Daly & DeRoma
Daly & DeRoma is a privately held manufacturer's representative firm that represents approximately 30 leading foodservice equipment, tabletop, and buffet manufacturers to dealers, consultants, and end users across Minnesota, North Dakota, South Dakota, Wisconsin, and the Upper Peninsula of Michigan, earning commissions through field sales and two regional test kitchen showrooms.
- Company typePrivate
- Founded2008
- HeadquartersSaint Louis Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Daly & DeRoma does
Daly & DeRoma (legal entity: The Daly & DeRoma Group, Inc.) is a private manufacturer's representative firm founded approximately 1983-1984 and headquartered in Plymouth, Minnesota, with showroom and test kitchen facilities in St. Louis Park, MN and Waukesha, WI. The company represents roughly 30 leading foodservice equipment, tabletop, and buffet manufacturers—including Hobart, Vulcan, Baxter, Traulsen, Wood Stone, Steelite, Norlake, and Duke—to dealers, foodservice consultants, and end users across Minnesota, North Dakota, South Dakota, Wisconsin, and the Upper Peninsula of Michigan. Its product portfolio spans commercial cooking equipment, refrigeration, warewashing, food preparation, ventilation, waste reduction, and tabletop/buffet solutions, supported by hands-on demonstration capabilities at its two test kitchens.
The firm's revenue model is commission-based: as a manufacturer's rep, Daly & DeRoma does not sell directly to end customers but facilitates specification and sales of principals' products through its regional dealer and consultant network, earning affiliate/referral-style commissions on resulting orders. Go-to-market is primarily field sales with a senior inside-sales support function, augmented by digital marketing (LinkedIn, Instagram, Facebook, YouTube, Chef's Corner blog). The leadership team includes Dan DeRoma (President), Eric Zimmerman (Vice President), Howard McCann (Director of Sales/Partner), JD Fratzke (Corporate Chef/Sales, joined late 2023), and a Tabletop & Buffet Specialist, among roughly 9 total team members.
The company is independently owned with no disclosed external investment, parent entity, subsidiaries, or M&A activity. It has no published patents, certifications, or AI/ML capabilities disclosed, and operates as a tightly held, relationship-driven distribution intermediary in the U.S. foodservice equipment value chain.
Daly & DeRoma firmographics
Firmographics- Name
- Daly & DeRoma
- Legal name
- The Daly & DeRoma Group, Inc.
- Website
- https://dalyderoma.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Daly & DeRoma is a privately held manufacturer's representative firm that represents approximately 30 leading foodservice equipment, tabletop, and buffet manufacturers to dealers, consultants, and end users across Minnesota, North Dakota, South Dakota, Wisconsin, and the Upper Peninsula of Michigan, earning commissions through field sales and two regional test kitchen showrooms.
- Ownership category
- akta.pro rank
Where Daly & DeRoma is headquartered
LocationHeadquarters
- HQ city
- Saint Louis Park
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Daly & DeRoma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Manufacturer's Representative Commissions: As a manufacturer's representative firm, Daly & DeRoma earns commissions from equipment manufacturers and tabletop/buffet suppliers by representing their products to dealers, consultants, and end users in the Upper Midwest region. They do not sell directly to end customers but facilitate sales through their distribution network.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Daly & DeRoma product offering
Product offeringCore offering
Daly & DeRoma is a manufacturer's representative firm that represents leading foodservice equipment, tabletop, and buffet manufacturers to dealers, consultants, and end users across the Upper Midwest. The company operates showroom and test kitchen facilities in Minnesota and Wisconsin to support hands-on product demonstrations, and earns commissions from the manufacturers whose product lines it represents.
Product overview
Daly & DeRoma is a manufacturer's representative company serving the foodservice industry for nearly 40 years. They represent leading foodservice equipment, tabletop, and buffet manufacturers, providing product representation across Minnesota, North Dakota, South Dakota, Wisconsin, and the Upper Peninsula of Michigan. Their portfolio includes commercial cooking equipment (ovens, fryers, ranges, griddles, charbroilers, steamers, kettles), refrigeration systems (walk-ins, blast chillers, freezers), dishwashing equipment, food preparation machinery, and tabletop/buffet supplies. They operate showroom and test kitchen facilities in St. Louis Park, MN and Waukesha, WI where customers can experience product demonstrations and ventless cooking technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Foodservice Equipment Representation
Companies that use Daly & DeRoma
Customer profileSegments4 records
Ideal customer profiles4 records
Daly & DeRoma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Daly & DeRoma partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core.
- AerowerkscoreRepresents Aerowerks customizable food conveyors and high-performance systems designed to streamline tray transport and improve efficiency in high-volume foodservice operations.
- Chill-RitecoreRepresents Chill-RITE beer and beverage dispensing equipment including Yeti beer towers, Shock-a-Vodka and custom frost rails for bars.
- Gaylord VentilationcoreRepresents Gaylord commercial kitchen ventilation systems.
- NEMCOcoreRepresents NEMCO countertop food prep, processing, dispensing, merchandising, warming and other specialty equipment.
- SomatcoreRepresents Somat waste reduction solutions including pulpers, food grinders, hydra extractor, dehydrator systems, and the grabber.
- VitamixcoreRepresents Vitamix commercial beverage blenders, food prep blenders, and frozen treat mixer machines.
- BaxtercoreRepresents Baxter commercial ovens, oven racks, proofers, retarders/proofers, water meters, and ingredient bins.
- Crown-VeritycoreRepresents Crown-Verity outdoor commercial grills, built-in grills, portable sinks and patio heaters.
- HobartcoreRepresents Hobart full line of commercial dishwashers, mixers, slicers, food processors, scales, wrapping equipment, and accessories.
- NorlakecoreRepresents Norlake walk-ins, cabinets and refrigeration systems for foodservice applications.
- SpacemancoreRepresents Spaceman soft serve and frozen beverage machine technology and design.
- VulcancoreRepresents Vulcan fryers, ranges, ovens, griddles, charbroilers, steamers, kettles, braising pans, heated holding, combi's and chef stations.
- BerkelcoreRepresents Berkel slicers, food processing, vacuum packaging and bread slicers.
- DukecoreRepresents Duke serving lines designed around customer needs including product holding units, stainless steel sinks, tables and custom fabrication.
- Master-BiltcoreRepresents Master-Bilt walk-ins, refrigeration systems, cabinets and endless merchandisers for foodservice applications.
- Red GoatcoreRepresents Red Goat high performing food-waste-reduction equipment.
- SterocoreRepresents Stero full line of commercial dishwashers.
- Wolf EquipmentcoreRepresents Wolf griddles, charbroilers and ranges.
- Channel ManufacturingcoreRepresents Channel Manufacturing aluminum and stainless steel carts, racks, shelves and dollies.
- FlexeservecoreRepresents Flexeserve versatile hot-holding heated display merchandisers.
- Master DisposerscoreRepresents Master Disposers food waste disposers.
- San AirecoreRepresents San Aire energy-efficient commercial dishware and tray drying solutions.
- TraulsencoreRepresents Traulsen blast chillers, refrigerators, freezers, prep tables, undercounter units, equipment stands, milk coolers, and hot food holding cabinets.
- Wood StonecoreRepresents Wood Stone stone hearth ovens, rotisseries, planchas griddles, rice cookers, and charbroilers.
- American MetalcraftcoreRepresents American Metalcraft design-forward, durable foodservice products including serveware, tabletop, buffetware, barware, pizza supplies, and kitchen essentials.
- ChilewichcoreRepresents Chilewich woven vinyl table and floor coverings available in a wide array of colors, weaves and custom sizing for foodservice.
- Eastern TabletopcoreRepresents Eastern Tabletop innovative, high-quality buffetware, chafer systems, and display solutions for stylish presentation and dependable foodservice performance.
- Front of the House (FOH)coreRepresents FOH unique dinnerware, flatware, tabletop and buffet accessories.
- Room360coreRepresents Room360 stylish guest room and bath room accessories.
- Service IdeascoreRepresents Service Ideas extensive line of commercial beverageware, airpots, and metal tabletop accessories.
- SteelitecoreRepresents Steelite leading manufacturer and supplier of award winning tabletop and buffet solutions for the hospitality sector.
- Global Tableware Collective (GTC)coreRepresents Global Tableware Collective dinnerware, flatware, tabletop and buffet accessories.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Daly & DeRoma competitors and assessment
Company assessmentBroad incumbents
- Edward Don & Company: One of the largest broadline foodservice equipment and supplies distributors in the U.S., selling many of the same manufacturer brands Daly & DeRoma represents (Hobart, Vulcan, Traulsen). Comparable because it operates in the same equipment category serving dealers, consultants, and end users, though via a direct distribution model rather than a rep-firm commission structure.
- TriMark: National foodservice equipment and supplies distributor and design-build firm serving restaurants, hospitality, healthcare, and institutions. Comparable because it sells overlapping manufacturer product lines to overlapping end-user segments (dealers, consultants, operators), but at much larger scale and via direct distribution.
- The Wasserstrom Company: Long-standing foodservice equipment and supplies distributor serving restaurants, hospitality, and institutions across multiple U.S. regions. Comparable because it sells overlapping equipment and tabletop categories from similar manufacturers, but via direct distribution rather than rep-firm commissions.
- Hubert Company: Wholesale distributor of foodservice, retail, and hospitality supplies including tabletop, buffetware, and kitchen essentials. Comparable because it overlaps with Daly & DeRoma's tabletop and buffet representation segment, though Hubert operates as a national catalog/online distributor rather than a regional rep firm.
- Singer Equipment Company: Foodservice equipment, supplies, and design firm serving Mid-Atlantic and national accounts. Comparable because it carries similar manufacturer brands and serves restaurant, hospitality, and institutional end users, but operates a direct dealer/distributor model rather than a commissioned rep firm.
- Auto-Chlor System: National provider of commercial dishwashing, water, and waste-handling solutions for foodservice operators. Comparable because it overlaps with Daly & DeRoma's warewashing (Hobart, Stero) and waste-reduction (Somat, Red Goat, Master Disposers) principals, but via direct service contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Daly & DeRoma social profiles
Digital presenceDaly & DeRoma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daly & DeRoma leadership team
Management profileNumber of profiles
Profiles9 records
Daly & DeRoma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daly & DeRoma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daly & DeRoma
What does Daly & DeRoma do?
Daly & DeRoma is a manufacturer's representative firm that represents leading foodservice equipment, tabletop, and buffet manufacturers to dealers, consultants, and end users across the Upper Midwest. The company operates showroom and test kitchen facilities in Minnesota and Wisconsin to support hands-on product demonstrations, and earns commissions from the manufacturers whose product lines it represents.
Is Daly & DeRoma a public or private company?
Daly & DeRoma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Daly & DeRoma founded?
Daly & DeRoma was founded in 2008. It employs 1 to 10 people.
Where is Daly & DeRoma based?
Daly & DeRoma is headquartered in Saint Louis Park, United States, in the North America region.
How does Daly & DeRoma make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Daly & DeRoma's main competitors?
Broad incumbents on record are Edward Don & Company, TriMark, The Wasserstrom Company, Hubert Company, Singer Equipment Company and Auto-Chlor System.
Does Daly & DeRoma have an API?
No public API is recorded for Daly & DeRoma.