What Grosbusch does

Grosbusch is a family-owned importer and distributor of fresh fruits and vegetables headquartered in Ellange, Luxembourg, operating continuously since its founding in 1917 and now in its fourth generation of family ownership. The company operates from a single 12,500 m2 logistics platform — including 4,500 m2 of climate-controlled warehouse and four on-site pre-packing production lines, one dedicated to organic products — and distributes across the Greater Region (Luxembourg, France/Lorraine & Champagne, Germany/Saarland, Belgium) using its own refrigerated fleet. Its proprietary STL refrigeration technology produces cold at night and stores it as ice for daytime redistribution, reducing energy cost and greenhouse gas emissions versus conventional systems.

The portfolio is anchored by three sub-brands — Grosbusch (conventional premium fresh produce), Grosbusch BIO (Certisys-certified organic), and Grosbusch Fresh'Cut (hand-cut, 100% natural ready-to-eat) — plus value-added services including pre-packing for retail shelves, fourth-range prepared products (via distribution partnerships with Bonduelle, Aviko, CêlaVita, Florette), workplace fruit-box subscriptions (Fruit@Office), and gift baskets. The company also offers the Grosbusch HOME webshop (shop.grosbusch.lu) for direct consumer ordering with pickup at Ellange.

Grosbusch sells primarily through B2B direct field sales — approximately 600 orders per day from supermarkets/hypermarkets, HORECA, traditional trades, and local authorities, ordered via email, fax, telephone, EDI, or webshop — supplemented by the B2C webshop and Fruit@Office subscriptions. Pricing is unit-based (per kilogram) with minimum order thresholds (franco) of 200€ HT for GMS clients and 100€ HT for HORECA/collectivités, and 7-day payment terms. Compliance is a foundational pillar: the company holds ISO 9001, IFS Food, GLOBALG.A.P., ISO 14001, Certisys BIO, HACCP, and SuperDrecksKëscht certifications, and maintains direct supplier relationships with more than 25 producer brands including Chiquita, Zespri, Driscoll's, Fyffes, El Ciruelo, Bonduelle, and Aviko.

Name

Grosbusch

Legal name

GROSBUSCH S.A.

Website

https://grosbusch.lu

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

101–250 employees

Short description

Grosbusch is a fourth-generation, family-owned Luxembourg importer and distributor of fresh fruits and vegetables, serving supermarkets, HORECA, traditional trades, and public-sector clients across the Greater Region (Luxembourg, France, Germany, Belgium) from a 12,500 m2 logistics hub in Ellange.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), All Other Specialty Food Retailers (445298)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Cash-and-Carry Wholesale Grocers (Business/Trade Customers) (CRAHACAB)

Keywords

• Fresh produce distribution
• Fruit and vegetable import
• Wholesale produce supply
• Organic produce distribution
• Fresh-cut produce services

Headquarters

HQ city

Ellange

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Fruit and Vegetable Sales: Wholesale distribution of fresh, organic, and prepared fruits and vegetables to supermarkets, hypermarkets, HORECA sector, traditional trades, and local authorities. Unit pricing per kilogram with minimum order values (franco thresholds).
2. B2C Webshop Sales: Direct-to-consumer online sales through the Grosbusch Webshop for individual customers to order and collect fresh produce at Ellange location.
3. Fruit@Office Subscription: Regular delivery of fruit boxes to workplaces, available as subscription (regular delivery) or one-time orders. Four box types: Premium, Bio, Basic, and Fresh'Cut.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Grosbusch imports and distributes fresh fruits and vegetables to supermarkets, hypermarkets, the HORECA sector, traditional trades, and local authorities across the Greater Region (Luxembourg, France, Germany, Belgium). The company offers in-house fresh-cut (La Fraîche découpe) and pre-packing (Le préemballage) services, organic product ranges under the Grosbusch BIO brand, and operates a B2C webshop (GROSBUSCH HOME) as well as a workplace fruit delivery subscription (Fruit@Office).

Product overview

Grosbusch is a family-owned fruit and vegetable import and distribution company operating since 1917. The company offers a comprehensive portfolio centered on three main brands: Grosbusch (conventional), Grosbusch BIO (organic certified), and Grosbusch Fresh'Cut (freshly cut). The core offering includes fresh produce from Europe and worldwide, complemented by value-added services such as La Fraîche découpe (hand-cut preparation), Le préemballage (pre-packing for supermarkets), and Fruit@Office (workplace fruit delivery). The company operates the GROSBUSCH HOME online webshop for B2C and B2B ordering, and provides specialized product ranges including Italian products from Apulia, regional products from the Greater Region (Luxembourg, Lorraine, Saarland, Champagne), and fourth-range prepared products. The portfolio also includes gift baskets (Corbeilles) and Gift Box options.

Differentiator

Problem solved

Functional benefit

Brands

• Grosbusch: Core brand offering fresh fruits and vegetables of premium quality, selected for ripeness and taste, in season.
• Grosbusch BIO
• Grosbusch Fresh'Cut
• Fruit@Office

Products and services

• Grosbusch (Core Brand) Main brand of fresh, premium-quality conventional fruits and vegetables imported from European and worldwide producers and distributed to retail and food service customers.
• Grosbusch BIO Certified organic fruit and vegetable range meeting the same quality requirements as conventional products, transported via a dedicated organic logistics chain and processed on a separate production line.
• Grosbusch Fresh'Cut Hand-cut fresh fruits and vegetables, 100% natural, packed for ready-to-eat consumption and intended for supermarkets and catering customers.
• La Fraîche découpe (Fresh-Cut Service) Hand-cutting and packing service for fresh fruits and vegetables, delivering ready-to-eat products without added sugar, syrup, or preservatives, for retail and HORECA customers.
• Le préemballage (Pre-Packing Service) Pre-packing and labeling service for supermarkets, with four production lines including a dedicated organic line, designed to optimize shelf presentation and sales.
• Fruit@Office Workplace fruit delivery subscription offering four box types (Premium, BIO, Basic, Fresh'Cut) for employee wellness, delivered directly to business premises across Luxembourg.
• Corbeilles & Gift Box Fruit baskets and gift boxes in various sizes (S, M, L, XL) and variants (Fruit, Crémant, Olive Oil) targeted at gifts and celebrations.
• Fourth Range (Quatrième Gamme) Fresh prepared products including pre-cooked potatoes (cubes, strips, chips, baby potatoes), fresh peeled potatoes, and cut vegetables distributed from partners such as CêlaVita, Aviko, Bonduelle, and Florette.
• Italian Products Imported Italian product range from the Apulia region, including peaches, nectarines, fennel, rocket, grapes, cime di rape, and cicoria.
• Products from the Greater Region Regional fruit and vegetable range sourced from Luxembourg (potatoes, apples, pears, mirabelles), Lorraine (lettuces, tomatoes, cucumbers, strawberries), Saarland (cabbages, dandelions, mushrooms), and Champagne (asparagus).
• GROSBUSCH HOME Webshop Online ordering platform for fruits and vegetables with categories including seasonal products, organic, local products, juices, dried fruits, and more, with pickup at the Ellange headquarters.
• Animations & Visual Merchandising Promotional activities and visual merchandising solutions, including decorative materials, tasting stands, and themed displays, to highlight products at retail outlets.

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

27 partnerships are on record, tiered core, major and minor.

• BonduellecoreOthersMajor international vegetable producer. Grosbusch distributes Bonduelle's fresh prepared vegetable products including salads and fresh-cut vegetables. Bonduelle is BRC certified for food quality standards.
• AvikocoreOthersInternational potato processing company. Grosbusch distributes Aviko's potato products including pre-cooked, cubed, sliced, chip, and baby new potato formats.
• CêlaVitacoreOthersFresh prepared food supplier. Grosbusch distributes CêlaVita's potato products for the fourth range (fresh prepared products) category.
• FlorettecoreOthersInternational fresh produce company specializing in ready-to-eat salads and fresh-cut vegetables. Grosbusch distributes Florette products.
• AllgrocoreOthersFresh produce supplier. Grosbusch distributes Allgro's products for the fourth range (fresh prepared products) category.
• ChiquitamajorOthersGlobal banana and pineapple producer. Grosbusch distributes Chiquita branded produce.
• FyffesmajorOthersInternational tropical fruit company. Grosbusch distributes Fyffes branded fruits including bananas and pineapples.
• ZesprimajorOthersWorld's largest kiwifruit marketer. Grosbusch distributes Zespri kiwifruit products.
• Driscoll'smajorOthersPremium berry producer. Grosbusch distributes Driscoll's berries including strawberries, raspberries, blueberries, and blackberries.
• El CiruelomajorOthersSpanish stone fruit and citrus producer. Grosbusch imports El Ciruelo's peaches, nectarines, and citrus products directly.
• BioSüdTirolminorOthersSouth Tyrol organic apple producer. Grosbusch distributes BioSüdTirol organic apple products.
• RougelineminorOthersFrench fruit producer specializing in berries and stone fruits. Grosbusch distributes Rougeline products.
• Arcé FruitsminorOthersFrench fruit producer. Grosbusch works with Arcé Fruits for selected fruit products.
• BiodenisminorOthersOrganic fruit producer. Grosbusch distributes Biodenis organic fruit products.
• SavéolminorOthersFrench tomato producer. Grosbusch distributes Savéol tomato products.
• BlueWhaleminorOthersFrench apple and pear producer. Grosbusch distributes BlueWhale apple and pear products.
• ParmentineminorOthersFrench potato producer. Grosbusch distributes Parmentine potato products.
• BelortaminorOthersBelgian fruit and vegetable cooperative. Grosbusch distributes Belorta products.
• Good NaturedminorOthersProduce supplier. Grosbusch distributes Good Natured products.
• Van VugtminorOthersDutch produce supplier. Grosbusch distributes Van Vugt products.
• InkantominorOthersProduce supplier. Grosbusch distributes Inkanto products.
• ArchiducminorOthersProduce supplier specializing in selected fruit products. Grosbusch distributes Archiduc products.
• PhilibonminorOthersFrench melon specialist. Grosbusch distributes Philibon melon products.
• Miss FreschezzaminorOthersFresh produce supplier. Grosbusch distributes Miss Freschezza products.
• LooijeminorOthersProduce supplier. Grosbusch distributes Looije products.
• VistafruitminorOthersInternational fruit supplier. Grosbusch distributes Vistafruit products.
• SoldiveminorOthersFrench fruit producer. Grosbusch distributes Soldive products.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Naturkost Schramm: German organic fresh-produce wholesaler distributing organic fruits and vegetables to natural-food retailers and specialist organic channels. Closest peer for Grosbusch's Grosbusch BIO line and Certisys-organic positioning, with overlap in organic supply chains and German-adjacent distribution.
• Landgard: German grower-owned cooperative for fresh fruits, vegetables, and flowers serving German and Benelux retail and HORECA customers. Highly comparable to Grosbusch in producer-sourcing model, fresh-produce wholesale, and German-adjacent geographic coverage.
• Primafruit: UK-based fresh-fruit specialist supplying berries, citrus, and other fruits to major UK retailers. Comparable to Grosbusch in fresh-fruit import, ripening, and retail B2B distribution model, though operating in the UK rather than Continental Europe.
• Fruidor (NatUp group): French fresh-produce distributor specializing in fruit ripening and distribution for French retail and food service, part of the NatUp cooperative group. Directly comparable to Grosbusch in fresh-produce ripening, B2B retail distribution, and producer-owned sourcing model.
• Compagnie Fruitière: French producer-importer-distributor of tropical and other fresh fruits with European ripening and distribution operations. Directly comparable to Grosbusch in fresh-produce import, ripening, and B2B distribution, with overlapping sourcing geographies (Africa, Latin America) and similar value-chain position.
• Greenyard: Belgian-headquartered, publicly listed European leader in fresh fruits and vegetables, serving retailers and food service across Europe. Closest structural comparable to Grosbusch in product mix, customer base, and value-added services (including fresh-cut), but operating at pan-European scale.

Broad incumbents

• Agrial: Large French agricultural cooperative with a produce division encompassing fresh fruit, vegetables, and Florette fresh-cut. Comparable to Grosbusch in grower-sourcing and fresh-produce distribution model but at materially larger, multi-country scale.
• Bonduelle: French family-controlled leader in processed and fresh vegetables (canned, frozen, fresh-cut). A current supplier partner of Grosbusch for fresh-cut ranges and overlapping in fourth-range/fresh-cut categories, but operating at international scale with a much broader product portfolio.
• Florette: European fresh-cut salads and vegetables specialist (subsidiary of Agrial). Direct overlap with Grosbusch's Fresh'Cut offering; comparable in product category and food-service/retail customer base, but Florette operates across multiple countries while Grosbusch's fresh-cut is regionally focused.
• Total Produce (now Dole plc): Irish-origin, globally scaled fresh-produce group (formerly Total Produce, now part of Dole plc) operating across produce distribution, fresh-cut, and value-added services. Significantly larger than Grosbusch but with overlapping B2B retail and food-service customer base and product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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• Xx.com/grosbusch_lu

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grosbusch