Outlaw Conversions
Outlaw Conversions is a family-owned custom living quarter horse trailer conversion company founded in 1996 in Stephenville, Texas, serving rodeo athletes, horse owners, and recreational users across the United States and Canada through a certified dealer network and direct sales.
- Company typePrivate
- Founded1996
- HeadquartersStephenville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Outlaw Conversions does
Outlaw Conversions is a privately held, family-owned custom living quarter (LQ) trailer conversion company founded in 1996 by John Walker in Stephenville, Texas. The company transforms standard horse trailers, toy haulers, and specialty trailers into fully customized mobile living spaces, with each build co-designed with the customer from initial concept through completion. Its core product is custom LQ horse trailer conversions, supplemented by loft trailers (multi-level floor plans), toy haulers for recreational vehicles, annual National Finals Rodeo (NFR) showcase editions, a custom hardwood cabinetry and furniture line, and an Outlaw Gear apparel merchandise line.
Production is anchored in a single headquarters facility at 1000 Airport Rd in Stephenville, adjacent to Stephenville Clark Regional Airport, housing an in-house state-of-the-art woodshop and sewing department. Every cabinet, piece of furniture, and upholstery item is handcrafted on-site using solid hardwoods (oak, maple, knotty alder), giving Outlaw direct control over materials and craftsmanship. The company holds three certifications that distinguish it from competitors: RVIA certification (over 500 safety standards, 2,000+ unannounced inspections annually), TRA certification, and TRA Certified Green status — making it the only RVIA- and TRA-certified LQ converter and the first Certified Green LQ converter in the industry.
Outlaw monetizes through quote-based, project-priced custom conversions sold via a nationwide network of 16+ certified dealers across the United States and Canada, supplemented by direct sales from headquarters, a 24/7 service and refurbishment center, branded apparel, and optional integrations such as factory-installed Starlink satellite internet. The company markets heavily through rodeo culture, sponsoring prominent PRCA athletes (the Outlaw Athletes program) and maintaining an annual showcase presence at the NFR in Las Vegas, complemented by content marketing, social media, and media partnerships with Cowboy Channel and Cowgirl Channel.
Outlaw Conversions firmographics
Firmographics- Name
- Outlaw Conversions
- Legal name
- Outlaw Conversions
- Website
- https://outlawconversions.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Outlaw Conversions is a family-owned custom living quarter horse trailer conversion company founded in 1996 in Stephenville, Texas, serving rodeo athletes, horse owners, and recreational users across the United States and Canada through a certified dealer network and direct sales.
- Ownership category
- akta.pro rank
Outlaw Conversions industry classification
Industry- Product category
- Custom Trailer Manufacturing
- NAICS
- Travel Trailer and Camper Manufacturing (336214)
- SIC
- Mobile Homes (2451), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
Keywords
Where Outlaw Conversions is headquartered
LocationHeadquarters
- HQ city
- Stephenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outlaw Conversions business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Living Quarter Trailer Conversions: Full custom interior conversions for horse trailers and other trailers. Each conversion is designed to customer specifications from initial concept through completion. Revenue is generated on a project-by-project basis with pricing based on custom design complexity and materials selected.
- Trailer Service and Maintenance: 24/7 service center providing electrical, plumbing repairs, and complete trailer refurbishing. Contact number for service: 254.968.5733.
- Apparel and Merchandise: Company-branded merchandise including hats, apparel, phone cases, mugs sold through the Outlaw Gear section of the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel items (hats, shirts, accessories) |
| Other | Multi-year contract | Custom Trailer Conversions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Outlaw Conversions product offering
Product offeringCore offering
Outlaw Conversions designs, manufactures, and installs fully custom interior conversions for horse trailers, loft trailers, toy haulers, and NFR showcase trailers. Each conversion is built to customer specifications using in-house hardwood cabinetry and custom upholstery. The company also offers 24/7 service, electrical and plumbing repairs, complete refurbishing, and branded apparel merchandise.
Product overview
Outlaw Conversions is a custom living quarter horse trailer conversion company founded in 1996, offering fully customized interior conversions for horse trailers, toy haulers, and specialty trailers. The company operates from Stephenville, Texas, and provides a comprehensive portfolio of products including custom living quarters conversions (their core offering), loft trailers with multi-level designs, toy haulers for equipment transport, and annual NFR (National Finals Rodeo) showcase trailers. All conversions feature handcrafted hardwood cabinetry, custom furniture built in-house, and personalized designs created through collaboration with customers. The company also sells branded apparel merchandise through their Outlaw Gear line. The product portfolio centers on transforming standard trailers into luxurious mobile living spaces tailored to each customer's specific needs and lifestyle.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Living Quarters Horse Trailer Conversions Fully custom interior conversions for horse trailers featuring handcrafted cabinetry, custom furniture, and personalized designs built to customer specifications for rodeo athletes, horse owners, and western lifestyle customers.
- Loft Trailers Custom living quarter trailers with a multi-level floor plan featuring an upstairs bedroom loft above the main living area for additional sleeping quarters.
- Toy Haulers Custom living quarter trailers designed to transport motorcycles, ATVs, and other recreational gear while providing comfortable living accommodations on the road for outdoor adventure customers.
- NFR Showcase Trailers Special edition living quarter trailers showcased annually at the National Finals Rodeo featuring the latest designs, floor plans, and custom builds.
- Trailer Service and Refurbishment 24/7 service center providing electrical and plumbing repairs, emergency after-hours support, and complete trailer refurbishing for Outlaw conversion customers on the road.
- Outlaw Gear Apparel and Merchandise Company-branded merchandise including Richardson hats, t-shirts, long sleeve shirts, all-weather soft shell jackets, coffee mugs, and phone wallets sold through the Outlaw Gear online storefront.
Quantifiable outcome
- Trailers built to last decades and withstand seasonal weather changes and daily use
- +2 more outcomes
Companies that use Outlaw Conversions
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Outlaw Conversions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Outlaw Conversions partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Tractorland TrailerscoreNewest certified dealership partnership announced March 16, 2026. Founded in 1997, the Hall family acquired 4C's Trailers Direct in late 2024 to create Tractorland Trailers serving Canadian customers. Represents one of Western Canada's largest and most trusted trailer dealerships.
- Bishop's Trailer SalescoreCertified Outlaw dealer with locations in Apache Junction and Wickenburg, AZ. Featured dealer at multiple NFR events showcasing Outlaw conversions.
- Circle M TrailerscoreCertified Outlaw dealer in Kaufman, TX. Partnered with Outlaw for events including SEVs Judgement Day World Youth Team Roping Championships.
- Durham Trailer RanchcoreCertified Outlaw dealer in Weatherford, TX. Featured partner at NFR events and the 2024 NFR Bloomer Trailers booth partnership.
- National Trailer SourcecoreMulti-location certified dealer network with locations in Decatur TX, Atkins AR, Fort Scott KS, Ocala FL, Oklahoma City OK, Pasadena TX, Salado TX, Wickenburg AZ, and Willis TX.
- Stephenville Trailers & TruckcoreLocal certified dealer in Stephenville, TX (same location as Outlaw headquarters). Featured at NFR events including the 2024 NFR RMEF Christmas Expo.
- Frontier Trailers of UtahcoreCertified Outlaw dealer in Spanish Fork, UT. Built custom Platinum Trailers for customers like Hallie and Lee Hanssen.
- Y-Bell Trailers / Ranch SupplycoreCertified Outlaw dealer partnering on custom builds including Shad Mayfield's trailer reveal.
- Starlink (SpaceX)coreStarlink high-speed satellite internet is now available as an option in Outlaw conversions, enabling connectivity in remote locations for work, streaming, and staying connected on the road.
- Tarleton State University Rodeo TeamminorOutlaw is a proud sponsor of the Tarleton State University Rodeo Team and Athletics Department (#bleedpurple). Supports the next generation of rodeo athletes.
- Cowboy ChannelminorOfficial media partnership with the Cowboy Channel, the leading network for western sports and rodeo coverage.
- Cowgirl ChannelminorPartnership with the Cowgirl Channel including participation in their official launch event celebrating women in the western industry.
- Bloomer TrailersminorPartnership with Bloomer Trailers for NFR displays. The Bloomer Trailers booth, partnered with Durham Trailer Ranch and Outlaw Conversions, showcases trailers at Cowboy Christmas during NFR.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Outlaw Conversions competitors and assessment
Company assessmentBroad incumbents
- Featherlite Trailers: Major horse trailer manufacturer offering living quarter configurations alongside standard horse, livestock, and cargo trailers. Represents an established broad-line peer with nationwide dealer service network and broader product portfolio than Outlaw's specialty focus.
- Sundowner Trailers: Long-established manufacturer of horse trailers and living quarter trailers with national dealer footprint. Offers LQ options as part of a broader trailer portfolio rather than specializing exclusively in conversions, making it a larger incumbent peer with overlapping premium LQ products.
- Trails West Trailers: Long-established horse and livestock trailer manufacturer offering living quarter options as part of broader product line. Represents an incumbent competitor with broader market reach but less specialization in the high-end custom LQ niche Outlaw dominates.
- Platinum Coach (Platinum Trailers): Established aluminum horse trailer manufacturer offering high-end living quarter configurations. Often mentioned alongside Outlaw in dealer partnerships (e.g., Frontier Trailers builds "custom Platinum Trailers"), competing for premium western LQ buyers at a national scale.
- Exiss / Exiss Sooner: Established horse trailer manufacturer with aluminum and steel LQ product lines distributed through a national dealer network. Competes in the same premium LQ segment but operates at a larger scale as part of a broader trailer manufacturing portfolio.
Direct peers
- Logan Coach: Luxury horse trailer manufacturer specializing in premium living quarters with custom interiors targeting high-end equestrian buyers and rodeo professionals. Closely comparable positioning in craftsmanship, custom design process, and premium customer base.
- Double D Trailers: Custom living quarter horse trailer manufacturer offering similarly high-end handcrafted interiors and custom floorplans to the rodeo and performance horse market. Competes directly with Outlaw for premium LQ conversion buyers in the same dealer channels and rodeo customer base.
- CM Trailers (C&M): Custom living quarter horse trailer manufacturer producing similar product configurations (gooseneck, bumper pull, loft) with comparable materials and customization depth. Targets the same rodeo, ranch, and western lifestyle buyer segments through an independent dealer network.
- Bison Trailers: Specializes in living quarter horse trailers with custom interiors and full aluminum or steel construction options. Directly comparable product line and customer base, competing in the same western/equestrian trailer market with both gooseneck and bumper pull LQ configurations.
- Lakota Trailers: Manufactures custom living quarter horse trailers with comparable feature sets including hardwood cabinetry, residential-style interiors, and luxury finishes. Targets the same premium horse owner and rodeo customer segment with both stock and custom floorplan offerings.
Market position
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Outlaw Conversions social profiles
Digital presenceOutlaw Conversions compliance and trust
Trust signalCompliance3 records
Outlaw Conversions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outlaw Conversions leadership team
Management profileNumber of profiles
Profiles1 record
Outlaw Conversions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outlaw Conversions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outlaw Conversions
What does Outlaw Conversions do?
Outlaw Conversions designs, manufactures, and installs fully custom interior conversions for horse trailers, loft trailers, toy haulers, and NFR showcase trailers. Each conversion is built to customer specifications using in-house hardwood cabinetry and custom upholstery. The company also offers 24/7 service, electrical and plumbing repairs, complete refurbishing, and branded apparel merchandise.
Is Outlaw Conversions a public or private company?
Outlaw Conversions is a private company. It is classified as family owned and is currently operating.
When was Outlaw Conversions founded?
Outlaw Conversions was founded in 1996. It employs 1 to 10 people.
Where is Outlaw Conversions based?
Outlaw Conversions is headquartered in Stephenville, United States, in the North America region.
How does Outlaw Conversions make money?
Three revenue lines are on record. Custom Living Quarter Trailer Conversions are the primary driver. The others are trailer Service and Maintenance and apparel and Merchandise.
Who are Outlaw Conversions's main competitors?
Broad incumbents on record are Featherlite Trailers, Sundowner Trailers, Trails West Trailers, Platinum Coach (Platinum Trailers) and Exiss / Exiss Sooner. Direct peers are Logan Coach, Double D Trailers, CM Trailers (C&M), Bison Trailers and Lakota Trailers.
Does Outlaw Conversions have an API?
No public API is recorded for Outlaw Conversions.
What industry is Outlaw Conversions in?
Outlaw Conversions's product category is Custom Trailer Manufacturing. Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing. Its NAICS code is 336214 and its SIC code is 2451.