PROAD
PROAD is a cloud-based, all-in-one project management and PSA platform from the everii Group, serving agencies, consultancies, and project-based service companies across the DACH region and the UK with resource planning, project controlling, time tracking, and financial management in a single integrated suite.
- Company typePrivate
- Founded1989
- HeadquartersDietzenbach, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PROAD does
PROAD, a product brand of the everii Group (operating entity: everii Germany GmbH, headquartered in Hamburg with listed offices in Frankfurt am Main and Dietzenbach), is a cloud-based all-in-one project management and Professional Services Automation (PSA) platform built for agencies, consultancies, and other project-based service companies. The platform unifies resource planning, project controlling, financial management, project communication, and time tracking within a single interface, offering real-time KPIs such as utilization, contribution margin, and daily rates, plus Kanban boards, Gantt charts, and a customized 'cockpit' dashboard with live data. PROAD exposes a REST API (v5) and advertises 2,000+ integrations including DACH-market-specific accounting systems (DATEV, BMD, Abacus, Bexio, Sage), HR (Personio), CRM (HubSpot, Pipedrive), and enterprise tooling (SAP, Microsoft 365, Jira, Zapier).
The product portfolio comprises the flagship PROAD platform, the targeted PROAD Sky variant for mid-sized consultancies and service providers, and the entry-level PROAD ONE offering aimed at solo practitioners, compact teams, and startups via a self-service, product-led onboarding motion. Revenue is generated primarily through per-user subscription licensing (starting at €22.00 per user per month, with individualized quote-based pricing), supplemented by personalized consultation, implementation support services, and a customer referral program.
Go-to-market blends a sales-led model (named sales representatives Michael Schmiechen, CSO, and Haris Suta handle direct consultation and enterprise engagement) with product-led growth via the PROAD ONE self-serve tier. Distribution is anchored by the proadsoftware.com website (free trial, personalized consultation booking) plus multi-channel digital marketing (Google Ads, LinkedIn, Meta, Outbrain, YouTube, newsletter, webinars). The company has served over 1,700 customers across the DACH region and the UK, with named logos spanning REWE DIGITAL, Sportfive, Estee Lauder, Bartenbach, and Minnt; it carries a 4.3/5 Google rating, an OMR Project Management badge, and a Proven Expert recognition, and operates under a GDPR-compliant posture with documented data processing agreements.
PROAD firmographics
Firmographics- Name
- PROAD
- Legal name
- everii Germany GmbH
- Website
- https://proadsoftware.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PROAD is a cloud-based, all-in-one project management and PSA platform from the everii Group, serving agencies, consultancies, and project-based service companies across the DACH region and the UK with resource planning, project controlling, time tracking, and financial management in a single integrated suite.
- Ownership category
- akta.pro rank
PROAD industry classification
Industry- Product category
- Professional Services Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Professional Services Automation (PSA) & Services ERP (HDAEAEAF)
- akta.pro secondary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
Keywords
Where PROAD is headquartered
LocationHeadquarters
- HQ city
- Dietzenbach
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
PROAD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription / Per-User Licensing: PROAD generates revenue through subscription-based per-user licensing. Pricing is quoted at a starting rate of €22.00 per user per month, with the full pricing tailored to each customer's individual needs and requirements. The company uses an individualized pricing model based on company-specific requirements.
- Professional Services: Personalized consultation and implementation support services are offered as part of the customer onboarding and ongoing engagement process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Standard per-user starting rate |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
PROAD product offering
Product offeringCore offering
PROAD is an All-in-One project management and Professional Services Automation (PSA) platform designed for agencies, consultancies, and project-based service companies. The software unifies resource planning, project controlling, financial management, project communication, time tracking, and reporting into a single integrated solution.
Product overview
PROAD is a unified all-in-one project management platform offered by the everii Group, designed specifically for agencies, consultancies, and project-based service companies. The core PROAD platform consolidates resource planning, project controlling, financial management, project communication, and time tracking into a single integrated solution. The product portfolio includes the flagship PROAD software, the targeted PROAD Sky offering for mid-sized consultancies, and the entry-level PROAD ONE for startups and small teams. The platform integrates with 2,000+ third-party tools including major accounting systems (DATEV, BMD, Abacus), HR platforms (Personio), CRM/marketing tools (HubSpot), and project management systems (Jira) via REST API. Pricing is individually configured based on company needs with a base rate of €22/user/month.
Differentiator
Problem solved
Functional benefit
Brands
- PROAD Sky: Software solution specifically designed for mid-sized consulting firms and service providers, offering resource optimization and project management capabilities.
Products and services
- PROAD Flagship All-in-One project management and PSA software for agencies and consulting firms, covering resource planning, project controlling, financial management, project communication, time tracking, and reporting. Targeted at established agencies and consultancies in the DACH region seeking an integrated replacement for multiple point solutions.
- PROAD Sky Cloud-based edition of PROAD tailored for mid-sized consultancies, offering the same integrated PSA capabilities with cloud deployment and accessibility for distributed teams.
- PROAD ONE Entry-level SaaS version of PROAD designed for smaller teams and startups, providing simplified access to core project management and time tracking functionality with self-serve onboarding.
- PROAD API v5 Developer-facing REST API enabling customers and partners to integrate PROAD with external systems, supporting custom data exchange with third-party tools and internal applications.
Quantifiable outcome
- Over 1,700 companies trust PROAD as a customer base indicator of platform value.
- +3 more outcomes
Companies that use PROAD
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
PROAD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature6 records
PROAD partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- DATEVcoreDATEV integration allows PROAD to export invoices and credit memos in DATEV-standard format for seamless import into accounting software compatible with DATEV, supporting monthly close processes for German customers.
- BMDcoreBMD integration exports incoming and outgoing invoices as well as debtor and creditor information in CSV format for seamless integration with BMD software, serving the Austrian market.
- AbacuscoreAbacus integration exports invoices, customers, and suppliers as Abacus-XML for Swiss accounting integration.
- PersoniocorePersonio HR integration enables bidirectional synchronization of absences between PROAD and Personio, supporting accurate capacity planning and real-time responses to idle time or resource bottlenecks.
- Microsoft 365coreMicrosoft 365 integration synchronizes contacts and absences and supports SharePoint for document sharing and collaboration directly within PROAD.
- HubSpotcoreHubSpot integration enables efficient customer data and sales process management, importing company and contact data and linking PROAD quotes as deals in HubSpot with current status.
- JiracoreJira integration syncs tasks and project data between PROAD and Jira, allowing users to create and manage tasks directly in Jira while maintaining project reporting and progress tracking in PROAD.
- SAPcoreSAP integration allows data exchange with SAP enterprise systems for large enterprise customers using PROAD.
- ZapiercoreZapier integration enables no-code automation connecting PROAD to thousands of other applications through Zapier's automation platform.
- PipedrivecorePipedrive CRM integration is used by everii Group internally for sales pipeline and customer data management, and offered to customers for CRM connectivity.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
PROAD competitors and assessment
Company assessmentDirect peers
- Scoro: Scoro is a PSA/work-management all-in-one platform built specifically for agencies, consultancies, and professional services firms — directly comparable in target customer, bundled feature scope (resource planning, time tracking, financials), and SaaS delivery model.
- MOCO: MOCO is a sister product within the everii Group offering agency and project management software — same vendor portfolio, overlapping target customers (agencies/consultancies) and similar core feature set, making it the most direct in-house peer.
- Productive: Productive is an all-in-one PSA platform purpose-built for agencies and consultancies, offering resource planning, time tracking, project management, and financial controlling — closest direct competitor in positioning and customer profile.
- Resource Guru: Resource Guru is a resource scheduling and team planning tool widely adopted by agencies, consultancies, and professional services firms — comparable in addressing the same capacity-planning and resource-utilization pain points that PROAD tackles.
- Kantata: Kantata (formerly Mavenlink + Kimble) is a professional services automation and project management platform for agencies, consultancies, and professional services organizations — directly comparable in business model and target verticals.
- Float: Float is a resource management and project planning SaaS for agencies, consultancies, and creative teams — directly comparable feature scope (resource scheduling, capacity planning, project budgeting) and similar buyer persona.
- Accelo: Accelo is a PSA platform automating operations for service businesses including agencies and consultancies, with project management, resource planning, time tracking, and invoicing — directly comparable functionality and customer base.
- Teamwork: Teamwork is a project management and team collaboration platform with strong traction among agencies and professional services firms, offering time tracking, resource management, and billing — comparable SaaS product targeting overlapping customer profiles.
Broad incumbents
- Asana: Asana is a large-scale work management platform used by professional services teams for project planning and resource coordination — overlapping functionality in project management but operating as a horizontal platform rather than a niche PSA specialist.
- Monday.com: Monday.com is a broad work management platform with project tracking, resource management, and integrations used across multiple industries including agencies and consultancies — overlapping capabilities but a much wider portfolio and global reach than PROAD.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PROAD social profiles
Digital presencePROAD compliance and trust
Trust signalCompliance1 record
PROAD financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROAD leadership team
Management profileNumber of profiles
Profiles2 records
PROAD subsidiaries and ownership
Company hierarchySubsidiaries1 record
PROAD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROAD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROAD
What does PROAD do?
PROAD is an All-in-One project management and Professional Services Automation (PSA) platform designed for agencies, consultancies, and project-based service companies. The software unifies resource planning, project controlling, financial management, project communication, time tracking, and reporting into a single integrated solution.
Is PROAD a public or private company?
PROAD is a private company. It is classified as corporate owned and is currently operating.
When was PROAD founded?
PROAD was founded in 1989. It employs 1 to 10 people.
Where is PROAD based?
PROAD is headquartered in Dietzenbach, Germany, in the Europe region.
How does PROAD make money?
Two revenue lines are on record. Subscription / Per-User Licensing is the primary driver. The others are professional Services.
Who are PROAD's main competitors?
Direct peers on record are Scoro, MOCO, Productive, Resource Guru, Kantata, Float, Accelo and Teamwork. Broad incumbents are Asana and Monday.com.
Does PROAD have an API?
Yes. PROAD offers a REST API (v5) that enables developers to build integrations and automate workflows. The API supports integration with project management, resource planning, time tracking, and financial management features. Developer documentation is at legacy.proadsoftware.com/proad-api/v5/swaggerdoc/index.html.
What industry is PROAD in?
PROAD's product category is Professional Services Automation Software. Its primary akta.pro industry code is HDAEAEAF, Professional Services Automation (PSA) & Services ERP, with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 513210 and its SIC code is 7372.