CityPlace

What CityPlace does

CityPlace is a privately-held, founder-owned property management and real estate brokerage firm headquartered in Indianapolis, Indiana. Founded in 2015 by Keith Farabee, Amanda Farabee, and Josh Compton, the company manages residential rental properties — primarily single-family homes, duplexes, and small multi-unit buildings — for SMB landlords and individual investors across the Indianapolis metropolitan area and surrounding Central Indiana suburbs. The core service is full-service property management offered at a $60/month flat fee or a 10% of rent-collect fee with embedded eviction protection, distinguishing the company from the local 8-12% market norm. The company also operates an in-house real estate brokerage for investment property acquisition and disposition.

The technology stack is built entirely on third-party SaaS: PropertyWare provides owner and tenant portals for statements, rent collection, maintenance requests, and reporting; Rently enables self-guided property tours; and listings are syndicated to Zillow, Trulia, and Hotpads. An in-house maintenance team handles repairs directly, supported by a vetted vendor network. Additional recurring revenue streams include a mandatory $39.95/month Resident Benefits Package (renters insurance via Second Nature, credit building, air filter delivery, rent rewards), a $40/month Eviction Protection add-on, a $500 one-time tenant placement fee, and commission-based brokerage transactions.

Revenue is generated through a mix of recurring monthly subscriptions (flat management fee, RBP, Eviction Protection), one-time placement and lock-change fees, and brokerage commissions, with customer acquisition handled primarily through owner-initiated contact (phone, website form) and digital marketing including neighborhood-specific SEO pages and educational blog content. The company serves no enterprise or institutional accounts; its customer base is entirely long-tail SMB landlords and individual tenants distributed across 15+ Indianapolis-area neighborhoods including Fountain Square, Carmel, Noblesville, Irvington, Beech Grove, Eagle Creek, and Greenwood.

Name

CityPlace

Legal name

CityPlace

Website

https://cityplaceindy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

CityPlace is a founder-owned Indianapolis property management and real estate brokerage firm offering full-service rental management at a $60/month flat fee (or 10% of rent) to SMB landlords and investors across 15+ Central Indiana neighborhoods, with in-house maintenance, brokerage, and tenant services.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industries

Multifamily Apartment Property Management (BPAJAFAA), Residential Rental Brokerage & Tenant Placement (BPAJAAAF)

Keywords

• Property management services
• Residential rentals
• Real estate brokerage
• Tenant screening
• Eviction protection

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management - Flat Fee: Monthly subscription at $60/month flat fee, charged regardless of occupancy. Includes rent collection, owner portal access, monthly statements, maintenance coordination, and full property management services.
2. Property Management - Percentage Fee: 10% of rent collected (minimum $100/month). Includes eviction protection with up to $500 reimbursement for legal fees, $500 for tenant replacement, and 2 months lost rent coverage. Volume discounts: 9% for 5+ units, 8% for 10+ units.
3. Tenant Placement Fee: One-time $500 fee for new tenant placement, including marketing, screening, and lease signing documentation.
4. Eviction Protection Add-on: $40/month add-on providing rent advance, rent protection, market reports, legislative alerts, and legal/tenant re-entering expense coverage.
5. Resident Benefits Package: $39.95/month mandatory program for tenants covering renters insurance ($16/month), air filter delivery, credit building, and rent rewards. Can be reduced if tenant provides own insurance policy.
6. Lock Change Services: Additional cost services for lock replacement and rekeying between tenants, priced at $150+.
7. Real Estate Brokerage Services: Buying and selling investment properties through in-house real estate brokers. Commission-based transactions for property acquisition and disposition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CityPlace provides full-service residential property management for landlords and investors in the Indianapolis metropolitan area, offered at a flat $60/month fee or a 10% rent-collect fee. Services include tenant marketing and screening, rent collection, in-house maintenance coordination, financial reporting, and eviction management for single-family homes, duplexes, and small multi-unit rental properties. The company also operates an in-house real estate brokerage for buying and selling investment properties.

Product overview

CityPlace is a property management and real estate brokerage company serving the Indianapolis metropolitan area. The core offering is a flat-fee property management service at $60/month (or 10% rent-collect fee with eviction protection) covering tenant screening, marketing, rent collection, in-house maintenance coordination, financial reporting, and eviction management. The company also offers real estate brokerage services for buying and selling investment properties, self-showing rental options through Rently, a Resident Benefits Package (mandatory renters insurance and credit building at $39.95/month), and an optional Eviction Protection add-on. Owner and Tenant Portals provide 24/7 online access to property information, statements, and maintenance requests. All services are focused on single-family homes, duplexes, and small multi-unit residential properties across Central Indiana neighborhoods.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Full-service residential property management for landlords and investors in the Indianapolis metro, offered at a $60/month flat fee or 10% of rent-collected (with bundled eviction protection and volume discounts). Includes tenant marketing and screening, rent collection, in-house maintenance coordination, monthly owner statements, and eviction management for single-family homes, duplexes, and small multi-unit properties.
• Real Estate Brokerage Residential and investment property brokerage services for clients buying and selling properties in the Indianapolis metro, delivered by in-house licensed brokers (including specialists in investment properties, interior design, and older/multifamily homes). Commission-based transactions for both acquisitions and dispositions.
• Self-Show Rentals Self-touring rental option that allows prospective tenants to view available CityPlace properties independently through the Rently verification and scheduling system, enabling flexible 24/7 property tours without agent presence.
• Resident Benefits Package Mandatory monthly program for tenants priced at $39.95/month that bundles renters insurance (via Second Nature Insurance Services, $100,000 liability / $10,000 personal property), air filter delivery, credit building, and rent rewards; can be reduced if tenant supplies their own insurance policy.
• Eviction Protection Add-on protection service for property owners on the 10% rent-collect plan providing up to $500 reimbursement for eviction legal fees, up to $500 for tenant replacement, and up to 2 months of lost rent coverage due to eviction. Also available as a $40/month standalone add-on including Rent Advance, Rent Protection, market reports, real-time legislative alerts, and legal/re-tenanting expense shield.

Quantifiable outcome

• Tenant placement typically within 20-30 days of listing
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• PropertyWarecoreTechnology or IntegrationPropertyWare is the property management software platform used by CityPlace for owner portals, tenant portals, rent collection, maintenance tracking, and financial reporting. This is the primary operational technology for managing the entire property management workflow.
• RentlycoreTechnology or IntegrationRently provides self-showing technology that allows prospective tenants to tour properties on their own schedule. Enables 24/7 property viewing through verification and scheduling system without requiring agent presence.
• ZillowmajorChannel Partner/ Reseller/ DistributorZillow is a major rental listing platform where CityPlace syndicates available rental properties to reach broader tenant applicant pool. Part of multi-platform listing strategy.
• TruliamajorChannel Partner/ Reseller/ DistributorTrulia rental platform for listing syndication to attract quality tenants. Combined with other rental platforms to maximize property visibility.
• HotpadsmajorChannel Partner/ Reseller/ DistributorHotpads rental listing platform included in CityPlace's syndication strategy to reach diverse tenant audience across multiple rental search platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Property Management: Real Property Management is a national franchise network offering full-service residential property management for single-family and small multifamily properties through locally-owned franchise offices. Directly comparable to CityPlace in service model and target customer, with the addition of national brand scale and standardized marketing.
• Property Management Inc. (PMI): PMI is one of the largest property management franchises in North America, with hundreds of locally-owned offices providing residential and small multifamily management. Comparable to CityPlace in service menu (tenant placement, rent collection, maintenance) and target market, with the addition of franchise system support and brand recognition.
• Mynd: Mynd is a tech-enabled residential property management company serving single-family and small multifamily investors across the U.S. It is a direct peer to CityPlace in target customer (small landlord), service offering (full-service PM), and tech-enabled model, though at significantly larger scale (~$2B+ valuation) and multi-state footprint.

Broad incumbents

• Greystar Real Estate Partners: Greystar is the largest residential property manager globally, managing over 800,000 units across multifamily, student, and senior housing. A broad incumbent in residential property management — overlap with CityPlace is conceptual (residential management services) rather than direct (CityPlace serves SFR/small multifamily, Greystar skews large institutional multifamily).
• RPM Living: RPM Living is a national residential property management firm managing ~150,000+ units across multifamily and single-family rentals. Broader incumbent operating at much larger scale than CityPlace, but offers comparable services (rent collection, maintenance coordination, owner reporting) for residential investors.
• FirstService Residential: FirstService Residential is one of North America's largest residential property managers, primarily serving HOA and condominium communities. A broad incumbent in residential property management that overlaps with CityPlace in core PM service delivery but serves a different segment (community associations vs. single-family rentals).

Others

• AppFolio: AppFolio is a leading SaaS property management software platform serving residential and small multifamily managers. An ecosystem enabler/indirect peer — CityPlace currently uses PropertyWare, but AppFolio is the primary alternative platform competing for the same PM workflow stack.
• Buildium: Buildium is a property management software platform owned by RealPage, serving small-to-mid residential managers. An indirect ecosystem peer — competes with PropertyWare for the operational software layer that CityPlace and similar small PM firms depend on.

Emerging players

• Modern Message / Pillow Homes: Pillow Homes is a tech-enabled residential property management platform focused on single-family rentals in select markets. Comparable to CityPlace in target asset class (SFR) and tech-enabled model, though operating in different metros and at a different scale point.

Regional players

• T&H Realty Services: T&H Realty Services is an Indianapolis-area residential property management and real estate brokerage firm serving local landlords and investors. Directly comparable service offering to CityPlace in the same geographic market — the closest local direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cityplaceindianapolis-prop225?si=noiq1C8pGDGtUcDe
• Facebookm.facebook.com/CityPlaceIndy/?ref=aymt_homepage_panel
• Instagraminstagram.com/cityplaceindy?igsh=MXJ4cWJnMXBubzFpeA==
• Xx.com/cityplaceindy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CityPlace