Swim South Bay

What Swim South Bay does

Note on subject: the input dataset does not contain information about a company named "Swim South Bay." The aggregate material exclusively describes SportsEngine, the youth sports technology platform operated under NBC Sports Next / Versant Media. Analysis below is grounded in that material.

SportsEngine is a cloud-based youth sports technology platform operated by NBC Sports Next (Versant Media) that sells a portfolio of subscription SaaS products — HQ (club/team/league management), Motion (class management, formerly GoMotion/TeamUnify), Play (live and on-demand streaming), Tourney (tournament management, formerly Tourney Machine), and AES (volleyball competitions) — alongside integrated capabilities for background screening (NCSI), apparel (SquadLocker), insurance/waivers, custom websites, and discount purchasing (ClubBuy). The platform serves more than 45,000 organizations globally, spanning dance studios, cheer gyms, gymnastics clubs, swim clubs and swim schools, baseball and softball organizations, soccer clubs, ice hockey associations, volleyball clubs, flag football leagues, tournaments, governing bodies (USA Swimming, USA Cheer, USA Hockey, USASF), and municipalities.

SportsEngine Motion, the closest analog to a swim-focused product in the dataset, is purpose-built for class-based businesses (dance studios, cheer gyms, gymnastics clubs, swim clubs and swim schools) and bundles online registration, integrated custom websites, a 4.8/5-rated mobile app for administrators and families, attendance tracking with automated makeup credits, automated billing (credit card and ACH), class sign-up management, and financial reporting — with admins citing 50% time savings on billing and a 3-day onboarding window. The platform's underlying architecture is a multi-tenant SaaS stack with API access (developer hub), mobile apps on major platforms, and integrations to QuickBooks, NCSA (recruiting), and other partners.

The business model is subscription SaaS (quote-based, annual billing cadence, tiers not publicly disclosed) with transaction/processing fees on payments processed through the platform, plus recurring SportsEngine Play streaming subscriptions (including an All Access tier with world-class athlete instructional video). Go-to-market combines direct sales engagement via website demo and pricing pages (enterprise motion) with self-serve onboarding (PLG motion for SMBs), supported by content marketing, webinars, podcasts, social media, a community forum, and co-marketing with national governing bodies. A sample SMB customer (Sides Sisters Swim School) reported saving hours of administrative work weekly on the swim school management use case.

Name

Swim South Bay

Website

https://teamunify.com

Company type

Private

Founded year

2008

Headcount range

11–50 employees

Short description

SportsEngine (NBC Sports Next/Versant Media) sells subscription SaaS for youth sports management — HQ, Motion (class management for dance/cheer/gymnastics/swim clubs), Play streaming, Tourney, and AES — serving 45,000+ organizations and national governing bodies including USA Swimming, USA Cheer, and USA Hockey.

Ownership category

akta.pro rank

Product category

Swim Instruction

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Swimming lessons
• Swim school
• Swim club
• Youth swimming
• Aquatics instruction

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Subscription Software Licensing: SaaS platform for class management software targeting dance studios, cheer gyms, gymnastics clubs and swim clubs. Pricing based on subscription model with demo and pricing pages indicating tiered plans.
2. SportsEngine Play Streaming Subscriptions: Subscription streaming service for amateur sports with All Access tier offering growing library of video content including instructional videos from world-class athletes.
3. Transaction/Processing Fees: Payment processing for registrations and billing through platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

No information about Swim South Bay's offerings was found in the provided source material. The source material exclusively covers SportsEngine, a youth sports technology platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 50% time savings on billing
• +5 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

21 partnerships are on record, tiered flagship and core.

• Juniors Volleyball ClubflagshipStrategic or Co-development Partner · 2 September 2025SportsEngine partners with Juniors Volleyball Club to bolster team and tournament management for families of more than 20,000 athletes throughout the Midwest.
• WIN RealitycoreTechnology or Integration · 18 August 2025SportsEngine integrates WIN's AI training platform to its player registration process for youth baseball and softball, providing AI-powered training tools.
• TeamGeniuscoreTechnology or Integration · 12 March 2025SportsEngine & TeamGenius webinar on streamlining hockey evaluations with combined tools.
• Blue Chip Youth SportsflagshipStrategic or Co-development Partner · 11 March 2025Multi-year partnership naming SportsEngine as exclusive provider of online member management, registration, and payment solutions for Blue Chip's flag football leagues. Blue Chip has 40+ leagues and 30,000 young athletes.
• USA HockeyflagshipStrategic or Co-development Partner · 10 March 2025Webinar partnership with USA Hockey discussing youth hockey participation growth trends, initiatives for girls & women's hockey, and American Development Model.
• Canes Midwest BaseballflagshipStrategic or Co-development Partner · 18 February 2025SportsEngine Play becomes the official streaming partner for Canes Midwest Baseball, bringing thousands of tournament games each year to families and fans nationwide.
• Sportsman SolutionscoreStrategic or Co-development Partner · 3 December 2024Multi-year agreement providing Sportsman Solutions Facilities with SportsEngine management software and SportsEngine Play video streaming capabilities.
• Emerald Acres Sports ConnectioncoreStrategic or Co-development Partner · 18 November 2024Emerald Acres Sports Connection selects SportsEngine Play as exclusive video streaming partner. Partnership represents SportsEngine Play's most comprehensive streaming project to date, including AI-automated video coverage of every indoor and outdoor competition venue.
• Arizona Athletic GroundsflagshipStrategic or Co-development Partner · 12 November 2024SportsEngine Play and Arizona Athletic Grounds launch major youth sports streaming partnership bringing live and on-demand streaming for thousands of games and events from 116 fields and courts.
• Canes Midwest BaseballflagshipStrategic or Co-development PartnerMulti-year partnership making SportsEngine Play the official streaming partner for one of the largest youth baseball organizations in the U.S. SportsEngine Play will bring livestreaming capabilities to Canes Midwest's baseball and softball games at their Brownsburg, Ind. sports complex.
• PixellotcoreTechnology or IntegrationTechnology partner providing Pixellot DoublePlay - the world's first automated, multi-camera production configuration designed specifically for baseball. Used by Canes Midwest and MLB Draft League.
• Positive Coaching AlliancecoreStrategic or Co-development PartnerPCA partners with youth sports organizations, parents, sports leaders, and communities to make youth sports more positive, equitable, and accessible. Their vision is building a world where every child benefits from a positive youth sports experience.
• TrueSportcoreStrategic or Co-development PartnerPowered by the experience and values of the U.S. Anti-Doping Agency, TrueSport provides educational resources focused on Sportsmanship, Character Building & Life Skills, and Clean & Healthy Performance that support the whole child.
• USA SwimmingflagshipStrategic or Co-development PartnerNBC Sports Next and USA Swimming host Family Swim and Wellness Fairs. USA Swimming logo appears on SportsEngine products showing trust relationship.
• USA CheerflagshipStrategic or Co-development PartnerSportsEngine Motion named Official Technology Partner of USA Cheer. SportsEngine Motion takes on the USASF National Meeting.
• USA HockeyflagshipStrategic or Co-development PartnerSportsEngine and USA Hockey partnership for youth hockey participation growth, initiatives to support and grow girls & women's hockey, and American Development Model.
• USASFcoreStrategic or Co-development PartnerUSA Cheer subsidiary USASF - SportsEngine Motion takes on the 2022 USASF National Meeting showing ongoing partnership.
• NCSIcoreTechnology or IntegrationNCSI safety programs for background screenings integrated with SportsEngine capabilities.
• SquadLockercoreChannel Partner/ Reseller/ DistributorSquadLocker team stores for apparel & uniforms integrated as SportsEngine capability.
• NCSAcoreStrategic or Co-development PartnerNCSA is the world's largest and most successful collegiate athletic recruiting network, appearing as content partner on SportsEngine Play recruiting pages.
• QuickBookscoreTechnology or IntegrationQuickBooks integration allows connecting finances in SportsEngine HQ directly with QuickBooks accounting software.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hudl: Hudl provides video analysis, streaming, and team-performance tools used widely across high school and youth sports. It is a direct competitor in the youth-sports video/streaming category that SportsEngine Play addresses, and increasingly overlaps with registration and team-management workflows.
• Playmetrics: Playmetrics is a youth sports club management platform focused on player development, registration, and communication for soccer and other club-based sports. It is a direct competitor in the club-management software space that SportsEngine HQ addresses.
• Heja: Heja is a mobile-first team management app for sports clubs that handles scheduling, communication, attendance, and payments. It competes for the same SMB coach/club admin user that SportsEngine Motion targets, with a similar lightweight mobile-led approach.
• TeamSnap: TeamSnap is a leading team-management and registration SaaS platform for youth and amateur sports clubs and leagues. It competes head-to-head with SportsEngine HQ/Motion on registration, scheduling, communication, and payment features for the same SMB and club customer base.
• LeagueApps: LeagueApps provides sports league and club management software covering registration, scheduling, payments, and websites. It targets the same youth and amateur sports organization segments as SportsEngine HQ with a comparable vertical SaaS model.
• Pixellot: Pixellot is the AI-automated sports video production company that supplies the DoublePlay technology integrated into SportsEngine Play. While a current technology partner, it is also a direct competitor in the AI sports video/streaming market that SportsEngine Play addresses.
• Bonzi: Bonzi is a sports-club management platform providing websites, registration, and member management for youth sports organizations. It competes for the same club-website and registration budget that SportsEngine HQ addresses.

Emerging players

• Jersey Watch: Jersey Watch offers sports websites and registration tools for leagues, clubs, and tournaments. It is an emerging competitor in the same youth-sports vertical SaaS segment where SportsEngine HQ and Tourney operate.

Broad incumbents

• Genius Sports: Genius Sports is a global sports data and technology company offering data, streaming, and betting-integrated technology across professional and amateur sports. It is a broader incumbent that increasingly competes with SportsEngine Play in sports streaming and data-enabled workflows.
• Active Network / Sports Connect: Active Network (Sports Connect / DASH) is an established incumbent in sports registration and activity management with broad reach across youth and amateur sports organizations. It overlaps with SportsEngine HQ/Motion but serves a wider activity-management footprint beyond pure youth sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/swim-south-bay-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swim South Bay