SixDegrees
SixDegrees.org is a 501(c)(3) nonprofit founded by Kevin Bacon that fights social disconnection by uniting individuals, grassroots nonprofits, and corporate partners through resource distribution, pro bono creative campaigns, and community storytelling programs across the United States.
- Company typePrivate
- Founded2007
- HeadquartersAlexandria, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What SixDegrees does
SixDegrees.org is a 501(c)(3) public charity founded by actor Kevin Bacon in 2007 to combat what the organization frames as "disconnection" — the erosion of community ties — by uniting individuals, grassroots nonprofits, and corporate partners through acts of service and storytelling. The organization operates a portfolio of programs across four pillars: youth empowerment, justice and equity, sustainable living environments, and emergent crisis response. Operational scope is primarily domestic (United States), with prior pandemic-era campaigns reaching more than 50 countries. Headquarters are at 10332 Main Street, Unit 290, Fairfax, Virginia, with a staff of 1-10 employees per available firmographic data.
Core programs include Building Kits by Kevin Bacon (BKxKB), which mobilizes corporate volunteers to assemble and distribute hygiene, mental-health, and educational resource kits to at-risk populations (40,000+ kits distributed across all 50 states by February 2025, a milestone tied to the 40th anniversary of Footloose); Purpose, Produced, an initiative launched April 2025 with Advertising Week pairing nonprofit clients with creative agencies (VERSUS, The Variable, Rain, Crispin, Duncan Channon, Bray & Co) for pro bono campaigns that generated 355M+ media impressions and $3.7M in estimated media value in its inaugural cohort; #IGetIt, a national mental health awareness campaign; Ruth's Room, which converts underutilized physical spaces into community hubs; the Six Degrees with Kevin Bacon podcast; Degree Shift convener campaigns (including #IStayHomeFor and #CakeItLikeAKid); and causEvolve, a content-production arm. SixDegrees.org operates without a proprietary technology platform, relying on Squarespace-hosted web properties, podcast distribution networks, social channels, and email marketing rather than bespoke software.
Revenue mechanics are donation- and partnership-driven rather than transactional. Streams include individual donations through a Sustaining Stars monthly recurring program, corporate CSR partnerships (kit-building activations, cause marketing, employee engagement, keynote engagements) with partners such as Bell Bank, loanDepot, Paramount, SageView, IMF, and Bonfire, in-kind product contributions from brand partners (Bombas, Dr. Bronner's, Calm, BetterHelp, Hachette, Nu Skin, Dropps), and media-sponsored benefit events including the PLAY ON concert, which aired on CBS, YouTube, and SiriusXM and raised more than $7.3 million for the NAACP Legal Defense & Educational Fund and WhyHunger in December 2020. Go-to-market motion is community-led and event-driven, leveraging Kevin Bacon's celebrity network to convene stakeholders; primary marketing channels are the podcast, blog, social media, newsletter, and earned media.
SixDegrees firmographics
Firmographics- Name
- SixDegrees
- Legal name
- SixDegrees.org
- Website
- https://sixdegrees.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SixDegrees.org is a 501(c)(3) nonprofit founded by Kevin Bacon that fights social disconnection by uniting individuals, grassroots nonprofits, and corporate partners through resource distribution, pro bono creative campaigns, and community storytelling programs across the United States.
- Ownership category
- akta.pro rank
SixDegrees industry classification
Industry- Product category
- Social Impact Nonprofit Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Corporate Foundations & CSR Grantmaking (BPAGAKAC)
- akta.pro secondary industry
- STEM, Digital Literacy & Maker Education Nonprofits (BPAGADAG)
Keywords
Where SixDegrees is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SixDegrees business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Individual Donations: Tax-deductible donations from individuals supporting nonprofit programs and initiatives. Monthly giving program called Sustaining Stars allows recurring contributions.
- Corporate Partnerships: Product partners, cause marketing campaigns, employee engagement initiatives, keynotes on workforce engagement, brand partnerships, and sponsorship opportunities.
- In-Kind Product Donations: Brand partners contribute products (socks, hygiene items, books, etc.) used in Building Kits program activations. Partners include Bombas, Dr. Bronner's, Calm, BetterHelp, Hachette Book Group.
- Media Sponsorships: PLAY ON benefit concert generated $7 million for NAACP Legal Defense Fund and WhyHunger through sponsors, viewer donations, and media partnerships with CBS, YouTube, SiriusXM.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SixDegrees product offering
Product offeringCore offering
SixDegrees.org is a 501(c)(3) nonprofit organization that fights disconnection through a portfolio of community-focused programs. Its core offerings include Building Kits by Kevin Bacon (BKxKB) for assembling and distributing essential resource kits nationwide, the Purpose, Produced initiative that pairs grassroots nonprofits with creative agencies for pro bono campaigns, the #IGetIt mental health awareness campaign, the Six Degrees with Kevin Bacon podcast, Ruth's Room community space activations, and the Degree Shift and causEvolve programs for convening and content production.
Product overview
SixDegrees.org is a 501(c)(3) nonprofit organization founded by actor Kevin Bacon in 2007. Rather than offering a single unified product, the organization operates a portfolio of social impact programs centered around fighting disconnection and fostering community: Building Kits by Kevin Bacon (BKxKB) for resource distribution, Purpose, Produced for pro bono creative campaigns, #IGetIt for mental health awareness, Six Degrees with Kevin Bacon podcast for storytelling, Ruth's Room for community space transformation, Degree Shift for convener campaigns, and causEvolve for content production. These programs work together to empower nonprofits, companies, and individuals to expand their social impact.
Differentiator
Problem solved
Functional benefit
Brands
- Building Kits by Kevin Bacon (BKxKB): Resource distribution program that organizes volunteers to build and distribute essential kits (hygiene, mental health, etc.) to communities in need across the United States.
- Purpose, Produced
- #IGetIt
- Ruth's Room
- Degree Shift
- causEvolve
Products and services
- Building Kits by Kevin Bacon (BKxKB) A nationwide resource kit assembly and distribution program that mobilizes volunteers and corporate partners to build and distribute essential kits (hygiene items, school supplies, comfort items, mental health resources) to individuals experiencing homelessness and youth in need across all 50 U.S. states.
- Purpose, Produced An initiative that pairs mission-driven 501(c)(3) nonprofits with annual budgets under $3 million with world-class creative agencies to produce pro bono campaigns, providing high-quality storytelling and media placement that the recipient nonprofits would otherwise not be able to access.
- #IGetIt
Quantifiable outcome
- 355+ million media impressions from Purpose, Produced inaugural cohort
- +3 more outcomes
Companies that use SixDegrees
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
SixDegrees technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SixDegrees partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and supporting.
- Advertising WeekcorePartnership to launch Purpose, Produced initiative connecting nonprofits with creative agencies for pro bono campaigns. Launched April 2025 with inaugural cohort of six nonprofits and six agencies.
- VERSUScoreCreative agency partner in Purpose, Produced initiative. Created Re:framing Mentorship campaign for The Pulse of Perseverance Project.
- The VariablecoreCreative agency partner in Purpose, Produced initiative. Created Second Responders campaign for Trauma Intervention Programs.
- Rain (Rain the Growth Agency)coreCreative agency partner in Purpose, Produced initiative. Created Where Our Gals At campaign for GlamourGals Foundation.
- CrispincoreCreative agency partner in Purpose, Produced initiative. Created Find Your Anchor campaign.
- Duncan ChannoncoreCreative agency partner in Purpose, Produced initiative. Created Protect Girlhood campaign for SHERO Foundation.
- Bell BankmajorCorporate partner for BKxKB kit-building activations. Employees contributed 215 volunteer hours; $30,870 worth of product donated; supported Churches United, YWCA Cass Clay, and The Village Family Service Center.
- loanDepotmajorCorporate partner for BKxKB activations. 250 volunteers built 5,000 kits for Sojourner Center, Salvation Army of Metro Phoenix, and LA wildfire relief.
- ParamountmajorCorporate partner for BKxKB activations during Community Day. Employees built 1,250 kits for Fernando Pullum Community Arts Center.
- SageView Advisory GroupmajorCorporate partner for BKxKB activation at 2025 National Conference. Built 1,000 kits for LA county youth impacted by wildfires.
- International Monetary Fund (IMF)majorCorporate partner for BKxKB activation. 3,000 kits assembled for DC homeless support and 2,000 kits for South Dakota partners; marked 40,000th kit milestone.
- BonfiremajorCorporate partner supporting BKxKB activations. Employees built kits for students in Albemarle County through Communities in Schools NOVA.
- BombassupportingBrand partner donating socks for resource kits. Contributed to multiple BKxKB activations including Bell Bank, Baltimore, Big Sky, Washington West.
- Dr. Bronner'ssupportingBrand partner donating personal care products for resource kits across multiple activations.
- CalmsupportingMental health app partner providing free subscriptions. Certificates for free Calm app included in Boston first responder kits.
- BetterHelpsupportingMental health service partner providing free counseling certificates in Bacon to Payson kits.
- Hachette Book GroupsupportingBook publisher partner contributing to kit activations.
- Nu SkinsupportingBrand partner contributing products to kit-building activations.
- DroppssupportingBrand partner contributing products to kit activations.
- Network Partners (40+ nonprofits)coreGrassroots 501(c)(3) nonprofits with budgets under $3M aligned with core pillars, receiving resource kit distributions. Includes Andy Roddick Foundation, Rock to the Future, GlamourGals, DarkSky International, Find Your Anchor, and others.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
SixDegrees competitors and assessment
Company assessmentDirect peers
- Points of Light: Points of Light is a large nonprofit that mobilizes volunteers and corporate partners around community service. Comparable to SixDegrees.org on the model of activating corporate employees for hands-on volunteer projects (kit-building is a near-analogue) and supporting grassroots partner nonprofits.
- Pencils of Promise: Pencils of Promise is a nonprofit founded by Adam Braun that builds schools and funds education programs in the developing world. Comparable on the celebrity-led nonprofit model pairing founder-led storytelling with grassroots program delivery and corporate partnerships.
- DoSomething.org: DoSomething is a youth-focused nonprofit that mobilizes young people around social impact campaigns and partners with grassroots nonprofits. Comparable to SixDegrees.org on grassroots nonprofit enablement and campaign-driven engagement of young volunteers and donors.
- Malala Fund: Malala Fund is a nonprofit co-founded by Nobel laureate Malala Yousafzai, advocating for girls' education globally. Comparable to SixDegrees.org as a celebrity-figure-founded nonprofit that combines storytelling, advocacy, and resource distribution to advance a defined mission pillar.
- charity: water: charity: water is a prominent nonprofit brand that funds clean water projects through celebrity-supported campaigns and storytelling. Directly comparable on the celebrity-brand-driven nonprofit model where founder profile and content marketing drive donor acquisition at scale.
- (RED): (RED) is a celebrity-driven nonprofit co-founded by Bono that unites consumers and corporations to fight AIDS. Directly comparable to SixDegrees.org in its use of a famous founder's personal brand to broker cause-marketing campaigns and corporate partnerships for high-visibility charitable impact.
- VolunteerMatch: VolunteerMatch is a nonprofit that connects individuals with volunteer opportunities at partner nonprofits. Directly comparable as a connector/intermediary that links individual supporters, grassroots nonprofits, and cause-driven organizations into a single engagement funnel.
Others
- Bonterra (formerly Network for Good): Bonterra is a donor-management and fundraising-software provider serving thousands of small and mid-sized nonprofits. Indirectly comparable as enabling infrastructure that supports the same network of grassroots nonprofits SixDegrees.org serves through its 40+ partner ecosystem.
Broad incumbents
- Habitat for Humanity: Habitat for Humanity is a large, established nonprofit that builds homes through corporate volunteers and material sponsorships. Comparable to the BKxKB program on a kit/build-day model where corporate employees assemble physical goods under brand sponsorship for distribution to beneficiaries.
- Ad Council: The Ad Council is a nonprofit that pairs advertising agencies with public-service campaigns. Highly comparable to the Purpose, Produced program structure, which pairs premium creative agencies with nonprofits for pro bono awareness work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SixDegrees social profiles
Digital presenceSixDegrees financial estimates
Financial estimateRevenue estimate
Valuation estimate
SixDegrees leadership team
Management profileNumber of profiles
Profiles2 records
SixDegrees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SixDegrees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SixDegrees
What does SixDegrees do?
SixDegrees.org is a 501(c)(3) nonprofit organization that fights disconnection through a portfolio of community-focused programs. Its core offerings include Building Kits by Kevin Bacon (BKxKB) for assembling and distributing essential resource kits nationwide, the Purpose, Produced initiative that pairs grassroots nonprofits with creative agencies for pro bono campaigns, the #IGetIt mental health awareness campaign, the Six Degrees with Kevin Bacon podcast, Ruth's Room community space activations, and the Degree Shift and causEvolve programs for convening and content production.
Is SixDegrees a public or private company?
SixDegrees is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SixDegrees founded?
SixDegrees was founded in 2007. It employs 1 to 10 people.
Where is SixDegrees based?
SixDegrees is headquartered in Alexandria, United States, in the North America region.
How does SixDegrees make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, in-Kind Product Donations and media Sponsorships.
Who are SixDegrees's main competitors?
Direct peers on record are Points of Light, Pencils of Promise, DoSomething.org, Malala Fund, charity: water, (RED) and VolunteerMatch. Bonterra (formerly Network for Good) is listed as an others. Broad incumbents are Habitat for Humanity and Ad Council.
Does SixDegrees have an API?
No public API is recorded for SixDegrees.
What industry is SixDegrees in?
SixDegrees's product category is Social Impact Nonprofit Services. Its primary akta.pro industry code is BPAGAKAC, Corporate Foundations & CSR Grantmaking, with a secondary code of BPAGADAG, STEM, Digital Literacy & Maker Education Nonprofits. Its NAICS code is 813 and its SIC code is 8600.