PlantBox

Name

PlantBox

Legal name

Plantbox

Website

https://plant-box.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Packaged Live Plants

NAICS

Nursery and Tree Production (111421), Forest Nurseries and Gathering of Forest Products (11321)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)

Keywords

• Packaged olive trees
• Bonsai plant gifts
• Agricultural innovation
• Sustainable plant packaging
• Olive tree cultivation

Headquarters

HQ city

Xylókastro

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales: Sale of packaged miniature olive trees in bonsai shape as gifts and souvenirs. The first fully standardized and packaged olive tree product globally, sold directly to consumers and through partners internationally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PlantBox produces and sells the first fully standardized and packaged miniature olive tree in bonsai shape, manufactured from Greek olive trees using modern multiplication, growth, packaging and preserving techniques. The product is delivered in an environmentally friendly, recyclable Greek-made box that keeps the tree alive without water or sun for up to 58 days, sold as a gift, souvenir, or for personal cultivation.

Product overview

Plantbox© operates as a single core product offering under the Tsipas Green Investment Group™ parent company. The product is the first fully standardized and packaged olive tree (in bonsai shape) in the world, featuring innovative Greek-manufactured recyclable packaging that sustains the plant without water or sun for up to 58 days. The product serves dual markets: those wishing to adopt/own their own tree and those seeking an interesting, original gift. The company was founded in 2016 and the Plantbox© brand was launched in 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Plantbox© Packaged Olive Tree (Bonsai Shape) The first fully standardized and packaged olive tree in the world, produced from Greek olive trees using modern multiplication, growth, packaging and preserving techniques. Packaged in an environmentally friendly, recyclable box manufactured in Greece that sustains the plant alive without water or sun for up to 58 days; sold both as a personal adoption/tree purchase and as an original gift or Greek cultural souvenir.

Quantifiable outcome

• Packaging sustains plant alive without water or sun for up to 58 days

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

48 partnerships are on record, tiered minor, core and flagship.

• SamsungminorOthersPartnership with Samsung indicated through logo display on partners page.
• EnvipcominorOthersPartnership indicated through logo display on partners page.
• ZielreisenminorOthersPartnership indicated through logo display on partners page.
• InteramericanminorOthersPartnership indicated through logo display on partners page.
• TexanminorOthersPartnership indicated through logo display on partners page.
• American-Hellenic Chamber of CommercecoreGTM or Marketing PartnerStrategic partnership for business development and market access support in Greek-American business relations.
• Region of AtticacoreStrategic or Co-development PartnerRegional government partnership; hosted Athens Startup Awards 2018 with ACCI Greece.
• Bond EventsminorGTM or Marketing PartnerEvent partnership indicated through logo display on partners page.
• Athens Startup Business IncubatorcoreStrategic or Co-development PartnerStartup incubator partnership supporting Plantbox's entrepreneurial development.
• DeloittecoreImplementation/ SI/ Consulting PartnerProfessional services and consulting partnership for business advisory support.
• StihlminorOthersPartnership indicated through logo display on partners page.
• European Commission - Agriculture and Rural DevelopmentflagshipStrategic or Co-development PartnerAwarded recognition as most hope-bringing project in Agricultural Multiplication by European Commission's Agricultural Department in 2017.
• Ministry of Agriculture of ChinacoreStrategic or Co-development PartnerGovernment partnership with Chinese Ministry of Agriculture for international market development.
• Organisation for Economic Co-operation and Development (OECD)coreStrategic or Co-development PartnerInternational organization partnership indicated through logo display.
• Enterprise Greece Invest and TradecoreStrategic or Co-development PartnerGovernment trade and investment organization supporting Greek exports and internationalization.
• Hellenic Ministry of Digital Policy, Telecommunications and MediaminorStrategic or Co-development PartnerGreek government ministry partnership indicated through logo display.
• Hellenic Ministry of Economy and DevelopmentminorStrategic or Co-development PartnerGreek government ministry partnership indicated through logo display.
• Perifereiako Tameio Anaptyksis AttikisminorStrategic or Co-development PartnerRegional development fund partnership indicated through logo display.
• Terra CretaminorOthersAgricultural company partnership indicated through logo display.
• Navarino ChallengeminorGTM or Marketing PartnerSports and lifestyle event partnership for marketing visibility.
• Pallada Extra Virgin Olive OilminorOthersOlive oil brand partnership indicated through logo display.
• Casa Marron Hotel in PeloponneseminorChannel Partner/ Reseller/ DistributorHotel partnership for product distribution and gifting opportunities.
• NKUA (National and Kapodistrian University of Athens)minorStrategic or Co-development PartnerAcademic partnership indicated through logo display.
• Doctor AnytimeminorOthersHealthcare partnership indicated through logo display.
• IraklisminorOthersPartnership indicated through logo display on partners page.
• EvetamminorOthersPartnership indicated through logo display on partners page.
• iSquaredminorOthersPartnership indicated through logo display on partners page.
• KefimminorOthersPartnership indicated through logo display on partners page.
• C & P MedicalsminorOthersMedical company partnership indicated through logo display.
• Commercial and Industrial Chamber of AthensminorStrategic or Co-development PartnerChamber of commerce partnership indicated through logo display.
• MSCOMM Communications AgencyminorGTM or Marketing PartnerMarketing communications agency partnership indicated through logo display.
• Peloponnisos S.A.minorOthersRegional development organization partnership indicated through logo display.
• Kifisia RunminorOthersSports event partnership indicated through logo display.
• SBMT Racing TeamminorOthersRacing team sponsorship/partnership indicated through logo display.
• Voxxed Days AthensminorGTM or Marketing PartnerTechnology conference partnership indicated through logo display.
• Voxxed Days ThessalonikiminorGTM or Marketing PartnerTechnology conference partnership indicated through logo display.
• Athletic Club of XylokastrominorOthersLocal sports club partnership indicated through logo display.
• ELSAminorOthersPartnership indicated through logo display on partners page.
• FOLDINGSminorOthersPartnership indicated through logo display on partners page.
• Insurance Market.grminorOthersInsurance sector partnership indicated through logo display.
• Kostas PapaellinasminorOthersPartnership indicated through logo display on partners page.
• MediterraneominorOthersPartnership indicated through logo display on partners page.
• PortesminorOthersPartnership indicated through logo display on partners page.
• Pe2 CreativeminorGTM or Marketing PartnerCreative agency partnership indicated through logo display.
• High School of Xilokastro, KorinthiaminorOthersEducational institution partnership indicated through logo display.
• Junior School of PatraminorOthersEducational institution partnership indicated through logo display.
• Junior School of AigalewminorOthersEducational institution partnership indicated through logo display.
• SillogiminorOthersPartnership indicated through logo display on partners page.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• The Sill: Online-first direct-to-consumer live plant retailer with strong brand and gift positioning. Comparable to PlantBox in the live-plant D2C model, although broader in SKU breadth and without PlantBox's specialty olive heritage.
• Bloomscape: Ships live potted houseplants in branded, ready-to-display packaging directly to consumers across the US. Comparable to PlantBox on the dimension of mail-safe, giftable live plants sold through e-commerce.
• Lula's Garden: Sells live succulents and small plants in branded, gift-ready recyclable packaging shipped directly to consumers and via corporate gifting channels. Closest direct analog to PlantBox's model of turning a living plant into a prepackaged, shippable gift.
• Leon & George: US-based online retailer of large indoor plants with branded packaging and delivery. Comparable to PlantBox in packaged live-plant delivery, though focused on full-sized indoor trees rather than bonsai-form specialty plants.
• Patch Plants: London-based online plant retailer shipping live plants to UK consumers with strong design and branding. Comparable as a regional direct-to-consumer live-plant brand with similar geographic overlap to PlantBox's European distribution.

Broad incumbents

• Infarm: Urban vertical-farming company producing fresh herbs and greens in-store and for retailers. Comparable as an AgriTech operator in living-plant production and supply, though operating at very different scale and product.
• Sakata Seed: Global horticultural seed and young-plant breeding company with established IP and varietal pipelines. Comparable to PlantBox as a broader incumbent in the horticultural multiplication and cultivar-supply value chain.
• Ball Horticultural Company: Established global horticultural breeder and supplier producing flower and plant varieties for growers and retailers. Comparable as a large-scale incumbent in the ornamental/horticultural plant production chain.

Regional players

• Gaea Products: Greek olive-product (olive oil, table olives) producer focused on international exports and Greek-heritage branding. Comparable to PlantBox as a Greek-origin, culture-positioned exporter converting Mediterranean agricultural heritage into consumer packaged goods sold internationally.

Emerging players

• Horti (Hortipower): Dutch horticulture technology company building packaged-living-plant products. Comparable to PlantBox as a peer in the living-plant packaging technology space, though broader in scope than olive trees.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlantBox