Niagara Pools & Spas
Niagara Pools & Spas is a family-owned pool and spa retailer founded in 1957, serving residential homeowners in New Jersey and Pennsylvania with fiberglass and above-ground pools, Jacuzzi and Mira hot tubs, swim spas, and patio furniture, supported by in-house installation and service.
- Company typePrivate
- Founded1957
- HeadquartersBlackwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Niagara Pools & Spas does
Niagara Pools & Spas is a family-owned pool and spa retailer founded in 1957, headquartered in Blackwood, New Jersey, and operating two physical locations: a 54,000 square foot retail showroom in Turnersville, NJ featuring 7 full-size pool displays, and a service department in Blackwood handling installations, deliveries, and repairs. The company serves residential homeowners in New Jersey and Pennsylvania with a three-category product portfolio: swimming pools (Latham fiberglass in-ground, Radiant semi-inground, and multiple above-ground lines from Evolution, Radiant, and others), hot tubs and swim spas (Jacuzzi authorized dealer across the J-5 Luxury through J-200 Classic collections, plus the exclusive Mira private-label brand), and outdoor living products (patio furniture from Agio, Treasure Garden, Hanamint, Life Outside, and fire tables).
The business is a dealer/retailer rather than a manufacturer, with the exception of its exclusive Mira hot tub and swim spa brand, and generates revenue through a mix of one-time product sales, professional installation and service, parts and supplies, and customer financing. Go-to-market is consultation-driven: customers visit the showroom, work with design consultants on a no-obligation basis, and receive full-service installation and ongoing maintenance performed by company employees. Distribution is exclusively brick-and-mortar with no e-commerce platform; lead generation combines the physical showroom experience, a WordPress website with quote forms, email newsletter capture, Facebook social presence, and a heavily word-of-mouth channel (75% of customers are referred by friends, family, or neighbors). The company holds a multi-year Aqua 100 industry award, is a member of the SPARCO buying group for procurement economics, and is led by President Ken Smith.
Niagara Pools & Spas firmographics
Firmographics- Name
- Niagara Pools & Spas
- Legal name
- Niagara Pools & Spas
- Website
- https://niagarapool.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Niagara Pools & Spas is a family-owned pool and spa retailer founded in 1957, serving residential homeowners in New Jersey and Pennsylvania with fiberglass and above-ground pools, Jacuzzi and Mira hot tubs, swim spas, and patio furniture, supported by in-house installation and service.
- Ownership category
- akta.pro rank
Niagara Pools & Spas industry classification
Industry- Product category
- Pool and Spa Retail
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
- akta.pro secondary industries
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool Decking & Surrounds (HSAPALAK)
Keywords
Where Niagara Pools & Spas is headquartered
LocationHeadquarters
- HQ city
- Blackwood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Niagara Pools & Spas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Product Sales: Retail sale of pools (fiberglass, above ground, semi-inground), hot tubs (Jacuzzi and Mira brands), swim spas, and patio furniture including aluminum, cast aluminum, poly wood, and wicker furniture. One-time purchase model with various price points.
- Professional Installation Services: Complete installation and service performed by company employees including deliveries, installations, and ongoing service needs.
- Parts and Supplies: Sale of equipment, water care products, chemicals, and parts from major manufacturers for all pool types.
- Service and Repair: Service department handling pool opening/closing, equipment repair/upgrade, liner installation, and hot tub services.
- Financing: Financing options available for customers to purchase pools and hot tubs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Jacuzzi J-509 Luxury Hot Tub |
| One time/ perpetual license | Pay-as-you-go | Jacuzzi J-385 Comfort Collection |
| One time/ perpetual license | Pay-as-you-go | Jacuzzi J-225 Classic Hot Tub |
| One time/ perpetual license | Pay-as-you-go | Above Ground Pools |
| Other | Pay-as-you-go | Pool and Hot Tub Consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Niagara Pools & Spas product offering
Product offeringCore offering
Niagara Pools & Spas is a family-owned pool and spa retailer that sells fiberglass, above-ground, and semi-inground swimming pools, Jacuzzi and Mira hot tubs and swim spas, patio furniture, and pool supplies. The company also provides professional installation, delivery, repair, opening/closing, and ongoing maintenance services performed by its own employees across two New Jersey locations.
Product overview
Niagara Pools & Spas is a family-owned pool and hot tub retailer (since 1957) operating as an authorized Jacuzzi dealer and offering their own Mira hot tub brand. The product portfolio centers on three core categories: swimming pools (fiberglass inground from Latham, above-ground, and semi-inground Radiant pools), hot tubs and swim spas (Jacuzzi J-Series and Mira collections), and patio furniture. Add-on products include pool liners, safety and winter covers, pool decks, and full parts/supplies. Services encompass professional installation, repair, and maintenance. The company operates as a dealer/retailer rather than a manufacturer, with the exception of their exclusive Mira brand. Their scale is substantial—one of the largest pool dealers in the Eastern US with a 54,000 sq ft warehouse—and they bundle pools with filter/cleaning systems for turnkey ownership.
Differentiator
Problem solved
Functional benefit
Brands
- Mira Hot Tubs and Swim Spas: Exclusive collection of hot tubs and swim spas created for customers who want incredible comfort and features at a more accessible price point.
Products and services
- Fiberglass Pools (Latham)
- Above Ground Pools
- Semi-Inground Pools (Radiant)
- Jacuzzi Hot Tubs
- Mira Hot Tubs
- Jacuzzi Swim Spas
- Patio Furniture
- Pool & Spa Service
- Pool Supplies & Parts
- Above Ground Pool Liners
- Inground Pool Liners
- Above Ground Pool Decks
- CoverTec Safety Covers
- Winter Covers
Quantifiable outcome
- Three out of four customers referred by friends/family
- +1 more outcomes
Companies that use Niagara Pools & Spas
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Niagara Pools & Spas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Niagara Pools & Spas partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SPARCOcoreMember of one of the country's largest and most respected buying groups. Membership enables Niagara to buy top quality products for less and pass the savings onto customers.
- Latham Fiberglass PoolscoreLeading Fiberglass Pool Dealer offering Latham's quality award-winning pools with state-of-the-art composite technology. Provides lifetime structural warranty and 10-year surface warranty through this partnership.
- JacuzzicoreAuthorized Jacuzzi Hot Tub dealer offering the gold standard in hot tubs. Carries full J-5 Luxury, J-4 Designer, J-300 Comfort, and J-200 Classic collections plus Jacuzzi Swim Spas.
- Mira Hot TubscoreExclusive Mira Hot Tub Collection - America's Best Value Brand of high quality hot tubs and swim spas. Created for customers wanting premium hydrotherapy at a more accessible price point.
- Radiant PoolscoreLeading dealer of Radiant Metric Series pools featuring R-10 insulated walls, versatile installation options (above/semi-inground), and comprehensive warranty including winter damage protection.
- Evolution PoolsminorAbove ground pool brand offered at Niagara featuring resort-style living with pool party designs and low-impact exercise options.
- AgiominorFeatured patio furniture manufacturer described as America's first choice in cast aluminum outdoor furniture.
- Treasure GardenminorUmbrella manufacturer described as America's First Choice in Umbrellas, featuring crank tilt, push button tilt, cantilever, and rectangle styles.
- HanamintminorFeatured cast aluminum patio furniture collection with distinctive designs.
- Life OutsideminorQuality aluminum furniture manufacturer American made by local Amish craftsmen.
- CoverTecminorPremium safety cover manufacturer offering high-tensile strength webbing (4,000 PSI), brass anchors, and multiple material options including conventional and super dense mesh.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Niagara Pools & Spas competitors and assessment
Company assessmentDirect peers
- American Sale Pools, Spas & Patio Furniture: Regional pool, spa, and patio furniture retailer in the Midwest with large showrooms and full-service installation. Directly comparable to Niagara in product mix (pools, hot tubs, swim spas, furniture), full-service model, and regional footprint strategy.
- Blue Haven Pools & Spas: Regional pool builder and retailer with locations across the southern U.S. Directly comparable to Niagara in offering in-ground pool construction, hot tub retail, and service in defined regional markets.
- Anthony & Sylvan Pools: One of the largest custom in-ground pool builders in the U.S., with design centers across the East Coast and Midwest. Comparable to Niagara in the in-ground pool category, particularly in the NJ/PA mid-Atlantic region where both operate.
Broad incumbents
- Pool Corporation: Largest wholesale distributor of pool and spa products in the world (POOL). Comparable to Niagara as a critical node in the pool supply chain, though Pool Corp sells to dealers rather than end consumers, making it an upstream peer rather than direct competitor.
- Leslie's: The largest U.S. specialty retailer of pool and spa supplies, chemicals, and equipment with hundreds of stores. Comparable to Niagara as a pool/spa retail brand, though Leslie's operates at national scale and is heavily weighted toward aftermarket supplies rather than full pool/spa installation.
- Bullfrog Spas: Hot tub manufacturer known for its patented JetPak therapy system, selling exclusively through an authorized dealer network. Comparable to Niagara as a premium hot tub brand competing for the same authorized-dealer distribution model.
- Hot Spring Spas: Premium hot tub manufacturer with an extensive dealer network across the U.S. Comparable to Niagara as a supplier-side counterpart in the hot tub retail channel — Hot Spring supplies dealers while Niagara sells a similar premium hot tub experience to consumers.
Regional players
- California Pools & Landscape: Large regional pool builder and outdoor living contractor serving the Western U.S. Comparable to Niagara as a pool-centric outdoor living retailer, though geographically non-overlapping (West Coast vs. East Coast).
Emerging players
- River Pools: Fiberglass pool manufacturer and installer with regional offices in the mid-Atlantic and Southeast. Comparable to Niagara's Latham fiberglass pool offering; River Pools both manufactures and sells direct, making it a partial upstream/downstream competitor.
- Backyard Oasis: Smaller regional pool and spa retailer with similar product mix (hot tubs, swim spas, above-ground pools) and full-service installation. Comparable to Niagara as a sub-scale regional peer competing for similar mid-Atlantic residential customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Niagara Pools & Spas social profiles
Digital presenceNiagara Pools & Spas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Niagara Pools & Spas leadership team
Management profileNumber of profiles
Profiles1 record
Niagara Pools & Spas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Niagara Pools & Spas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Niagara Pools & Spas
What does Niagara Pools & Spas do?
Niagara Pools & Spas is a family-owned pool and spa retailer that sells fiberglass, above-ground, and semi-inground swimming pools, Jacuzzi and Mira hot tubs and swim spas, patio furniture, and pool supplies. The company also provides professional installation, delivery, repair, opening/closing, and ongoing maintenance services performed by its own employees across two New Jersey locations.
Is Niagara Pools & Spas a public or private company?
Niagara Pools & Spas is a private company. It is classified as family owned and is currently operating.
When was Niagara Pools & Spas founded?
Niagara Pools & Spas was founded in 1957. It employs 11 to 50 people.
Where is Niagara Pools & Spas based?
Niagara Pools & Spas is headquartered in Blackwood, United States, in the North America region.
How does Niagara Pools & Spas make money?
Five revenue lines are on record. Product Sales are the primary driver. The others are professional Installation Services, parts and Supplies, service and Repair and financing.
Who are Niagara Pools & Spas's main competitors?
Direct peers on record are American Sale Pools, Spas & Patio Furniture, Blue Haven Pools & Spas and Anthony & Sylvan Pools. Broad incumbents are Pool Corporation, Leslie's, Bullfrog Spas and Hot Spring Spas. California Pools & Landscape is listed as a regional player. Emerging players are River Pools and Backyard Oasis.
Does Niagara Pools & Spas have an API?
No public API is recorded for Niagara Pools & Spas.
What industry is Niagara Pools & Spas in?
Niagara Pools & Spas's product category is Pool and Spa Retail. Its primary akta.pro industry code is CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories), with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its NAICS code is 713940 and its SIC code is 7900.