Wazzup
Wazzup is a Riga-based SaaS platform founded in 2017 that integrates WhatsApp, WABA, Telegram, Viber, and Instagram messengers into 50+ CRM systems, serving 30,000+ SMB sales teams globally via per-channel subscriptions starting at $15/month.
- Company typePrivate
- Founded2017
- HeadquartersRiga, Latvia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Wazzup does
Wazzup is a Riga, Latvia-based SaaS company founded in 2017 that operates as a middleware layer connecting consumer messaging channels — WhatsApp, WABA (WhatsApp Business API), Telegram (personal and bot), Viber, and Instagram Business — directly into customer relationship management (CRM) systems. The platform synchronizes incoming and outgoing messages into the connected CRM, automatically creates contacts and deals from inbound chats, persists chat history inside the CRM record, and exposes team-lead dashboards for monitoring manager activity. The product is sold as a self-serve SaaS with a free 3-day trial, no-code 5-minute setup, native iOS and Android mobile apps, and an API for technical partners.
The technical footprint is centered on breadth of integration rather than proprietary AI: Wazzup maintains native connectors to 50+ CRM platforms, including market leaders Kommo (formerly AmoCRM), Bitrix24, HubSpot, Zoho, Pipedrive, and RetailCRM, and holds the #1 installation position on the Bitrix24 marketplace. Distribution is global via direct web signup (app.wazzup24.com), CRM marketplace listings, mobile app stores, and an emerging partner program for CRM integrators and SaaS platforms seeking white-label or reseller arrangements. The company is privately held with 101–250 employees and claims 30,000+ business customers using the platform.
Revenue is generated through a per-channel subscription model with four published tiers: START at $15 per channel/month, INBOX at $30, PRO at $45, and MAX at $90, with monthly billing and discounts for longer commitments. The product-led growth motion targets SMB sales teams already using a CRM who want to consolidate messenger conversations inside that CRM rather than across personal phones, with the value proposition centered on chat-history preservation, manager oversight, and 24/7 auto-reply coverage. No revenue, funding, or valuation data is publicly disclosed.
Wazzup firmographics
Firmographics- Name
- Wazzup
- Legal name
- Wazzup
- Website
- https://wazzup24.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wazzup is a Riga-based SaaS platform founded in 2017 that integrates WhatsApp, WABA, Telegram, Viber, and Instagram messengers into 50+ CRM systems, serving 30,000+ SMB sales teams globally via per-channel subscriptions starting at $15/month.
- Ownership category
- akta.pro rank
Wazzup industry classification
Industry- Product category
- CRM Messaging Integration Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
- akta.pro secondary industry
- Enterprise Service Bus (ESB) & Message-Oriented Middleware (HDAEACAE)
Keywords
Where Wazzup is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Markets served
Wazzup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Channel Subscriptions: Per-channel subscription model where customers pay per messenger channel (WhatsApp, WABA, Telegram Personal, Telegram Bot, Viber, Instagram) per month. Four pricing tiers available with discounts for longer commitments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | START - 50 chats/month, basic features |
| Subscription | Monthly | INBOX - 500 chats/month, enhanced features |
| Subscription | Monthly | PRO - unlimited chats, advanced features |
| Subscription | Monthly | MAX - maximum capacity, premium support |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Wazzup product offering
Product offeringCore offering
Wazzup is a SaaS platform that connects messenger and social media channels — WhatsApp, WABA, Telegram, Viber, and Instagram — directly into CRM systems such as Kommo, Bitrix24, HubSpot, Zoho, Pipedrive, and 50+ others. It enables sales teams and managers to send, receive, and archive all client chats inside the CRM, with auto-replies, templates, contact/deal creation, team lead dashboards, and mobile access. The product is sold as per-channel monthly subscriptions with a 3-day free trial and 5-minute no-code setup.
Product overview
Wazzup is a unified messenger and social media integration platform that connects WhatsApp, WABA, Telegram, Viber, and Instagram directly into CRM systems. The core Wazzup platform acts as a middleware layer that synchronizes all client communications into the CRM, eliminating the need for managers to use personal phones or switch between applications. The product suite includes channel-specific integrations (WhatsApp, WABA, Telegram, Viber, Instagram), a mobile app for on-the-go access, and support for 50+ CRM systems. The platform emphasizes ease of setup without developers and includes features like auto-replies, templates, team lead controls, and chat history preservation in the CRM.
Differentiator
Problem solved
Functional benefit
Products and services
- Wazzup Messenger CRM Integration Platform A middleware SaaS platform that synchronizes WhatsApp, WABA, Telegram, Viber, and Instagram messenger communications directly into the user's CRM, allowing sales teams to manage all client conversations inside one system. Includes auto-replies, message templates, automatic contact and deal creation, team lead analytics, and chat history preservation in the CRM.
- WhatsApp CRM Integration
Quantifiable outcome
- Chat history preserved in CRM even when managers quit or take vacation - can be handed to new employee in few clicks
- +1 more outcomes
Companies that use Wazzup
Customer profileSegments2 records
Ideal customer profiles2 records
Wazzup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
Wazzup partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- KommocoreKommo (formerly AmoCRM) is a primary integration partner. Wazzup provides official WhatsApp, Telegram, and Instagram integration for Kommo users, allowing all client communications to be managed directly within the CRM.
- Bitrix24coreBitrix24 marketplace partner. Wazzup is #1 by number of installations among all services on the Bitrix24 marketplace, offering WhatsApp, Telegram, and Instagram integration.
- HubSpotcoreOfficial integration partner providing WhatsApp connectivity for HubSpot CRM users.
- ZohocoreOfficial integration partner providing WhatsApp connectivity for Zoho CRM users.
- PipedrivecoreIntegration partner providing messenger connectivity for Pipedrive CRM users.
- CRM Integrators (Partner Program)coreOfficial partnership program for CRM integrators who want to become Wazzup partners and resell or white-label the platform to their customers.
- Technical Partners (SaaS Product Owners)minorProgram for SaaS product owners who want to integrate Wazzup into their platform via API/technical integration.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Wazzup competitors and assessment
Company assessmentDirect peers
- Respond.io: Respond.io is a customer conversation management software that unifies WhatsApp, Messenger, Telegram, and other channels into CRMs and helpdesks. It targets the same mid-market CRM-using sales teams as Wazzup with comparable channel-based subscription pricing.
- AISensy: AISensy is a WhatsApp Business API and messaging platform with CRM integrations and per-channel subscription tiers. It competes directly with Wazzup in the messenger-to-CRM SMB space, particularly in emerging markets.
- MessageBird (Bird): Bird (formerly MessageBird) is a global omnichannel communications platform offering WhatsApp, SMS, voice, and email with CRM integrations. It overlaps with Wazzup's messenger-CRM value proposition for SMBs and mid-market customers but operates at a larger enterprise scale.
- 360dialog: 360dialog is a WhatsApp Business API solution provider with CRM and chatbot integrations, serving SMBs and agencies globally. It overlaps directly with Wazzup's WhatsApp-CRM integration core offering.
- Wati: Wati is a WhatsApp Business API platform for SMBs that integrates with CRMs like HubSpot, Zoho, and Pipedrive. It is the closest direct competitor to Wazzup, offering a shared business model of channel-based SaaS subscriptions for messenger-CRM connectivity.
- Trengo: Trengo is a customer service platform centralizing WhatsApp, email, chat, and social channels with CRM and helpdesk integrations. It competes with Wazzup in the multi-channel messaging + CRM space for SMB and mid-market customer service and sales teams.
Emerging players
- Aircall: Aircall is a cloud-based phone system and call center software with CRM integrations for sales and support teams. While voice-focused rather than messenger-first, it targets the same CRM-using sales teams as Wazzup and increasingly expands into digital channels.
Broad incumbents
- Infobip: Infobip is a global cloud communications platform offering WhatsApp Business API, omnichannel messaging, and CRM integrations at enterprise scale. It is a broader incumbent comparable to Wazzup's messenger-CRM bridge, serving larger customers globally.
- Twilio: Twilio provides the underlying messaging APIs (including WhatsApp Business API infrastructure) and a broader communications platform that includes CRM-adjacent capabilities. It is comparable as the underlying technology layer Wazzup builds upon, and a broader incumbent in customer engagement.
Regional players
- Sobot: Sobot is an omnichannel contact center and customer service platform with WhatsApp and CRM integrations. It is comparable to Wazzup in product scope but operates more strongly in APAC markets rather than Wazzup's CIS footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wazzup social profiles
Digital presenceWazzup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wazzup leadership team
Management profileNumber of profiles
Wazzup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wazzup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wazzup
What does Wazzup do?
Wazzup is a SaaS platform that connects messenger and social media channels — WhatsApp, WABA, Telegram, Viber, and Instagram — directly into CRM systems such as Kommo, Bitrix24, HubSpot, Zoho, Pipedrive, and 50+ others. It enables sales teams and managers to send, receive, and archive all client chats inside the CRM, with auto-replies, templates, contact/deal creation, team lead dashboards, and mobile access. The product is sold as per-channel monthly subscriptions with a 3-day free trial and 5-minute no-code setup.
Is Wazzup a public or private company?
Wazzup is a private company. It is classified as unknown and is currently operating.
When was Wazzup founded?
Wazzup was founded in 2017. It employs 101 to 250 people.
Where is Wazzup based?
Wazzup is headquartered in Riga, Latvia, in the Europe region.
How does Wazzup make money?
One revenue line is on record: channel Subscriptions.
Who are Wazzup's main competitors?
Direct peers on record are Respond.io, AISensy, MessageBird (Bird), 360dialog, Wati and Trengo. Aircall is listed as an emerging player. Broad incumbents are Infobip and Twilio. Sobot is listed as a regional player.
Does Wazzup have an API?
Yes. Wazzup exposes a public API. Developer documentation is at wazzup24.com/help/api-en.
What industry is Wazzup in?
Wazzup's product category is CRM Messaging Integration Software. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms, with a secondary code of HDAEACAE, Enterprise Service Bus (ESB) & Message-Oriented Middleware. Its NAICS code is 54151 and its SIC code is 7372.