Bella & Materna

Name

Bella & Materna

Legal name

Bella & Materna

Website

https://bellamaterna.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Women's Digital Health Platform

NAICS

Other Individual and Family Services (624190), Computer Systems Design and Related Services (54151)

SIC

Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Women’s Health & Family Care Virtual Care (fertility, maternity, pediatrics) (HLALADAE)

akta.pro secondary industries

Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ), Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Women's digital health
• Maternal health platform
• Telemedicine consultations
• Corporate wellness benefits
• Clinical care protocols

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Enterprise Subscription (Empresas & RH): Monthly per-beneficiary subscription model for corporate HR teams. Provides women's health benefit to employees with ROI in reduced absenteeism and health plan costs. Pricing per collaborator per month.
2. B2G Government Contracts (Governo & Saúde Pública): Scale-based pricing model compatible with public contracts, agreements, and bidding processes. Serves municipal and state health departments.
3. B2B Health Operators (Operadoras & Corretoras): Success-based billing model aligned with insurance operators. Includes unlimited consultations per beneficiary and performance-based pricing tied to outcomes (sinistralidade reduction, IDSS improvement, cesarean reduction).
4. B2C Premium Membership: Freemium model with R$92/month Premium tier offering unlimited 24h specialist consultations, personalized care tracks, and priority video. Free tier provides community, calculators, and basic content.
5. B2B Brand Partnerships (Marcas & Indústria): Strategic partnerships with consumer brands (Huggies, Nestlé) including co-created campaigns, intelligent sampling programs, medical panel engagement, and high-complexity treatment support. Pricing varies by campaign scope and deliverables.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Bella & Materna operates a digital women's health platform that connects women with a multidisciplinary network of 200+ specialists through 24/7 video consultations, structured clinical care trails across all life phases (menstrual health, fertility, pregnancy, postpartum, breastfeeding, menopause, mental health), private moderated communities, and integrated health tools. The platform is delivered via B2C freemium subscriptions, B2B enterprise HR benefits, B2G government public health contracts, B2B health insurance operator integrations, and B2B brand OEM embedded partnerships.

Product overview

Bella&Materna is a comprehensive digital women's health platform structured as a core platform plus modular care trails, community features, and health tools. The platform serves women across all life phases — from menstrual health and fertility through pregnancy, postpartum, and menopause — offering 24/7 specialist access via video call, structured clinical care trails (Trilhas de Cuidado), peer communities, and practical health tools (cycle calculator, fertility calculator, pregnancy diary, breastfeeding logger). The platform is offered directly to consumers (B2C) and through three B2B/B2G channels: Empresas & RH (corporate health benefits), Operadoras & Corretoras (health insurance integration), Marcas & Indústria (brand marketing partnerships), and Governo & Saúde Pública (public health/SUS). The Rede de Especialistas is a separate provider-facing platform connecting multidisciplinary healthcare professionals to the Bella ecosystem. Key modules include: Trilha Gestação, Trilha Puerpério, Trilha Amamentação, Trilha Quero Engravidar, Trilha Saúde Menstrual, Trilha Endometriose & SOP, Trilha Climatério e Menopausa, and Trilha Saúde Mental Feminina.

Differentiator

Problem solved

Functional benefit

Products and services

• Bella&Materna Women's Health Platform Comprehensive digital women's health platform providing 24/7 specialist access via video consultation, clinical care trails across all life phases (menstrual health, fertility, pregnancy, postpartum, breastfeeding, menopause, mental health), private moderated community, and integrated health tools. Delivered via B2C, B2B enterprise HR, B2B health operator, B2B brand OEM, and B2G public health channels.
• Trilha Gestação (Pregnancy Care Trail) Digital prenatal care program with week-by-week fetal development tracking, multidisciplinary team support (obstetric nursing, nutritionist, psychologist, physiotherapist), 24/7 specialist video access, exam reminders, and trimester-based community groups for pregnant women.
• Trilha Puerpério (Postpartum Care Trail)

Quantifiable outcome

• -35% unnecessary cesareans
• +13 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• BB Seguridade (Banco do Brasil)coreStrategic or Co-development Partner · 1 March 2021BB Seguridade integrated Bella&Materna as benefit for 3.8M female insurance clients for 60 days. Campaign: 128k platform downloads, 1.1M interactions, 12k specialist consultations. Result: reduced churn and increased value perception of life insurance policies.
• HuggiesflagshipStrategic or Co-development PartnerBella integrated as mental health pillar in Huggies Mais Abraços platform—the largest diaper brand's digital ecosystem for mothers and parents. 50M+ impacts in Nasce uma Surpresa campaign. Bella delivers mental health care to Huggies consumers.
• Nestlé MaternacoreStrategic or Co-development PartnerNative integration: 'Pergunte à especialista' feature powered by Bella on Nestlé Materna website. 5 specialties (wellness, psychology, physiotherapy, nutrition) available in one click. Each interaction tracked and linked to Nestlé consumer journey.
• VotorantimminorGTM or Marketing PartnerEnterprise B2B customer. Bella provides women's health benefit to Votorantim employees as corporate wellness benefit.
• EnergisaminorGTM or Marketing PartnerEnterprise B2B customer. Bella provides women's health benefit to Energisa employees as corporate wellness benefit.
• PepsiCominorGTM or Marketing PartnerEnterprise B2B customer. Bella provides women's health benefit to PepsiCo employees as corporate wellness benefit.
• TelefônicaminorGTM or Marketing PartnerEnterprise B2B customer. Bella provides women's health benefit to Telefônica employees as corporate wellness benefit.
• DASAminorGTM or Marketing PartnerEnterprise B2B customer and health diagnostics partner. Bella provides women's health benefit to DASA employees as corporate wellness benefit.
• UnimedminorGTM or Marketing PartnerEnterprise B2B customer. Bella provides women's health benefit to Unimed employees and operates with Unimed health insurance ecosystem.
• GestominorGTM or Marketing PartnerEnterprise B2B customer. Bella provides women's health benefit to Gesto employees as corporate wellness benefit.
• Cubo (Itaú)minorGTM or Marketing PartnerCubo awarded Bella&Materna with 'Selo Dourado' as most inclusive startup for women. Acceleration and recognition partnership through Cubo innovation center.
• Vibee UnimedminorGTM or Marketing PartnerVibee Unimed acceleration program. Bella accelerated by Unimed's startup acceleration initiative for health innovation.
• EDP Brasil PortugalminorGTM or Marketing PartnerAwarded best HealthTech in The Next Startup competition. Recognition partnership providing visibility and credibility in Brazilian startup ecosystem.
• 100 Open StartupsminorGTM or Marketing PartnerRanking and recognition as Top 10 B2G startup in Latin America's largest open innovation mapping program. Provides credibility for government (B2G) sales motion.
• UNIFESPminorStrategic or Co-development PartnerExclusive clinical protocols developed with UNIFESP study groups. Academic validation of care track methodologies.
• Universidade de TorontominorStrategic or Co-development PartnerPerinatal mental health project with University of Toronto for DPP (postpartum depression) screening and research. Academic partnership for protocol validation.

Scale indicators23 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clue: Germany-based menstrual and reproductive health app with freemium model. Comparable to Bella's menstrual health trail and cycle/fertility calculator tools.
• Flo Health: UK-based global women's health app with freemium model and content/community. Comparable to Bella & Materna's B2C premium tier (R$92/month) and menstrual/fertility tracking tools.
• Babyscripts: US maternal-health virtual care platform with employer and payer integrations covering pregnancy and postpartum. Directly comparable to Bella's pregnancy and postpartum trails with similar B2B/B2B2C distribution.
• Ovia Health: US women's health and family benefits platform (part of Labcorp) integrated with employers and health plans. Closely aligned with Bella's employer-sponsored virtual care model and life-phase content/tools.
• Wildflower Health: US women's health platform connecting payers, providers, and consumers with care journeys and digital tools. Comparable to Bella & Materna's operator + consumer model across maternity and women's health.
• Maven Clinic: US-based virtual care platform for women's and family health serving employers, health plans, and consumers. Closest international analogue to Bella & Materna's B2B employer + B2C premium motion across the full reproductive and family lifecycle.
• Mahmee: US maternal-health platform delivering multidisciplinary care (nurses, lactation consultants, mental health) through payer and provider channels. Comparable in scope to Bella's perinatal trails and specialist-network approach.

Regional players

• Conexa Saúde: Brazilian telehealth platform offering general practitioner and specialist consultations to B2B clients. Comparable Brazilian market context and B2B employer/health-plan motion, though broader in clinical scope.
• Zenklub: Brazilian mental health platform serving B2B HR clients with online therapy and corporate wellness benefits. Comparable to Bella's B2B enterprise women's mental health trail and HR distribution motion.
• Alice: Brazilian digital health plan and care delivery platform combining technology with primary care. Operates in the same Brazilian employer-sponsored health-benefits space as Bella's Empresas & RH motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bellamaternabrasil

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bella & Materna