McArthur Medical Sales

What McArthur Medical Sales does

McArthur Medical Sales Inc. (MMSI) is a privately held Canadian-owned medical device distributor and contract manufacturer founded in 1984 and headquartered in Rockton, Ontario. The company specializes in respiratory therapy, neonatal care, anesthesia, and critical care products, serving Canadian hospitals, emergency medical services, and home healthcare providers. Its distribution portfolio spans more than 50 manufacturer brands — including Philips, Nonin, Breas, ICU Medical, Airon, Maxtec, Vitalograph, Aerogen, Armstrong Medical, Sentec, SunTech, Laerdal, and others — covering pulse oximetry, ventilators, CPAP/BiPAP, airway clearance, speaking valves, transcutaneous monitoring, airway management, neonatal positioning, enteral feeding, and medical gas delivery.

The company's proprietary technology base consists of four owned brands: NUBRE (ENFit-compliant enteral feeding tubes, syringes, and extension sets), ODAPT O2C/O2 (oxygen and capnography monitoring), Flusso TFI (Swing Valve Technology for PEEP stabilization with US and International Patents Pending), and Vocolair (ventilator speaking valve). These are designed and manufactured in Canada and supplemented by a multi-decade catalog of licensed products. MMSI holds ISO 13485:2016 and MDSAP certifications, enabling multi-jurisdictional regulatory compliance (Health Canada and US FDA) and is a member of GEDSA in support of ENFit patient safety.

MMSI operates a sales-led go-to-market: a direct field sales team with 100+ years of combined clinical respiratory therapy experience serving enterprise hospital accounts, complemented by an e-commerce storefront (mmsiestore.com) for consumer and SMB purchases. Pricing is quote-based with multi-year B2B contracts; revenue is not publicly disclosed. Recent strategic activity (2022-2026) has centered on expanding OEM distribution partnerships (Breas, ICU Medical, Philips) and growing the proprietary product line, with all revenue currently generated within Canada.

Name

McArthur Medical Sales

Legal name

McArthur Medical Sales Inc.

Website

https://mcarthurmedical.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

McArthur Medical Sales Inc. is a Canadian-owned medical device distributor and contract manufacturer, founded in 1984 and based in Ontario, specializing in respiratory, neonatal, anesthesia, and critical care products distributed to hospitals, emergency services, and homecare providers across Canada.

Ownership category

akta.pro rank

Product category

Medical Device Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Inhalation & Nebulization Devices (Nebulizers, Spacers, Inhaler Accessories) (HLAHAGAE)

akta.pro secondary industry

Sterile & Aseptic Medical Packaging (Pouches, Wraps, Sterile Barriers) (IMALAIAB)

Keywords

• Medical device distribution
• Respiratory therapy equipment
• Neonatal care products
• Pulse oximetry solutions
• Anesthesia medical devices

Headquarters

HQ city

Rockton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Medical Device Distribution: Distribution and sale of specialty medical devices including respiratory equipment, pulse oximeters, ventilators, and related supplies to hospitals, healthcare facilities, and home-care providers across Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

McArthur Medical Sales Inc. (MMSI) is a Canadian medical device distributor founded in 1984 that sells specialty medical equipment for respiratory therapy, neonatal care, anesthesia, and critical care to hospitals, emergency medicine services, and homecare providers across Canada. The company distributes products from more than 50 global manufacturers (Philips, Nonin, Breas, ICU Medical, Airon, Maxtec, Vitalograph, Sentec, etc.) and also manufactures its own proprietary Canadian-made respiratory products including NUBRE ENFit enteral feeding devices, ODAPT O2C/O2 oxygen analyzers, Flusso TFI with Swing Valve Technology, and the Vocolair ventilator speaking valve.

Product overview

McArthur Medical Sales Inc. (MMSI) is a Canadian-owned medical device distributor established in 1984, specializing in respiratory therapy, neonatal care, anesthesia, and critical care products. The company operates as a multi-product portfolio distributor representing over 50 manufacturer brands including Philips, Nonin, Breas, ICU Medical, Airon, Maxtec, Vitalograph, and others. The product portfolio encompasses: (1) Pulse oximetry and monitoring devices (Philips SpO2 sensors, Nonin full oximeter line, Sentec transcutaneous monitors, MBMed FluxMed monitors, NIOX VERO FeNO monitors); (2) Respiratory therapy equipment (ventilators including pNeuton and Vivo lines, CPAP/BiPAP systems, airway clearance devices including BiWaze Cough, Clearo, and acapella, speaking valves including Vocolair and TRACOE phon assist); (3) Gas delivery and anesthesia products (MIDAS nitrous oxide delivery, Bird MicroBlender and MaxBlend blenders, oxygen analyzers, nitrous oxide systems); (4) Airway management (intubation systems, laryngoscopes from multiple brands, suction systems, tracheostomy products); (5) Critical care products (ICU Medical respiratory portfolio, vascular access devices, infusion therapy); (6) Neonatal/infant products (AquaVent/NeoFlow circuits, nursing/bfeeding products including Boppy and Ardo pumps, developmental positioning, scales); (7) Diagnostic equipment (Vitalograph spirometers, SunTech BP monitors, lung function analyzers); (8) Enteral feeding products (NUBRE ENFit-compliant tubes and syringes); (9) Canadian-manufactured products including Flusso TFI, ODAPT monitors, and speaking valves; (10) Homecare and rehabilitation products (CPAP devices, respiratory monitors, rehabilitation aids). MMSI holds ISO 13485:2016 and MDSAP certifications and serves hospital, emergency medicine, and community homecare markets across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• NUBRE: Enteral feeding products including ENFit Feeding Extension Sets, ENFit Feeding Tubes, and ENFit Enteral Feeding Syringes.
• ODAPT
• Flusso

Products and services

• Nonin Pulse Oximetry Products Full line of Nonin pulse oximeters including tabletop, handheld, wrist-worn, wireless fingertip, and multi-parameter systems for hospital, emergency, and homecare settings.
• Philips SpO2 Sensors Pulse oximetry sensors including reusable and disposable options with FAST-SpO2 (Fourier Artifact Suppression Technology) for accurate readings across patient populations including those with low perfusion.
• ICU Medical Respiratory Products ICU Medical respiratory product line including intubation systems, anesthesia breathing circuits, SuctionPro 72 closed suction systems, tracheostomy tubes, acapella vibratory PEP therapy, and percutaneous dilation tracheostomy kits.
• Breas Vivo Ventilators and BiPAP Vivo 45LS ventilator and Vivo 3 BiPAP with High Flow Oxygen Therapy for respiratory support in hospital and homecare settings, plus Z2 portable CPAP for travel and home use.
• Breas Clearo Airway Clearance System Mechanical insufflation-exsufflation device for airway clearance in community/homecare and hospital settings, supporting patients with compromised cough function.
• ABM BiWaze Cough System Mechanical insufflation-exsufflation (MI-E) device for airway clearance therapy supporting patients with respiratory conditions in hospital and homecare settings.
• Airon pNeuton Ventilators Transport and MRI-compatible ventilators including pNeuton A, pNeuton S, and Mini Ventilator for neonatal, infant, and child use in transport, emergency, and critical care settings.
• Airon MACS CPAP System Continuous Positive Airway Pressure system for emergency medicine and respiratory support in field and hospital settings.
• Aerogen Aerosol Medication Delivery Systems Vibrating mesh nebulizers including Pro-X Controller, Solo, Ultra, and USB Controller for efficient aerosol medication delivery in ventilation settings.
• Porter MIDAS Nitrous Oxide Delivery System Nitrous oxide delivery system with touchscreen interface for medical gas administration in hospital settings including emergency medicine and mother-baby care.
• Maxtec Bird MicroBlender and MaxBlend Air-Oxygen Blenders Air-oxygen blender for precise gas mixing in respiratory and anesthesia applications including neonatal and critical care, with MaxBlend series offering integrated oxygen and pressure monitoring.
• Sentec tCOM+ Transcutaneous Monitor Transcutaneous monitor for continuous tcPCO2, SpO2, and PR monitoring with illuminated touchscreen display for critical and neonatal care.
• Vitalograph Spirometers Spirometry and cardiopulmonary diagnostic equipment including ALPHA Touch 6000, Micro, In2itive, Pneumotrac 6, COPD-6 screener, and associated Spirotrac 6 software and accessories.
• NIOX VERO FeNO Monitor FeNO (fractional exhaled nitric oxide) monitoring device for asthma diagnosis and management in clinical settings.
• SunTech Oscar 2 Ambulatory Blood Pressure Monitor 24-hour ambulatory blood pressure monitoring device for diagnosis and management of hypertension.
• SunTech Tango M2 Blood Pressure Monitor Blood pressure monitoring system designed for stress testing and exercise testing protocols.
• Armstrong AquaVent and NeoFlow Ventilator Circuits Adult and neonatal ventilator circuits including AquaVent and NeoVT products plus NeoFlow CPAP circuits and bonnets for infant respiratory support.
• Laerdal LCSU 4 Suction Unit LCSU 4 suction units for airway clearance and emergency respiratory care in field and hospital settings.
• Flexicare BritePro Laryngoscopes and Resuscitators BritePro laryngoscope blades (Solo, Omni) and manual resuscitators for emergency and hospital airway management.
• Ardo Breast Pumps Breast pumps including AMARYLL, CALYPSO, CALYPSO-TO-GO, CALYPSO DOUBLE PLUS, and Carum for maternal and infant care settings.
• Boppy Healthcare Nursing Pillows and Covers Healthcare nursing pillows, disposable covers, and breastfeeding support products for mother-baby care.
• NUBRE Enteral Feeding Products ENFit-compliant enteral feeding tubes, extension sets, and syringes manufactured by McArthur Medical for safe enteral nutrition delivery.
• Flusso TFI and Bypass Adapter Canadian-manufactured respiratory products including TFI (Total Face Interface) and bypass adapters for PEEP management and respiratory therapy, featuring Swing Valve Technology (US and International Patents Pending).
• ODAPT O2C and O2 Products Capnography and oxygen analyzer products manufactured by McArthur Medical for respiratory monitoring, including ODAPT O2C with capnography and ODAPT O2 oxygen analyzer.
• Vocolair Ventilator Speaking Valve Speaking valve for ventilator-dependent patients enabling vocalization and speech during respiratory support.
• PALL HME Filters Heat and moisture exchangers and bacterial/viral filters for respiratory circuit protection in respiratory therapy.
• International Biomedical Neonatal Products Transilluminators (Wee-Sight, Neonatal Venoscope II), positioning products for developmental care, and swaddling products (Woombie Med Pods) for neonatal care.
• Dr. Brown's Medical Specialty Feeding System Zero-Resistance bottle system for neonatal and specialty feeding applications.
• Rice Lake Weighing Scales Weighing scales including neonatal, digital baby, wheelchair, physician, mechanical beam, digital, and adult/child scales for clinical and homecare settings.
• DRIVE DeVilbiss Oxygen Regulators and Conservers CHAD Bonsai Velocity pneumatic oxygen conservers and oxygen regulators for extended home oxygen therapy delivery.

Quantifiable outcome

• Improving patient care through strategic innovation in respiratory field

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

29 partnerships are on record, tiered core and major.

• GEDSA (Global Enteral Device Supplier Association)coreStrategic or Co-development Partner · 13 April 2026MMSI joined GEDSA to support ENFit patient safety initiative. GEDSA is a global association focused on reducing adverse events from misconnections with enteral devices. MMSI distributes NUBRE brand ENFit enteral feeding products.
• PhilipscoreChannel Partner/ Reseller/ Distributor · 1 February 2026Expanded partnership as of February 1, 2026 to distribute Philips pulse oximetry solutions across Canada. This builds on existing relationship and strengthens McArthur Medical's position in the Canadian medical device distribution market.
• ICU MedicalcoreChannel Partner/ Reseller/ Distributor · 20 June 2023Distribution agreement covering the sale of certain ICU Medical products into Acute Care settings throughout Canada. Includes products like BLUperc and BLUgriggs percutaneous dilation tracheostomy kits, SuctionPro 72 closed suction systems, and specialty tracheostomy tubes.
• Breas MedicalcoreChannel Partner/ Reseller/ Distributor · 22 June 2022Partnership to bring Breas technology into the Canadian market. Includes Vivo 45LS Ventilator, Vivo 3 BiPap with HFOT, Clearo airway clearance system, and Z2 portable CPAP devices. This technology fills a gap and supports patient needs across the country.
• NonincoreChannel Partner/ Reseller/ DistributorLong-standing distribution partner for Nonin pulse oximetry products including Model 7500, 7500FO, 8500, Avant 9600, PalmSAT, WristOx2, Onyx Vantage, CO-Pilot, TruO2, and various sensors.
• MaxteccoreChannel Partner/ Reseller/ DistributorDistribution partner for Maxtec oxygen analyzers, blenders including Bird MicroBlender, MaxBlend series, MaxO2 monitors, and related respiratory equipment.
• AerogencoreChannel Partner/ Reseller/ DistributorDistribution partner for Aerogen aerosol medication delivery systems including Pro-X Controller, Solo, Ultra, and USB Controller.
• Armstrong MedicalmajorChannel Partner/ Reseller/ DistributorDistribution partner for Armstrong Medical neonatal and respiratory care products including AquaVent ventilator circuits, NeoFlow CPAP circuits and bonnets.
• VitalographmajorChannel Partner/ Reseller/ DistributorDistribution partner for Vitalograph spirometers including ALPHA Touch 6000, Micro, In2itive, Pneumotrac 6, along with filters, precision syringes, and respiratory monitors.
• SentecmajorChannel Partner/ Reseller/ DistributorDistribution partner for Sentec transcutaneous monitors including tCOM+ tcPCO2, SpO2 and PR monitoring system.
• SunTech MedicalmajorChannel Partner/ Reseller/ DistributorDistribution partner for SunTech Medical blood pressure products including Oscar 2 ambulatory BP monitor, Tango M2 for stress testing, and disposable BP cuffs.
• Laerdal MedicalmajorChannel Partner/ Reseller/ DistributorDistribution partner for Laerdal LCSU 4 suction unit for emergency and respiratory care.
• AironmajorChannel Partner/ Reseller/ DistributorDistribution partner for Airon ventilators including pNeuton A, pNeuton S, pNeuton Mini for neonatal/infant/child, and MACS CPAP system.
• ABM Respiratory CaremajorChannel Partner/ Reseller/ DistributorDistribution partner for ABM BiWaze Cough System for airway clearance therapy in hospitals and homecare.
• IngMar MedicalmajorChannel Partner/ Reseller/ DistributorDistribution partner for respiratory simulation products including ASL 5000 Breathing Simulator, RespiSim System, QuickLung Breather, and Linear Test Lung.
• SouthmedicmajorChannel Partner/ Reseller/ DistributorDistribution partner for Southmedic products including endotracheal tube protectors, MDI inline adaptors, and GreenLine laryngoscope products.
• ArdomajorChannel Partner/ Reseller/ DistributorDistribution partner for Ardo breast pumps including AMARYLL, CALYPSO, CALYPSO-TO-GO, Carum, and surgical pumps.
• CodanmajorChannel Partner/ Reseller/ DistributorDistribution partner for Codan nasal aspirators and neonatal/pediatric infusion therapy products.
• PALLmajorChannel Partner/ Reseller/ DistributorDistribution partner for PALL HME filters for respiratory therapy.
• International BiomedicalmajorChannel Partner/ Reseller/ DistributorDistribution partner for International Biomedical neonatal care products including Wee-Sight transilluminator, positioning products, and developmental care items.
• NatusmajorChannel Partner/ Reseller/ DistributorDistribution partner for Natus Olympic Vac-Pac adult positioning products.
• BoppymajorChannel Partner/ Reseller/ DistributorDistribution partner for Boppy nursing pillows and disposable covers for healthcare settings.
• TRACOEmajorChannel Partner/ Reseller/ DistributorDistribution partner for TRACOE phon assist speaking valves and balloon dilation catheters.
• PortermajorChannel Partner/ Reseller/ DistributorDistribution partner for Porter MIDAS nitrous oxide delivery system and Nitronox Plus.
• FlexicaremajorChannel Partner/ Reseller/ DistributorDistribution partner for Flexicare BritePro laryngoscope blades and manual resuscitators.
• SanuvoxmajorChannel Partner/ Reseller/ DistributorDistribution partner for Sanuvox UV purification systems including VP900 Interceptor for portable air disinfection.
• MedcompmajorChannel Partner/ Reseller/ DistributorDistribution partner for Medcomp vascular access devices and DuraLock-C prefilled syringes.
• Rice LakemajorChannel Partner/ Reseller/ DistributorDistribution partner for Rice Lake scales including neonatal scales, digital wheelchair scales, and physician scales.
• Clement ClarkemajorChannel Partner/ Reseller/ DistributorDistribution partner for Clement Clarke respiratory products including peak flow meters, chambers & spacers, and In-Check DIAL.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• McKesson Canada: Canadian distribution business of McKesson, distributing medical-surgical supplies to hospitals, pharmacies, and healthcare providers — competing on broad-line medical distribution where MMSI specializes.
• Medline Canada: Canadian subsidiary of Medline Industries, a major manufacturer and distributor of medical supplies; broad portfolio overlaps with MMSI on consumables, airway, and respiratory categories.
• Henry Schein Canada: Subsidiary of global medical/dental distributor Henry Schein, operating across Canada with broad medical supply and equipment distribution — overlapping into respiratory and monitoring categories MMSI serves.
• Cardinal Health Canada: Canadian arm of Cardinal Health, a major medical product distributor serving hospitals and healthcare providers nationwide; overlaps with MMSI on respiratory and patient monitoring product categories at much larger scale.
• Air Liquide Healthcare Canada: Canadian healthcare arm of Air Liquide, providing medical gases, respiratory equipment, and homecare services; directly comparable medical gas and respiratory therapy distribution footprint.

Direct peers

• VitalAire Canada: Canadian home respiratory therapy provider and medical device distributor focused on CPAP, oxygen, and ventilation — overlapping with MMSI's hospital-to-home respiratory portfolio and Canadian-only geographic footprint.
• Stevens Company: Long-established Canadian medical device distributor serving hospitals with respiratory, anesthesia, and surgical products — directly comparable to MMSI in Canadian specialty distribution with similar multi-vendor model.
• Medigas (Praxair/Linde): Canadian home healthcare provider of respiratory equipment, oxygen therapy, and sleep apnea solutions; competes in the same community/homecare respiratory segment that MMSI serves.
• NDC Medical: Specialty distributor focused on respiratory, anesthesia, and critical care devices in Canada and the US, with comparable portfolio breadth in airway management, ventilation, and patient monitoring.

Peers

• Philips Healthcare Canada: One of MMSI's principal brand partners, distributing pulse oximetry and patient monitoring products in Canada; as a vendor-partner, also represents a structural risk as it could choose to bypass MMSI for direct sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SalesMcarthur

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McArthur Medical Sales