What Coffeehouse Collective does

Coffeehouse Collective, Inc. is a privately held, women-owned regenerative marketing and organizational design studio founded in 2017 by Traci Wallace and domiciled in the USA. The firm operates a consultancy model built around a proprietary methodology called the Coffeehouse Framework for Regenerative Brand Ecosystems, which integrates Organizational Health, Employee Experience, Systems Alignment, and Authentic Expression into an 'inside-out' brand growth approach. Service offerings include strategic communications and marketing, internal communication strategies, brand development and management, advocacy campaigns, community building, creative launches, educational program development, hospitality and wellness experience design, and website design and stewardship. A productized offering, the Local Roots Refresh package, delivers a 3-4 week digital and analog marketing refresh specifically for small local businesses such as cafés, bakeries, wellness studios, and community nonprofits.

The company's revenue model is professional services-based, with no publicly disclosed pricing. GTM is consultative and conversation-led, requiring alignment with the firm's regenerative values before engagement. Customer segments span small local businesses (via the Local Roots Refresh package), purpose-driven brands and causes (nonprofits, advocacy organizations, mission-aligned enterprises), and larger enterprises seeking advocacy campaign execution. Notable engagements include Kiss the Ground (documentary promotion and Soil Advocate Training launch), Capital Institute (global Regenerative Economics educational programs drawing students from over 50 countries), Callaway Golf (India market expansion), Big Picture Ranch, Hotels for Trees, and Surfrider Foundation. The firm claims global campaign reach exceeding 100 million people and contributed to the passage of the Keeping Children Safe From Family Violence Act (VAWA 2022) and California's Piqui's Law (2023). The studio is founder-led with no disclosed external investors, no funding rounds, and no headcount or revenue figures publicly available.

Name

Coffeehouse Collective

Legal name

Coffeehouse Collective, Inc.

Website

https://coffeehousecollective.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Coffeehouse Collective is a women-owned, founder-led regenerative marketing and organizational design studio that helps purpose-driven brands, advocacy organizations, and small local businesses grow from the inside out using its proprietary Coffeehouse Framework.

Ownership category

akta.pro rank

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Strategic Communications & Marketing Consulting: Full-spectrum brand building and stewardship services including strategic communications, internal communication strategies, comprehensive brand development and management, website design and stewardship. Primarily project-based or retainer consulting engagements.
2. Local Roots Refresh Package: Complete marketing refresh package for small local businesses delivered in 3-4 weeks. Intentionally priced to serve small businesses, including brand discovery session, social media consultation, website review, collateral design, and implementation call.
3. Creative Services: Creative launches for songs, products, books, films, and events designed to spark curiosity, connection, and shareable moments. Also includes advocacy campaigns, community building initiatives, and educational program development.
4. Hospitality & Wellness Experience Design: Experience design services placing people at the center and creating lasting impact for hospitality and wellness businesses, including workplace and brand ecosystem wellbeing programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Coffeehouse Collective is a regenerative marketing and social impact studio that delivers strategic communications, brand development, internal communications, advocacy campaigns, and creative launch services for purpose-driven brands, nonprofits, and small local businesses. Its core named package, Local Roots Refresh, is a structured 3–4 week digital and analog marketing refresh for small local businesses, while broader engagements span hospitality, wellness, environmental, and human rights clients.

Product overview

Coffeehouse Collective is a regenerative marketing and social impact studio that offers a portfolio of consulting services built around its core framework called The Coffeehouse Framework. The primary named product is the Local Roots Refresh package for small local businesses, which is a structured 3-4 week marketing refresh combining brand strategy, social media consultation, website review, and collateral design. The studio also provides Inside-Out Brand Growth methodology, Learning Ecosystems services, and various marketing/communications services including strategic communications, advocacy campaigns, community building, and brand development. The Coffeehouse Framework serves as the overarching methodology that integrates organizational health, employee experience, systems alignment, and authentic expression components.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Roots Refresh A complete digital and analog marketing refresh package designed for small local businesses (independent cafés, bakeries, restaurants, schools, community centers, wellness studios, boutiques, bookshops, maker spaces, community nonprofits, co-ops, farmers markets, and artisan vendors). Delivered in 3–4 weeks with intentionally accessible pricing.
• Strategic Communications & Marketing Consulting Consulting engagement that amplifies a brand's mission and message through regenerative marketing practices for purpose-driven brands, causes, and organizations.
• Internal Communication Strategies Strategy consulting that aligns and inspires internal teams, building cultures of institutional courage and authentic internal-to-external expression.
• Hospitality & Wellness Experience Design Experience design for hospitality and wellness businesses that places people at the center and integrates regenerative practices, stewardship, and community engagement into guest experiences.
• Advocacy Campaign Development Design and execution of advocacy campaigns in culture, human rights, and environment intended to inspire real, sustainable change.
• Comprehensive Brand Development & Management Full-spectrum brand development and management for consistent, values-aligned storytelling across channels and audiences.
• Creative Launches Launch support for songs, products, books, films, and events designed to spark curiosity, connection, and shareable moments.
• Website Design & Stewardship Design and ongoing stewardship of digital spaces (websites) that reflect the true essence of a brand's offering.

Quantifiable outcome

• Over 100 million people reached through global campaigns across hospitality, sports marketing, film, music, wellness, environmental advocacy, and human rights
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, key and supporting.

• Kiss the GroundcoreStrategic or Co-development Partner · 1 January 2017Traci Wallace was an early member of Kiss the Ground, helping amplify the regeneration movement and promoting award-winning documentaries 'Kiss the Ground' and 'Common Ground'. Managed the worldwide launch of the Kiss the Ground Soil Advocate Training initiative and promotion of the Soil Story Curriculum. This partnership has been foundational to the company's identity in regenerative marketing.
• Capital InstitutecoreStrategic or Co-development PartnerPartnered in launching global Regenerative Economics Educational Programs with John Fullerton of the Capital Institute. The inaugural sessions drew students from over 50 countries, reflecting a global commitment to reshaping economic paradigms. This educational initiative aligns regenerative economics with ecological harmony and equitable wellbeing.
• nRhythmkeyStrategic or Co-development PartnerPartnership in the area of Regenerative Organizational Design, supporting the integration of regenerative frameworks into organizations. Collaboration focused on designing structures and practices rooted in regenerative principles for sustainable growth.
• reNourish Studio (Lauren Tucker)supportingStrategic or Co-development PartnerCollaboration with Lauren Tucker (reNourish Studio) whose work deepens the intersections of regeneration, culture, and organizational practice.
• Grounded (Dr. Erin Yu-Juin McMorrow)supportingStrategic or Co-development PartnerCollaboration with Dr. Erin Yu-Juin McMorrow (Grounded) whose work enriches the intersections of regeneration, culture, soil, and spirit.
• Jessica HandysupportingStrategic or Co-development PartnerCollaboration with Jessica Handy whose work contributes to the intersections of regeneration, culture, and social impact.
• Big Picture RanchkeyStrategic or Co-development PartnerFilm partner for award-winning documentaries 'Kiss the Ground' (Netflix) and 'Common Ground'. Supported the launch of these groundbreaking documentaries raising global awareness around regenerative agriculture's potential to mitigate climate change.
• Hotels for TreessupportingStrategic or Co-development PartnerPartnership for hospitality-based environmental impact initiatives including reforestation efforts. Integrated stewardship, community engagement, and regenerative practices into guest experiences.
• Surfrider FoundationsupportingStrategic or Co-development PartnerPartnership for environmental initiatives including community-driven beach cleanups and environmental education. Contributed to advancing environmental stewardship and community engagement.
• Karen Rodriguez (Kiss the Ground)keyStrategic or Co-development PartnerVP Operations at Kiss the Ground, collaborated on amplifying the regeneration movement and promoting documentaries. Work deepens the intersections of regeneration, culture, soil, and spirit.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Futerra: Futerra is a sustainability and communications agency that helps brands and NGOs communicate on climate, equity, and regenerative topics. It is directly comparable in combining brand stewardship, advocacy campaigns, and purpose-driven strategy for environmental and social-impact clients.
• Bigeye Agency: Bigeye is an Orlando-based brand strategy and creative agency serving purpose-driven and B2B clients across hospitality, wellness, and mission-led sectors. It is comparable in delivering brand development, internal alignment, and integrated marketing for similar SMB and mid-market segments.
• Mekanism: Mekanism is an independent creative agency known for purpose-driven brand storytelling and integrated campaigns. It is comparable to Coffeehouse Collective in blending brand stewardship, advocacy-oriented creative work, and a values-led positioning.
• Emotive Brand: Emotive Brand is a brand strategy consultancy that aligns internal culture, employee experience, and external expression for B2B and purpose-led brands. It is directly comparable to Coffeehouse Collective's inside-out brand growth and organizational health methodology.
• Blue State: Blue State is a digital agency that works with nonprofits, causes, and mission-driven brands on campaigns, fundraising, and brand building. It is comparable in delivering strategic communications and digital/analog creative work for impact-oriented organizations.
• Purpose: Purpose is a strategic communications and campaigns agency that builds movements and brands for social impact, including work on climate, human rights, and regenerative causes. It is directly comparable to Coffeehouse Collective in targeting purpose-driven brands and running advocacy campaigns with global reach.

Broad incumbents

• Mother New York: Mother is an independent global creative agency producing culturally resonant campaigns for established and challenger brands. It is comparable as a broad incumbent offering creative launches, advocacy-style storytelling, and brand stewardship at greater scale than Coffeehouse Collective.
• 72andSunny: 72andSunny is a large global creative agency whose portfolio includes purpose-led and culture-driving campaigns for major brands. It is comparable as a broad incumbent that operates in the same strategic communications and brand storytelling category but at significantly larger scale.

Others

• B Lab: B Lab operates the B Corp certification and supports the community of regenerative and purpose-driven businesses globally. It is adjacent to Coffeehouse Collective as part of the same regenerative-business ecosystem and an indirect channel for mission-aligned client leads.
• SustainAbility: SustainAbility is a sustainability strategy and communications advisory that helps companies integrate ESG and regenerative themes. It is an adjacent consulting peer whose work overlaps with Coffeehouse Collective's purpose-driven brand and ESG communications engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coffeehousecollective
• Instagraminstagram.com/coffeehousecollective
• Xx.com/chousecollectiv
• Facebookfacebook.com/thecoffeehousecollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffeehouse Collective