Wpmet
Wpmet is a privately-held WordPress plugin company that develops and distributes 10+ freemium and premium plugins — including ElementsKit, ShopEngine, MetForm, and PopupKit — extending Elementor, WooCommerce, and Gutenberg, serving a global base of over 3 million websites, agencies, and eCommerce operators.
- Company typePrivate
- Founded2013
- HeadquartersDhaka, Bangladesh
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Wpmet does
Wpmet is a privately-held WordPress plugin development company that builds and distributes a portfolio of 10+ products extending the WordPress, Elementor, WooCommerce, and Gutenberg ecosystems. Headquartered in Dhaka, Bangladesh with a US-registered entity (Wpmet LLC), the company operates under a product-led growth model, offering freemium plugins through the WordPress.org repository and converting users to premium annual subscriptions, lifetime licenses, or the consolidated Agency AIO LTD Bundle. Its flagship product, ElementsKit, is an all-in-one Elementor addon used on more than 2 million websites and offers 90+ widgets, header/footer and mega menu builders, a custom widget builder, and a library of 98+ ready homepages and 791+ blocks.
Wpmet's revenue model combines freemium-to-premium conversion (with paid tiers priced at $25-$60/month for products like TableKit and annual or lifetime licenses for others), agency bundle sales, and an affiliate referral program. Distribution is global, with the website and plugin pages localized into 11 languages, and customer segments span individual WordPress site owners, professional developers, web agencies, and WooCommerce eCommerce operators. The product portfolio is tightly integrated — ShopEngine, MetForm, PopupKit, EmailKit, WP Social, WP Ultimate Review, FundEngine, GetGenie AI, and TableKit share design conventions and account infrastructure, enabling cross-sell and ecosystem lock-in across the more than 3 million websites the company reports powering. Wpmet shows no evidence of external institutional funding, operates with 11-50 employees, and runs a hybrid GTM combining organic marketplace discovery, SEO, content marketing, and partner-driven affiliate distribution.
Wpmet firmographics
Firmographics- Name
- Wpmet
- Legal name
- Wpmet LLC
- Website
- https://wpmet.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wpmet is a privately-held WordPress plugin company that develops and distributes 10+ freemium and premium plugins — including ElementsKit, ShopEngine, MetForm, and PopupKit — extending Elementor, WooCommerce, and Gutenberg, serving a global base of over 3 million websites, agencies, and eCommerce operators.
- Ownership category
- akta.pro rank
Wpmet industry classification
Industry- Product category
- WordPress Plugins
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Operations & Workflow Management (BPAFAIAI)
- akta.pro secondary industry
- LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI)
Keywords
Where Wpmet is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Markets served
Wpmet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Premium Plugin Subscriptions: Annual and lifetime subscriptions for premium versions of all WordPress plugins (ElementsKit, PopupKit, EmailKit, MetForm, ShopEngine, WP Social, WP Ultimate Review, FundEngine, TableKit). Customers pay for access to advanced features, templates, priority support, and updates.
- Tiered Subscription Plans: Three-tier pricing structure: Free (basic features), Basic ($25/mo with unlimited tables, premium templates, sorting/filtering, export), and Premium ($60/mo with advanced add-ons, dynamic data integration, role-based access control).
- One-Time Lifetime Deals: Lifetime license purchases available for PopupKit and other plugins where customers pay once for perpetual access including all Pro features, updates, and support without recurring fees.
- Agency Bundle: Agency AIO LTD Bundle offering access to all plugins at discounted rates for agencies managing multiple client sites. Original price $4,146 reduced to $749 for limited time.
- Affiliate Program Revenue: Wpmet operates an affiliate program where partners earn commissions for referring customers to purchase plugins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with essential table builder features |
| Subscription | Monthly | Advanced tools for growing businesses |
| Subscription | Monthly | Professional features with dedicated support |
| Subscription | Pay-as-you-go | Complete WordPress growth stack bundle |
| Subscription | Annual | PopupKit Pro version |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Wpmet product offering
Product offeringCore offering
Wpmet develops and sells a suite of premium WordPress plugins and add-ons primarily for the Elementor page builder and WooCommerce ecommerce platform. Its portfolio includes ElementsKit (all-in-one Elementor addon), ShopEngine (WooCommerce builder), MetForm (form builder), PopupKit (popup builder), EmailKit (email customizer), TableKit (table builder), WP Social, WP Ultimate Review, and FundEngine. The company distributes free versions through the WordPress.org repository and sells premium subscriptions and lifetime licenses through its own website.
Product overview
Wpmet is a WordPress plugin company offering a comprehensive ecosystem of 10+ products for WordPress website building and optimization. The portfolio centers on ElementsKit as the flagship all-in-one Elementor addon (90+ widgets, 2M+ users), complemented by ShopEngine (WooCommerce solution with 70+ widgets), MetForm (form builder with 40+ templates and 20+ integrations), PopupKit (popup builder with 270+ templates), EmailKit (WooCommerce email customizer), TableKit (Gutenberg-native table builder), WP Social (social sharing/login), WP Ultimate Review (review collection), and FundEngine (crowdfunding/donation). These products are designed to work both independently and synergistically within the WordPress/Elementor ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- ElementsKit: All-in-One Elementor Addons plugin for WordPress
- PopupKit
- EmailKit
- MetForm
- ShopEngine
- WP Social
- TableKit
- WP Ultimate Review
- FundEngine
- GetGenie AI
Products and services
- ElementsKit All-in-one Elementor addon providing 90+ widgets and modules for building any type of WordPress website, including header/footer builder, mega menu builder, conditional content, parallax effects, image masking, and a custom widget builder. Trusted by over 2 million site owners and agencies.
- MetForm Drag-and-drop Elementor form builder for WordPress featuring 40+ form templates, 39+ form fields, conditional logic, multi-step forms, calculation forms, and integrations with Stripe, PayPal, Google Sheets, Mailchimp, HubSpot, and others. Trusted by 600,000+ users with 4.7/5 stars on WordPress.org.
- PopupKit High-converting popup builder for WordPress featuring drag-and-drop editing, 270+ templates, audience targeting, advanced triggers, A/B testing, gamification wheels, and real-time analytics. Integrates with WooCommerce, MailChimp, Zapier, HubSpot, and Slack. Trusted by 60,000+ WordPress sites.
- EmailKit No-code drag-and-drop email customizer for WooCommerce and WordPress allowing users to design and send branded transactional emails with 32+ templates and 25+ design elements. Supports email marketing platform integrations.
- ShopEngine Complete WooCommerce solution for Elementor and Gutenberg providing 70+ widgets and 22 modules including partial payment, pre-order, variation swatches, flash sale countdown, sales notification, multi-step checkout, and quick view. 100,000+ active installs with 1.6 million total downloads.
- TableKit Advanced table builder plugin for WordPress using native Gutenberg blocks for creating WooCommerce product tables, data tables with Google Sheets sync, pricing tables, and comparison tables without HTML/CSS knowledge. Features ACF integration and CSV/Excel import/export.
- WP Social WordPress social media plugin providing social share buttons (54+ layouts, 15 platforms), social counter (11 hover effects, 18 icon styles), social login, and login page customizer with 10+ templates. 20,000+ active installs with 4.7/5 stars.
- WP Ultimate Review All-in-one review plugin for WordPress enabling collection and display of user reviews and ratings with multiple input styles including star, slider, bar, and square, plus single and multi-criteria review capabilities. Trusted by 10,000+ WordPress users.
- FundEngine Advanced WordPress fundraising and crowdfunding plugin (WP Fundraising) with Elementor integration, supporting single and multiple donations, crowdfunding campaigns, front-end dashboards, and multiple payment gateways including PayPal, Stripe, and WooCommerce payments.
- Agency AIO LTD Bundle All-in-one bundle offering access to all Wpmet plugins at a discounted lifetime license rate ($749 limited time, originally $4,146) for agencies, freelancers, and developers managing multiple client sites.
Quantifiable outcome
- Popups collect 1,375% more emails than sidebar forms
- +3 more outcomes
Companies that use Wpmet
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Wpmet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability2 records
Feature7 records
Wpmet partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and major.
- WooCommercecorePopupKit integrates with WooCommerce for creating product-specific popups, cart abandonment campaigns, and promotional overlays for WooCommerce stores.
- MailchimpcorePopupKit integrates with Mailchimp for email list building, allowing captured emails to be automatically added to Mailchimp audiences.
- ZapiermajorPopupKit integrates with Zapier, enabling connections to hundreds of third-party apps and automation workflows.
- HubSpotmajorPopupKit integrates with HubSpot for CRM synchronization and marketing automation of captured leads.
- ElementorcoreAll Wpmet plugins (ElementsKit, PopupKit, MetForm, ShopEngine) are built as add-ons for Elementor page builder. PopupKit allows popup building inside WordPress using Elementor.
- StripecoreMetForm integrates with Stripe for payment collection through forms, enabling payment forms and checkout experiences.
- PayPalcoreMetForm integrates with PayPal for payment collection through forms.
- Google SheetscoreMetForm automatically sends form entries to Google Sheets for data collection and management.
- Google reCAPTCHAcoreMetForm supports Google reCAPTCHA integration to prevent spam submissions.
- Contact Form 7majorElementsKit provides widgets for styling Contact Form 7 forms within Elementor.
- Fluent FormsmajorElementsKit provides widgets for styling Fluent Forms within Elementor.
- Ninja FormsmajorElementsKit provides widgets for styling Ninja Forms within Elementor.
- WPFormsmajorElementsKit provides widgets for styling WPForms within Elementor.
- MailChimpmajorElementsKit provides widgets for MailChimp form integration within Elementor.
- GutenbergcoreGutenKit provides blocks for Gutenberg editor. TableKit provides native table blocks for Gutenberg.
- Advanced Custom Fields (ACF)majorTableKit has deep integration with ACF and Meta Fields for pulling custom data into WordPress Post tables.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Wpmet competitors and assessment
Company assessmentDirect peers
- ThemeIsle: ThemeIsle develops Neve, Otter Blocks (Gutenberg blocks), and WordPress themes that compete with Wpmet's Elementor-focused products. They share the same WordPress SMB/agency target market, freemium distribution model, and multi-product strategy.
- Crocoblock: Crocoblock develops JetPlugins, a suite of Elementor addons covering forms, popups, tables, sliders, and WooCommerce builders. Their bundle of Elementor/WooCommerce add-ons competes head-to-head with Wpmet's ElementsKit, ShopEngine, MetForm, and TableKit.
- WPDeveloper: WPDeveloper is one of the most direct competitors, building Essential Addons for Elementor, Templately, and other Elementor/WooCommerce plugins. Their product mix, target customer (WordPress developers, agencies), and freemium GTM mirror Wpmet's closely, making them the most apples-to-apples comparison.
- Cozmoslabs: Cozmoslabs builds WordPress and WooCommerce plugins including profile builders, custom registration forms, and subscription tools. Their form builder and profile extension products overlap with Wpmet's MetForm and ElementsKit in serving the same WordPress developer/agency segment.
- YITH: YITH is a leading WooCommerce plugin developer with a large portfolio of premium extensions covering wishlists, bookings, subscriptions, and reviews. They target the same eCommerce store owner segment as Wpmet's ShopEngine, with a similar freemium-plus-premium model.
- WPManageNinja: WPManageNinja develops Ninja Forms, Fluent Forms, FluentCRM, and other WordPress plugins, including form and CRM solutions. Their form builder (Fluent Forms) is a direct competitor to Wpmet's MetForm, and their multi-product plugin approach mirrors Wpmet's portfolio strategy.
- Brainstorm Force: Brainstorm Force develops Ultimate Addons for Elementor, Spectra (Gutenberg blocks), Starter Templates, and the Astra theme—the most widely used WordPress theme. Their Elementor-adjacent product line and 2M+ user base overlap directly with Wpmet's ElementsKit and overall plugin portfolio.
- Extendons: Extendons develops WooCommerce plugins including product addons, variation swatches, and checkout customizers—directly competing with Wpmet's ShopEngine modules like Variation Swatches and Quick Checkout in the WooCommerce segment.
Broad incumbents
- Awesome Motive: Awesome Motive is a larger, well-funded WordPress software company behind WPForms, OptinMonster, MonsterInsights, WP Mail SMTP, and All in One SEO. Their form builder (WPForms) and popup/lead-gen tool (OptinMonster) compete with Wpmet's MetForm and PopupKit, though they operate as a multi-brand portfolio across a broader range of categories.
Emerging players
- Developer Flavour / Premio: Developer Flavour (Premio) builds WordPress themes and plugins targeting the Elementor ecosystem with a similar focus on Elementor addons and starter sites. They are a smaller, emerging player in the same niche as Wpmet's flagship ElementsKit product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wpmet social profiles
Digital presenceWpmet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wpmet leadership team
Management profileNumber of profiles
Wpmet subsidiaries and ownership
Company hierarchySubsidiaries10 records
Wpmet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wpmet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wpmet
What does Wpmet do?
Wpmet develops and sells a suite of premium WordPress plugins and add-ons primarily for the Elementor page builder and WooCommerce ecommerce platform. Its portfolio includes ElementsKit (all-in-one Elementor addon), ShopEngine (WooCommerce builder), MetForm (form builder), PopupKit (popup builder), EmailKit (email customizer), TableKit (table builder), WP Social, WP Ultimate Review, and FundEngine. The company distributes free versions through the WordPress.org repository and sells premium subscriptions and lifetime licenses through its own website.
Is Wpmet a public or private company?
Wpmet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wpmet founded?
Wpmet was founded in 2013. It employs 1 to 10 people.
Where is Wpmet based?
Wpmet is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Wpmet make money?
Five revenue lines are on record. Premium Plugin Subscriptions are the primary driver. The others are tiered Subscription Plans, one-Time Lifetime Deals, agency Bundle and affiliate Program Revenue.
Who are Wpmet's main competitors?
Direct peers on record are ThemeIsle, Crocoblock, WPDeveloper, Cozmoslabs, YITH, WPManageNinja, Brainstorm Force and Extendons. Awesome Motive is listed as a broad incumbent. Developer Flavour / Premio is listed as an emerging player.
Does Wpmet have an API?
Yes. MetForm includes REST API support that allows connecting with external apps and services via standard REST API calls. The source does not provide details on documentation URL, authentication method, or rate limits.
What industry is Wpmet in?
Wpmet's product category is WordPress Plugins. Its primary akta.pro industry code is BPAFAIAI, Content Operations & Workflow Management, with a secondary code of EDAFAAAI, LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs). Its NAICS code is 5132 and its SIC code is 7372.