Realinnova
Realinnova is a Madrid-based sales acceleration firm, founded in 2006, that acts as an outsourced enterprise sales team for international high-tech vendors entering Southern European markets (Spain, Italy, Portugal) and LATAM.
- Company typePrivate
- Founded2006
- HeadquartersAlcobendas, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Realinnova does
Realinnova is a privately held Spanish business acceleration company founded in 2006 and headquartered in Madrid (registered in Alcobendas). The firm operates as an outsourced enterprise field sales organization for international high-tech companies seeking to enter and grow in Southern European markets — primarily Spain, Italy, and Portugal — with stated reach extending to LATAM. Its service offering covers the full pre-sales and market-entry stack: market research, lead generation, partnership identification, face-to-face sales meetings, proposal preparation, deal negotiation, account management, and project deployment support, delivered by on-demand local Sales/Account Directors fluent in Spanish, Italian, Portuguese, French, English, Russian, and Hebrew.
The company does not develop or sell proprietary technology products. Its core "technology" is its network of experienced sector professionals spanning Cloud, Marketing/Communication, Big Data/CRM/Analytics, Fintech/Payment/Commerce, and Network Enablers, plus established relationships with major carriers, publishers, and brands across Southern Europe. Its client portfolio (30+ named logos) includes Waze, myThings, Openet, Celeno, Vesta, Mintigo, TechSee, NFWare, GestureTek, Pontis, cVidya, and Lemonbeat, among others. Several engagements are long-standing, with the Mintigo relationship dating to 2011.
The revenue model is professional services: Realinnova is paid by technology vendors to act as their local sales channel and account management presence in target geographies. The firm markets itself primarily through its website, social media (LinkedIn, Twitter, Facebook), and client testimonials displayed as case studies. No pricing is publicly disclosed, no funding rounds are recorded, no institutional investors are identified, and the company remains wholly privately owned by its founding team and key personnel.
Realinnova firmographics
Firmographics- Name
- Realinnova
- Legal name
- Realinnova
- Website
- https://realinnova.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Realinnova is a Madrid-based sales acceleration firm, founded in 2006, that acts as an outsourced enterprise sales team for international high-tech vendors entering Southern European markets (Spain, Italy, Portugal) and LATAM.
- Ownership category
- akta.pro rank
Realinnova industry classification
Industry- Product category
- Sales Representation Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sales, Telesales & Lead Qualification Centers (BPAAAAAB)
Keywords
Where Realinnova is headquartered
LocationHeadquarters
- HQ city
- Alcobendas
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Realinnova business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Sales Services / Business Acceleration: Realinnova generates revenue by providing outsourced sales services to international high tech companies. Their business model involves acting as the local sales force for companies seeking to enter Southern European and LATAM markets, offering services including market research, lead generation, partnership management, face-to-face sales meetings, proposal preparation, negotiation, and account management.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Realinnova product offering
Product offeringCore offering
Realinnova acts as an outsourced enterprise field sales team for international high-tech companies seeking to enter and grow in Southern European markets (Spain, Italy, Portugal) and Latin America. The company provides on-demand local Sales/Account Directors, market research, lead generation, partnership identification, face-to-face sales meetings, proposal preparation, negotiation, account management, and project deployment support. Revenue is generated through professional sales representation services rather than proprietary technology products.
Product overview
Realinnova is a business acceleration and sales representation company — not a product manufacturer. It does not offer a software platform or suite of its own products. Instead, Realinnova acts as a regional sales partner and channel representative, helping international high-tech companies enter and expand across Southern European and Latin American markets (Spain, Italy, Portugal, and LATAM). Its core offering consists of sales/account management services, market penetration support, lead generation, partnership identification, and local office facilities — all delivered by an experienced multilingual team. Realinnova's sector expertise covers Cloud, Marketing and Communication, Big Data/CRM/Analytics, Fintech/Payment/Commerce, and Network Enablers/Telecom. The company represents a portfolio of third-party technology companies (its 'clients') whose products it sells and distributes in those regions, including companies such as Exacaster, Lemonbeat, Mintigo, Vesta, NFWare, Openet, Gesture Tek, TechSee, Brite:Bill, and dozens of others. Since Realinnova does not build or sell its own named software products, there are no distinct branded products, modules, or sub-products to enumerate under this company's portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Outsourced Enterprise Field Sales Services
Quantifiable outcome
- First commercial deployment secured with major carrier in Spain by end of 2011 (per Mintigo testimonial)
- +2 more outcomes
Companies that use Realinnova
Customer profileNamed customers25 records
Segments1 record
Ideal customer profiles1 record
Realinnova technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Realinnova partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- PassbrainsminorPassbrains is a customer of Realinnova, receiving sales services for the Spanish market. Founded in 1989, Passbrains provides on-demand software quality assurance and crowdsourced application testing through their platform. Realinnova generated valuable leads and helped establish business with region's largest Publishers and Sports Brands in Spain.
- InovarminorInovar is a customer receiving sales representation services from Realinnova for Spain, Portugal and Italy markets. Inovar provides solutions that help operators unlock network value and improve customer relationships.
- myThingsminormyThings is a customer using Realinovan's sales services to penetrate Spanish, Portuguese and Italian markets. Founded in 2005, myThings is a global leader in customized programmatic ad solutions with 5 billion personalized impressions monthly.
- MintigocoreLong-standing customer (since 2011) using Realinovan's sales services across Southern Europe. Realinnova secured first commercial deployment with major carrier in Spain and continues to generate success stories with major networks, adding significant value beyond direct financial impact.
- QelpminorQelp is a customer receiving sales services for Spain, Portugal and Italy. Qelp provides multi-channel customer care products for smartphones. Realinnova's sales team achieved first deals in the region together with Qelp.
- IdomoominorIdomoo is a customer using Realinovan's sales services. Idomoo provides personalized video solutions for customer communication. Realinnova's team demonstrated professionalism in penetrating region's largest Publishers and Brands.
- LivefyreminorLivefyre is a customer receiving outsourced sales services from Realinnova for Spain and Southern Europe. Livefyre helps companies engage consumers through social content and real-time conversation tools. Adobe acquired Livefyre in 2016.
- JacadaminorJacada is a customer whose digital self-service solution won the Digital Self-Service Innovation category at UK National Innovation Awards 2017. Jacada partners with Idomoo (also a Realinnova customer) for personalized video solutions.
- TechSeeminorTechSee is a customer providing visual remote assistance and self-service technologies. TechSee was included in TOP 10 most interesting startups list at VIVA TECHNOLOGY 2017 out of 5,000 startups and secured USD7.5M Series A funding.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Realinnova competitors and assessment
Company assessmentDirect peers
- SalesHive: Outsourced SDR and B2B sales agency serving SaaS and tech vendors — functionally aligned to Realinnova's outsourced enterprise field-sales motion.
- CIENCE: Outsourced sales development and lead-generation firm serving B2B tech companies globally; competitive overlap with Realinnova on sales outsourcing for high-tech clients.
- Leadium: B2B sales agency providing outsourced SDR, appointment setting and sales development for tech companies; directly comparable as an outsourced sales-team-for-tech-vendors model.
- Belkins: Outsourced appointment-setting and sales development agency serving B2B tech clients targeting enterprise accounts; directly comparable outsourcing model and customer profile.
- Sales Partnerships: Provides outsourced B2B sales teams and inside sales services for technology and SaaS clients — same outsourced-enterprise-sales motion as Realinnova, just operating at broader scale.
- Martal Group: B2B sales and marketing agency acting as an outsourced sales team for tech companies entering new markets, including Europe — overlapping with Realinnova's core channel-partner offering.
- Operatix: UK-headquartered outsourced B2B sales-as-a-service firm helping SaaS and tech vendors scale pipeline and revenue across EMEA — functionally and customer-base nearly identical to Realinnova's enterprise field-sales model.
Broad incumbents
- Gong.io: Revenue-intelligence platform widely adopted by enterprise sales teams; enables the kind of sales motions Realinnova outsources, so it competes for budget allocation rather than headcount.
- Zoominfo: Large go-to-market intelligence and sales-engagement platform used by enterprise sales teams; broad incumbent adjacent to outsourced-sales-for-tech vendors rather than a direct field-sales competitor.
Emerging players
- Tetrix: Specialized market-entry and channel-development firm for tech vendors targeting Latin America — adjacent specialization with overlapping client profile to Realinnova's LATAM service line.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Realinnova social profiles
Digital presenceRealinnova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realinnova leadership team
Management profileNumber of profiles
Profiles5 records
Realinnova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realinnova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realinnova
What does Realinnova do?
Realinnova acts as an outsourced enterprise field sales team for international high-tech companies seeking to enter and grow in Southern European markets (Spain, Italy, Portugal) and Latin America. The company provides on-demand local Sales/Account Directors, market research, lead generation, partnership identification, face-to-face sales meetings, proposal preparation, negotiation, account management, and project deployment support. Revenue is generated through professional sales representation services rather than proprietary technology products.
Is Realinnova a public or private company?
Realinnova is a private company. It is classified as unknown and is currently operating.
When was Realinnova founded?
Realinnova was founded in 2006. It employs 11 to 50 people.
Where is Realinnova based?
Realinnova is headquartered in Alcobendas, Spain, in the Europe region.
How does Realinnova make money?
One revenue line is on record: sales Services / Business Acceleration.
Who are Realinnova's main competitors?
Direct peers on record are SalesHive, CIENCE, Leadium, Belkins, Sales Partnerships, Martal Group and Operatix. Broad incumbents are Gong.io and Zoominfo. Tetrix is listed as an emerging player.
Does Realinnova have an API?
No public API is recorded for Realinnova.
What industry is Realinnova in?
Realinnova's product category is Sales Representation Services. Its primary akta.pro industry code is BPAAAAAB, Sales, Telesales & Lead Qualification Centers. Its NAICS code is 541810 and its SIC code is 8742.