Allnet Nordic
Allnet Nordic is a Denmark-based value-added distributor of ICT products across the Nordic region, serving 22,960+ resellers with 15,814+ SKUs spanning networking, IoT, unified communications, video surveillance, STEM, cybersecurity, and audio/video under the Allnet Group.
- Company typePrivate
- Founded1991
- HeadquartersBallerup, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Allnet Nordic does
Allnet Nordic A/S is a Denmark-domiciled value-added distributor (VAD) of ICT products, operating as the Nordic regional arm of the Allnet Group, described as Europe's leading distribution network and a manufacturer of advanced networking and communications technology. Founded in 1991 and headquartered at the World Trade Center in Ballerup, Denmark, the company maintains staffed offices in Denmark, Finland, Norway, and Sweden, with claimed coverage of all five Nordic countries including Iceland. Its business is organized into seven vertical business units — Network, IoT, Unified Communications, Video Surveillance, STEM, Cybersecurity, and Audio/Video — spanning 15,814+ SKUs across 80+ vendor brands including Ubiquiti, Zyxel, TP-Link Omada, Mikrotik, Axis, Milestone, Yealink, Jabra, 3CX, Raspberry Pi, Arduino, WatchGuard, Yubico, and AudioCodes.
The company serves exclusively as an intermediary between vendor principals and a network of 22,960+ resellers and IT integrators across the Nordic region. It does not sell to end customers directly. Its go-to-market is purely channel-based, providing resellers with same-day dispatch, worldwide shipping, a 24/7 open webshop at shop.allnet.dk, pricefile integration via FTP, Mail, and third-party platforms, and dedicated sales and product managers per business unit. The pricing model is quote-based and not publicly disclosed, with revenue generated through hardware sales and resale margins — the sole disclosed revenue stream. Marketing is conducted through its own country-localized websites (Danish, English, Finnish, Norwegian, Swedish), organic social on LinkedIn, Facebook, and Instagram, and email/newsletter communications segmented by business unit interest.
Ownership sits with the Allnet Group, a diversified conglomerate and global distribution chain, providing group-level procurement scale, vendor relationships, and shared infrastructure. Allnet Nordic operates as a subsidiary with no publicly disclosed ownership structure beyond the parent relationship, no disclosed funding rounds, and no disclosed revenue. The company is actively operating, with no regulatory actions, M&A activity, leadership changes, or restructuring events disclosed in the input data. The listed headcount of 1-10 is inconsistent with the disclosed operational footprint and appears to be a data-quality artifact rather than a true employment figure.
Allnet Nordic firmographics
Firmographics- Name
- Allnet Nordic
- Legal name
- Allnet Nordic A/S
- Website
- https://4g.dk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Allnet Nordic is a Denmark-based value-added distributor of ICT products across the Nordic region, serving 22,960+ resellers with 15,814+ SKUs spanning networking, IoT, unified communications, video surveillance, STEM, cybersecurity, and audio/video under the Allnet Group.
- Ownership category
- akta.pro rank
Allnet Nordic industry classification
Industry- Product category
- IT Value-Added Distribution
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Network Monitoring, Assurance & Managed NOC Services (SLA Ops) (HDAIAGAJ)
- akta.pro secondary industry
- Microphones, Headsets & Audio Input Devices (HDACAFAH)
Keywords
Where Allnet Nordic is headquartered
LocationHeadquarters
- HQ city
- Ballerup
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
Allnet Nordic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Distribution and Resale: Allnet Nordic generates revenue as a value-added distributor by reselling technology products from vendor partners to resellers across the Nordic region. The company offers products across multiple categories including Network, IoT, Unified Communications, Video Surveillance, Cybersecurity, STEM, and Audio/Video. Revenue is generated through product sales with same-day dispatch capabilities and worldwide shipping, supporting a network of 22,960+ resellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B reseller pricing - quote-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Allnet Nordic product offering
Product offeringCore offering
Allnet Nordic is a value-added distributor of IP telephony, headsets, networking products, and video conferencing solutions headquartered in Ballerup, Denmark. The company distributes products from a wide range of vendors across seven business units — Network, IoT, Unified Communications, Video Surveillance, STEM, Cybersecurity, and Audio/Video — supplying IT resellers, system integrators, and retailers across the Nordic region.
Product overview
Allnet Nordic is a Nordic technology distributor offering a multi-category portfolio of IT and communications solutions across seven business units: Network (active/passive networking infrastructure), IoT (smart automation and connectivity), Unified Communications (telephony and collaboration tools), Video Surveillance (security cameras and management software), STEM (educational technology), Cybersecurity (network and data protection), and Audio/Video (digital signage and meeting room solutions). The company operates as a value-added distributor, connecting resellers with vendor products from over 70+ brands including Ubiquiti, Zyxel, TP-Link, Shelly, Aqara, Yealink, Axis, Milestone, and others. Their offering is structured as a platform of business unit portfolios rather than a unified software product, with each unit representing a distinct product category managed by dedicated product managers.
Differentiator
Problem solved
Functional benefit
Products and services
- Network Distribution
- IoT Distribution
- Unified Communications Distribution Distribution of IP telephony systems, UC platforms, and related communication hardware (handsets, PBX equipment) to resellers and integrators.
- Video Surveillance Distribution Distribution of IP-based video surveillance cameras, NVRs, and physical security hardware to resellers, integrators, and installers.
- STEM Distribution Distribution of STEM-category hardware (educational electronics, programmable devices, robotics, and maker-oriented technology) targeted at resellers and education-sector integrators.
- Cybersecurity Distribution Distribution of cybersecurity hardware and software solutions to resellers and integrators deploying network and endpoint protection for end customers.
- Audio/Video Distribution Distribution of professional audio and video solutions, including headsets, conferencing endpoints, and video conferencing hardware for resellers and integrators.
Companies that use Allnet Nordic
Customer profileSegments1 record
Ideal customer profiles1 record
Allnet Nordic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Allnet Nordic partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and flagship.
- UbiquiticoreUbiquiti is a vendor partner in the Network business unit, providing wireless networking solutions including access points, switches, and surveillance products.
- Zyxel NetworkscoreZyxel Networks is a vendor partner in the Network business unit, offering networking equipment including switches, routers, and security appliances.
- TP-Link OmadacoreTP-Link Omada is a vendor partner in the Network business unit, providing enterprise-class networking solutions including Omada SDN-enabled switches and wireless solutions.
- MikrotikcoreMikrotik is a vendor partner in the Network business unit, offering routers, switches, and wireless systems for professional networking.
- AxiscoreAxis is a vendor partner in the Video Surveillance business unit, providing professional network cameras and video surveillance equipment.
- MilestonecoreMilestone is a vendor partner in the Video Surveillance business unit, providing video management software (VMS) solutions.
- YealinkcoreYealink is a vendor partner in the Unified Communications and Audio/Video business units, providing IP phones, video conferencing solutions, and meeting room equipment.
- JabracoreJabra is a vendor partner in the Unified Communications business unit, providing professional headsets and audio equipment.
- 3CXcore3CX is a vendor partner in the Unified Communications business unit, providing IP PBX and unified communications software solutions.
- ShellycoreShelly is a vendor partner in the IoT business unit, providing smart home automation devices and IoT solutions.
- AqaracoreAqara is a vendor partner in the IoT business unit, offering smart home and building automation products.
- Raspberry PicoreRaspberry Pi is a vendor partner in the STEM business unit, providing single-board computers for educational and maker applications.
- ArduinocoreArduino is a vendor partner in the STEM business unit, providing microcontrollers and development platforms for STEM education.
- WatchGuardcoreWatchGuard is a vendor partner in the Cybersecurity business unit, providing network security appliances and threat detection solutions.
- YubicocoreYubico is a vendor partner in the Cybersecurity business unit, providing hardware authentication keys and security tokens.
- StormshieldcoreStormshield is a vendor partner in the Cybersecurity business unit, providing network security and data protection solutions.
- SwissbitcoreSwissbit is a vendor partner in the Cybersecurity business unit, providing secure storage and embedded security solutions.
- AudioCodescoreAudioCodes is a vendor partner in the Audio/Video and Unified Communications business units, providing enterprise session border controllers and VoIP solutions.
- Allnet GroupflagshipAllnet Nordic is part of the Allnet Group, Europe's leading distribution network. The parent company is a global distribution chain and manufacturer of advanced networking and communications technology, providing scale, resources, and market leadership.
Scale indicators5 records
Expansion highlights5 records
Allnet Nordic competitors and assessment
Company assessmentRegional players
- Westcoast: Westcoast is the largest UK-based independent IT distributor offering networking, UC, and consumer electronics. While UK-focused, it competes for pan-European vendor line cards and serves as a useful reference point for Allnet Nordic's scale and margin profile.
- Dacco: Dacco is a Swedish value-added distributor focused on networking, surveillance, and UC products in the Nordic market. It is comparable to Allnet Nordic in regional positioning and target customer segments, with a similar mix of mid-market resellers.
Broad incumbents
- TD SYNNEX: TD SYNNEX is a leading global IT distributor formed from the merger of Tech Data and SYNNEX. It serves Nordic resellers with a comparable mix of networking, UC, and surveillance brands, making it a broad incumbent competing for the same channel partners.
- Ingram Micro: Ingram Micro is one of the world's largest IT distributors with comprehensive coverage across networking, UC, IoT, and cybersecurity. It competes for the same large Nordic reseller accounts as Allnet Nordic, but at global scale with a much broader portfolio and stronger vendor relationships.
- Arrow Electronics: Arrow Electronics is a global value-added distributor with deep enterprise and networking portfolios. It serves Nordic resellers and competes with Allnet Nordic for enterprise-focused channel partners, particularly in networking and cybersecurity.
Direct peers
- EET Group: EET Group is a European value-added distributor with strong presence in the Nordics, specializing in IT components, surveillance, networking, and consumer electronics. It is one of Allnet Nordic's closest regional competitors across multiple business units.
- Also Group: Also Group is a pan-European IT and communications distributor headquartered in Switzerland with strong Nordic presence. It is the closest direct competitor to Allnet Nordic, offering overlapping vendor portfolios across networking, UC, and consumer electronics to Nordic resellers.
- CMS Distribution: CMS Distribution is a specialist European IT distributor focused on networking, UC, and security products. It is comparable to Allnet Nordic in mid-market positioning, vendor mix, and value-added channel services.
- Exclusive Networks: Exclusive Networks is a value-added distributor specialized in cybersecurity and networking infrastructure with strong Nordic operations. It competes directly with Allnet Nordic's Cybersecurity and Network business units for the same set of resellers and end customers.
Emerging players
- Maverick AV Solutions: Maverick AV Solutions is a European AV/UC distributor specializing in meeting room, digital signage, and collaboration technologies. It competes with Allnet Nordic's Audio/Video business unit for the same set of AV-focused resellers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Allnet Nordic social profiles
Digital presenceAllnet Nordic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allnet Nordic leadership team
Management profileNumber of profiles
Allnet Nordic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allnet Nordic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allnet Nordic
What does Allnet Nordic do?
Allnet Nordic is a value-added distributor of IP telephony, headsets, networking products, and video conferencing solutions headquartered in Ballerup, Denmark. The company distributes products from a wide range of vendors across seven business units — Network, IoT, Unified Communications, Video Surveillance, STEM, Cybersecurity, and Audio/Video — supplying IT resellers, system integrators, and retailers across the Nordic region.
Is Allnet Nordic a public or private company?
Allnet Nordic is a private company. It is classified as corporate owned and is currently operating.
When was Allnet Nordic founded?
Allnet Nordic was founded in 1991. It employs 1 to 10 people.
Where is Allnet Nordic based?
Allnet Nordic is headquartered in Ballerup, Denmark, in the Europe region.
How does Allnet Nordic make money?
One revenue line is on record: distribution and Resale.
Who are Allnet Nordic's main competitors?
Regional players on record are Westcoast and Dacco. Broad incumbents are TD SYNNEX, Ingram Micro and Arrow Electronics. Direct peers are EET Group, Also Group, CMS Distribution and Exclusive Networks. Maverick AV Solutions is listed as an emerging player.
Does Allnet Nordic have an API?
No public API is recorded for Allnet Nordic.
What industry is Allnet Nordic in?
Allnet Nordic's product category is IT Value-Added Distribution. Its primary akta.pro industry code is HDAIAGAJ, Network Monitoring, Assurance & Managed NOC Services (SLA Ops), with a secondary code of HDACAFAH, Microphones, Headsets & Audio Input Devices. Its SIC code is 5045.