Elvance

What Elvance does

Elvance Ltd is a UK-based software company founded in 2022 that builds a Salesforce-native PreSales and opportunity management platform for Sales Engineering teams. The platform is delivered as a managed package installed directly into a customer's Salesforce instance using Lightning Web Components and Apex, with all data, processing, and calculations running within the customer's own Salesforce environment — no external data sharing or complex API integrations are required. The product suite includes Technical Scorecards, Risk Management, Resource Management, Calendar Integrations (Google Calendar, with Microsoft Outlook announced), Activity Tracking, Product Gap Tracking (with bi-directional sync to JIRA, ProductBoard, and UserVoice), Opportunity Matrix, Advanced Analytics, and a mobile application launched in 2024. Generative AI capabilities, delivered via an OpenAI integration, power AI Technical Scorecards, probability scoring with reasoning, and automated calendar activity predictions.

The company sells on a per-user annual subscription with three tiers — Collaborator at £10/$13 per user per month (view-only access), PreSales Consultant at £25/$33 (opportunity management and scorecard creation for individual contributors), and PreSales Leader at £35/$45 (full administration and configuration). Distribution is primarily through the Salesforce AppExchange, where Elvance holds a 5-star rating and reports a 98% Sales Engineer recommendation rate; this is supplemented by scheduled enterprise demos, a self-serve 60-day free trial of 10 licences, and a reseller channel for subscription delivery. Target customers are enterprise and mid-market PreSales leaders, managers, and Sales Engineering teams; PingCAP (Head of Solution Engineering Brian Walters) is the only named public reference. Marketing is content-led via a blog, LinkedIn, X, and SEO, and the company is privately held with 1-10 employees, no disclosed external funding, and a registered office at Bury Lodge, Bury Road, Stowmarket, UK (Elvance Ltd, company number 14050526).

Name

Elvance

Legal name

Elvance Ltd

Website

https://elvance.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Elvance Ltd is a UK-based vendor of a 100% Salesforce-native PreSales and opportunity management platform for Sales Engineering teams, offering AI-powered technical scorecards, risk management, resource planning, and calendar integrations sold via per-seat annual subscriptions on the Salesforce AppExchange.

Ownership category

akta.pro rank

Product category

Sales Engagement Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Risk Management (ERM) Advisory (BPAHAFAA)

Keywords

• Sales engagement platform
• Presales software
• Salesforce native applications
• Opportunity management software
• Sales engineering tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licences (Per User): Three-tier per-user subscription model with annual billing. Licences are designated to named users and cannot be shared. Additional licences can be added with co-termed billing. Licence counts cannot be decreased during agreement term.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Elvance provides a 100% Salesforce-native PreSales and Opportunity Management platform that runs entirely within a customer's Salesforce instance. The platform delivers AI-powered technical scorecards, risk and product gap tracking, resource management, activity capture, and advanced analytics to help Sales Engineering teams improve technical win rates and forecasting accuracy across enterprise deal cycles. It is distributed as a managed package via the Salesforce AppExchange under a per-user subscription model with annual billing.

Product overview

Elvance is a single unified Salesforce-native PreSales platform delivered as a managed package installed directly into Salesforce CRM. The platform comprises a core set of integrated modules including Technical Scorecards, Risk Management, Resource Management, Calendar Integration, Activity Tracking, Product Gap Tracking, and Advanced Analytics. Pricing is structured in three tiers (Collaborator, PreSales Consultant, PreSales Leader) providing graduated access to these modules, with optional Intelligent AI Scoring enabled through OpenAI integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Elvance PreSales Platform A 100% Salesforce-native PreSales platform delivered as a managed package installed directly into Salesforce CRM. It provides Sales Engineering and PreSales teams with technical scorecards, risk management, product gap tracking, resource scheduling, calendar-driven activity capture, advanced analytics, and AI-powered opportunity scoring. The platform is offered in three per-user licence tiers (Collaborator, PreSales Consultant, PreSales Leader) billed annually, with a 60-day free trial of 10 licences.
• Elvance Mobile Application Mobile companion application for the Elvance PreSales platform that allows PreSales professionals to manage opportunities, review scorecards, and track activities from mobile devices, complementing the desktop experience within Salesforce.

Quantifiable outcome

• 40% increase in Technical Win Rate
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core, key and supporting.

• SalesforcecoreTechnology or IntegrationElvance is built 100% native on the Salesforce Platform using Lightning Web Components and Apex. The application is distributed through the Salesforce AppExchange and all customer data remains within the customer's Salesforce instance. Salesforce provides the infrastructure layer with security, replication, backup, and disaster recovery.
• Google CalendarcoreTechnology or IntegrationIntegrated activity logging and event synchronization with Google Calendar. Elvance automatically captures calendar events, predicts related opportunities, activity types, and attendees using AI. Mass activity entry allows syncing entire week's activities in seconds.
• Microsoft Outlook CalendarcoreTechnology or IntegrationIntegrated activity logging and event synchronization with Microsoft Outlook Calendar. Provides same AI-powered predictions and mass activity entry capabilities as Google Calendar integration.
• JIRAkeyTechnology or IntegrationBi-directional synchronization for tracking Product & Feature Gaps to JIRA. Enables PreSales teams to link product requirements from opportunities directly to product development workflows.
• ProductBoardkeyTechnology or IntegrationBi-directional synchronization for tracking Product & Feature Gaps to ProductBoard. Provides product teams with insight into prospect requirements and market trends.
• UserVoicesupportingTechnology or IntegrationBi-directional synchronization for tracking Product & Feature Gaps to UserVoice. Integrates customer feedback and feature requests into PreSales workflow.
• ConsensussupportingTechnology or IntegrationIntegration with Consensus Buyer Enablement & Demo Data. Brings buyer engagement data into Elvance for enhanced opportunity insights.
• GainsightsupportingTechnology or IntegrationIntegration to push PreSales data into Gainsight Customer Success Health Scoring. Enables customer success teams to leverage technical evaluation insights.
• OpenAIcoreTechnology or IntegrationProvides generative AI technology for intelligent scoring predictions and activity analysis. Used for AI-powered technical scorecards, activity type predictions, and opportunity probability assessments.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Revenue.io: Revenue.io (formerly RingDNA) is a sales engagement and conversation intelligence platform with Salesforce-native architecture. It overlaps with Elvance on Salesforce-native opportunity management and AI-powered activity capture, though it is broader across sales rather than PreSales-specific.
• BoostUp: BoostUp is a revenue operations platform with AI forecasting, deal health scoring, and sales activity capture. It overlaps with Elvance's predictive scoring and activity tracking modules, and competes for similar Salesforce-centric RevOps buyers though it does not specialize in PreSales.
• Aviso: Aviso is an AI-driven revenue intelligence and forecasting platform that overlaps directly with Elvance's forecasting accuracy and opportunity AI scoring capabilities. It serves a similar RevOps/forecast manager persona but is broader in scope and primarily known for sales forecasting rather than PreSales workflows.

Broad incumbents

• Mindtickle: Mindtickle is a sales readiness and enablement platform that overlaps with Elvance on PreSales training, skill profiling, and team effectiveness analytics. While it is broader in scope, it targets the same PreSales leader persona and shares territory on KPI measurement for Sales Engineering.
• Clari: Clari is a revenue intelligence and forecasting platform with broad overlap on opportunity management and forecasting accuracy — one of Elvance's headline value propositions. As a much larger, venture-backed incumbent, Clari competes for the same sales/RevOps buyer, though it does not specialize in PreSales.
• Gong.io: Gong is a leading conversation intelligence and revenue intelligence platform that overlaps with Elvance on opportunity-level analytics and forecasting. While Gong focuses on call/deal intelligence rather than PreSales workflows specifically, it competes for the same RevOps budget and Salesforce integration spend.
• Salesloft: Salesloft is a sales engagement platform with Salesforce-native deal and cadence management that overlaps with Elvance's opportunity management positioning. It serves sales teams broadly (rather than PreSales specifically) but competes for the same CRM-adjacent budget and AppExchange presence.
• Outreach: Outreach is a leading sales execution platform with opportunity management, forecasting, and Salesforce integration. It overlaps with Elvance on sales workflow tooling within Salesforce, though Outreach targets the broader AE motion while Elvance specializes in the PreSales sub-function.

Direct peers

• Consensus: Consensus is a buyer enablement and demo automation platform used heavily by PreSales teams. It overlaps with Elvance on demo tracking, buyer engagement analytics, and sales engineering workflows. Notably, Consensus is also an integration partner of Elvance, indicating both competitive overlap and ecosystem cooperation.
• Vivun (now Unify): Vivun/Unify is the most direct competitor to Elvance in PreSales operations software. It offers product gap tracking, technical win analysis, and AI-driven deal scoring for sales engineering teams — overlapping with Elvance's core scorecards, product gap, and AI scoring modules. The company explicitly references 'Elvance vs Vivun' in SEO content, underscoring head-to-head competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ElvanceApp
• LinkedInlinkedin.com/company/elvance-software

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elvance