digno
Digno is an AI-powered SaaS platform that aggregates employee performance data from business applications like Asana, Jira, and Shopify into a single Digno Score across six behavioral pillars, serving small to large organizations via tiered subscriptions.
- Company typePrivate
- Founded2022
- HeadquartersAshburn, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What digno does
Digno, Inc. is an AI-powered SaaS platform that converts real-time employee performance data from multiple business applications into a single universal score, called the Digno Score. Founded in 2022 and headquartered in Ashburn, Virginia, the company addresses a horizontal market spanning small companies, startups, mid-sized organizations, and large enterprises. Its core proposition is replacing traditional 6-12 month review cycles with continuous, automated evaluation across six behavioral pillars: Goals, Productivity, Engagement, Tenure, Ethics, and Consistency, scored at the employee, department, company, portfolio, and goal levels.
The platform's technology is an integration-first architecture: native connectors synchronize structured data from widely used business tools (Asana, Jira, Klaviyo, Shopify, Deputy, RingCentral, Gusto), and AI-driven mapping generates per-employee Digno Scores that feed into goal management, rewards, and analytics dashboards. The product surface includes an employee performance evaluation module, a reward and incentive system, goals and tasks management with KPI-based goal-setting, and multi-level reporting and analytics.
Digno operates a hybrid go-to-market motion. Distribution is web-led self-serve through its website at digno.io, with content marketing (blog, case studies, FAQs, help center, newsletter) and organic social supporting top-of-funnel acquisition. Enterprise engagement is sales-assisted via Request Demo and Contact Us flows. Monetization is tiered subscription: Innovate (free forever, up to 5 users and 4 departments), Grow ($23-$29/month, up to 50 users and 6 departments), and Expand ($47-$59/month, unlimited users and departments), with per-seat add-on pricing of $7-$9 per additional user and ~20% annual discounts. The company employs approximately nine people across engineering, design, QA, and leadership, with founders Mahir Iskender (CEO) and Sakina Iskender (COO) at the helm.
digno firmographics
Firmographics- Name
- digno
- Legal name
- Digno, Inc.
- Website
- https://digno.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Digno is an AI-powered SaaS platform that aggregates employee performance data from business applications like Asana, Jira, and Shopify into a single Digno Score across six behavioral pillars, serving small to large organizations via tiered subscriptions.
- Ownership category
- akta.pro rank
digno industry classification
Industry- Product category
- Employee Performance Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Performance Management & OKRs (BPACAPAF)
- akta.pro secondary industry
- Core HR & HRIS (BPACAPAA)
Keywords
Where digno is headquartered
LocationHeadquarters
- HQ city
- Ashburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
digno business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Digno generates revenue through tiered SaaS subscription plans. The platform offers three subscription tiers: Innovate (free), Grow ($23-$29/month), and Expand ($47-$59/month), with additional per-user pricing for additional seats beyond the included free users. Revenue is generated through monthly or annual billing cycles with automatic credit card payment processing.
- Per-User Seat Licensing: Beyond the base subscription tiers, Digno charges additional per-user fees. The Grow plan includes $7/mo per additional user, while the Expand plan charges $9/mo per additional user beyond the included 5 free users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small companies and startups with basic goal management capabilities |
| Subscription | Annual | Mid-tier plan for medium-sized organizations with full feature access |
| Subscription | Annual | Full-service enterprise plan for large-scale organizations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
digno product offering
Product offeringCore offering
Digno is an AI-powered SaaS platform that aggregates employee performance data from multiple third-party business applications into a single universal Digno Score, covering goals, productivity, engagement, tenure, ethics, and consistency. The platform provides employee performance evaluation, goals and tasks management, reward tracking, and real-time analytics and reporting, consumed under tiered SaaS subscriptions (Innovate, Grow, Expand).
Product overview
Digno is a single unified SaaS platform for employee performance evaluation, built around the Digno Score - a universal scoring system that captures day-to-day operations within an organization. The platform consists of core capabilities including Employee Performance Evaluation (using six behavioral pillars: Goals, Productivity, Engagement, Tenure, Ethics, Consistency), Reward System, Goals & Tasks Management, and Reports & Analytics. All these modules work together through the Digno Score which integrates data from connected business applications (Asana, Shopify, Deputy, RingCentral, Klaviyo, Jira) to provide a comprehensive view of employee value. Pricing tiers include Innovate (free for small teams), Grow (for mid-sized organizations at $23/month), and Expand (for large organizations at $47/month), all offering progressive feature access across departments, users, goals, and integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Digno Platform AI-powered SaaS platform providing employee performance evaluation, goal and task management, and reward tracking through a unified Digno Score, for organizations of all sizes.
- Employee Performance Evaluation (Digno Score) Universal scoring system that evaluates employees across six pillars (Goals, Productivity, Engagement, Tenure, Ethics, Consistency) on an organized scale of Poor, Average, Fair, and Pro, for managers and HR teams.
- Reward System Rewards system that recognizes employee contributions and tracks progress toward promotions, financial bonuses, and incentives, for managers and employees.
- Goals and Tasks Management Goal creation and task management functionality with individual KPI tracking and KPI-based goal-setting, for managers and employees.
- Reports and Analytics Customized dashboards and reports covering individual employee, department, organization, industry trends, and holistic overview, for employers and managers.
Quantifiable outcome
- 126% potential profit increase for organizations using innovative HR software
- +2 more outcomes
Companies that use digno
Customer profileSegments3 records
Ideal customer profiles5 records
digno technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature4 records
digno partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- KlaviyocoreKlaviyo is both a tool Digno integrates with for customer email campaign data and a marketing platform Digno uses for email communications. Digno integrates Klaviyo to synchronize company email campaigns with productivity monitoring.
- StripecoreStripe is used by Digno as the primary payment processing provider for handling subscription billing and payment transactions.
- AsanacoreAsana is integrated with Digno to synchronize workflow data including projects, tasks, descriptions, assigned persons, creators, due dates, and statuses for productivity monitoring and score calculation.
- JiracoreJira integrates with Digno to sync employee tasks and issues. Digno helps employees manage tasks effectively and motivates score increases through task completion.
- ShopifycoreShopify integrates with Digno to synchronize staff, sales, and attributes like total sales, taxes, and discounts. Successful sales results increase Digno Employee Scores.
- DeputycoreDeputy integrates with Digno to synchronize employee/staff timesheets. Efficient timesheet management increases Digno Employee Scores and productivity reports.
- RingCentralcoreRingCentral integrates with Digno to synchronize employee calls and messages. Effective communication management contributes to Digno score calculation.
- GustocoreGusto HR platform integrates with Digno for employee data synchronization and performance-related metrics.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
digno competitors and assessment
Company assessmentDirect peers
- Betterworks: Betterworks is an enterprise performance and OKR management platform. It competes with Digno on goal tracking, continuous performance, and AI-driven manager insights.
- Reflektive: Reflektive provides real-time performance management and feedback tools for mid-market and enterprise HR teams. It overlaps directly with Digno's continuous scoring and review automation.
- PerformYard: PerformYard offers performance review and goal-tracking software for SMB and mid-market. It is comparable to Digno's mid-tier Grow positioning and feature set focused purely on performance.
- 15Five: 15Five offers continuous performance management, engagement surveys, and manager feedback tools. It targets the same HR buyer as Digno and competes on similar use cases (reviews, goals, recognition).
- Lattice: Lattice is a leading performance management and employee engagement SaaS platform. It directly competes with Digno in performance reviews, goal/OKR tracking, and 1:1s, and is the most-funded scale player in this exact category.
- Culture Amp: Culture Amp is an employee feedback and performance platform serving mid-market and enterprise. It overlaps directly with Digno's performance evaluation and engagement scoring capabilities.
- WorkBoard: WorkBoard specializes in OKRs and goal management for enterprises. It overlaps with Digno's Goals & Tasks Management pillar and KPI-based goal-setting capabilities.
- Trakstar: Trakstar is an HR performance management suite including reviews, goals, and 360 feedback. It competes with Digno primarily in the SMB and mid-market segments.
Broad incumbents
- BambooHR: BambooHR is a broader HRIS with built-in performance management and employee tracking. While not a focused performance tool, it overlaps with Digno in SMB-to-mid-market HR buyers who want bundled HR and performance.
Emerging players
- Leapsome: Leapsome is a fast-growing European performance and engagement platform combining reviews, goals, and learning. It is comparable as a newer SaaS player with AI features and a similar horizontal positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
digno social profiles
Digital presencedigno financial estimates
Financial estimateRevenue estimate
Valuation estimate
digno leadership team
Management profileNumber of profiles
Profiles9 records
digno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
digno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about digno
What does digno do?
Digno is an AI-powered SaaS platform that aggregates employee performance data from multiple third-party business applications into a single universal Digno Score, covering goals, productivity, engagement, tenure, ethics, and consistency. The platform provides employee performance evaluation, goals and tasks management, reward tracking, and real-time analytics and reporting, consumed under tiered SaaS subscriptions (Innovate, Grow, Expand).
Is digno a public or private company?
digno is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was digno founded?
digno was founded in 2022. It employs 1 to 10 people.
Where is digno based?
digno is headquartered in Ashburn, United States, in the North America region.
How does digno make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are per-User Seat Licensing.
Who are digno's main competitors?
Direct peers on record are Betterworks, Reflektive, PerformYard, 15Five, Lattice, Culture Amp, WorkBoard and Trakstar. BambooHR is listed as a broad incumbent. Leapsome is listed as an emerging player.
Does digno have an API?
No public API is recorded for digno.
What industry is digno in?
digno's product category is Employee Performance Management Software. Its primary akta.pro industry code is BPACAPAF, Performance Management & OKRs, with a secondary code of BPACAPAA, Core HR & HRIS. Its NAICS code is 5182 and its SIC code is 7372.