What Synergy Group does

SynergyGroup is a UK-based managed technology services provider founded in 1999 and headquartered at 7 Bell Yard, Holborn, London. Structured as an LLP and led by founder/Managing Director Leon Penny, with Matthew Jennings and Kayle Borchard as equity partners from April 2023, the firm operates as a consultative IT advisor and channel partner to SMEs and select enterprise clients in the UK. Its primary verticals are recruitment agencies, financial services, and legal services. Core revenue streams are subscription-based managed IT services, telephony and unified communications, cloud productivity, connectivity, and security services, supplemented by free IT and cyber-security health checks that feed a consultative sales funnel. Customers are quoted bespoke monthly subscriptions, with an "Unlimited Hours IT Support Package" and Microsoft Teams Calling Plans as explicit recurring offerings.

The company's product portfolio is organised as a platform-plus-modules architecture. AI Telephony, Contact Centre Solutions, IT Support, and CRM Integration form the core platform; add-on modules layer 8x8 Conversation IQ, Zoom AI Companion, and Microsoft Teams Direct Routing on top; supporting services include Cloud & Productivity, Security Solutions, and Connectivity (FTTP, leased lines, SIP trunking, hosted PBX). Synergy's technology is built on deep partnerships with Microsoft, 8x8, Zoom, BT Wholesale, Openreach, Exponential-e, Virtual One, and Acronis, rather than on proprietary infrastructure, with CRM/ATS integrations central to its recruitment-sector differentiation. AI/ML capabilities — intelligent call routing, sentiment analysis, conversational AI, and predictive journey analytics — are predominantly delivered through partner platforms.

The go-to-market motion is sales-led and consultative, with separate inside-sales for SMEs and field-sales for enterprise accounts, and a North-West UK regional expansion launched in 2023 alongside US-market support for UK recruitment agencies via PGC Group. Marketing is executed through SEO, content, LinkedIn, industry event sponsorships (Elite Leaders, WorkWell), and monthly newsletter round-ups. Distribution is direct and single-country-dominant, with named enterprise references including Key Currency (£700m+ FX transactions facilitated, 5-year uptime record), X4 Group, Gain Capital, Talis, and Sonovate. Certifications include Cyber Essentials (NCSC, 2023); the firm has no disclosed parent company, no external funding, and no M&A history.

Name

Synergy Group

Legal name

SynergyGroup

Website

https://synergygrp.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

SynergyGroup is a UK-based managed IT and unified communications provider (LLP, founded 1999, London HQ) delivering cloud, telephony, connectivity, security, and AI-enabled contact-centre solutions to SMEs and enterprises in the recruitment, financial services, and legal sectors via Microsoft, 8x8, and Zoom partnerships.

Ownership category

akta.pro rank

Product category

Managed IT & Unified Communications Services

NAICS

Computer Systems Design and Related Services (54151), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

akta.pro secondary industries

Community/Group Chat Platforms (BPAMACAH), Collaboration Security for Chat & Messaging (Teams/Slack) (HDADAKAF)

Keywords

• Managed IT services
• Cloud communications
• Unified communications
• Telephony solutions
• Cybersecurity services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Recurring managed IT support and infrastructure management services provided on subscription basis with unlimited support hours packages
2. Telephony and Cloud Solutions: VoIP, cloud communications, and unified communications solutions with monthly subscription and per-user licensing
3. IT Health Check Services: Free IT Health Check services that generate qualified leads for paid services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Synergy Group is a UK-based IT advisory and managed services firm that delivers bespoke Telephony, Managed IT, Cloud, Collaboration, Connectivity, Mobile, and Security solutions to SMEs and enterprise-level businesses. Its portfolio spans AI-powered telephony, CRM integration, contact centre solutions, Hosted PBX, SIP trunking, managed IT support, cloud productivity (Microsoft 365/Azure), connectivity, and cybersecurity, underpinned by partnerships with Microsoft, 8x8, Zoom, BT Wholesale, and Openreach. Free IT and Cyber Security Health Checks are used as customer acquisition entry points into paid managed services.

Product overview

Synergy Group operates as a managed technology services provider offering a portfolio of interconnected solutions centered around AI-powered telecommunications, IT infrastructure, and cloud productivity. The core offering consists of AI Telephony, CRM Integration, IT Support, and Contact Centre Solutions, which are complemented by specialized sector solutions for recruitment agencies. The product architecture follows a platform-plus-modules approach where AI Telephony serves as the primary platform, augmented by add-on modules including 8×8 Conversation IQ, Zoom AI Companion, and Direct Routing for Microsoft Teams. Supporting services include Cloud & Productivity, Security Solutions, and Connectivity Services. Free assessment tools (IT Health Check and Cyber Security Health Check) serve as customer acquisition tools, while partnerships with ReelMeIn extend the security training offerings. The unified communications stack includes Hosted PBX/UC and SIP Trunking as alternatives to traditional ISDN, all designed to work together within the Microsoft Teams ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Telephony AI-powered telephony offering that transforms calls, mobile interactions, and contact centre conversations into insight and action, including intelligent call routing, sentiment analysis, and conversational AI capabilities. Targeted at SMEs and enterprises needing AI-augmented voice communications.
• CRM Integration Integration service connecting existing phone systems with CRM platforms (including 8x8 telephony with CRM/ATS systems) to centralise customer data and streamline communication workflows. For businesses seeking unified CRM and telephony data.
• Managed IT Support Managed IT services providing proactive infrastructure management, expert technical support, and end-to-end solutions tailored to business needs, including an unlimited IT support package for predictable monthly costs. For SMEs and enterprises without full in-house IT capability.
• Telephony & Mobile Advanced telephony solutions including VoIP, SIP trunking, Hosted PBX, and mobile services that enhance connectivity and collaboration across organisations, including Microsoft Teams Calling Plans with Pay-As-You-Go and domestic/international minute bundles.
• Contact Centre Solutions AI-driven contact centre solutions featuring intelligent routing, analytics, and automation to boost performance and customer satisfaction. Built for organisations running inbound or outbound contact operations, including recruitment agencies and financial services firms.
• Cloud & Productivity Cloud-based solutions and productivity tools leveraging Microsoft 365 and Azure to drive efficiency, scalability, and flexibility, including email, SharePoint document management, and Teams collaboration. For businesses migrating from on-premises to cloud-based productivity.
• Security Solutions Comprehensive security services protecting business data, systems, and operations from evolving cyber threats, including firewall management, access control, Acronis-powered backup and disaster recovery, and Cyber Essentials-aligned controls. For SMEs and enterprises needing managed cybersecurity.
• Connectivity Services Internet connectivity solutions including leased lines, FTTP, and backup circuit services ensuring reliable network infrastructure, delivered through BT Wholesale and Openreach partnerships. For businesses needing resilient connectivity as the foundation for cloud and telephony services.
• Recruitment Technology Solutions Sector-specialist technology bundle for recruitment agencies combining AI recruitment tools, Zoom AI Companion for Recruitment, Zoom Phone for Recruitment, and CRM/ATS-integrated telephony to support high-volume candidate communications. Targeted at UK recruitment and staffing firms.
• Security Awareness Training (Reel Me In) Cybersecurity awareness training programme covering phishing, secure passwords, and safe browsing with progress tracking and analytics, offered through Synergy Group's partnership with ReelMeIn. For SMEs and enterprises seeking to improve employee cyber behaviour.

Quantifiable outcome

• Zero unscheduled downtime over 5 years for Key Currency
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

13 partnerships are on record, tiered strategic, major and core.

• SonovatestrategicGTM or Marketing Partner · 14 June 2024Partnership providing access to Sonovate's finance and payment tools for recruitment agencies, enabling streamlined contractor workflows. Sonovate has funded £4.2 billion, serves 3,300 clients, supports 40,000 contractors, operates in 44 countries
• Kingsbridge Recruitment InsurancestrategicStrategic or Co-development Partner · 14 September 2023Strategic collaboration providing comprehensive cyber insurance solutions and educational resources on cybersecurity for businesses, including webinars and workshops
• ReelMeInmajorStrategic or Co-development Partner · 14 July 2023Security awareness training partnership offering 'Reel Me In Security Awareness Training' with 30-day trial and complimentary cyber security assessment
• MicrosoftcoreTechnology or IntegrationStrategic technology partnership providing Microsoft 365, Azure cloud services, Microsoft Teams integrations, and Direct Routing capabilities for unified communications solutions
• 8×8coreTechnology or Integration8×8 VoIP and contact centre solutions including Conversation IQ platform, providing cloud telephony with global reach across 120+ countries and unlimited calling to 47 countries
• ZoomcoreTechnology or IntegrationZoom AI Companion and Zoom Phone solutions for AI-powered collaboration and recruitment-specific telephony
• BT WholesalecoreTechnology or IntegrationBT Wholesale cloud-based VoIP services, FTTP connectivity, and leased line solutions for business communications
• OpenreachcoreTechnology or IntegrationOpenreach network infrastructure for connectivity services and broadband solutions
• Exponential-emajorTechnology or IntegrationCloud and connectivity solutions complementing Synergy's managed services portfolio
• Virtual OnemajorTechnology or IntegrationVirtual infrastructure and cloud solutions partner
• AcronismajorTechnology or IntegrationBackup, disaster recovery, and cybersecurity solutions integrated into managed IT services
• PGC GroupmajorGTM or Marketing PartnerRecommended partner for US market entry, helping recruitment agencies expand into the largest recruitment market globally
• Elite LeadersmajorGTM or Marketing PartnerHigh-quality group of recruitment business leaders; Synergy provides technology services and sponsors events including Golf Days

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Computacenter: European enterprise IT infrastructure and managed services provider with deep Microsoft, Cisco, and cloud vendor relationships — operates in the same workspace/collaboration and managed services categories as Synergy but primarily serves large multi-national enterprises.
• Softcat: Large UK IT infrastructure reseller and provider of cloud, licensing, security, and managed services to mid-market and enterprise — operates in the same workspace and Microsoft-centric technology categories as Synergy but at much greater scale (FTSE 250).
• Bechtle AG: Large European IT systems integrator and managed services provider across DACH and broader Europe — competes for the same workplace modernization, cloud, and managed IT budgets as Synergy but with a continent-wide footprint and significantly larger scale.

Direct peers

• Six Degrees Group: UK managed cloud, connectivity, and unified communications provider to mid-market and enterprise clients — competes head-on with Synergy's managed IT and cloud connectivity offerings across the same UK verticals.
• Gamma Communications: UK cloud communications specialist providing hosted PBX, SIP trunking, and Teams voice integration to channel partners and direct customers — a near-twin competitor for Synergy's telephony/UCaaS portfolio, and recently acquired Six Degrees Group to expand into managed IT.
• Adaptavist: UK-based IT consultancy and Atlassian-focused digital transformation specialist delivering bespoke workplace technology solutions to enterprises — closely matches Synergy's consultative, vertical-fluent delivery model at similar scale.
• Bytes Technology Group: UK-focused corporate IT reseller and managed services provider offering cloud, security, and collaboration solutions from Microsoft and other major vendors — directly comparable channel-led business model to Synergy with overlapping vendor partnerships.
• Daisy Communications: UK-based managed IT, cloud, and unified communications provider serving SMEs and enterprises with telephony, connectivity, and IT support — directly overlapping Synergy's core managed IT and cloud telephony proposition to the same UK customer base.
• Claranet: UK and European managed cloud, hosting, and IT services provider with strong Microsoft Azure practice — directly comparable to Synergy's cloud productivity and managed IT stack, serving similar SME and mid-market UK customers.

Others

• ConnectWise: US-based software platform provider for MSPs offering PSA, RMM, and cybersecurity tooling — not a direct competitor but an ecosystem enabler/thematically adjacent to Synergy, given Synergy's MSP service model could leverage (or compete against) ConnectWise's partner ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SynergyGroup
• LinkedInlinkedin.com/company/synergygroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergy Group