Baltimax

What Baltimax does

Baltimax, UAB is a Vilnius-headquartered (Laisvės pr. 3) Lithuanian private limited company that operates as a value-added software distributor and reseller, sourcing licences from global software vendors and reselling them to Lithuanian business customers and home users. Its core commercial activity centres on ESET cybersecurity products — spanning the full ESET PROTECT stack (Entry through Elite plus XDR-enabled tiers), ESET HOME Security consumer lines, server, mail, encryption, authentication and the newer Vulnerability & Patch Management modules — alongside Safetica data loss prevention (cloud and on-premises editions), Axence nVision Pro IT management, Google Workspace, ManageEngine, Acronis, Xopero, ISL Online remote access, GoToMeeting/GoToWebinar, Adobe, Corel and a long tail including KnowBe4, NordPass, NordStellar and WinRAR.

Underlying technology is intentionally thin in proprietary terms: the storefront (baltimax.com/shop), B2B partner portal, customer account management and partner tiering run on Odoo's open-source e-commerce/website builder stack, with cookie-consent/GDPR controls on the front end. All material technical differentiation (anti-phishing NLP, behavioural ransomware detection, cloud sandboxing, XDR, FIPS 140-2 256-bit AES encryption, MFA/SSO integrations, hybrid DLP) is delivered by the upstream vendors, not by Baltimax itself. Distribution of product certifications such as FIPS 140-2 and VB100 plus GDPR-compliant data handling on the distributor side are the primary compliance assets.

The business model is software resale with subscription-recurring revenue mechanics: Baltimax buys licences from manufacturers and resells them at markups, supplemented by tiered B2B partner pricing (Registered 20% / Silver 22% / Gold 25% / Platinum 28% discounts on ESET business products), advance-payment requirements on selected vendors (Adobe, Corel, Axence) to manage payment risk, and direct EUR-denominated e-commerce pricing to consumers and SMBs. Go-to-market runs three ways: an enterprise field-sales motion via two named sales managers (Dovilė and Laimis) handling phone/email inquiries, a B2B partner/reseller channel served through the login portal and an annual partner conference (11th edition in March 2026 across Vilnius, Kaunas and Klaipėda), and a direct-to-consumer e-commerce storefront. Customer segments are horizontal — business customers (primary) and home users (secondary) — with NIS2-driven compliance demand being the most visible 2026 commercial tailwind.

Name

Baltimax

Legal name

Baltimax, UAB

Website

https://baltimax.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Baltimax is a Vilnius-based Lithuanian value-added software distributor that resells cybersecurity (ESET, Safetica), productivity (Google Workspace), IT management (Axence, ManageEngine), backup (Xopero, Acronis) and collaboration software to Lithuanian business customers and home users via a B2B partner portal, e-commerce storefront and field sales.

Ownership category

akta.pro rank

Product category

IT Software Distribution

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Software distribution services
• IT security solutions
• Business productivity software
• Cybersecurity distribution
• Software reseller services

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Distribution and Resale: Baltimax operates as a distributor/reseller of software solutions, purchasing licenses from manufacturers and reselling to business customers and home users. Revenue is generated through markups on software products from vendors including ESET, Safetica, Google Workspace, Axence, and others.
2. E-commerce Sales: Direct sales through the company's online shop at baltimax.com/en_US/shop. Customers purchase software products directly with prices listed in EUR.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Baltimax is a Lithuanian IT software distributor that resells cybersecurity, productivity, IT management, and remote access solutions from multiple vendors (ESET, Safetica, Google Workspace, Axence, ISL Online, Xopero, GoTo, Adobe, Corel, ManageEngine, Acronis, KnowBe4, NordPass, NordStellar, WinRAR) to business customers and home users. The company operates a B2B partner portal with tiered partner discounts, an e-commerce storefront for direct purchases, and dedicated sales managers handling enterprise inquiries.

Product overview

Baltimax is an IT solutions distributor offering a portfolio of security, productivity, and IT management software products. The product lineup centers on ESET cybersecurity solutions (ranging from home user products like ESET HOME Security Ultimate/Premium/Essential to enterprise offerings including ESET PROTECT Entry/Advanced/Complete/Enterprise/Elite) and Safetica data loss prevention solutions (cloud and on-premises versions at Premium/Pro/Essentials tiers). Additional products include Axence nVision Pro for IT management, ISL Online for remote access, Google Workspace for productivity, GoToMeeting and GoToWebinar for video conferencing, Xopero for backup solutions, and various other software products. The portfolio serves both business customers and home users through an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• ESET Cybersecurity Solutions

Quantifiable outcome

• Baltimax has been recognized by ESET as a valued distribution partner with tiered partner program benefits (Registered, Silver, Gold, Platinum)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, secondary and minor.

• ESETcoreChannel Partner/ Reseller/ DistributorBaltimax is a key distribution partner for ESET security solutions in Lithuania. They offer ESET's full product portfolio including home security (ESET HOME Security), business protection (ESET PROTECT), server security, email security, encryption, and authentication solutions. Baltimax participates in the ESET partner program with tiered status.
• SafeticacoreChannel Partner/ Reseller/ DistributorBaltimax distributes Safetica data loss prevention (DLP) solutions in Lithuania. Products include Safetica Essentials, Pro, and Premium in both cloud and on-premise versions. Safetica protects businesses from data leaks and helps manage insider risks.
• Google WorkspacecoreChannel Partner/ Reseller/ DistributorBaltimax offers Google Workspace business productivity solutions including Business Standard and Business Starter packages. These include Gmail, Drive, Docs, Sheets, Slides, Calendar, Hangouts Meet, and other collaboration tools.
• AxencecoreChannel Partner/ Reseller/ DistributorBaltimax distributes Axence nVision Pro, an integrated IT management and security solution. Features include user monitoring, network management, inventory, HelpDesk, DataGuard, and SmartTime modules for comprehensive IT administration.
• ISL OnlinesecondaryChannel Partner/ Reseller/ DistributorBaltimax offers ISL Online remote access solutions including Pay Per Use and Cloud Subscription options. ISL Online provides secure remote desktop control, screen sharing, and IT support tools for Windows, Mac, and Linux systems.
• XoperosecondaryChannel Partner/ Reseller/ DistributorBaltimax distributes Xopero backup and recovery solutions including Server Agent, Endpoint Agent, Cloud Endpoint Protection, and QNAP Appliance products. Xopero provides data backup and restoration for physical and virtual environments.
• GoTo (GoToMeeting, GoToWebinar)secondaryChannel Partner/ Reseller/ DistributorBaltimax offers GoToMeeting and GoToWebinar collaboration tools including Business, Professional tiers for meetings and Starter, Plus, Pro tiers for webinars. Designed for business communication and online seminars.
• AdobesecondaryChannel Partner/ Reseller/ DistributorBaltimax distributes Adobe products. Note: Adobe products require advance payment as a payment risk management measure.
• CorelsecondaryChannel Partner/ Reseller/ DistributorBaltimax distributes Corel software products including graphics and design software. Note: Corel products require advance payment as a payment risk management measure.
• ManageEnginesecondaryChannel Partner/ Reseller/ DistributorBaltimax offers ManageEngine IT management solutions including unified endpoint management and Active Directory management tools for enterprise IT administration.
• AcronissecondaryChannel Partner/ Reseller/ DistributorBaltimax distributes Acronis cyber cloud backup and protection solutions for businesses, providing data backup and cybersecurity protection.
• WinRARminorChannel Partner/ Reseller/ DistributorBaltimax offers WinRAR compression and archiving software for Windows platforms.
• NordPassminorChannel Partner/ Reseller/ DistributorBaltimax offers NordPass password management solutions as part of their product portfolio.
• NordStellarminorChannel Partner/ Reseller/ DistributorBaltimax distributes NordStellar solutions as part of their extended product portfolio.
• KnowBe4secondaryChannel Partner/ Reseller/ DistributorBaltimax offers KnowBe4 cybersecurity awareness training and phishing simulation solutions for organizations to train employees on security awareness.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arrow Electronics (Enterprise Computing Solutions): Global value-added distributor for enterprise computing, security, and cloud solutions. Operates a software distribution model comparable to Baltimax's ESET/Safetica/ManageEngine portfolio but at enterprise scale with broader services.
• Ingram Micro: Global IT distribution leader with software, cloud marketplace, and cybersecurity offerings. Operates an adjacent model to Baltimax's B2B software distribution with multi-vendor catalog and tiered reseller programs, but at vastly greater geographic and category scope.
• ALSO Group: Pan-European IT distribution major covering thousands of resellers across hardware, software, and cloud categories. Comparable to Baltimax's broad linecard and B2B portal-led channel model, though at continental scale versus Baltimax's Lithuania-only footprint.

Regional players

• Westcoast: UK's largest independent IT distributor with broad software linecard and tiered partner program. Comparable B2B model and channel-led GTM to Baltimax, but operating in the UK/Ireland rather than Baltics.
• Esprinet: Southern Europe-focused IT distribution group operating in Spain, Portugal, and Italy with software and cybersecurity categories. Similar multi-vendor B2B distribution model to Baltimax but serving a different regional footprint.
• Computer Gross: Italian IT value-added distributor focused on software, cloud, and cybersecurity vendors with a partner-led channel. Operates a comparable distributor-to-reseller model to Baltimax, but regionally focused on Italy rather than the Baltic States.

Direct peers

• Exclusive Networks: Global cybersecurity specialist distributor with deep vendor relationships across endpoint, network, and cloud security. Comparable to Baltimax's cybersecurity-heavy portfolio (ESET, Safetica, KnowBe4) and partner-tier programs but operating at much larger scale.
• ELKO Group: Latvia-headquartered IT distributor covering the Baltics, Central Asia, and Eastern Europe with multi-vendor IT products including cybersecurity and cloud productivity. Closest functional analogue to Baltimax given shared regional footprint and similar multi-vendor distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Baltimax/1405362696370577
• LinkedInlinkedin.com/company/baltimax
• Instagraminstagram.com/baltimaxlietuva
• Xx.com/Baltimax_com

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baltimax