Missouri Automobile Dealers Association

What Missouri Automobile Dealers Association does

Missouri Automobile Dealers Association (MADA) is a non-profit commercial and trade association incorporated in Missouri and headquartered at 3322 American Avenue, Jefferson City. MADA serves 470+ franchised new-car, new-truck, RV, and powersports dealers across the state, plus 170+ associate members that include preowned-only operators, out-of-state franchise dealers, and vendor firms. The organization also operates two sub-brands — the Missouri RV Dealers Association (MRVDA) and the Missouri Power Sports Dealers Association (MPSDA) — and the dealer base collectively employs over 22,000 Missourians. MADA is governed by a member Board of Directors and Executive Committee.

MADA's product portfolio is service-oriented rather than technology-led. Core offerings include: a self-insured Workers' Compensation Fund established November 1, 1982 (one of the original operational Missouri self-insured funds, with over $6M in cumulative surplus distributions and $3.4M in safety-based premium credits returned to members); a self-funded dental reimbursement program with Gold and Platinum tiers administered by Meritain Health and supplemented by Guardian life and disability products; an expedited Title Service operating directly with the Missouri Department of Revenue; a dealer bond service for required $50,000/$100,000 license bonds; and an automotive business forms and ad specialty catalog sold via madastore.com at below-commercial pricing. Communications include the bi-weekly Dateline newsletter and recurring Hot Topics advisories on regulatory and compliance matters. Supporting technology consists of a basic claims portal (mada.chsitech.com) and a dealer locator listing 417 Missouri dealers.

MADA's revenue model is membership-dues-based and service-fee-based, with member onboarding handled by direct outreach led by Russ Howser. Distribution is direct from the Jefferson City headquarters, augmented by the Optimum Dealer Services joint venture with the St. Louis Auto Dealers Association, which delivers F&I development, payment processing, and negotiated vendor pricing. A tiered sponsor program (Diamond, Gold, Silver, Bronze) with 30+ named partners — including Ally Financial, Federated Insurance, Zurich, Cox Automotive, and Dynatron Software — provides incremental non-dues revenue. MADA cooperates with the National Automobile Dealers Association (NADA) on advocacy and education.

Name

Missouri Automobile Dealers Association

Legal name

Missouri Automobile Dealers Association

Website

https://mada.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Missouri Automobile Dealers Association (MADA) is a non-profit state trade association serving 470+ franchised new-car, new-truck, RV, and powersports dealers in Missouri, providing workers' compensation insurance, dental plans, title services, dealer bonds, business forms, and regulatory advocacy.

Ownership category

akta.pro rank

Product category

Automotive Trade Association Services

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

Keywords

• Automotive trade association
• Dealer insurance programs
• Workers compensation fund
• Title processing services
• Association membership services

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees from franchised new-car, new-truck, RV, and power sports dealers (470+ members), as well as associate members (170+ members). Different application types exist for each member category.
2. Workers' Compensation Insurance: MADA operates a self-insured Workers' Compensation Fund established in 1982. The fund returns surplus to members through reduced rates, safety credits, and surplus distributions. Has returned over $6M in surplus distributions and $3.4M in safety credits.
3. Dental & Life Insurance: Self-funded dental reimbursement plans (Gold and Platinum) and Guardian insurance products offered exclusively to MADA members for employee benefits.
4. Title Service: Expedited title services for members through the Missouri Department of Revenue. Fee of $14.00 plus official DOR fees.
5. Automotive Business Forms: Sale of business forms, customized/imprinted/stock forms, and ad specialty items (license plate frames, decals, floor mats) through madastore.com at below commercial cost.
6. Dealer Bond Service: Assistance securing required $50,000 or $100,000 dealer bonds for license applications and renewals.
7. Optimum Dealer Services Partnership: Partnership between MADA and St. Louis Auto Dealers Association delivering premium products and services including F&I income development, payment processing, and negotiated vendor pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Missouri Automobile Dealers Association is a non-profit trade association serving 470+ franchised new-car, new-truck, RV, and powersports dealers and 170+ associate members across Missouri. It provides member services including a self-insured Workers' Compensation Fund, expedited title services, group dental and life insurance, dealer bond assistance, and discounted business forms. Membership-driven programs are delivered directly from its Jefferson City headquarters and through an online storefront at madastore.com.

Product overview

Missouri Automobile Dealers Association (MADA) operates as a trade association offering a portfolio of member services rather than a single unified technology product. The core offerings include: Workers' Compensation Fund (self-insured group fund since 1982), Title Service (expedited processing), Dental & Life Insurance Program (self-funded Gold and Platinum dental plans), Dealer Bond Service, and the Dateline Bulletins newsletter. Additional services include Automotive Business Forms through the MADA Store, the Dealer Locator directory tool, and the First Report of Injury Portal for workers' comp claims. MADA also facilitates partner services through Optimum Dealer Service and The ACE Group, providing F&I solutions and automotive consulting. The organization serves over 470 franchised new-car, new-truck, RV, and powersports dealers plus 170 Associate members across Missouri.

Differentiator

Problem solved

Functional benefit

Brands

• MADA Workers' Compensation Fund: Group of dealers formed for providing statutory Workers' Compensation insurance, controlling costs, limiting accidents through safety and loss control, and aggressive claims management.
• MADA Title Service
• Dateline
• MADA Dental Program
• MPSDA
• MRVDA

Products and services

• Workers' Compensation Fund Self-insured workers' compensation group fund providing statutory Workers' Compensation benefits to member dealers, with cost control, safety and loss control programs, and aggressive claims management. Has returned over $6M in surplus distributions and $3.4M in safety performance-based premium credits.
• Title Service Expedited title processing service for MADA, MPSDA, and MRVDA members offering faster turnaround than standard Missouri Department of Revenue processing for a $14.00 service fee plus official DOR fees.
• Dental & Life Insurance Program Self-funded dental reimbursement plans (Gold 50% and Platinum 90%/60% with $1,000 maximum) offered exclusively to MADA members, covering all ADA treatment codes including orthodontia with no network restrictions. Optional life and short-term disability coverage through The Guardian is also available.
• Dealer Bond Service Service enabling MADA members to secure required $50,000 or $100,000 dealer bonds for dealer license applications and annual renewals.
• Dateline Newsletter Bi-weekly newsletter emailed to all MADA members containing the latest news on State and Federal rules and regulations, industry news, and event registration information.
• Automotive Business Forms and Ad Specialty Items Sale of customized and imprinted business forms, stock forms, and ad specialty items including license plate frames, decals, car paper wallets, oil change stickers, and custom carpet floor mats, available through madastore.com at below commercial cost.
• Optimum Dealer Services Joint partnership with St. Louis Auto Dealers Association delivering premium products and services to member dealers, including F&I Income Development, payment processing, and negotiated vendor pricing.
• Dealer Locator Directory Consumer-facing directory tool allowing users to search and locate MADA member dealers across Missouri by company name, city, or member type.
• First Report of Injury Portal Online injury reporting tool giving members a user-friendly system to file workers' compensation first reports of injury and manage claims.

Quantifiable outcome

• Over $6M returned to members in surplus distributions from Workers' Compensation Fund
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

43 partnerships are on record, tiered diamond sponsor, gold sponsor, silver sponsor, bronze sponsor and core partner.

• Ally Financialdiamond sponsorGTM or Marketing PartnerDiamond sponsor of MADA events and conventions. Ally Financial provides automotive financing services.
• Brightlinediamond sponsorGTM or Marketing PartnerDiamond sponsor of MADA events and conventions.
• ComplyAutodiamond sponsorGTM or Marketing PartnerDiamond sponsor of MADA events and conventions. Compliance solutions for automotive dealers.
• DriveCentricdiamond sponsorGTM or Marketing PartnerDiamond sponsor of MADA events and conventions. Dealer CRM and marketing platform.
• Federated Insurancediamond sponsorGTM or Marketing PartnerDiamond sponsor of MADA events and conventions. Insurance provider for dealers.
• Optimum Dealer Servicesdiamond sponsorStrategic or Co-development PartnerPartnership between Missouri Auto Dealers Association and St. Louis Auto Dealers Association to deliver premium products and services including F&I income development, payment processing, and negotiated vendor pricing.
• VITUdiamond sponsorGTM or Marketing PartnerDiamond sponsor of MADA events and conventions.
• Zurichdiamond sponsorGTM or Marketing PartnerDiamond sponsor of MADA events and conventions. Commercial insurance provider.
• The ACE Groupgold sponsorGTM or Marketing PartnerGold sponsor providing F&I solutions, training, and support for dealership personnel. Industry leader in automotive consulting products and services.
• American Fidelitygold sponsorGTM or Marketing PartnerGold sponsor of MADA events and conventions.
• BSE (Brydon Law)gold sponsorGTM or Marketing PartnerGold sponsor - legal services for automotive dealers.
• Dynatron Softwaregold sponsorGTM or Marketing PartnerGold sponsor - dealer management software provider.
• EasyCaregold sponsorGTM or Marketing PartnerGold sponsor - automotive warranty and F&I products.
• Safety Nationalgold sponsorGTM or Marketing PartnerGold sponsor - workers' compensation insurance solutions.
• TrueCargold sponsorGTM or Marketing PartnerGold sponsor - automotive pricing and shopping platform.
• Acadiansilver sponsorGTM or Marketing PartnerSilver sponsor of MADA events and conventions.
• ACV Auctionssilver sponsorGTM or Marketing PartnerSilver sponsor - wholesale automotive auction platform.
• CarNowsilver sponsorGTM or Marketing PartnerSilver sponsor - dealer digital marketing and merchandising platform.
• CLA (Cox Lovelace & Associates)silver sponsorGTM or Marketing PartnerSilver sponsor of MADA events and conventions.
• Cox Automotivesilver sponsorGTM or Marketing PartnerSilver sponsor - automotive services and technology provider.
• Dave Canton Groupsilver sponsorGTM or Marketing PartnerSilver sponsor of MADA events and conventions.
• Dominion DMSsilver sponsorGTM or Marketing PartnerSilver sponsor - dealer management system provider.
• Fisher Phillips LLPsilver sponsorGTM or Marketing PartnerSilver sponsor - labor and employment law firm for automotive dealers.
• Vinsytsilver sponsorGTM or Marketing PartnerSilver sponsor - inventory management and pricing solutions.
• ENSZ Jestersilver sponsorGTM or Marketing PartnerSilver sponsor of MADA events and conventions.
• Forvis Mazarssilver sponsorGTM or Marketing PartnerSilver sponsor - accounting and advisory services.
• Missouri Auto Auctionsilver sponsorGTM or Marketing PartnerSilver sponsor - wholesale vehicle auction services.
• TIG Advisorssilver sponsorGTM or Marketing PartnerSilver sponsor - automotive industry financial advisory.
• Wolff Taylor PCsilver sponsorGTM or Marketing PartnerSilver sponsor - accounting firm.
• Amerenbronze sponsorGTM or Marketing PartnerBronze sponsor - Missouri utility company.
• CACIbronze sponsorGTM or Marketing PartnerBronze sponsor of MADA events and conventions.
• Captrustbronze sponsorGTM or Marketing PartnerBronze sponsor - investment advisory services.
• CLEAN Uniformbronze sponsorGTM or Marketing PartnerBronze sponsor - uniform services.
• Conner Ashbronze sponsorGTM or Marketing PartnerBronze sponsor - financial advisory firm.
• DealerPaybronze sponsorGTM or Marketing PartnerBronze sponsor - payment processing for dealers.
• GENEXbronze sponsorGTM or Marketing PartnerBronze sponsor - workers' compensation and absence management.
• Husch Blackwellbronze sponsorGTM or Marketing PartnerBronze sponsor - law firm serving automotive dealers.
• WarrCloudbronze sponsorGTM or Marketing PartnerBronze sponsor - warranty and claims management solutions.
• NADA (National Automobile Dealers Association)core partnerStrategic or Co-development PartnerMADA works cooperatively with NADA on industry advocacy, regulatory matters, and dealer education. NADA provides the Coronavirus Hub referenced on MADA's website.
• Missouri Department of Revenuecore partnerStrategic or Co-development PartnerMADA Title Service works directly with Missouri DOR for expedited title processing. Dealers can access DOR's child support lien list and motor vehicle services.
• Meritain Healthcore partnerStrategic or Co-development PartnerThird-party administrator for MADA's dental benefit plans. Claims address: P.O. Box 27267, Minneapolis, MN 55427-0267. Customer service: 800-925-2272.
• The Guardiancore partnerStrategic or Co-development PartnerInsurance carrier providing dental, life, and short-term disability products available to MADA members alongside self-funded MADA plans.
• St. Louis Auto Dealers Associationcore partnerStrategic or Co-development PartnerPartner with MADA in Optimum Dealer Services joint venture to deliver premium products and negotiated pricing to member dealers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Georgia Automobile Dealers Association (GADA): Georgia state automobile dealers association serving franchised dealers with a similar mix of advocacy, member benefits, and education services as MADA.
• Ohio Automobile Dealers Association (OADA): Ohio's franchised auto dealer trade association providing member services and industry advocacy comparable to MADA, including legal/regulatory updates and education programming.
• Pennsylvania Automotive Association (PAA): Pennsylvania state automobile dealers association operating a member-benefit and advocacy portfolio structurally analogous to MADA's services to Missouri franchised dealers.
• Texas Automobile Dealers Association (TADA): State-level franchised auto dealer trade association offering member services, advocacy, and convention programming comparable to MADA, including insurance and educational offerings for dealer members in Texas.
• New York Automobile Dealers Association (NYSADA): New York state franchised dealer trade association running membership programs, advocacy, and dealer-services comparable to those MADA operates for Missouri members.
• California New Car Dealers Association (CNCDA): California's state franchised new-car dealer association providing member advocacy, education, and dealer-oriented programs analogous to MADA's portfolio of services for Missouri franchised dealers.
• Illinois Automobile Dealers Association (IADA): Midwest state automobile dealers association serving franchised dealers with similar advocacy, education, and member-benefit programming to MADA in a comparable regional market.
• Florida Automobile Dealers Association (FADA): Florida's franchised auto dealer trade association providing legislative representation, dealer education, and member-benefit programs directly comparable to MADA's role in Missouri.
• St. Louis Auto Dealers Association: MADA's explicit joint-venture partner in Optimum Dealer Services, a metropolitan dealer association collaborating on F&I, payments, and negotiated vendor pricing — directly comparable in operating model and overlapping regional footprint.

Broad incumbents

• National Automobile Dealers Association (NADA): The national umbrella trade association for U.S. franchised new-car and -truck dealers; MADA explicitly partners with NADA on advocacy, regulatory matters, and dealer education, making NADA the parent-tier analog operating at scale across all 50 states.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moautodealers
• Facebookfacebook.com/mocardealers
• LinkedInlinkedin.com/company/missouri-automobile-dealers-association

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Automobile Dealers Association