Blufire
Blufire is an Australian analytics company that operates Margin OS, a contribution-margin analytics platform for ecommerce and service businesses turning over A$5M to A$1B, and bundles it with a done-with-you paid-media execution service.
- Company typePrivate
- Founded2023
- HeadquartersRichmond, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Blufire does
Blufire is an Australian analytics company founded in 2023 and headquartered in Richmond, Melbourne, that builds and operates Margin OS, a contribution-margin analytics platform aimed at ecommerce and service businesses turning over A$5M to A$1B. The platform connects to Shopify, Klaviyo, Google Ads, Google Analytics, Meta and TikTok via OAuth, then denominates every metric in true contribution margin (CM1 after COGS, CM2 after fulfilment/shipping/fees/returns, CM3 after acquisition cost) tied to the penny, replacing platform-reported ROAS and revenue with P&L-grade numbers. Every figure is reproducible to its exact code, commit and data snapshot, with per-tenant database isolation, SOC 2 Type 2 certification and Australian (Sydney) data residency via Supabase and Fly.io on AWS ap-southeast-2.
The company sells two product editions on top of this engine: Blufire Analytics for Ecommerce (a self-serve subscription connecting Shopify, Google, Meta and Klaviyo) and Blufire Analytics for Service Businesses (a bespoke build for enterprise operators and trades). Adjacent modules include Weather Demand Modelling, Marketing Mix Modelling, Price Elasticity Analysis, AI Insights (Anthropic-powered plain-language reads), Segment Insights, Custom Business Intelligence and Board Packs. The Growth System is a bundled done-with-you paid-media execution service (Google, Meta, LinkedIn, TikTok, Pinterest) that optimises spend to profit rather than ROAS. Revenue comes from tiered subscriptions (Bronze, Silver, Gold, Custom) billed through Stripe plus professional-services revenue for paid media, with out-of-scope work charged at A$150 + GST/hour. The company reports serving 100+ businesses, A$150M in client revenue influenced, and a customer base spanning DTC brands, HVAC, menswear, liquor, sports travel, education and B2B software.
Blufire firmographics
Firmographics- Name
- Blufire
- Legal name
- Blufire Pty Ltd
- Website
- https://blufire.com.au
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blufire is an Australian analytics company that operates Margin OS, a contribution-margin analytics platform for ecommerce and service businesses turning over A$5M to A$1B, and bundles it with a done-with-you paid-media execution service.
- Ownership category
- akta.pro rank
Blufire industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)
Keywords
Where Blufire is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Blufire business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Margin OS SaaS Subscription: Subscription-based analytics platform (Margin OS) for ecommerce contribution-margin analytics and audience activation. Billed through Stripe on a recurring subscription basis. Two tiers: self-serve product tiers (Bronze, Silver, Gold) and a high-touch Custom plan with dedicated analysts.
- Paid Media Management: Done-for-you paid-media execution layer (The Growth System) that optimises ad spend to profit, not ROAS. Includes Google Ads, Bing Ads, Meta, LinkedIn, TikTok and Pinterest campaign management, SEO, and creative production. Billed as part of service packages (Bronze, Silver, Gold tiers) or at $150 + GST per hour for additional scope.
- Custom Business Intelligence: Bespoke dashboards and metrics built to the customer's business model, delivered as part of the high-touch Custom plan for service businesses and larger/more complex ecommerce accounts.
- Hourly / Out-of-Scope Services: Additional services outside the agreed package scope (additional channels, campaign setup, out-of-scope strategy support) charged at $150 + GST per hour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze tier — entry-level self-serve package for ecommerce businesses |
| Subscription | Monthly | Silver tier — mid-range package with more channels and higher reporting frequency |
| Subscription | Monthly | Gold tier — premium package for high-complexity or high-spend accounts |
| Subscription | Monthly | Custom plan — bespoke high-touch plan with dedicated analysts for service businesses and complex ecommerce accounts |
| Unit Pricing | Pay-as-you-go | Out-of-scope and additional services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Blufire product offering
Product offeringCore offering
Blufire sells a contribution-margin analytics SaaS platform called Margin OS that connects ecommerce and service business data from Shopify, Google Ads, Google Analytics, Meta, TikTok and Klaviyo to compute true contribution margin (CM1/CM2/CM3) and deduplicate attribution across channels. The platform is delivered in two editions — a ready-to-use subscription product for ecommerce brands and a bespoke build for enterprise service operators — bundled with a done-with-you paid media execution service (The Growth System) that manages Google, Meta, LinkedIn, TikTok and Pinterest campaigns optimised to profit.
Product overview
Blufire is an Australian analytics platform for ecommerce and service businesses ($5M–$1B turnover) offering two core product editions built on a single contribution-margin analytics engine: Blufire Analytics for Ecommerce (a ready-to-use subscription product connecting Shopify, Google, Meta and Klaviyo via Margin OS) and Blufire Analytics for Service Businesses (a bespoke build for enterprise operators). On top of the core platform, Blufire offers specialised modules including Weather Demand Modelling (predictive weather-driven demand forecasting and churn timing), Marketing Mix Modelling, Price Elasticity Analysis, Custom Business Intelligence, AI Insights (plain-language reads powered by Anthropic), Segment Insights, and Board Packs & Custom Reporting. The Growth System provides done-with-you paid-media execution (Google Ads, Meta, LinkedIn, TikTok, Pinterest). Free tools include LTV:CAC & Payback Calculator, True ROAS & POAS Calculator, Attribution Over-Reporting Calculator, Contribution Margin Calculator, and the Margin Benchmark Report 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Margin OS: Subscription analytics platform for ecommerce contribution-margin analytics and audience activation.
Products and services
- Blufire Analytics for Ecommerce (Margin OS) Contribution-margin intelligence SaaS platform for DTC and retail brands that connects Shopify, Google Ads, Google Analytics, Meta, TikTok and Klaviyo via OAuth to compute true contribution margin (CM1/CM2/CM3), deduplicate attribution, score SKUs in CM1, and sync profitable customer segments live to Klaviyo. Modules include Executive Margin Read, Unit Economics, Discounting & Promo, Customer Value & Segmentation, Persona Identification, Acquisition & Activation, Products & Inventory, and Creative Analytics. Billed via Stripe as a subscription (Bronze, Silver, Gold, Custom).
- Blufire Analytics for Service Businesses Bespoke analytics built for enterprise service operators (HVAC, trades, professional services, B2B) with deterministic numbers reproducible to source code, commit and data snapshot. Modules include Pipeline Money, Customers, Channels & ROAS, Geography, People & Performance, Won/Lost, Pipeline Economics & Velocity, and Persona Identification. Delivered as the Custom plan tier with dedicated Blufire analysts.
- Weather Demand Modelling Demand forecasting and churn-prediction module that joins local weather history and 14-day forecasts to a client's own sales, lead, subscription and cancellation data. Delivers 14-day forward demand forecasts, acquisition timing signals (lean-in/pull-back windows for ad spend), 10-14 day early-warning churn flags, and bidirectional signal testing to identify which weather factors actually move each business's demand and churn.
- Marketing Mix Modelling Statistical causal analysis module that estimates each marketing channel's contribution to sales from aggregate historical spend and outcome data, without user-level tracking. Provides a privacy-safe, channel-agnostic read on what actually drives revenue.
- Price Elasticity Analysis Analysis module that quantifies how price sensitivity affects demand and margin, measuring how much price the contribution margin can carry without reducing profitability.
- Custom Business Intelligence Bespoke dashboards and metrics built to the client's commercial model, delivered by Blufire analysts. Targets larger or more complex businesses requiring custom planning as part of the Custom plan tier.
- AI Insights Plain-language analytical reads on what moved and why in a business's analytics, powered by Anthropic AI. Automates the interpretation step of the reporting workflow, with data sent only as needed and not used to train models.
- The Growth System (Paid Media Management) Done-with-you paid-media execution service in which Blufire's team manages Google Ads, Bing Ads, Meta, LinkedIn, TikTok and Pinterest campaigns, optimising spend to profit (CM3) rather than ROAS. Includes SEO and creative production. Offered as part of Bronze, Silver, Gold and Custom service tiers; additional scope billed at A$150 + GST per hour.
- LTV:CAC & Payback Calculator Free browser-based calculator that computes lifetime value (on a contribution-margin basis), LTV:CAC ratio against the 3:1 benchmark, and CAC payback period in months. Supports ecommerce (AOV x frequency x lifespan x margin) and subscription (ARPU x margin x churn) models with multi-currency support.
- True ROAS & POAS Calculator Free calculator that converts platform-reported ROAS to profit-on-ad-spend (POAS) using contribution margin, showing break-even ROAS, target ROAS for a chosen net margin, and the gap between dashboard-reported and actual profit per ad dollar.
- Attribution Over-Reporting Calculator Free calculator showing the double-counting gap between platform-reported conversions and actual Shopify orders, computing phantom orders, phantom revenue, and the over-reporting percentage in simple and advanced modes.
- Contribution Margin Calculator Free browser-based tool to calculate contribution margin percentage from price, COGS, shipping and fees, outputting CM1/CM2/CM3 figures that feed into other calculators and benchmarks.
Quantifiable outcome
- $150M in revenue influenced for ambitious brands
- +6 more outcomes
Companies that use Blufire
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Blufire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature7 records
Blufire partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- ShopifycorePrimary ecommerce platform integration. Blufire connects to Shopify via OAuth to ingest orders, revenue, COGS, taxes, shipping, discounts, refunds, products, variants, inventory, and customer records. This forms the financial backbone of the CM1/CM2/CM3 calculation. Blufire also complies with Shopify's Protected Customer Data requirements including data minimisation, encryption, access controls and Shopify webhook requirements.
- KlaviyocoreEmail/SMS marketing platform integration for audience activation and revenue attribution. Blufire receives profiles, lists, segments, subscription status, campaign and flow performance, and events (placed order, viewed product) to attribute email/SMS revenue and build or sync audience segments. Consent and subscription status are always respected.
- Google AdscorePrimary paid search and display integration. Blufire receives campaign, ad-group, ad and keyword performance data (impressions, clicks, cost, conversions, conversion value) to measure ad cost and return against contribution margin, compute margin-true ROAS, CAC and LTV:CAC, and create/update customer-match audiences from hashed identifiers.
- Google AnalyticscoreWeb analytics integration for session-level traffic, channel attribution and ecommerce events. Blufire receives aggregated and event-level traffic, channel/source/medium attribution, and ecommerce events to tie sessions and conversions to margin and customer-value analytics.
- Meta (Facebook/Instagram)coreSocial advertising integration. Blufire receives ad account, campaign, ad-set and ad performance data (spend, impressions, clicks, conversions, conversion value) and Custom Audience membership status (hashed identifiers only) to measure Meta ad cost and return against margin and create/update Custom Audiences on client instruction.
- TikTokcoreSocial advertising integration. Blufire receives ad account, campaign and ad performance data (spend, impressions, clicks, conversions, conversion value) and audience membership status (hashed identifiers only) to measure TikTok ad cost and return against margin.
- SupabasecoreApplication database, authentication and storage infrastructure. Listed as a sub-processor in the Privacy Policy. Located on AWS ap-southeast-2 (Sydney, Australia).
- Fly.iocoreApplication and compute hosting. Listed as a sub-processor in the Privacy Policy. Hosted in Sydney, Australia.
- AnthropiccoreAI-assisted analytics features. Listed as a sub-processor in the Privacy Policy. Data is sent only as needed for specific AI features; not used to train models. Located in the United States.
- StripecoreSubscription billing and payment processing for Margin OS. Listed as a sub-processor in the Privacy Policy. Located in the United States/Australia. Blufire's Terms state that Margin OS is billed through Stripe, separately from Shopify billing.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Blufire competitors and assessment
Company assessmentBroad incumbents
- AgencyAnalytics: Reporting and dashboards platform built for digital agencies to report campaign and client performance. Compared with Blufire's agency-channel motion and high-touch reporting (Board Packs, Channels & ROAS, People & Performance) for service clients.
- Supermetrics: Established marketing data pipeline moving ad, analytics and ecommerce data into warehouses and BI tools. Less specialised than Blufire on contribution-margin analytics but overlaps on multi-source data integration for performance marketers.
Direct peers
- Glew: Multichannel ecommerce analytics and reporting platform covering orders, customers, products and marketing performance across Shopify, Amazon and ad channels. Comparable buyer (ecommerce operators) and overlapping reporting use cases.
- Northbeam: US-based attribution engine for DTC performance marketers, ingesting ad, order and channel data to deduplicate conversions. Blufire explicitly compares its margin-true attribution against Northbeam's attribution-first positioning in the same category.
- Daasity: Ecommerce data platform providing unified data, dashboards and analytics for DTC brands. Overlaps Blufire's data unification, attribution and reporting capabilities for Shopify and omnichannel retailers.
- Lifetimely: Shopify LTV and retention analytics app, projecting cohort LTV and forecasting repeat-purchase behaviour. Overlaps Blufire's Customer Value & Segmentation and LTV:CAC modules for Shopify-based ecommerce merchants.
- TrueProfit: Shopify-native real-time net-profit app for ecommerce merchants, focused on a single net-profit number. Directly comparable to Blufire's CM1/CM2/CM3 profit analytics use case for Shopify DTC sellers and named on Blufire's comparison pages.
- Triple Whale: US-based AI operating system for high-velocity DTC ecommerce, providing cross-device attribution, ad-ops automation, and profit analytics. Directly named by Blufire as a comparison target and competes head-on in Shopify-first attribution and margin analytics.
- BeProfit: Profit analytics and ad-spend optimisation app for Shopify and ecommerce merchants, surfacing net profit, ROAS and expense breakdowns. Highly comparable to Blufire's contribution-margin and discounting analytics for the same SMB/ecommerce buyer.
- Polar Analytics: DTC-focused ecommerce data stack on a dedicated Snowflake warehouse with first-party pixel + CAPI, incrementality testing and AI agents. Blufire's comparison pages position the two as adjacent alternatives for ecommerce data unification and channel analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Blufire social profiles
Digital presenceBlufire compliance and trust
Trust signalCompliance2 records
Blufire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blufire leadership team
Management profileNumber of profiles
Profiles1 record
Blufire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blufire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blufire
What does Blufire do?
Blufire sells a contribution-margin analytics SaaS platform called Margin OS that connects ecommerce and service business data from Shopify, Google Ads, Google Analytics, Meta, TikTok and Klaviyo to compute true contribution margin (CM1/CM2/CM3) and deduplicate attribution across channels. The platform is delivered in two editions — a ready-to-use subscription product for ecommerce brands and a bespoke build for enterprise service operators — bundled with a done-with-you paid media execution service (The Growth System) that manages Google, Meta, LinkedIn, TikTok and Pinterest campaigns optimised to profit.
Is Blufire a public or private company?
Blufire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blufire founded?
Blufire was founded in 2023. It employs 1 to 10 people.
Where is Blufire based?
Blufire is headquartered in Richmond, Australia, in the Oceania region.
How does Blufire make money?
Four revenue lines are on record. Margin OS SaaS Subscription is the primary driver. The others are paid Media Management, custom Business Intelligence and hourly / Out-of-Scope Services.
Who are Blufire's main competitors?
Broad incumbents on record are AgencyAnalytics and Supermetrics. Direct peers are Glew, Northbeam, Daasity, Lifetimely, TrueProfit, Triple Whale, BeProfit and Polar Analytics.
Does Blufire have an API?
No public API is recorded for Blufire.
What industry is Blufire in?
Blufire's product category is Marketing Analytics Software. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of CRAOAOAE, Pricing, Revenue Growth Management (RGM) & Promo Analytics Services. Its NAICS code is 5418 and its SIC code is 7311.