Hatching Hope

What Hatching Hope does

Hatching Hope is a 501(c)(3) nonprofit organization headquartered in central Alabama (Alabaster, AL) that provides immediate and long-term disaster recovery essentials to families displaced by fires, hurricanes, storms, and other disasters across the Southeast United States. Founded in 2016 by Keli Lynch-Wright and her son Ashton after their own family home was destroyed by fire in 2010, the organization began as a mother-son effort delivering air mattresses and blankets from their dining room and has grown into a multi-program disaster relief operation serving over 500,000 families and 1.2 million residents since inception. The core product portfolio comprises Disaster Relief Comfort Kits (air mattresses, sheets, towels, pillows, toiletries), Hatching Hope Kids backpacks (teddy bears, blankets, activity books, school supplies for children), and Paws of Hope pet comfort kits (food, treats, collapsible bowls), with all kits assembled by volunteers at corporate team-building events and through a 16+ chapter NAA affiliate network spanning Alabama, Florida, Mississippi, Tennessee, Louisiana, and the Greater Gulf Coast.

The business model is donation-funded and volunteer-driven rather than commercially transacted. Primary revenue comes from one-time individual donations collected through PayPal at $25, $50, and $100 tiers, supplemented by The Marketplace retail storefront at 376 Shady Acres Road (selling donated and liquidation goods via Facebook Marketplace and eBay with 100% of proceeds directed to relief operations) and paid corporate team-building engagements where companies pay to have employees assemble relief kits. The organization does not sell software, does not disclose revenue, and operates with 1-10 employees; its distribution backbone is the National Apartment Association (NAA) affiliate chapter network, with warehouse space, box trucks, and supplies donated by board-affiliated multifamily suppliers including Chadwell Supply, HD Supply, CoStar Group, Freeman Webb, and Rangewater Real Estate.

Hatching Hope markets primarily through organic social channels (Facebook, Instagram, LinkedIn), email outreach via [email protected], and earned media coverage of events. The organization demonstrated operational scale during the 2024 hurricane season, assembling 600 disaster recovery bags during Hurricane Milton response and mobilizing multifamily property partners such as Pegasus Residential and Bell Lake Forest Apartments to open vacant units to first responders. Technology is not disclosed and there are no proprietary software features; the organization's value proposition rests on relational access to the multifamily housing industry and the deeply personal mission narrative of its co-founders.

Name

Hatching Hope

Legal name

Hatching Hope

Website

https://hatchinghopecares.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Disaster Relief & Humanitarian Aid

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)

Keywords

• Disaster relief services
• Emergency comfort kits
• Nonprofit humanitarian aid
• Multifamily housing support
• Community volunteer programs

Headquarters

HQ city

Pelham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Fundraising: Hatching Hope operates primarily through charitable donations from individuals and corporate partners. The organization accepts one-time donations at various tiers ($25, $50, $100) and offers opportunities for larger contributions through their donation platform.
2. The Marketplace Sales: The Marketplace by Hatching Hope sells new appliances, home improvement items, cleaning supplies, furniture, collectibles, antiques, and boutique items. 100% of proceeds from these sales support disaster relief across the Southeast.
3. Corporate Team Building Programs: Companies pay to participate in corporate team-building experiences where employees assemble disaster relief kits. Contact email [email protected] for engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hatching Hope is a 501(c)(3) nonprofit that delivers disaster relief comfort kits and coordinated humanitarian aid to residents, families, and pets displaced by fires, storms, floods, and other emergencies. The organization partners with the multifamily housing industry and volunteer networks to mobilize resources quickly, while operating The Marketplace retail arm and corporate team-building programs to fund operations.

Product overview

Hatching Hope is a 501(c)(3) disaster relief nonprofit that operates as a unified humanitarian aid organization with multiple program offerings rather than a software platform. The core product portfolio centers on Disaster Relief Comfort Kits (air mattresses, sheets, towels, toiletries), Hatching Hope Kids (backpacks with teddy bears and school supplies for children), and Paws of Hope (pet comfort kits with food and supplies). These programs are supported by The Marketplace retail operation which funds relief efforts, and Corporate Team Building experiences which engage businesses in volunteer kit assembly. The organization serves the multifamily housing industry, having provided relief to over 1.2 million residents across the Southeast US.

Differentiator

Problem solved

Functional benefit

Brands

• Paws of Hope: Pet disaster comfort kits program providing essentials like food, treats, collapsible bowls, and comfort items for dogs and cats displaced by disaster.
• Hatching Hope Kids

Quantifiable outcome

• Served 1.2 million residents displaced by disasters
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered minor, major and core.

• BluSky Restoration Contractors, LLCminorStrategic or Co-development Partner · 16 October 2024Hosted the 'Bingo Beats for a Cause' charity event in Tampa on October 16, 2024, raising $6,500 for Hatching Hope disaster relief. Event engaged 80 attendees and multiple sponsors to support families displaced by disasters.
• Chadwell SupplymajorStrategic or Co-development PartnerMajor supplier partner providing warehouse space, storage, staging, and packing donations. Board member Michelle Childers serves as VP of Industry Relations. Contributed to disaster relief efforts during Hurricane Milton.
• Contractors InccoreStrategic or Co-development PartnerPartner in construction, renovation, and restoration supporting disaster relief operations.
• City Recycling GroupcoreStrategic or Co-development PartnerProvided warehouse space for storage, staging, and packing donations, along with box trucks for transport and delivery during disaster relief operations.
• Guarantee Restoration ServicescoreStrategic or Co-development PartnerRestoration services partner supporting disaster recovery and relief efforts.
• HD Supply SolutionsmajorStrategic or Co-development PartnerNational account manager partner with Board member Matthew Smith serving as VP/National Account Manager. Provides supplies and support for disaster relief operations.
• Rasa FloorscoreStrategic or Co-development PartnerFlooring supplier partner contributing to disaster relief supply chain.
• Real Floors InccoreStrategic or Co-development PartnerFlooring supplier that provided warehouse space for storage, staging, and packing donations, along with box trucks for transport during Hurricane Milton response.
• RezCorcoreStrategic or Co-development PartnerProperty management partner contributing to disaster relief efforts.
• Watermark – Construction – Renovation – RestorationcoreStrategic or Co-development PartnerConstruction and restoration partner supporting disaster recovery operations.
• Greater Birmingham Apartment AssociationcoreChannel Partner/ Reseller/ DistributorNAA affiliate partner in Alabama providing volunteer network and community outreach for disaster relief.
• Florida Apartment AssociationmajorChannel Partner/ Reseller/ DistributorMajor NAA affiliate partner coordinating volunteer efforts across Florida during hurricanes Helene and Milton. Partners with Hatching Hope to mobilize affiliates for disaster response.
• Bay Area Apartment AssociationmajorChannel Partner/ Reseller/ DistributorNAA affiliate in Tampa Bay area that partnered with Hatching Hope during Hurricane Milton response, helping mobilize volunteers across the state.
• Alabama Apartment AssociationcoreChannel Partner/ Reseller/ DistributorNAA affiliate partner in Alabama providing volunteer network support.
• Mississippi Apartment AssociationcoreChannel Partner/ Reseller/ DistributorNAA affiliate partner in Mississippi, one of 4 new chapters launched in 2023.
• Greater Nashville Apartment AssociationcoreChannel Partner/ Reseller/ DistributorNAA affiliate partner in Tennessee, one of 4 new chapters launched in 2023.
• River Region Apartment AssociationcoreChannel Partner/ Reseller/ DistributorNAA affiliate partner in Alabama.
• Apartment Association of North AlabamacoreChannel Partner/ Reseller/ DistributorNAA affiliate partner in North Alabama.
• Mobile Bay Area Apartment AssociationcoreChannel Partner/ Reseller/ DistributorNAA affiliate partner in the Mobile Bay area.
• Greater Gulf Coast Apartment AssociationcoreChannel Partner/ Reseller/ DistributorNAA affiliate partner covering the Gulf Coast region.
• Apartment Association of Greater OrlandocoreChannel Partner/ Reseller/ DistributorNAA affiliate partner in the Greater Orlando area.
• North Central Florida Apartment AssociationcoreChannel Partner/ Reseller/ DistributorNAA affiliate partner in North Central Florida.
• First Coast Apartment AssociationcoreChannel Partner/ Reseller/ DistributorNAA affiliate partner covering the First Coast region of Florida.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Heart to Heart International: Disaster response and humanitarian aid nonprofit that delivers critical resources to communities impacted by crises. Comparable in mission focus on disaster response and supply distribution to displaced families.
• Team Rubicon: Veteran-led disaster response organization that mobilizes volunteers to provide immediate relief and long-term recovery. Comparable in volunteer-driven disaster response model, surge-event logistics, and focus on rebuilding communities after hurricanes and storms.
• All Hands and Hearts: Volunteer-driven nonprofit providing disaster relief and long-term recovery to families affected by natural disasters. Directly comparable in mission, volunteer-led operating model, and focus on tangible recovery essentials for displaced families.
• Convoy of Hope: Disaster relief and humanitarian aid organization distributing food, water, and supplies after natural disasters. Comparable in delivering tangible relief supplies to disaster-affected families and operating across multiple U.S. regions.
• Matthew 25: Ministries: Disaster relief and humanitarian aid nonprofit distributing supplies, food, and recovery resources to disaster-affected communities. Comparable in mission and operating model of distributing tangible relief items to displaced families.

Emerging players

• World Central Kitchen: Nonprofit providing hot meals to communities after natural disasters. While focused on food relief rather than comfort kits, it competes for donor attention and partnerships in the same disaster response space as Hatching Hope.
• Americares: Health-focused humanitarian aid organization providing emergency relief supplies and recovery support after disasters. Comparable in disaster response mission, though with a health-services orientation rather than multifamily housing focus.

Broad incumbents

• American Red Cross: The largest U.S. disaster relief organization, providing emergency shelter, food, and supplies after hurricanes, fires, and other disasters. A broad incumbent whose disaster response scope overlaps with Hatching Hope's, but at significantly greater scale and geographic reach.
• The Salvation Army: National nonprofit providing disaster relief services including emergency shelter, food, and recovery support. A broad incumbent operating across the same disaster categories as Hatching Hope with substantially larger infrastructure and donor base.
• Samaritan's Purse: Large faith-based humanitarian organization with a major U.S. Disaster Relief division that provides emergency supplies, housing materials, and volunteer response. A larger incumbent operating a similar model of supply distribution and volunteer mobilization.

Market position

Strengths5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hatchinghope
• LinkedInlinkedin.com/company/hatching-hope
• Instagraminstagram.com/hatchinghope
• Xx.com/hatchinghope

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatching Hope