What Electronics Extreme does

Electronics Extreme Co., Ltd. (บริษัท อิเลคทรอนิคส์ เอ็กซ์ตรีม จำกัด) is a Thailand-headquartered online and mobile game publisher founded on May 30, 2014. The company publishes and operates a portfolio of more than 15 PC and mobile titles — including Ragnarok Online, Cabal Online, Granado Espada, Zone4, Infestation, Battle Carnival, Dragonica Online, Cabal Mobile, Luna Mobile, Tree of Savior Mobile, and Audition Dance&Date — sourced primarily through licensing partnerships with Korean developers Gravity, T3 Entertainment, IMC Games, Zepetto, Hanbitsoft, and Estgames. Its infrastructure spans AWS, Azure, and GCP with on-premise capabilities, orchestrated via Docker/Kubernetes and managed through Terraform, CloudFormation, and Ansible, supporting both its proprietary EXE ID unified authentication system and the Davinci mobile game-show application. The company is actively operating across Thailand, the Philippines, Korea, Singapore, and Malaysia, with regional offices in Seoul (since January 2016) and Pasig City (since August 2018), and runs its own game development subsidiary, Extreme Studio.

The business model is freemium/free-to-play with monetization through in-game purchases and microtransactions, processed via a network of payment partners including KBank, SCB, AllServe, Cherry Credit, GB Pay, OffGamers, S4F, Load Central, and Shopee. Customers are individual online gamers — primarily casual and hardcore players in Thailand and Southeast Asia — acquired and retained through community-led, event-driven channels: the company's annual "Extreme Games" exhibition, Thailand Game Show participation, esports tournaments, and active social media engagement on Facebook, YouTube, and LINE. The company is privately held, with no disclosed institutional funding rounds or acquisitions, and operates with a management team led by co-founder Kamphee Phiromwad (Managing Director) and Chairman Thanin Piromward, supported by over 70 gaming-industry staff and an overall headcount band of 251–500 employees.

Name

Electronics Extreme

Legal name

บริษัท อิเลคทรอนิกส์ เอ็กซ์ตรีม จำกัด (Electronics Extreme Co., Ltd.)

Website

https://extreme.co.th

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Electronics Extreme is a Thailand-based free-to-play online and mobile game publisher, licensing Korean-developed titles such as Ragnarok Online, Cabal, and Granado Espada for distribution across Thailand, the Philippines, Korea, Singapore, and Malaysia.

Ownership category

akta.pro rank

Product category

Online Game Publishing

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile Game Stores & Alternative App Stores (MPAFACAD)

Keywords

• Online game publishing
• Mobile game publishing
• Free-to-play games
• MMORPG games
• Esports tournaments

Headquarters

HQ city

Mueang Nonthaburi

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. In-Game Purchases (Free-to-Play Monetization): Electronics Extreme operates free-to-play online and mobile games where players can download and play for free, with revenue generated through in-game purchases of virtual items, premium features, top-up systems, and other microtransactions. The company partners with payment providers (KBank, SCB, AllServe, Cherry Credit, GB Pay, OffGamers, S4F, Load Central, Shopee) to process in-game transactions.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Electronics Extreme Co., Ltd. is a Thailand-based online game publisher that operates a portfolio of free-to-play PC and mobile games across Southeast Asia, including titles such as Ragnarok Online, Granado Espada, Cabal, Zone4, Audition Dance&Date, and Tree of Savior Mobile. The company monetizes through in-game purchases, microtransactions, and top-up systems, and provides a unified EXE ID authentication service spanning all of its products. Operations are run from Thailand with regional branches in Korea and the Philippines.

Product overview

Electronics Extreme is a Thailand-based online game publisher offering a portfolio of PC and mobile games. The PC game portfolio includes MMORPGs such as Zone4, Granado Espada, Cabal Online, Ragnarok Online, Infestation, Battle Carnival, and Dragonica Online. The mobile game lineup includes Audition Dance&Date, Tree of Savior Mobile, Cabal Mobile, Luna Mobile, ROBA, Weapons of the Gods, Immortal Warrior Extreme, and Empire of Angels. The company also operates Davinci, a mobile game show application, and provides a unified user account system called EXE ID across all its gaming products and services.

Differentiator

Problem solved

Functional benefit

Brands

• EXE Games: Online gaming platform and game publisher brand
• Extreme Studio
• EXK

Products and services

• Zone4 Multiplayer online role-playing game (MMORPG) for PC published by Electronics Extreme.
• Granado Espada Historical fantasy MMORPG for PC featuring a multiple-character control system, published by Electronics Extreme in Thailand.
• Cabal Online Action-based 3D MMORPG for PC with combat-focused gameplay mechanics, published by Electronics Extreme.
• Ragnarok Online Classic 3D MMORPG for PC with anime-style graphics and class-based combat, published by Electronics Extreme in Thailand and Southeast Asia.
• Infestation Multiplayer online survival shooter game for PC published by Electronics Extreme.
• Battle Carnival Multiplayer online battle arena (MOBA) style game for PC published by Electronics Extreme.
• Dragonica Online Side-scrolling 3D action MMORPG for PC with colorful graphics, published by Electronics Extreme.
• Audition Dance&Date Music and rhythm multiplayer online mobile game where players dance and interact socially, published by Electronics Extreme.
• Tree of Savior Mobile Mobile version of the classic isometric MMORPG, published by Electronics Extreme in Thailand.
• Cabal Mobile Mobile version of the action MMORPG Cabal Online, published by Electronics Extreme.
• Luna Mobile Mobile fantasy MMORPG published by Electronics Extreme.
• ROBA Mobile game published by Electronics Extreme, based on the Ragnarok franchise.
• Weapons of the Gods Mobile MMORPG based on Chinese mythology, published by Electronics Extreme.
• Immortal Warrior Extreme Mobile action game published by Electronics Extreme.
• Empire of Angels Mobile strategy game featuring angel-themed characters, published by Electronics Extreme.
• Davinci Mobile application and game show platform for interactive gaming experiences, published by Electronics Extreme.
• EXE ID Unified user authentication service allowing users to log in across all Electronics Extreme products, websites, and services with a single account.

Quantifiable outcome

• Infestation achieved 1 million registered user IDs by March 20, 2015, just months after launch in December 2014.
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

85 partnerships are on record, tiered core, moderate and minor.

• Gravity Co., Ltd.coreTechnology or IntegrationGravity is a leading Korean game developer and one of Electronics Extreme's key developer partners. Electronics Extreme publishes Gravity's games in Thailand, Southeast Asia, and the Philippines, including Ragnarok Online (launched in Thailand July 2016, Philippines June 2017, Singapore & Malaysia November 2017) and ROBA (launched CBT December 2021).
• T3 Entertainment Co., Ltd.coreTechnology or IntegrationT3 Entertainment is a Korean game developer. Electronics Extreme publishes T3's Cabal Online (launched December 2017) and Cabal Mobile (launched November 2020) in Thailand.
• IMC Games Co., Ltd.coreTechnology or IntegrationIMC Games is a Korean game developer. Electronics Extreme publishes IMC's Infestation (launched December 2014, achieved 1 million registered user IDs by March 2015) and Tree of Savior (via Tree of Savior Mobile launched Q3 2024) in Thailand.
• Zepetto Co., Ltd.coreTechnology or IntegrationZepetto is a Korean game developer and publisher. Electronics Extreme publishes Zepetto's games in Thailand as part of its developer partner network.
• Hanbitsoft Inc.coreTechnology or IntegrationHanbitsoft is a Korean game developer. Electronics Extreme publishes Hanbitsoft's games including Granado Espada (launched October 2022) in Thailand.
• Estgames Corp.coreTechnology or IntegrationEstgames is a Korean game developer. Electronics Extreme publishes Estgames' Granado Espada title in Thailand.
• Auer Media Corp.coreTechnology or IntegrationAuer Media Corp. is a developer partner listed on Electronics Extreme's partner page. Electronics Extreme publishes Auer's games in Thailand.
• BehemothcoreTechnology or IntegrationBehemoth is a developer partner listed on Electronics Extreme's partner page.
• A-Ma-Te-Ra-SucoreTechnology or IntegrationA-Ma-Te-Ra-Su is a developer partner listed on Electronics Extreme's partner page.
• ChineseGamer International CorporationcoreTechnology or IntegrationChineseGamer International Corporation is a developer partner listed on Electronics Extreme's partner page.
• Freereign Inc.coreTechnology or IntegrationFreereign Inc. is a developer partner listed on Electronics Extreme's partner page.
• InfovinecoreTechnology or IntegrationInfovine is a developer partner listed on Electronics Extreme's partner page.
• OP GamescoreTechnology or IntegrationOP Games is a developer partner listed on Electronics Extreme's partner page.
• Red SaharacoreTechnology or IntegrationRed Sahara is a developer partner listed on Electronics Extreme's partner page.
• Softstar EntertainmentcoreTechnology or IntegrationSoftstar Entertainment is a developer partner listed on Electronics Extreme's partner page.
• Softnyx Co., Ltd.coreTechnology or IntegrationSoftnyx Co., Ltd. is a developer partner listed on Electronics Extreme's partner page.
• Soul GamecoreTechnology or IntegrationSoul Game is a developer partner listed on Electronics Extreme's partner page.
• KBank (Kasikorn Bank)coreTechnology or IntegrationKBank is a major Thai financial institution and payment partner enabling electronic payments and in-game top-up transactions for Electronics Extreme's gamers in Thailand.
• SCB (Siam Commercial Bank)coreTechnology or IntegrationSCB is a leading Thai bank serving as a payment partner for Electronics Extreme, processing payment transactions for in-game purchases.
• AllServe Co., Ltd.coreTechnology or IntegrationAllServe is a payment solutions provider listed as a payment partner enabling electronic payment processing for Electronics Extreme's games.
• Cherry Credit Co., Ltd.coreTechnology or IntegrationCherry Credit is a payment partner listed on Electronics Extreme's partner page, specializing in digital credit and payment solutions for gaming.
• GB PaycoreTechnology or IntegrationGB Pay is a payment partner listed on Electronics Extreme's partner page.
• OffGamerscoreTechnology or IntegrationOffGamers is an international payment provider listed as a payment partner for Electronics Extreme.
• S4FcoreTechnology or IntegrationS4F is a payment partner listed on Electronics Extreme's partner page.
• Load CentralcoreTechnology or IntegrationLoad Central is a payment partner listed on Electronics Extreme's partner page.
• ShopeecoreTechnology or IntegrationShopee is an e-commerce platform and payment partner for Electronics Extreme.
• NVIDIAmoderateTechnology or IntegrationNVIDIA is a leading technology company in graphics processing and AI computing, listed as a business partner providing gaming hardware technology support.
• ASUSmoderateTechnology or IntegrationASUS is a global technology company and business partner providing gaming hardware and PC components for Electronics Extreme's operations and events.
• Intel CorporationmoderateTechnology or IntegrationIntel is a technology company and business partner providing computing technology for Electronics Extreme's gaming infrastructure.
• Corsair ComponentsmoderateTechnology or IntegrationCorsair is a gaming hardware manufacturer and business partner providing gaming peripherals and components for Electronics Extreme's events and operations.
• Razer Inc.moderateTechnology or IntegrationRazer is a gaming hardware and software company and business partner for Electronics Extreme, providing gaming peripherals and sponsorship.
• LogitechmoderateTechnology or IntegrationLogitech is a technology company and business partner providing computer peripherals and gaming accessories for Electronics Extreme.
• Dell TechnologiesmoderateTechnology or IntegrationDell Technologies is a business partner providing computing hardware for Electronics Extreme's operations.
• Red BullmoderateGTM or Marketing PartnerRed Bull is an energy drink brand and business partner providing sponsorship for Electronics Extreme's esports events and gaming activities.
• DXRacermoderateTechnology or IntegrationDXRacer is a gaming chair manufacturer and business partner for Electronics Extreme.
• HP (Omen)moderateTechnology or IntegrationHP Omen is a gaming PC brand and business partner for Electronics Extreme.
• Hyper-XmoderateTechnology or IntegrationHyper-X is a gaming peripherals brand (memory, headsets) and business partner for Electronics Extreme.
• 3BB (Triple T Broadband)moderateTechnology or Integration3BB is a Thai internet service provider and business partner for Electronics Extreme.
• True CorporationmoderateTechnology or IntegrationTrue Corporation (including TrueID) is a Thai telecommunications company and business partner for Electronics Extreme.
• IT City Public Company LimitedmoderateTechnology or IntegrationIT City is a Thai IT retail company and business partner for Electronics Extreme.
• Workpoint EntertainmentmoderateGTM or Marketing PartnerWorkpoint Entertainment is a Thai media company and business partner for Electronics Extreme.
• GIGABYTEmoderateTechnology or IntegrationGIGABYTE is a technology company manufacturing PC components and gaming hardware and is a business partner of Electronics Extreme.
• GALAXmoderateTechnology or IntegrationGALAX is a graphics card manufacturer and business partner of Electronics Extreme.
• ACEmoderateTechnology or IntegrationACE is a business partner of Electronics Extreme listed on the partner page.
• BananamoderateTechnology or IntegrationBanana is a business partner of Electronics Extreme listed on the partner page.
• eBluemoderateTechnology or IntegrationeBlue is a business partner of Electronics Extreme listed on the partner page.
• EquipmoderateTechnology or IntegrationEquip is a business partner of Electronics Extreme listed on the partner page.
• Fashion IslandmoderateTechnology or IntegrationFashion Island is a shopping mall and business partner of Electronics Extreme.
• Finix TVmoderateGTM or Marketing PartnerFinix TV is a media partner of Electronics Extreme.
• GVIEWmoderateTechnology or IntegrationGVIEW is a business partner of Electronics Extreme listed on the partner page.
• MineskimoderateGTM or Marketing PartnerMineski is a gaming and esports media company and business partner of Electronics Extreme.
• MajormoderateTechnology or IntegrationMajor is a business partner of Electronics Extreme listed on the partner page.
• OlinomoderateTechnology or IntegrationOlino is a business partner of Electronics Extreme listed on the partner page.
• PingBoostermoderateTechnology or IntegrationPingBooster is a gaming network optimization tool and business partner of Electronics Extreme.
• PunthaimoderateTechnology or IntegrationPunthai is a business partner of Electronics Extreme listed on the partner page.
• SearchLivemoderateGTM or Marketing PartnerSearchLive is a business partner of Electronics Extreme listed on the partner page.
• StrekmoderateTechnology or IntegrationStrek is a business partner of Electronics Extreme listed on the partner page.
• The MallmoderateTechnology or IntegrationThe Mall is a Thai shopping mall group and business partner of Electronics Extreme.
• Thai ChongmoderateTechnology or IntegrationThai Chong is a business partner of Electronics Extreme listed on the partner page.
• True Coffee GomoderateTechnology or IntegrationTrue Coffee Go is a cafe chain and business partner of Electronics Extreme.
• TT ThermaltakemoderateTechnology or IntegrationTT Thermaltake is a gaming hardware manufacturer and business partner of Electronics Extreme.
• SanookminorGTM or Marketing PartnerSanook is a leading Thai online media and entertainment platform and a media partner providing coverage for Electronics Extreme's games and events.
• MGR OnlineminorGTM or Marketing PartnerMGR Online is a Thai online news platform and media partner for Electronics Extreme.
• This Is GameminorGTM or Marketing PartnerThis Is Game is a gaming-focused media outlet and media partner for Electronics Extreme.
• 4 GamersminorGTM or Marketing Partner4 Gamers is a gaming media outlet and media partner of Electronics Extreme.
• BS (Blagger Site)minorGTM or Marketing PartnerBS is a gaming media partner of Electronics Extreme.
• Cat DumbminorGTM or Marketing PartnerCat Dumb is a media partner of Electronics Extreme listed on the partner page.
• CompGamerminorGTM or Marketing PartnerCompGamer is a gaming media partner of Electronics Extreme.
• Esports CirclesminorGTM or Marketing PartnerEsports Circles is an esports media organization and media partner of Electronics Extreme.
• Game FeverminorGTM or Marketing PartnerGame Fever is a gaming media outlet and media partner of Electronics Extreme.
• Gamer GuyminorGTM or Marketing PartnerGamer Guy is a gaming media partner of Electronics Extreme.
• Game MondayminorGTM or Marketing PartnerGame Monday is a gaming media outlet and media partner of Electronics Extreme.
• GameDedminorGTM or Marketing PartnerGameDed is a gaming media partner of Electronics Extreme.
• Game TepminorGTM or Marketing PartnerGame Tep is a gaming media outlet and media partner of Electronics Extreme.
• Gaming DoseminorGTM or Marketing PartnerGaming Dose is a gaming media partner of Electronics Extreme.
• Gang GamerminorGTM or Marketing PartnerGang Gamer is a gaming media partner of Electronics Extreme.
• G-GeniusminorGTM or Marketing PartnerG-Genius is a gaming media partner of Electronics Extreme.
• Loft GameminorGTM or Marketing PartnerLoft Game is a gaming media partner of Electronics Extreme.
• MB (Mighty Battle)minorGTM or Marketing PartnerMB is a gaming media partner of Electronics Extreme.
• MustPlayminorGTM or Marketing PartnerMustPlay is a gaming media partner of Electronics Extreme.
• NGN (Next Generation Network)minorGTM or Marketing PartnerNGN is a media partner of Electronics Extreme.
• OS (Operating System)minorGTM or Marketing PartnerOS is a gaming media partner of Electronics Extreme.
• Play UltimateminorGTM or Marketing PartnerPlay Ultimate is a gaming media partner of Electronics Extreme.
• Sygnus TVminorGTM or Marketing PartnerSygnus TV is a media partner of Electronics Extreme.
• Thai GamesminorGTM or Marketing PartnerThai Games is a gaming media outlet and media partner of Electronics Extreme.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• NetEase Games: Major Chinese game publisher with expanding SEA presence through titles such as Identity V and Diablo Immortal. NetEase is a structural competitor in the Thai mobile and PC ecosystem and sets a comparable standard for self-developed MMORPG publishing.
• Wemade: Korean developer/publisher of Legend of Mir (MIR4) family, operating across SEA via local publisher partnerships (a model analogous to Electronics Extreme's Korean-licensor approach). Provides a useful benchmark on MMORPG migration to mobile and cross-border publishing economics.
• Tencent Games: Global gaming giant and owner of Riot, Supercell, and minority stakes in dozens of publishers. Operates broadly in Thailand via publishing partnerships and competes for the same gamer wallet share; relevant as the benchmark for incumbent scale and competitive pressure.

Direct peers

• PlayPark: Thai-region online game portal and publisher historically operated under True/CP Group, distributing PC and mobile games to Thai gamers. Comparable on geographic focus, B2C distribution model, and licensed-IP publishing approach.
• Zepetto: Korean FPS/online game developer and publisher listed as a core partner of Electronics Extreme; develops titles like The War of Genesis and Special Force. Overlaps on Korean-to-SEA publishing model, F2P shooter/MMO genres, and partner-with-local-publisher go-to-market.
• Moonton: Shanghai-based mobile game publisher behind Mobile Legends: Bang Bang, one of the dominant MOBA titles in SEA. Directly comparable on F2P mobile monetization, SEA-first localization strategy, and esports-driven community engagement.
• Gravity Co., Ltd. Korean developer and publisher of Ragnarok Online - one of Electronics Extreme's flagship licensed titles. Gravity is both a key supplier and a peer in the regional online publishing space; comparisons are relevant on IP economics, mobile MMORPG operations, and SEA licensing strategy.
• Asiasoft Corporation: Long-standing Thai online game publisher/operator with overlapping PC and mobile MMO publishing footprint in Thailand and SEA. Asiasoft's history of operating titles like AION, Lineage, and Seal Online makes it the closest direct comparator in terms of geography, business model, and target audience.
• Garena (Sea Limited): SEA-focused game publishing and distribution platform (part of Sea Limited) competing for the same Thai, Malaysian, Singaporean, Filipino, and Indonesian gamer audiences. Functions as a direct regional competitor and benchmark for any SEA publisher; however, materially larger in capital base and original-IP footprint.

Regional players

• VNG Corporation: Vietnamese technology and digital entertainment company with a ZaloPay gaming and publishing arm. Similar mid-sized regional publisher profile - distributes third-party and proprietary games across SEA - though Vietnam-centric rather than Thailand-centric.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ElectronicsExtreme
• Facebookfacebook.com/electronicsextreme
• LinkedInlinkedin.com/company/electronics-extreme

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electronics Extreme