Textual Comunicação

What Textual Comunicação does

Textual Comunicação is a privately held Brazilian integrated communications and public relations agency founded in 1995 under the co-leadership of sisters Carina Almeida (CEO) and Adryana Almeida (Vice President). The company operates from offices in Rio de Janeiro (Ipanema) and São Paulo (Vila Olímpia), serving enterprise and mid-market clients across Brazil with 12 service lines spanning press relations, public relations, content management, digital and social media marketing, internal communications, crisis management, paid media, branded content, data intelligence, digital platforms, thought leadership, and spokesperson training. Its training division has delivered media, crisis, and presentation training to over 6,000 executives from 14 nationalities across 90 organizations since 2005. Notable enterprise clients include Coca-Cola FEMSA, Abbott, Siemens, Shell, State Grid, NBA, Itaú, and Credsystem, with engagement structured as annual retainers or project-based contracts on a direct sales model. Pricing is quote-based and not publicly disclosed.

The agency's portfolio includes two specialized sub-brands launched in 2023: DiversaCom, a wholly-owned subsidiary focused on ESG, sustainability, diversity and inclusion communication (co-founded with journalist Marcelo Moreira), and #MaisInfluencia, a vertical dedicated to influencer marketing and creator economy strategy. DiversaCom has won three industry awards in three years, including two Aberje 2025 awards in Diversity & Inclusion for Paris 2024 Olympics coverage in partnership with Alma Preta Jornalismo, and a Jatobá 2024 award for the King of Angola visit case. The company is anchored by a 30-year track record with 54 national and international awards and a PR SCOPE 2023/24 #1 ranking for client satisfaction among 21 Brazilian PR agencies evaluated by 400+ communication executives. Revenue is generated through professional services fees and is not publicly disclosed; the company is family-owned with no private equity, venture capital, or holding company involvement indicated.

The underlying technology footprint is limited to third-party digital monitoring tools (e.g., Torabit for social listening), standard digital platforms, and bot/AI features embedded within internal communications client solutions. The proprietary asset most relevant to strategy is the quantitative and qualitative research 'Conversas que Constroem Reputação,' developed in partnership with BALT Pesquisa e Consultoria, surveying 600 Brazilians nationwide on brand trust, authenticity, ESG expectations, and the role of employees versus celebrities in credibility. Textual's distribution and thought-leadership channels include the Hub blog, LinkedIn, Instagram, YouTube, the ESG ao Alcance webinar series, participation in industry events (SXSW, Rio Innovation Week, Digitalks, Aberje), and membership in IPRN, Abracom, Aberje, and Conrerp industry bodies.

Name

Textual Comunicação

Legal name

Textual Comunicação

Website

https://textual.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Textual Comunicação is a Brazilian integrated communications and PR agency founded in 1995, serving enterprise and mid-market clients with 12 service lines across PR, digital, content, crisis, and internal communications, plus specialized ESG (DiversaCom) and influencer marketing (#MaisInfluencia) verticals.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Social Media & Community Management (BPAFAAAE)

Keywords

• Public relations services
• Integrated communications
• Press office services
• ESG communications
• Influencer marketing

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Communications & PR Services: Core revenue stream encompassing press relations, public relations, media relations, branded content, product/marketing communications, crisis management, thought leadership, and stakeholder engagement. Services are delivered project-based or under annual retainer agreements, serving 40+ active enterprise and mid-market clients across Brazil.
2. Digital & Social Media Services: Social media management, digital listening, paid media strategy and execution, and digital platform development services. Revenue generated through retainer or project-based contracts integrated within the broader communications offering.
3. Training & Capacity Building: Spokesperson training, crisis simulation, media training, social media training, leadership communication, and DEI training programs. Delivered as workshops, e-learning modules, or live sessions, typically under per-program or retainer arrangements.
4. ESG & Sustainability Communication (DiversaCom): Specialized ESG communication services including sustainability reporting, ESG strategy consulting, stakeholder engagement, community relations, and ESG communications for the DiversaCom brand. Revenue flows through the DiversaCom subsidiary as specialized project or retainer engagements.
5. Influencer Marketing (#MaisInfluencia): Influence marketing campaigns, creator relationship management, influencer mapping, internal ambassador programs, and influence training for leadership. Delivered as integrated campaigns within broader client mandates or as standalone influencer strategy engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Textual Comunicação is a Brazilian integrated communications agency that delivers public relations, press office, content management, digital marketing, internal communications, crisis management, thought leadership, and spokesperson training services to enterprise and mid-market clients across Brazil. The agency operates 12 service lines plus two specialized sub-brands: DiversaCom for ESG, sustainability, diversity and inclusion communication, and #MaisInfluencia for influencer marketing and creator-economy strategy. Services are sold under annual retainers or project-based contracts to 40+ active clients spanning FMCG, financial services, healthcare, sports, energy, retail, infrastructure, and government.

Product overview

Textual Comunicação is a communication agency founded in 1995, operating as a single integrated service offering rather than a platform-plus-modules architecture. The company provides 12 service lines spanning public relations, content management, digital marketing, internal communication, training, and specialized verticals. The portfolio includes two named sub-brands: DiversaCom (ESG and sustainability communication, launched 2023) and #MaisInfluencia (influence marketing, launched 2023). Core services cover press relations, crisis management, branded content, social media management, digital listening, paid media, creative and design, thought leadership, and spokesperson training. The company positions itself as a full-service integrated communication partner rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• DiversaCom: ESG, sustainability, diversity and inclusion communication agency specializing in social impact, corporate reputation, and stakeholder engagement for brands and organizations.
• #MaisInfluencia

Products and services

• Public Relations (Relações Públicas) Public relations service delivering press relations, brand communication, environmental licensing communication, crisis management, data intelligence and analysis, advocacy projects, and thought leadership positioning for enterprise and mid-market clients in Brazil.
• Press Office (Assessoria de Imprensa) Press office service that secures relevant editorial spaces in media, generating strategic visibility for companies around topics of public interest.
• Content Management (Gestão de Conteúdo) Content management service delivering branded content campaigns, institutional marketing campaigns, infographics, podcasts, videos, photography, publications, and events and experiences.
• Internal Communication (Comunicação Interna) Internal communication service focused on culture, engagement, and reputation. Provides diagnosis and planning, channel management (corporate TV, internal social networks, WhatsApp with bot and AI, indoor radio, podcasts, newsletters), integrated campaigns, and internal influencer programs, guided by the proprietary Three Is Framework.
• Digital Marketing (Marketing Digital) Digital marketing service covering social media management, internal audience engagement, digital listening, paid media strategy and management, and digital platform development.
• Spokesperson Training (Treinamento de Porta-Vozes) Training service for spokespersons and organizational leaders covering crisis management, diversity, LinkedIn leadership, media training, social media, message workshops, and public exposure simulations. Since 2005, has trained more than 6,000 executives from 14 nationalities across 90 organizations.
• DiversaCom – ESG & Sustainability Communication Specialized ESG and sustainability communication vertical offering ESG strategy, sustainability reporting, materiality analysis, press relations for sustainability topics, crisis management, event planning, regenerative narratives, stakeholder engagement, community relations, and thematic trainings. Methodology aligned with UN Global Compact principles and SDGs.
• #MaisInfluencia – Influencer Marketing Influence marketing vertical that integrates creator economy strategies with brand communication and reputation. Provides campaign planning and management, creator relationship management, influencer profiling for organic and paid actions, crisis radar for creator risk, internal ambassador programs, and leadership influence training.

Quantifiable outcome

• 75% of Brazilians say they trust brands more when presented with real employee stories (Pesquisa Conversas que Constroem Reputação, Textual/BALT Pesquisa)
• +8 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Pacto Global da ONU – Rede Brasil (UN Global Compact)coreStrategic or Co-development Partner · 1 June 2025Karla Rondon Prado, Director of ESG and Client Services at DiversaCom and Textual, previously served as Head of Communications at the UN Global Compact – Brazil Network. The organization was featured in the first ESG ao Alcance webinar, with Ana Luiza Aranha (Senior Manager, UN Global Compact US) as a guest speaker. DiversaCom's ESG methodology aligns with UN Global Compact principles and SDGs.
• Sistema BminorStrategic or Co-development Partner · 1 June 2025Pedro Augusto, strategic sustainability manager with experience at Sistema B (global movement promoting a new economy whose success is measured by positive impact on society and the environment), participated as a guest in the first ESG ao Alcance webinar hosted by DiversaCom. Sistema B represents a network of companies committed to social and environmental impact alongside financial returns.
• CEBDS (Conselho Empresarial Brasileiro para o Desenvolvimento Sustentável)minorStrategic or Co-development Partner · 1 June 2025Pedro Augusto, guest in the first ESG ao Alcance webinar, has worked with CEBDS (Brazilian Business Council for Sustainable Development), a major Brazilian business association focused on sustainability. CEBDS connects Brazilian companies with global sustainability frameworks and agendas.
• Lamparina Comunicação e SustentabilidademinorStrategic or Co-development Partner · 1 January 2025DiversaCom and Lamparina Comunicação e Sustentabilidade formed a specialized joint service offering for COP30 communications, combining ESG expertise with sustainability-focused communications to help companies prepare for and leverage the UN Climate Conference in Belém do Pará.
• Alma Preta JornalismocoreStrategic or Co-development Partner · 1 July 2024Partnership with Alma Preta, one of Brazil's most relevant independent Black media outlets, for unprecedented coverage of the Paris 2024 Olympic Games by a Black media team. DiversaCom and Alma Preta co-created editorial coverage of Olympic athletes and events, with the team (Elaine Silva, Solon, Vinicius, William, Iacy) credenciated through the Brazilian Olympic Committee. This won two Aberje 2025 awards in Diversity & Inclusion at national and regional levels.
• UNIperiferiascoreStrategic or Co-development Partner · 1 November 2023Partnership with UNIperiferias, an organization representing periphery and favela communities, for the King of Angola visit case. UNIperiferias co-designed the program agenda including visits to museums, samba schools, and quilombo communities, creating an unprecedented encounter between the King of Angola and Afro-Brazilian communities in Rio de Janeiro. This partnership earned DiversaCom the Jatobá Award for Best Cause and Purpose Project.
• BALT Pesquisa e ConsultoriaminorStrategic or Co-development PartnerPartnership with BALT Pesquisa e Consultoria for the proprietary research 'Conversas que Constroem Reputação,' a quantitative and qualitative study surveying 600 Brazilians across all regions on brand trust, ESG expectations, and the role of authenticity in corporate communications.
• IPRN (International Public Relations Network)minorChannel Partner/ Reseller/ DistributorIPRN membership provides Textual with access to an international network of independent PR agencies, enabling cross-border communications support and collaboration for multinational clients. Textual has won IPRN Awards for client work.
• AbracomminorOthersMember of Abracom (Associação Brasileira das Agências de Comunicação), the Brazilian communications agency association, demonstrating professional standards and industry engagement.
• AberjeminorOthersMember and award recipient from Aberje (Associação Brasileira de Comunicação Empresarial), Brazil's leading corporate communications association. Aberje recognition is a benchmark of excellence in the Brazilian communications industry.
• Conrerp (Conselho Regional de Relações Públicas)minorOthersProfessional regulatory body membership for public relations professionals in Brazil. Demonstrates compliance with PR industry professional standards.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• InPress Porter Novelli: Leading Brazilian PR agency affiliated with the global Porter Novelli network; competes directly with Textual for enterprise PR mandates and offers similar integrated communications services in Brazil.
• FSB Comunicação: Largest Brazilian-owned PR and integrated communications firm, offering press relations, content, digital, and ESG services to enterprise clients in Brazil — directly comparable to Textual across service mix and target market.
• CDI Comunicação: Established Brazilian integrated communications agency providing PR, digital, and content services to enterprise clients — comparable to Textual in service breadth and Brazilian market focus.

Broad incumbents

• Edelman Brasil: Brazilian operations of Edelman, one of the world's largest PR firms; competes with Textual for large enterprise and multinational PR mandates and offers similar integrated communications capabilities with global scale.
• Weber Shandwick Brasil: Brazilian operations of Interpublic-owned global PR/network firm; competes with Textual for enterprise and multinational integrated communications work with broader geographic and capability reach.
• Ketchum Brasil: Brazilian arm of global PR/network firm Ketchum (Omnicom), serving multinational and large Brazilian enterprises with integrated communications — overlapping with Textual on enterprise accounts but with broader global network resources.
• MSL Group Brasil: Brazilian presence of Publicis-owned MSL Group, providing integrated PR and communications services to enterprise clients — directly comparable in service mix with the advantage of a global parent network.
• FleishmanHillard Brasil: Brazilian operations of Omnicom-owned global PR firm FleishmanHillard, providing integrated communications to enterprise clients — overlapping with Textual's enterprise PR offering with multinational delivery capability.
• Burson Brasil: Brazilian presence of global PR/network firm Burson (WPP); directly comparable on enterprise PR and integrated communications with added global network advantages.

Regional players

• JeffreyGroup: Latin America-focused PR and communications firm with strong presence across the region; while regional in scope, it competes for multinational clients' Latin American communications work that Textual addresses via its IPRN partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/textualcomunica
• YouTubeyoutube.com/user/Textualcomunica
• Facebookfacebook.com/textualcomunica
• LinkedInlinkedin.com/company/textual-comunicacao
• Instagraminstagram.com/textualcomunicacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Textual Comunicação