VRmaster

What VRmaster does

VRmaster is a privately held Dutch extended reality (XR) company founded in 2014 by Detlef La Grand in Eindhoven, Netherlands. It develops and delivers web-based virtual reality and augmented reality solutions for businesses, anchored by two proprietary platforms: VRdeck, an insight-driven VR CMS used to create, publish and analyze VR training content; and ARCUBE, an AR control device and web platform for creating and sharing AR experiences. A third asset, the vrapp.co publishing platform, leverages WebXR, WebVR and WebAR standards to deliver experiences via URL without native app installation, lowering adoption friction for end users.

The product portfolio combines these platforms with a catalog of packaged training modules — 360° Photo, 360° Video, VR Test, VR CAD and Animated VR — plus services such as Guided Tours, VR Workshops, VR Launch and AR Launch. Pricing is primarily one-time license or project-based, ranging from €450 for a VR Workshop to €29,950 for an Animated VR Module. The company sells direct to enterprise and SMB clients via email and phone, augmented by event presence (SXSW, Web Summit, VR Days Europe, Dutch Design Week, GLOW) and a network of cooperating VR production studios (Moovs, Enversed, Studio Sjoucke, Encircle, go360, VR producties, Emansion). Named end-customers span healthcare (Cello, Oro, Holst Centre, ASCO), education (Universiteit van Amsterdam, Fontys, ROVC, ROC de Leijgraaf), hospitality (Hilton Schiphol), retail (Bostik) and agriculture (Komi in de Kas).

Commercial operationally, VRmaster is a micro-cap, founder-led entity with 1-10 employees, no disclosed external venture or growth equity funding, and revenue model dominated by one-time project and license fees rather than recurring subscriptions. The company receives non-dilutive support from regional Dutch programs (Metropool Regio Eindhoven, RVO, Stimuleringsfonds voor de journalistiek, Streekontwikkeling Boven-Dommel). Publicly visible product launches and major media milestones are concentrated in the 2015-2017 window (GLOW 2015 VR Tour reaching 730,000 visitors, SXSW 2015 selection with 14 Dutch interactive presentations, the 2016 healthcare vertical launch, and the 2017 HRM and CAD/Animated VR module releases), with limited disclosed traction signals thereafter.

Name

VRmaster

Legal name

VRmaster

Website

https://vrmaster.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

VRmaster is a privately held Dutch XR company, founded 2014 in Eindhoven, that delivers web-based VR and AR training and visualization tools (VRdeck CMS, ARCUBE, vrapp.co) plus packaged modules to SMB and mid-market clients across healthcare, education, marketing and HR.

Ownership category

akta.pro rank

Product category

Immersive VR/AR Training Software and Services

NAICS

Custom Computer Programming Services (541511), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFAJAL

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows)

Education/Education Technology (EdTech) & Digital Learning/AR/VR/XR, Simulations & Immersive Learning

SECONDARYEDAFAJAA

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership)

Education/Education Technology (EdTech) & Digital Learning/AR/VR/XR, Simulations & Immersive Learning

SECONDARYMPAGAOAJ

Virtual Training, Workshops & Masterclasses (Interactive Sessions)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

Keywords

• VR training solutions
• Augmented reality platforms
• XR content development
• Immersive learning modules
• Web-based VR software

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. VR/AR Service Projects: Custom project-based VR and AR services including guided tours (€750+), workshops (€450+), VR launches (€1750+), and AR launches (€1250+). Revenue is generated through one-time project fees for bespoke virtual experiences, virtual showrooms, and training modules.
2. VR Training Modules: Pre-built VR training modules sold as packages: 360° Photo module (from €2950), 360° Video module (from €6950), VR test module (from €3950), VR CAD module, and Animated VR module (from €29950). Revenue from one-time license fees per module.
3. VRdeck Platform Subscription / CMS Access: VRdeck functions as an insight-driven VR platform and universal CMS for publishing VR experiences to any device. The platform supports ongoing content management and analytics, potentially generating recurring revenue from platform access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

VRmaster develops and delivers web-based virtual and augmented reality solutions for business training, learning, customer engagement, and product visualization. Its core offering combines two proprietary platforms — VRdeck (an insight-driven VR CMS with behavioral analytics) and ARCUBE (a web-based AR content-creation and sharing system) — distributed via the vrapp.co web platform, together with reusable training modules (360 Photo, 360 Video, VR Test, VR CAD, Animated VR), custom project services (Guided Tours, VR Workshop, VR Launch, AR Launch), and affordable VR headsets, all designed to make immersive training accessible without requiring native app installation.

Product overview

VRmaster is a Dutch XR company founded in 2014 offering a platform-plus-modules architecture centered on two core products: VRdeck (an insight-driven VR platform and CMS) and ARCUBE (an AR control device and web platform). The vrapp.co web-based publishing platform underpins the offering, enabling VR/AR experiences via URL without native app installation. Supplementary training modules include the 360° Photo Module, 360° Video Module, VR Test Module, VR CAD Module, and Animated VR Module — each addressable independently for specific use cases (recruitment, onboarding, safety training, A/B testing). Value-added services include Guided Tours, VR Workshop, VR Launch, and AR Launch for event and sales applications. An In-VR Analytics capability tracks user behavior and learning progress within VRdeck. The company also sells its own hardware (VRmaster VR Viewer) as an accessory. The architecture allows businesses to combine generic tools with customized solutions, publishing to any device instantly.

Differentiator

Problem solved

Functional benefit

Brands

• ARCUBE: AR control system that creates and shares AR content on the web for teaching and discovery purposes.
• VRdeck

Products and services

• VRdeck An insight-driven VR platform and CMS that enables the creation, publication and management of VR training and learning experiences, with built-in analytics that measure user behavior and learning progress.
• ARCUBE An AR control device and web platform that enables the creation and sharing of augmented reality content to teach and discover, allowing products and objects to be overlaid in the user's physical surroundings.
• vrapp.co Web-based VR/AR publishing platform accessible via URL that converts 360° photos, videos and CAD models into VR tours deliverable to any device, functioning without requiring native app installation.
• 360° Photo Module A training module enabling users to visit and explore a location (factory or site) in VR using 360-degree photography, starting from €2,950 excl. VAT.
• 360° Video Module A training module providing personal guided tours using 360-degree video, with interactive hotspots and informational overlays, starting from €6,950 excl. VAT.
• VR Test Module A 3D VR testing module that tests knowledge and skills by presenting questions and 3D objects within VR environments, measuring responses and paths taken, starting from €3,950 excl. VAT.
• VR CAD Module A module enabling users to visit and explore a space before it is built using CAD renderings, providing personal guided tours of architectural or product designs from any location, starting from €5,950 excl. VAT.
• Animated VR Module A module simulating reality in an interactive way using animated VR content, enabling interactive product presentations and future-vision demonstrations, starting from €29,950 excl. VAT.
• VR Recruitment Module VR module for attracting and assessing candidates by welcoming them personally, allowing them to virtually visit the workplace, meet colleagues, and experience the company culture before applying.
• VR Safety Training Module VR module for training employees in hazardous environments and safety procedures by simulating dangerous situations in a safe virtual environment.
• VR Onboarding Module VR module for providing online company introductions, teaching new employees the layout of distribution halls and company procedures before their first day.
• VR A/B Testing Module VR module enabling behavioral research and A/B testing of product designs and store layouts with large respondent groups in controlled virtual environments.
• In-VR Analytics Analytics capability within VRdeck that measures user behavior including gaze time via track zones, choices made, and total time spent in VR environments.
• Guided Tours Virtual host-led guided tours in a chosen environment with interactive highlights of products or services, starting from €750 ex VAT.
• VR Workshop Virtual brainstorm sessions held in any location, with VRmaster providing the environment and optionally shipping VR goggles, starting from €450 ex VAT.
• VR Launch Virtual showroom creation with customer walkaround capability, enabling an immersive point-of-sale experience, starting from €1,750 ex VAT.
• AR Launch Product introduction service where products and holograms of presenters are brought to customers in augmented reality within their own surroundings, starting from €1,250 ex VAT.
• VRmaster VR Viewer Affordable VR headsets made from cardboard or wood that work with smartphones, enabling users to experience VR content from the vrapp.co platform.

Quantifiable outcome

• VR experience reached 730,000 visitors during GLOW 2015 festival, demonstrating scalability of web-based VR delivery.
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration44 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• MoovsminorChannel Partner/ Reseller/ DistributorVR production studio partner for creating and delivering VR tours. VRmaster cooperates with Moovs to produce VR content for clients.
• EnversedminorChannel Partner/ Reseller/ DistributorVR production studio partner for VR tour production, listed as a cooperative partner for VR tours.
• Studio SjouckeminorChannel Partner/ Reseller/ DistributorVisualization studio that creates 3D content for VR experiences, including the Brueghel VR painting project. Partner for VR content creation.
• VR productiesminorChannel Partner/ Reseller/ DistributorVR production company listed as a cooperative partner for creating VR tours.
• EncircleminorChannel Partner/ Reseller/ DistributorVR production studio listed as a cooperative partner for VR tour production.
• go360minorChannel Partner/ Reseller/ DistributorVR production partner listed for cooperative VR tour projects.
• Route 39minorImplementation/ SI/ Consulting PartnerDTP and graphic design partner providing visual design services for VRmaster's marketing and content materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Immerse: VR platform for language, communication and skills training sold to enterprises and language schools, with a content marketplace and analytics — directly comparable to VRmaster's plug-in training modules and platform model for corporate training deployments.
• PIXO VR: Enterprise XR platform for training and operations with analytics and content services; closely comparable to VRmaster's VRdeck + bespoke service model for organizational training deployments.
• Talespin: Enterprise XR training and simulation platform focused on workforce upskilling, soft-skills practice and immersive learning analytics; comparable to VRmaster as a VR platform-plus-modules vendor targeting enterprise L&D buyers.
• FundamentalVR: VR surgical and medical training platform with haptic feedback; relevant peer for VRmaster's healthcare training and cleanroom VR applications (e.g., Holst Centre, ASCO).
• Mursion: VR-based soft-skills simulation platform with in-VR analytics for measuring behavior, comparable to VRmaster's In-VR Analytics, VR Test Module and HRM/recruitment training applications.
• Strivr: US-based enterprise VR training platform offering immersive learning experiences with measurable performance outcomes, directly comparable to VRmaster's VRdeck CMS and module-based training positioning for corporate buyers.
• GIGXR (formerly Oxford Medical Simulation / OMS): VR-based clinical training and simulation platform used by hospitals and nursing schools; overlaps directly with VRmaster's healthcare vertical (Cello, Oro, Holst Centre) and VR Test/Animated VR modules.
• Interplay Learning: VR-based training platform for skilled trades and technical workforce (HVAC, plumbing, electrical, safety); competes for the same VR safety-training, onboarding and A/B testing use cases that VRmaster addresses with its Training Modules suite.

Emerging players

• Spatial: Cross-device AR/VR collaboration and meeting platform with web-native delivery, comparable to VRmaster's web-based VR Launch, Guided Tours and ARCUBE AR control product lines.

Regional players

• Enversed: Dutch VR production studio already listed in VRmaster's partner network; operates in the same Eindhoven/Benelux market and competes for similar enterprise VR production and content commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/detleflg
• YouTubeyoutube.com/channel/UCgu-j5639scDVnoS4fv7hfQ/playlists
• Facebookfacebook.com/vrmasternl
• LinkedInlinkedin.com/company/katherine-wong-329471b

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VRmaster