMS solutions. They developed their own custom Pimcore-Magento integration module and have Pimcore Specialists on staff. Pimcore provides central management of product data, media, and content.
- KiyohsupportingKiyoh integration partner. Kiyoh helps collect customer reviews and show visitor satisfaction. The module integrates seamlessly with Magento and Hyvä, automatically displaying reviews in webshops to build trust and conversion.
- HipexsupportingHipex was founded within Emico and later acquired by Hypernode. The Magento hosting expertise from Hipex continues within Hypernode's specialized hosting platform.
- MiraklcoreMirakl is the marketplace platform used for the ANWB marketplace implementation. Emico expanded the Magento environment into a full-scale marketplace with Mirakl. Emico received the Mirakl Launch Faster Award for this implementation.
- KPSsupportingKPS is a partner involved in the ANWB marketplace expansion alongside Emico and Mirakl. KPS contributed to the full-scale marketplace implementation.
Scale indicators20 records
Recent moves7 records
Expansion highlights6 records
Emico E-commerce competitors and assessment
Company assessmentDirect peers
- Vaimo: Swedish-headquartered Magento-specialist agency with global delivery and similar enterprise focus; now operating as part of Deloitte Digital. Closest comparable in scale and Magento-only positioning to Emico, with complementary geographic reach.
- Divante: Polish open-source commerce and Pimcore-focused agency; named in Emico's data as the original developer of the Pimcore-Magento bridge that Emico extended. Direct comparable on Pimcore/Magento integration capability.
- Demac Media: Canadian Magento-specialist agency with strong enterprise credentials and long-tenured client relationships; closely comparable in agency model and platform specialisation.
- Wagento: US-based Magento agency offering development, integrations, and managed services; comparable in platform specialisation and professional services model.
- Blackbelt Commerce: US Magento-specialist agency focused on complex enterprise implementations, headless/PWA, and performance optimisation; comparable in technical positioning and enterprise customer segment.
- Elogic Commerce: Estonia-based Magento agency serving enterprise retailers across Europe; comparable in B2B commerce specialisation and professional services delivery model.
- Shero Commerce: US Magento-specialist agency of similar size to Emico; directly comparable on team scale, certification depth, and enterprise client focus.
Regional players
- integer_net: German Magento-specialist agency with strong technical reputation in DACH; directly comparable on geographic focus and platform specialisation, competing for overlapping enterprise clients.
- ISM eCompany: Dutch e-business agency with Magento and Adobe Commerce capabilities; direct competitor in the Netherlands enterprise market with overlapping customer types.
Broad incumbents
- Bold Commerce: Canadian commerce platform and services provider with broader offering beyond Magento (including Shopify); larger and more diversified, but overlapping in enterprise e-commerce services and custom development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Emico E-commerce social profiles
Digital presenceEmico E-commerce compliance and trust
Trust signalCompliance12 records
Emico E-commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emico E-commerce leadership team
Management profileNumber of profiles
Profiles4 records
Emico E-commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emico E-commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emico E-commerce
What does Emico E-commerce do?
Emico is a full-service Dutch e-commerce agency that builds, migrates, optimizes, and maintains Magento 2 webshops, headless/PWA storefronts (React/Next.js with GraphQL), and Pimcore PIM/DAM environments for enterprise and mid-market brands. Engagements are delivered as professional services on a post-calculation basis, complemented by a maintenance licence that bundles hosting, licences, and tiered SLA support, plus a Technical Performance Audit as an entry-point service.
Is Emico E-commerce a public or private company?
Emico E-commerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emico E-commerce founded?
Emico E-commerce was founded in 2009. It employs 11 to 50 people.
Where is Emico E-commerce based?
Emico E-commerce is headquartered in Rhenen, Netherlands, in the Europe region.
How does Emico E-commerce make money?
Five revenue lines are on record. Magento E-commerce Development Services are the primary driver. The others are headless/PWA Development Services, pimcore Implementation Services, technical Performance Audit and maintenance & SLA Services.
Who are Emico E-commerce's main competitors?
Direct peers on record are Vaimo, Divante, Demac Media, Wagento, Blackbelt Commerce, Elogic Commerce and Shero Commerce. Regional players are integer_net and ISM eCompany. Bold Commerce is listed as a broad incumbent.
Does Emico E-commerce have an API?
Yes. Emico leverages GraphQL APIs for headless/PWA implementations (as seen in the ANWB case study). Their Pimcore integration uses GraphQL APIs for data querying and mutation. The Tweakwise integration connects via Tweakwise API for search, navigation, and merchandising functionality. Emico also develops custom API integrations for ERP systems (AX, OIL), marketplaces (Mirakl), and various third-party services. The company follows an API-first architecture approach for headless webshops.