What Human37 does

Human37 is a Brussels-headquartered customer data strategy agency that designs, implements, and operates martech and customer data infrastructure for enterprise and mid-market clients across Europe and globally. The firm was founded in 2021 by four co-founders drawn from a leading Belgian marketing agency and a Google Cloud technology partner, and operates as a focused team of approximately 37 specialists dedicated to the full customer data lifecycle, from collection and warehousing to identity resolution, activation, and privacy governance.

The company's core technology spans a deep martech implementation stack covering analytics platforms (Amplitude, Mixpanel, GA4), customer data platforms, data warehouses (Snowflake, BigQuery, Databricks, Azure), consent management, BI (PowerBI, Tableau, Looker), and customer engagement platforms (Iterable, Klaviyo, Braze). Layered on top are five proprietary or open-source assets: Sherpa, a migration engine for zero-data-loss platform transitions that has moved 450 million events for a single client in two weeks; Prism, an AI-powered Marketing Mix Modelling solution using Bayesian causal inference; Amplilore, a multi-workspace Amplitude annotation tool; TrueSight, a free Google Tag Manager auditing engine; and IDR, an open-source identity resolution dbt package for BigQuery.

Human37's business model is professional services-led, delivering strategy consulting, implementation, and managed migrations on a quote-based enterprise engagement model with multi-year contracts. It is founder-owned and bootstrapped with no external funding disclosed, and routes distribution through its website, content marketing, direct outreach, and strategic partnerships with major martech vendors (Iterable, Census, Mixpanel, Customer.io, Amplitude), positioning the firm as a preferred delivery partner within those ecosystems.

Name

Human37

Legal name

Human37 BV

Website

https://human37.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Human37 is a Brussels-based customer data strategy agency of approximately 37 specialists that designs and implements martech, CDP, and data warehouse solutions for enterprise and mid-market clients, leveraging proprietary tools including the Sherpa migration engine and Prism AI-powered marketing mix modeling.

Ownership category

akta.pro rank

Product category

Marketing Technology Consulting

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

Keywords

• Customer data strategy
• Martech implementation services
• Analytics platform migration
• Marketing mix modeling
• Data warehouse consulting

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Professional Services - Strategy & Consulting: Data strategy consulting, implementation planning, and ongoing advisory services for customer data and martech stacks.
2. Implementation Services: End-to-end implementation of analytics platforms, CDPs, data warehouses, consent management, BI dashboards, and customer engagement platforms.
3. Platform Migration Services: Managed migration services for switching analytics platforms (Amplitude, Mixpanel, GA4, Segment, Braze, Klaviyo, mParticle) using proprietary Sherpa engine.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Human37 is a Brussels-based 'Customer Data Strategy' agency that helps organizations design, implement, and activate customer data solutions across the full martech and data stack. It delivers end-to-end professional services spanning analytics platforms, customer data platforms, data warehousing, consent management, BI, and customer engagement platforms, supported by proprietary tools including the Sherpa migration engine and the Prism AI-powered Marketing Mix Modeling solution.

Product overview

Human37 is a 'Customer Data Strategy' agency based in Brussels, operating as both a services firm and product developer. Their portfolio consists of proprietary tools and professional services: Sherpa is their core migration engine for switching analytics platforms (Amplitude, Mixpanel, GA4, Segment, Braze, Klaviyo, mParticle) without data loss; Prism is an AI-powered Marketing Mix Modelling solution using Bayesian inference for budget optimization; AmpliLore and TrueSight are specialized tools for Amplitude workspace management and GTM container auditing respectively. Their professional services span implementation across the martech and data stack including analytics platforms, CDPs, data warehouses, BI tools, consent management, and customer engagement platforms. The company also releases open-source packages like IDR (dbt for BigQuery) as part of Protocol37 initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Sherpa: Proprietary migration engine for switching analytics platforms without losing historical data. Handles historical backfills, schema mapping, data cleaning, PII redaction, and identity resolution.
• Prism
• TrueSight
• AmpliLore

Products and services

• Sherpa Proprietary migration engine for switching analytics and engagement platforms without data loss. Handles historical backfills, schema mapping, data cleaning, PII redaction, and identity resolution. Powers Human37's managed analytics migration service for enterprise and mid-market clients switching between platforms such as Amplitude, Mixpanel, GA4, Segment, Braze, Klaviyo, and mParticle.
• Prism AI-powered Marketing Mix Modeling solution that uses Bayesian causal inference and predictive modeling on aggregate marketing data to decompose sales into channel drivers, measure incrementality, and produce optimized budget allocation recommendations with What-If scenario planning. Targeted at marketing and growth leaders seeking privacy-first measurement of marketing ROI.
• AmpliLore Multi-workspace annotation and release management tool for Amplitude. Connects to the Amplitude API to deploy annotations and product releases across multiple workspaces (US, EU, staging) simultaneously, replacing manual recreation of the same markers across environments.
• TrueSight Free Google Tag Manager container visualization and auditing tool. Accepts GTM export files and maps container architecture into interactive flowcharts, flags dead tags, unused triggers, and unreferenced variables, and produces cleaned JSON packages for redeployment.
• IDR (dbt package for BigQuery) Open-source dbt package implementing Identity Resolution for BigQuery environments, distributed via the Human37 GitHub organization for use by data teams building customer data platforms.
• Analytics Implementation Services Professional implementation and optimization services for analytics platforms including Amplitude, Mixpanel, Heap, Google Analytics, Adobe Analytics, Contentsquare, Piano, Pendo, and Piwik PRO, covering tracking plan design, SDK implementation, and behavioral data analysis for enterprise and mid-market marketing and product teams.
• Customer Data Platform Services Implementation services for Customer Data Platforms such as mParticle, Rudderstack, and Hightouch, focused on data collection, unification, and activation of first-party customer data into a single customer view across the marketing and product stack.
• Data Warehouse Services Implementation and consulting for modern data warehousing stacks including Fivetran, Airbyte, DBT, Snowflake, GCP, Databricks, Azure, and Fabric, focused on centralized repositories for customer-related data across organizations.
• Consent & Privacy Services Implementation and advisory services for Consent Management Platforms such as Didomi, OneTrust, Axeptio, Cookiebot, and Avo, covering banner customization, granular consent, preference centers, and GDPR/CCPA-style privacy compliance.
• Business Intelligence Services Business Intelligence implementation and consulting for PowerBI, Tableau, and Looker, transforming raw data into dashboards and reports for data-driven decision-making across marketing, product, and finance stakeholders.
• Customer Engagement Platform Services Implementation services for Customer Engagement Platforms such as Klaviyo, Iterable, Customer.io, Braze, Airship, OneSignal, and Active Campaign, focused on personalized content delivery and campaign automation across email, push, and in-app channels.
• Managed Analytics Migration Service End-to-end managed service for switching analytics or engagement platforms, powered by the proprietary Sherpa engine. Covers tracking plan design, full historical backfill, and zero-data-loss migration so clients avoid engineering burden during platform switches.

Quantifiable outcome

• Migrated 450 million events for a single client in two weeks
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core and minor.

• IterablecoreStrategic or Co-development PartnerIterable is listed as a preferred customer engagement platform partner. Human37 is described as 'one of our most trusted delivery partners' by Iterable, working on data architecture and activation challenges for mutual clients.
• CensuscoreStrategic or Co-development PartnerCensus describes Human37 as bringing 'rare combination of strategic thinking and hands-on expertise' and 'an invaluable partner' for data infrastructure engagements.
• MixpanelcoreStrategic or Co-development PartnerMixpanel describes Human37 as having 'great client servicing skills, being able to understand our needs whilst being flexible' and being excellent for teams wanting to define data strategy.
• Customer.iominorStrategic or Co-development PartnerCustomer.io describes Human37 as 'a standout agency for any brand aiming to elevate the customer experience leveraging data driven technology.'
• AmplitudecoreTechnology or IntegrationPrimary analytics platform partner. Human37 specializes in Amplitude implementations, migrations (450M+ events), and has built Amplilore tool for cross-workspace management.
• FivetrancoreTechnology or IntegrationData integration partner used for ingestion pipelines. Fivetran Activations (formerly Census) used for reverse ETL to platforms like Awin.
• AirbytecoreTechnology or IntegrationOpen-source data integration platform used for data ingestion. Human37 provides guidance on self-hosted Airbyte upgrades on GCP.
• HightouchcoreTechnology or IntegrationReverse ETL and data activation platform. Recommended alternative when Amplitude doesn't natively support warehouse connectors.
• SnowflakecoreTechnology or IntegrationPrimary data warehouse platform. Supports CDC via Streams for Mirror Sync with Amplitude.
• Google Cloud Platform (GCP)coreTechnology or IntegrationCloud infrastructure partner. Used for BigQuery data warehousing and GCS-based batch loads for Amplitude ingestion.
• DatabrickscoreTechnology or IntegrationData platform partner. Supports Change Data Feed (CDF) for Mirror Sync with Amplitude.
• dbtcoreTechnology or IntegrationData transformation layer. Human37 provides dbt-based IDR package for identity resolution.
• AzurecoreTechnology or IntegrationCloud infrastructure partner used for data warehousing and infrastructure projects.
• MixpanelcoreTechnology or IntegrationAnalytics platform partner alongside Amplitude. Migration target for Sherpa engine.
• SegmentcoreTechnology or IntegrationCustomer Data Platform partner. Migration target for Sherpa engine.
• BrazecoreTechnology or IntegrationCustomer engagement platform partner. Migration target for Sherpa engine.
• KlaviyocoreTechnology or IntegrationCustomer engagement platform partner. Migration target for Sherpa engine.
• mParticlecoreTechnology or IntegrationCustomer data platform partner. Migration target for Sherpa engine.
• GA4 (Google Analytics)coreTechnology or IntegrationAnalytics platform. Migration target for Sherpa engine. Human37 provides guidance on connecting GA4 to data warehouses.
• PowerBIcoreTechnology or IntegrationBusiness intelligence platform used for client dashboards and reporting.
• TableaucoreTechnology or IntegrationBusiness intelligence platform offered as BI solution option.
• LookercoreTechnology or IntegrationBusiness intelligence platform offered as BI solution option.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DEPT: European-headquartered digital agency with significant martech, data engineering, and customer experience practices; comparable European boutique-to-mid-market agency model serving enterprise clients with similar service lines to Human37.
• Cardinal Path: Analytics and digital marketing consultancy specializing in data strategy, analytics implementation, and marketing optimization — directly comparable boutique analytics-services model to Human37.
• Brainlabs: Performance marketing and digital media agency with data and analytics capabilities; comparable agency model blending strategy, implementation, and proprietary tooling in the marketing data space.
• Adswerve: Boutique data and martech consultancy specializing in Google Marketing Platform, Adobe Experience Cloud, and customer data platforms — highly comparable boutique-services model and platform-partner positioning to Human37.
• Bounteous: Digital experience consultancy with deep CDP, analytics, and martech implementation practices serving enterprise clients — directly comparable to Human37's customer data strategy and implementation services across Adobe, Google, and other platforms.

Emerging players

• Measured: Marketing Mix Modeling platform built specifically for DTC and ecommerce brands — directly competitive with Prism as a more productized, venture-funded MMM alternative.
• Analytic Partners: Specialist in Marketing Mix Modeling and commercial analytics — the most direct competitor to Human37's newly launched Prism AI MMM solution, with deeper tenure in the MMM category.

Broad incumbents

• Merkle: Data-driven customer experience management firm (Dentsu) with extensive CDP, martech, and analytics implementation capabilities — comparable enterprise customer data work but at much larger scale and broader portfolio.
• Deloitte Digital: Global consultancy with significant martech and customer data practice competing for the same enterprise martech implementation RFPs as Human37 — much larger but with broader service portfolio.
• Tinuiti: Large US performance marketing agency with established analytics, martech, and data activation practices — overlaps with Human37's customer data activation work as a much larger, broader incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/human-37/h37-idr-dbt-bigquery
• YouTubeyoutube.com/@human37_/featured
• Facebookfacebook.com/human37.data
• LinkedInlinkedin.com/company/human37
• Instagraminstagram.com/_human37_

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human37