What FreshLime communication does

Freshlime Media Pty Ltd, operating as FreshLime communication, is an independent Australian full-service media planning and buying agency headquartered in St Kilda, Melbourne. Founded in 2005, the company provides integrated media strategy, planning, and buying services across both traditional advertising channels (television, out-of-home, cinema, radio, print, experiential) and digital channels (programmatic, paid social, digital video/BVOD/SVOD, digital audio, search engine marketing, premium publishers). The firm serves a horizontally diversified client base ranging from small businesses to large enterprises across financial services, retail, automotive, construction/mining, education, healthcare, agriculture, and art/culture sectors, with disclosed clients including Caterpillar, Hertz, La Trobe Financial, ANU, WEHI, TelstraSuper, FoodWorks, and the National Gallery of Australia.

The agency's underlying technology stack is built around digital media buying platforms with programmatic capabilities, real-time bidding systems, and data analytics tools for campaign optimization and audience targeting. Proprietary operational features include customized real-time dashboards integrated with Google Analytics, advanced data analytics and market research capabilities, programmatic media buying using machine-based algorithms for prospecting and re-targeting, and cross-channel integrated media strategy frameworks. The firm accesses audience measurement and consumer data through partnerships with Nielsen, Roy Morgan, GfK, Experian, Quantium, Bombora, Oztam, and Quantcast, and maintains direct inventory relationships with all major Australian television networks, out-of-home operators (oOh! Media, JCDecaux, QMS), BVOD platforms (7Plus, 9Now, 10Play, SBS on Demand), SVOD partners (Kayo, Optus Sport), and premium publishers (News Corp, Nine, AFR, Foxtel).

Freshlime generates revenue through professional services fees and/or commissions from media vendors for negotiating advertising placements, positioning, and terms on behalf of clients. Pricing is customized to individual client budgets and campaign requirements and is not publicly disclosed. The company employs 1-10 staff and operates a sales-led go-to-market motion, directly engaging marketing decision-makers and business owners without intermediaries or resellers. Service delivery spans metropolitan, regional, and national campaigns within Australia, with extended capabilities into New Zealand and broader APAC markets.

Name

FreshLime communication

Legal name

Freshlime Media Pty Ltd

Website

https://freshlime.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Freshlime Media is an independent Australian full-service media planning and buying agency offering integrated traditional and digital advertising services, including programmatic, BVOD, SEM, TV, OOH, and print. It serves SMBs through enterprise clients across diverse industries in Australia, New Zealand, and APAC markets.

Ownership category

akta.pro rank

Product category

Media Planning and Buying Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Media planning services
• Media buying agency
• Programmatic advertising
• Traditional advertising buying
• Integrated media strategy

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Planning and Buying Services: Full-service media agency providing media planning and buying services for traditional and digital advertising. Revenue generated through agency fees and/or commissions from media vendors for negotiating favourable rates, ad placements, positioning and terms on behalf of clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FreshLime is a full-service media planning and buying agency that strategises, negotiates, and purchases advertising inventory on behalf of clients across both digital (programmatic, paid social, BVOD/SVOD, digital audio, SEM, premium publishers) and traditional (television, out-of-home, cinema, radio, print, experiential) channels. The agency operates as an intermediary, earning fees and/or commissions from media vendors by negotiating favourable rates, placements, positioning, and terms, while delivering integrated cross-channel campaigns with real-time performance dashboards and data-driven optimisation.

Product overview

FreshLime is a media planning and buying agency offering a unified portfolio of 13 distinct services spanning digital and traditional advertising channels. The digital portfolio includes Programmatic Advertising (automated real-time bidding), Paid Social Media, Digital Video (BVOD/SVOD), Digital Audio, Search Engine Marketing, and Premium Publishers advertising. The traditional portfolio covers Television, Out of Home, Cinema, Radio, Print, and Experiential marketing. These services are supported by strategic offerings in Media Strategy, Client Service, and Results Delivery. The company operates on a media planning and buying model where they act as an intermediary agency, not a software platform with integrated tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmatic Advertising Automated digital media buying service using machine-based learnings and algorithms to purchase advertising inventory in real-time through real-time bidding, audience targeting, prospecting, re-targeting, interest-based audiences, footfall attribution, and pixel modelling.
• Paid Social Media Advertising Social media advertising service across Meta (Facebook & Instagram), LinkedIn, TikTok, Pinterest, Twitter, and Chinese platforms (Weibo, WeChat, Little Red Book) with precise audience targeting capabilities.
• Digital Video Advertising Video advertising across BVOD platforms (7Plus, 9Now, 10Play, SBS on Demand), SVOD (Kayo, Optus Sport), YouTube, and connected TV with targeting by program, demographics, and location.
• Digital Audio Advertising Audio advertising across music streaming platforms (Spotify, Apple Music, YouTube Music, SoundCloud) and podcasts with contextually relevant brand messaging alignment.
• Search Engine Marketing (SEM) Paid search advertising service on Google Ads and Microsoft Advertising (Bing) to improve brand visibility in search engine results and drive website traffic with conversion targeting.
• Premium Publishers Advertising Direct advertising placements with premium publishers including News Corp Australia, Nine Publishing, Australian Financial Review, and The Australian for contextually relevant brand messaging.
• Television Advertising TV advertising across free-to-air metro and regional markets, subscription TV (Foxtel), catch-up TV, program sponsorships, and infomercials with network relationships.
• Out of Home (OOH) Advertising Outdoor advertising including large format billboards, street furniture, airports, retail, transit, office, and programmatic DOOH through agency partners oOh! Media, JCDecaux, and QMS.
• Cinema Advertising Cinema advertising for captive audiences with genre and location targeting through Val Morgan, including in-cinema portrait screens and blockbuster integrations.
• Radio Advertising Radio advertising including pre-recorded commercials, announcer live reads, program sponsorships, digital DAB+ streaming, and podcast integration across metropolitan and regional networks.
• Print Advertising Print advertising across national mastheads, premium magazines, industry titles, and advertorials with section sponsorships and digital amplification options.
• Experiential Marketing Experiential advertising including events, activations, pop-ups, light shows, virtual reality, sampling, and brand collaborations to create memorable consumer connections.

Quantifiable outcome

• 250% average ROI for Search Engine Marketing
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

28 partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationTechnology partner providing business tools and infrastructure for agency operations.
• We Are SocialcoreStrategic or Co-development PartnerSocial media intelligence and research partner providing market insights and data for campaign planning.
• DeloittecoreStrategic or Co-development PartnerProfessional services partner providing consulting and industry expertise.
• QuantiumcoreTechnology or IntegrationData and analytics partner providing data science capabilities and audience insights.
• ExperiancoreTechnology or IntegrationData partner providing consumer data and analytics for audience targeting.
• BomboracoreTechnology or IntegrationIntent data partner providing content engagement data for B2B marketing campaigns.
• NielsencoreTechnology or IntegrationMedia measurement and research partner providing audience measurement and campaign ratings data.
• Roy MorgancoreTechnology or IntegrationAustralian market research partner providing audience insights and consumer behavior data.
• GfKcoreTechnology or IntegrationGlobal market research partner providing consumer insights and data analytics.
• OztamcoreTechnology or IntegrationAustralian media and advertising research partner providing audience measurement for television and digital platforms.
• oOh! MediacoreChannel Partner/ Reseller/ DistributorPremium out-of-home media operator providing access to airport, shopping centre, street furniture, and roadside billboard inventory.
• JCDecauxcoreChannel Partner/ Reseller/ DistributorGlobal out-of-home media company providing premium advertising inventory across airports, urban locations, and transport networks.
• QMScoreChannel Partner/ Reseller/ DistributorDigital out-of-home media network providing premium digital advertising locations.
• OMA/MOVEminorChannel Partner/ Reseller/ DistributorOut-of-home media network partner providing additional inventory options.
• Val MorgancoreChannel Partner/ Reseller/ DistributorCinema advertising partner for buying aligned cinema placements, film genres, and locations tailored to client audiences.
• 7PluscoreChannel Partner/ Reseller/ DistributorDirect partnership for Broadcast Video on Demand advertising on Seven Network's streaming platform.
• 9NowcoreChannel Partner/ Reseller/ DistributorDirect partnership for BVOD advertising on Nine Network's streaming platform.
• 10PlaycoreChannel Partner/ Reseller/ DistributorDirect partnership for BVOD advertising on Network Ten's streaming platform.
• SBS on DemandcoreChannel Partner/ Reseller/ DistributorDirect partnership for BVOD advertising on SBS streaming platform.
• KayocoreChannel Partner/ Reseller/ DistributorSubscription video on demand partner for reaching sports-loving audiences.
• Optus SportcoreChannel Partner/ Reseller/ DistributorSVOD partner for sports content advertising targeting.
• News Corp AustraliacoreChannel Partner/ Reseller/ DistributorPremium publisher partner including national mastheads such as The Australian, and state-wide news sites including Sydney Morning Herald, The Age, Daily Telegraph, Herald Sun, Brisbane Times, and Courier Mail.
• Nine PublishingcoreChannel Partner/ Reseller/ DistributorPremium publisher partner for digital and print advertising placements.
• Australian Financial ReviewcoreChannel Partner/ Reseller/ DistributorPremium business masthead partner for reaching high-value B2B audiences.
• FoxtelcoreChannel Partner/ Reseller/ DistributorSubscription TV network partner providing access to high net worth consumers on a national scale in a premium brand-safe environment.
• Production StudiosminorStrategic or Co-development PartnerLong-term relationships with production studios for creative content development.
• Voiceover Talent Management AgenciesminorStrategic or Co-development PartnerPartnerships with voiceover talent management agencies for audio production.
• Creative AgenciesminorStrategic or Co-development PartnerFreshlime often works with like-minded creative agencies to develop compelling ad creatives and content that resonate with target audiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mindshare Australia: WPP/GroupM media agency with substantial Australian operations offering media planning, buying, and analytics. Directly competes for the same enterprise clients and uses similar programmatic and data partnerships.
• Starcom Australia: Publicis-owned media agency with Australian operations offering full-service planning and buying. Comparable cross-channel capabilities and direct BVOD/publisher relationships.
• Hearts & Science: Omnicom-owned data-driven media agency with APAC operations. Competes with Freshlime on performance-led, data-driven media buying using similar audience and measurement partnerships.
• Zenith Australia: Publicis-owned global media agency with Australian operations offering ROI-driven media planning across digital and traditional channels. Direct competitor for performance-led enterprise accounts.
• Atomic 212°: Australia-based independent media agency offering full-service planning and buying across digital and traditional channels. Closest structural peer to Freshlime given shared independent model and Australian focus.
• Wavemaker Australia: WPP/GroupM media agency combining digital and traditional media buying with data analytics. Competes with Freshlime for integrated cross-channel mandates and similar enterprise verticals.
• PHD Worldwide: Global media planning and buying agency under Omnicom Media Group with strong Australia presence. Directly competes with Freshlime on integrated cross-channel media planning for enterprise clients across Australian and APAC markets.
• Havas Media Australia: Global media network with Australia presence providing integrated media planning and buying services. Competes with Freshlime across enterprise verticals and shares similar digital+traditional portfolio mix.
• Carat Australia: dentsu-owned media agency with significant Australian presence providing full-service media planning and buying. Competes head-to-head with Freshlime on cross-channel integrated strategies.
• OMD Australia: One of Australia's largest media planning and buying agencies under Omnicom. Competes with Freshlime across the same enterprise client base and provides comparable full-service digital and traditional media buying.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/freshlimeagency
• LinkedInlinkedin.com/company/1818119
• Instagraminstagram.com/freshlime_agency
• Xx.com/freshlimeagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FreshLime communication