ReviewForest
ReviewForest is a Berlin-based SaaS platform that helps small and medium businesses collect more customer reviews across 15+ sites by planting a tree per review through certified reforestation partners, monetizing via tiered subscriptions and per-tree usage fees.
- Company typePrivate
- Founded2019
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ReviewForest does
ReviewForest (ReviewForest GmbH, Berlin) operates a green-marketing and review-management platform that incentivizes businesses to collect more customer reviews by planting a tree for each new review received. The platform aggregates reviews from 15+ sources including Google, Facebook, Trustpilot, Amazon, Yelp, TripAdvisor, Booking.com, Holidaycheck, Kununu, Glassdoor, G2, Gartner, Capterra, Apple App Store, Google Play Store, ProvenExpert, and Trusted Shops into a single shareable forest page per business. The stack is delivered as a self-serve SaaS built on Cloudflare Pages with Firebase authentication, exposes a public REST API at api.reviewforest.org, and embeds seven widget types (Review Score Badge, Testimonials Carousel, Review Forest, 2-in-1 Badge, Tree Counter Badge, Mini Review Score, Mini Tree Counter) via one-line HTML across WordPress, Shopify, Webflow, Squarespace, Wix, Jimdo, Framer, and plain HTML. Widgets are architected to be GDPR-compliant by loading review data from ReviewForest's own servers rather than connecting site visitors to third-party review providers. Tree planting is fulfilled by four certified reforestation partners (Plant-for-the-Planet in Mexico, ReForest Now in Australia, Trees for the Future in Uganda, and Niedersächsische Landesforsten in Germany), with each tree tied to a verifiable certificate. AI-suggested replies and sentiment detection are included across all subscription tiers.
The business model combines three subscription tiers (Standard at $25/month, Premium at $45/month, Professional at $120/month on annual billing, 20% discount versus monthly) with usage-based per-tree planting fees that decrease with plan tier ($4.00 down to $1.54 per tree), plus optional paid services for printed marketing materials. Distribution is primarily product-led growth via a free trial with no credit card required and self-serve onboarding, supplemented by inside-sales support for the Professional tier targeting multi-location enterprises through the Brand Forest feature. The company is privately held, bootstrapped, and managed by founder Leon Heuser as Managing Director; no venture capital, private equity, or institutional investors are disclosed and no funding rounds are recorded in the source material. Customer base spans small and medium businesses across technology (Creeperhost, Superchat, Fragnet, Evolti, Smardy), hospitality (Limehome), and financial services (Cyberdirekt, Secova), with at least one quantified outcome of a 3-5x monthly Google review increase (Bitpiloten).
ReviewForest firmographics
Firmographics- Name
- ReviewForest
- Legal name
- ReviewForest GmbH
- Website
- https://reviewforest.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ReviewForest is a Berlin-based SaaS platform that helps small and medium businesses collect more customer reviews across 15+ sites by planting a tree per review through certified reforestation partners, monetizing via tiered subscriptions and per-tree usage fees.
- Ownership category
- akta.pro rank
ReviewForest industry classification
Industry- Product category
- Online Reputation Management
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where ReviewForest is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ReviewForest business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: Monthly or annual subscription tiers (Standard, Premium, Professional) providing access to review management platform, widgets, templates, and team features. Base pricing per business location with 20% annual discount.
- Per-Tree Planting Fees: Usage-based billing where customers pay per tree planted for each new review received. Cost per tree decreases with higher-tier plans (from $4.00 down to $1.54). Billed monthly based on trees planted in the previous billing period.
- Additional Services: Optional paid services beyond core platform, such as production of printed marketing materials, charged separately based on chosen offer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard: Single review site with all essential features for $25/month |
| Subscription | Annual | Premium: All review sites with aggregated scores for $45/month |
| Subscription | Annual | Professional: Multi-location management with Brand Forest for $120/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ReviewForest product offering
Product offeringCore offering
ReviewForest is a SaaS review management platform that connects businesses to 15+ review sites (Google, Facebook, Trustpilot, Amazon, Yelp, TripAdvisor, Booking.com, Kununu, Glassdoor, G2, Gartner, Capterra, app stores, ProvenExpert, Trusted Shops) and incentivizes customers to leave reviews by planting a real tree through certified reforestation partners for every new review received. The product includes a unified shareable "forest" page, seven embeddable website widgets displaying review scores and tree counts, email/SMS review invitations, AI-suggested replies, a marketing templates library, and a public REST API.
Product overview
ReviewForest is a review management platform that incentivizes businesses to collect more customer reviews by pledging to plant a real tree for every review received. The core platform (ReviewForest Core) aggregates reviews from 15+ review platforms (Google, Facebook, Trustpilot, Amazon, Yelp, TripAdvisor, Booking.com, Kununu, Glassdoor, G2, Gartner, Capterra, Apple App Store, Google Play Store, ProvenExpert, Trusted Shops) into a single shareable forest page. The product portfolio consists of: (1) the Core Platform with review collection via email, SMS, QR codes, and ReviewForest Direct (in-site review capture for customers without Google accounts); (2) seven embeddable Widgets (Review Score Badge, Testimonials Carousel, Review Forest, 2-in-1 Badge, Tree Counter Badge, Mini Review Score, Mini Tree Counter) for displaying reviews and tree counts on customer websites via one-line HTML; (3) Marketing Templates library of 24+ print and digital materials (QR cards, posters, stickers, social posts, email signatures); (4) the Public API for programmatic forest/review/tree/invoice/widget/invitation management plus AI editor skills for Claude Code, Cursor, and Windsurf; and (5) three pricing tiers (Standard at $25/month, Premium at $45/month, Professional at $120/month) with AI-suggested replies and sentiment detection included across all plans. Tree planting is managed through four certified reforestation partners: Plant-for-the-Planet (Mexico), ReForest Now (Australia), Trees for the Future (Uganda), and Niedersächsische Landesforsten (Germany), with a former partner being Eden Reforestation Projects (Madagascar).
Differentiator
Problem solved
Functional benefit
Products and services
- ReviewForest Platform SaaS review management and tree-planting incentive platform for businesses. Connects to 15+ review sites (Google, Facebook, Trustpilot, Amazon, Yelp, TripAdvisor, Booking.com, Kununu, Glassdoor, G2, Gartner, Capterra, app stores, ProvenExpert, Trusted Shops), automatically plants a tree for each new review collected via certified reforestation partners, and provides an aggregated review score with a shareable "forest" page. Includes email and SMS review invitations, AI-suggested replies, sentiment detection, and multi-location Brand Forest aggregation.
- ReviewForest Widgets Seven embeddable website widget types — Review Score Badge, Testimonials Carousel, Review Forest, 2-in-1 Badge, Tree Counter Badge, Mini Review Score, and Mini Tree Counter — that display aggregated review scores, testimonials, and live tree counts on customer websites. Configurable via dashboard with live preview, supports one-line HTML embed, GDPR-compliant loading from ReviewForest servers, schema.org markup for Google rich snippets, and light/dark theming. Works on WordPress, Shopify, Webflow, Squarespace, Wix, Jimdo, Framer, and plain HTML.
- Marketing Templates Library of 24+ print and digital marketing templates — QR cards, stickers, posters, postcards, table tents, floor stickers, social media graphics, email signatures, and stamps — automatically personalized with the business's name, review link, and QR code, covering both physical print touchpoints and online channels.
- ReviewForest Public API RESTful API (v1.0.0) at api.reviewforest.org providing programmatic access to manage forests, reviews, trees, invoices, widgets, email/SMS invitations, and Smiirl physical counter devices. Supports custom integrations and includes AI editor skills for Claude Code, Cursor, and Windsurf published on GitHub (reviewforest/skills), as well as native rendering options for React, Vue, or plain HTML.
Quantifiable outcome
- 3-5x increase in Google reviews per month for customers like Bitpiloten
- +1 more outcomes
Companies that use ReviewForest
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
ReviewForest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability3 records
Feature6 records
ReviewForest partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Plant-for-the-PlanetcoreYouth-led reforestation organization planting 20+ native species on the Yucatán Peninsula in Mexico. Plants trees to fight the climate crisis, creates local jobs, and supports biodiversity. Covers 20,000 hectares. Trees planted July-December during rainy season, cared for up to three years.
- ReForest NowcoreRainforest restoration organization in northern New South Wales, Australia, rebuilding the Big Scrub—a subtropical rainforest that has lost 99% of its original area. Plants 190+ subtropical rainforest species, many highly endangered. Runs one of Australia's largest rainforest nurseries. Planted millionth tree in November 2025.
- Trees for the FuturecoreCommunity-based agroforestry organization in Uganda training smallholder farmers to grow Forest Gardens. After 350+ million trees planted, UN named them a World Restoration Flagship in 2024. Each Forest Garden is ~1 acre, planted with 2,500-4,000 trees mixed with food crops, with 4-year field team coaching.
- Niedersächsische LandesforstencoreState forestry agency of Lower Saxony, Germany managing 335,000 hectares of public forest on 50-year climate adaptation plan (LÖWE+). Converts spruce monocultures into mixed, climate-resilient stands. PEFC-certified. Public forest with education centers and 10,700 km of maintained paths.
- Eden Reforestation ProjectsminorFormer planting partner for mangrove restoration in Madagascar. Kept on page for transparency and to follow the full story.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
ReviewForest competitors and assessment
Company assessmentDirect peers
- ReviewTrackers: ReviewTrackers is a review-management and analytics platform for multi-location brands, focused on centralized monitoring and response across review sites. It competes with ReviewForest's Brand Forest aggregation for multi-location customers.
- Podium: Podium combines review management with two-way customer messaging, webchat and payments for local businesses. It competes head-on with ReviewForest for SMB and multi-location review-aggregation workflows and has materially larger scale and funding.
- Birdeye: Birdeye is a leading review-management SaaS platform for multi-location and SMB businesses, aggregating reviews from Google, Facebook and 150+ sources and offering widgets, listings and messaging. It directly competes with ReviewForest's core aggregation and widget functionality, with a stronger enterprise sales motion.
- EmbedSocial: EmbedSocial aggregates reviews and UGC from Google, Facebook, TripAdvisor and others into embeddable widgets and display widgets for SMB websites. Its widget-first, self-serve GTM is closely comparable to ReviewForest's product-led growth and widget portfolio.
- Yotpo: Yotpo provides reviews, ratings, SMS marketing and loyalty primarily for e-commerce brands, with widgets embedded into Shopify and similar platforms. It overlaps with ReviewForest on review aggregation, widget embedding, and platform integrations across product review sources such as Google.
- Widewail: Widewail offers review management and response services for multi-location businesses, particularly in hospitality and automotive. It is a direct competitor in review aggregation and managed review programs targeting the same multi-location customer segment ReviewForest's Professional tier targets.
Broad incumbents
- Reputation.com: Reputation.com is an enterprise reputation-management platform combining review management, listings, social and surveys. It is a broader incumbent overlapping with ReviewForest at the upper end of the multi-location and enterprise segment.
- Trustpilot: Trustpilot operates a global consumer-review platform that is itself one of the 15+ sources ReviewForest aggregates. It is a broader incumbent in the review ecosystem, offering both its own widgets and SaaS tools that overlap with ReviewForest's aggregation layer.
Others
- Eden Reforestation Projects: Eden Reforestation Projects is a large-scale reforestation nonprofit that plants trees in Madagascar, Haiti, Indonesia and elsewhere. It was formerly a planting partner of ReviewForest, illustrating the supplier-side ecosystem on which ReviewForest's value proposition depends.
- Treedom: Treedom enables individuals and companies to fund the planting of trees in agroforestry projects worldwide, with a public tree-growth page. It is not a review platform, but it is the most direct analog for the tree-planting-as-a-service layer that ReviewForest wraps around review collection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ReviewForest social profiles
Digital presenceReviewForest compliance and trust
Trust signalCompliance3 records
ReviewForest financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReviewForest leadership team
Management profileNumber of profiles
Profiles1 record
ReviewForest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReviewForest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReviewForest
What does ReviewForest do?
ReviewForest is a SaaS review management platform that connects businesses to 15+ review sites (Google, Facebook, Trustpilot, Amazon, Yelp, TripAdvisor, Booking.com, Kununu, Glassdoor, G2, Gartner, Capterra, app stores, ProvenExpert, Trusted Shops) and incentivizes customers to leave reviews by planting a real tree through certified reforestation partners for every new review received. The product includes a unified shareable "forest" page, seven embeddable website widgets displaying review scores and tree counts, email/SMS review invitations, AI-suggested replies, a marketing templates library, and a public REST API.
Is ReviewForest a public or private company?
ReviewForest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ReviewForest founded?
ReviewForest was founded in 2019. It employs 1 to 10 people.
Where is ReviewForest based?
ReviewForest is headquartered in Berlin, Germany, in the Europe region.
How does ReviewForest make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are per-Tree Planting Fees and additional Services.
Who are ReviewForest's main competitors?
Direct peers on record are ReviewTrackers, Podium, Birdeye, EmbedSocial, Yotpo and Widewail. Broad incumbents are Reputation.com and Trustpilot. Others are Eden Reforestation Projects and Treedom.
Does ReviewForest have an API?
Yes. ReviewForest Public API v1.0.0 providing RESTful endpoints for managing forests, reviews, trees, invoices, widgets, invitations, and Smiirl counters. API key authentication via header or query parameter. Base URL: https://api.reviewforest.org. Endpoints include: GET/POST /v1/forests (manage review forests including brand forests), GET /v1/forests/{id}/reviews (list crawled reviews), POST /v1/forests/{id}/trees (plant additional trees), GET /v1/invoices, POST/GET /v1/widgets, GET/POST /v1/invitations/email and /sms, GET /v1/smiirl/{slug} (Smiirl counter device integration), GET /v1/trees. Also available: AI editor skills for Claude Code, Cursor, and Windsurf (published on GitHub) that can embed widgets or fetch reviews via the public API. Developer documentation is at reviewforest.org/apidoc.
What industry is ReviewForest in?
ReviewForest's product category is Online Reputation Management. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 5192.